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As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that captivated audiences across India. From cricketing showdowns to viral music tracks, the platform once again reflected the nation’s pulse, where billions of views transformed fleeting topics into lasting cultural highlights. The year’s biggest digital trends featured an eclectic mix of events and personalities. Dominating the conversation were global sporting spectacles like the ICC Men’s T20 World Cup, the Indian Premier League, and the Paris 2024 Olympics. These events amassed billions of views, cementing cricket and sports as evergreen passions for Indian audiences. Cultural moments also had their share of the spotlight. The Ambani wedding, a topic of unmatched intrigue, garnered over 6.5 billion views on videos that included “Ambani” and “Wedding” in their titles. Meanwhile, phrases like “moye moye” became internet sensations, accumulating 4.5 billion views. Iconic figures like Diljit Dosanjh and Ratan Tata inspired millions, with Dosanjh’s name linked to videos generating nearly 4 billion views. YouTube’s end-of-year report also shed light on India’s top content creators, whose innovative storytelling captured audiences worldwide. While global powerhouse MrBeast led the charge with 332 million subscribers, homegrown creators like Filmy Suraj Actor (32.5M) and Sujal Thakral (33.5M) proved the power of local content. Others such as Cristiano, Box of Vengeance, and the Stokes Twins further added to the platform’s diverse creator ecosystem. Indian creators made waves on Shorts, with hyperlocal music in languages like Marathi and Garhwali crossing borders to reach global audiences. Priyal Kukreja championed women’s voices, while creators turned memes, cricket moments, and celebrity weddings into engaging, bite-sized stories that resonated deeply with fans. Music continued to play a pivotal role in shaping YouTube trends. Songs like “Kurchi Madathapetti” by Sahithi Chaganti and Sri Krishna, “Jale 2” by Shiva Chaudhary, and “Aaj Ki Raat” by Madhubanti Bagchi and Divya Kumar defined 2024’s soundtrack. On YouTube Shorts, hits such as “Dhana” by Priyanka Meher and Rongpaz and “Tauba Tauba” by Karan Aujla kept audiences grooving. These tracks not only became fan favourites but also helped drive the platform’s engagement, with users creating endless remixes, dance challenges, and covers that extended the lifespan of each hit. One of the most striking trends of 2024 was the rise of active fan participation. Viewers weren’t just consuming content—they were shaping it. From cricket memes and music edits to reactions to celebrity weddings, fans co-created content that amplified the original stories, making them even more impactful.

YouTube unveils year-end trends, here is what India watched in 2024

Google Play has revealed its annual Best of 2024 awards for India, celebrating the apps and games that defined the year. With five of the seven top apps developed by Indian creators, the awards underscore India’s rising prominence in the global tech ecosystem. Mobile gaming also continues to boom, as the country solidifies its position as the second-largest market for gaming downloads worldwide. In a blog post announcing the winners, Google also shed light on how India is the world's second largest market in terms of mobile gaming downloads. "On the gaming front, the Indian gaming scene continues to thrive, with India adding 23 million new gamers in FY24, reaching a total of 590 million. In fact, India now boasts the world's second-largest market for mobile gaming downloads, with average weekly playtime increasing by 30%." Leading Apps: India at the Forefront of AI Innovation The blog post revealed that this year’s top apps showcased India’s innovative spirit, particularly in harnessing AI to meet user needs. Alle - Your AI Fashion Stylist, developed by Hey Alle, emerged as the year’s Best App and also won the Best for Fun award. Leveraging AI, Alle provides personalised fashion advice tailored to users’ occasions, body types, and preferences, reflecting the growing trend of AI-powered app experiences in India. Prateek Agarwal, Co-Founder &amp; CEO, Alle, said in a statement, “We noticed that the recent developments in Gen AI, combined with evolving consumer preferences for visual inspirational content, will create a massive opportunity to reimagine &amp; rebuild how people discover and shop for fashion. This realization led us to start Alle...As a new startup, Google Play has been crucial in helping us reach our early users organically. The platform's detailed analytics and crash reporting have been invaluable - they've helped us quickly identify and fix issues, improving our app stability.” Other app winners included: • Headlyne: Daily News with AI (Best for Personal Growth), offering curated news tailored to individual preferences. • Sony LIV: Sports &amp; Entertainment (Best for Large Screens), delivering immersive content on tablets and other big-screen devices. • WhatsApp Messenger (Best Multi-device App), enabling seamless communication across devices. • Fold: Expense Tracker (Best Everyday Essential) and Rise: Habit List (Best Hidden Gem) also captured user interest with practical and engaging features. The blog post added that India’s dominance in the AI app space is significant, accounting for 21% of global AI mobile app downloads this year, with nearly 1,000 Indian apps and games incorporating AI. Games that thrilled millions India’s gaming industry continued its upward trajectory, adding 23 million gamers this year, taking the total to 590 million. With gaming preferences increasingly reflecting local culture, many award-winning titles integrated Indian storylines and visuals. Squad Busters, a fast-paced multiplayer game, won Best Game for its simple yet engaging design. Meanwhile, Indus Battle Royale Mobile by SuperGaming earned the Best Made in India title for the second year running. Roby John, Co-Founder and CEO of SuperGaming, said in a statement, "We are committed to making Indus a standout Battle Royale experience. Our team has spent over three years thoughtfully crafting its characters, environments, and gameplay features to represent Indian Art and Culture authentically. The community's enthusiasm validates our vision of Indian games thriving globally. Winning this award is an incredible honor, not just as a milestone but also a motivation to keep striving for excellence. Google Play’s expertise and responsiveness have empowered us to deliver world-class gaming, pushing the boundaries of Indian gaming. We’re more committed than ever to raising the bar and making Indian gaming shine on the global stage.” Other top games included: • BGMI (Battlegrounds Mobile India) (Best Ongoing), for its India-centric updates featuring cricket, festivals, and celebrity collaborations. • Bloom – A Puzzle Adventure (Best Indie), for its unique mechanics and creativity. • Clash of Clans (Best Multi-device Game) and Yes, Your Grace (Best Story) also stood out for their engaging gameplay.

Google Play announces best apps and games of 2024 in India: All you need to know

<ul class="summary-list"><li><keyword id="21666590" type="General" weightage="20" keywordseo="YouTube-star" source="keywords">YouTube star</keyword> <keyword id="20038994" type="General" weightage="100" keywordseo="MrBeast" source="keywords">MrBeast</keyword> has parted ways with his <keyword id="21666589" type="General" weightage="20" keywordseo="talent-manager" source="keywords">talent manager</keyword> after six years.</li><li>This could signal a trend where <keyword id="20004408" type="General" weightage="20" keywordseo="influencers" source="keywords">influencers</keyword> seek more control over their brand.</li></ul>MrBeast <a target="_blank" href="https://www.businessinsider.com/mrbeast-breaking-up-with-talent-manager-night-media-2024-5">broke up with his talent manager of six years</a>, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. Jimmy Donaldson, better known as <a target="_blank" href="https://www.businessinsider.com/mrbeast-youtube-jimmy-donaldson-net-worth-life-career-challenges-teamtrees-2019-11">MrBeast</a>, is a cultural phenomenon with 257 million subscribers. He's <a target="_blank" href="https://www.businessinsider.com/mrbeast-subscriber-battle-with-t-series-youtube-top-spot-donaldson-2024-4">likely to be running the most-subscribed-to channel</a> within a few months, given the pace with which he is gaining on T-Series, the channel of an Indian music record label. On a roll, Donaldson parted ways with Night Media and its CEO Reed Duchscher, <a target="_blank" href="https://www.semafor.com/article/05/05/2024/youtube-star-mr-beast--management-company-night-media">Semafor reported on May 5</a>. The Dallas-based company would "no longer be his primary talent-management agency," the report said. Donaldson <a target="_blank" href="https://www.bloomberg.com/news/articles/2024-05-06/mrbeast-parts-ways-with-manager-centralizes-control-of-business">confirmed the news to Bloomberg</a>, saying he and Duchscher still get on but that it "makes sense" to instead build a team of his own. <keyword id="21666591" type="General" weightage="20" keywordseo="influencer-economy" source="keywords">Influencer-economy</keyword> experts are torn on whether Donaldson's move will be widely replicated. It highlights what happens when influencers get to a stage where they believe they no longer need a buffer between them and traditional media — <a target="_blank" href="https://www.businessinsider.com/why-youtubers-struggle-to-break-into-mainstream-entertainment-2019-12">a dynamic that has long caused tension</a>. <h2>Building on borrowed territory</h2>Nikita Walia, the founder and CEO of Blank Strategy Inc., who has worked in consumer social media since 2012, told Business Insider that Donaldson's decision was evidence "of creators not wanting to build on borrowed territory." "They want to own their brand connections, they want to own their audience, and they want to make sure they're getting the most they can out of those relationships," she said. Walia predicted that the future of <keyword id="21666594" type="General" weightage="20" keywordseo="talent-agencies" source="keywords">talent agencies</keyword> would depend on being able to understand this approach "instead of just being a middleman brokering deals." Katya Varbanova, an <keyword id="21666592" type="General" weightage="20" keywordseo="influencer-industry" source="keywords">influencer industry</keyword> expert and CEO of Viral Marketing Stars, told BI that talent agencies are only useful to creators when "they have more influence than you." "When you're MrBeast, and you are the most powerful YouTube creator, you don't really need them," she said. Another example of this trend could be the case of Gleam Futures, the pioneering influence-management agency. Gleam became famous for molding the careers of <a target="_blank" href="https://www.businessinsider.com/british-youtube-zoella-joe-sugg-alfie-deyes-what-happened-uk-2021-5">huge British YouTubers</a> like Zoella, Alfie Deyes, and Jim Chapman — but recently closed its talent arm, which has run since 2010. Writing for industry outlet <a target="_blank" href="https://www.thedrum.com/opinion/2024/01/25/gleam-futures-shaped-the-social-talent-wave-then-succumbed-it">The Drum,</a> Raf McDonnell, a cofounder and managing partner at the London agency Supernova, wrote that Gleam was a casualty of the times, upended by creators seeking a more direct link with their audiences. Agencies and creators, ultimately, have different priorities, Varbanova said. A creator's focus is "making something epic," Varbanova said, while a talent agency wants to know: "How do I squeeze the most amount of money from this brand?" This is helpful in a creator's earlier days, freeing them to put all their energy into their content while delegating the business side. But tensions can rise if creators are constantly pushed toward brand deals they don't believe in. Donaldson has evolved, Varbanova said, and built multiple businesses, including Feastables and MrBeast Burger. He is now a brand himself. "He's just taking control of his brand," Varbanova said. "Ultimately, I think he is somebody who values control over money. It's actually how he's been able to grow so much — because he is such a control freak." <h2>There are drawbacks to total control</h2>Courtney Bagby Lupilin, the CEO and founder of Little Red Management, told BI there are drawbacks to MrBeast-style total control. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks. The talent managers who survive will be those who foster individual relationships with all their influencer clients, Lupilin said. "Don't just be an extension of their brand," she said. "Be a valuable resource they need on their side." Walia argued that agencies can still be helpful in furthering an influencer's career, but they need to modernize — especially if their clients follow a similar path to Donaldson. "The middleman relationship of a traditional talent manager doesn't quite fit the times," she said. Correction: May 14, 2024 — An earlier version of this story misspelled the name of Supernova's managing partner. It's Raf McDonnell, not Raff McDonald.

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

<ul><li>The <keyword id="21087685" type="General" weightage="20" keywordseo="Indian-PC-market" source="keywords">Indian PC market</keyword> has recorded a 7.1% year-on-year growth in shipments in Q2 2024.</li><li>This makes it the fourth consecutive quarter where the shipments have grown.</li><li><keyword id="20113893" type="General" weightage="20" keywordseo="HP" source="keywords" meta.keywordsubtype="org" meta.entityname="HP" meta.hostid="261" meta.entityid="HP">HP</keyword> continues to lead the Indian PC market with a share of over 30%.</li></ul>The Indian PC market, which includes <keyword id="20900694" type="General" weightage="20" keywordseo="desktops" source="keywords">desktops</keyword>, <keyword id="21286468" type="General" weightage="20" keywordseo="notebooks" source="keywords">notebooks</keyword>, and workstations recorded a growth of 7.1% year-on-year in Q2 2024, marking the fourth consecutive quarter to record growth. According to a report by the International Data Corporation (IDC), 3.39 million devices were shipped in India in Q2 2024, with all three categories of desktops, notebooks and workstations recording good growth. In Q2 2024, desktops recorded a 5.9% year-on-year growth, notebooks recorded a 7.4% year-on-year growth and workstations recorded a 12.4% year-on-year growth. “Vendors kickstarted the back-to-school/ college campaigns, and good demand was seen in the e-tail channel as well during online sales. Vendors stocked the channel to prepare for upcoming Independence Day sales, which gave a healthy growth in consumer PC shipments,” said Bharath Shenoy, research manager, IDC India &amp; South Asia. <h2>Indian PC shipments</h2> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #374139 0.39999975pt;border-right:solid #49564c 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#49564c;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #49564c 0.39999975pt;border-right:solid #49564c 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#49564c;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Q2 2024 </td><td style="border-left:solid #49564c 0.39999975pt;border-right:solid #49564c 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#49564c;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Q2 2023 </td><td style="border-left:solid #49564c 0.39999975pt;border-right:solid #374139 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#49564c;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Change </td></tr><tr><td style="border-left:solid #374139 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">HP </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">1,075 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">987 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #374139 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #374139 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">8.9% </td></tr><tr><td style="border-left:solid #374139 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Lenovo </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">595 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">512 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #374139 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">16.2% </td></tr><tr><td style="border-left:solid #374139 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Dell </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">501 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">485 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #374139 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">3.3% </td></tr><tr><td style="border-left:solid #374139 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Acer </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">497 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">360 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #374139 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">38.3% </td></tr><tr><td style="border-left:solid #374139 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Asus </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">241 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">228 </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #374139 0.39999975pt;border-bottom:solid #374139 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">5.4% </td></tr></tbody></table>Shipments in thousands, Source: IDC HP leads the market in terms of shipments, with over a million devices shipped in Q2 2024, recording an 8.9% year-on-year growth in shipments. The company led both the commercial and consumer segments with shares of 33.5% and 29.7%, respectively. Acer recorded the highest growth in shipments at 38.3%, while Dell recorded the least growth in the top five at 3.3%. “The onset of AI PCs and several launches in the last few months has definitely brought a wave of optimism in the PC market. While AI PCs may not bring significant consumer demand in the near term, it is likely to make gamers and content creators consider an AI PC in the medium term. AI PCs will also drive refresh commercial orders from 3Q2024 onwards,” said Navkendar Singh, associate vice president, Devices Research, IDC India, South Asia &amp; ANZ. <h2>Indian PC shipments <keyword id="20038792" type="General" weightage="20" keywordseo="market-share" source="keywords">market share</keyword></h2> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #356854 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#356854;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #356854 0.39999975pt;border-right:solid #356854 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#356854;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Q2 2024 </td><td style="border-left:solid #356854 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#356854;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Q2 2023 </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">HP </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">31.7% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #284e3f 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">31.1% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Lenovo </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">17.5% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">16.2% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Dell </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">14.8% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">15.3% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Acer </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">14.7% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #cccccc 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#f8f9fa;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">11.4% </td></tr><tr><td style="border-left:solid #284e3f 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">Asus </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #cccccc 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">7.1% </td><td style="border-left:solid #cccccc 0.39999975pt;border-right:solid #284e3f 0.39999975pt;border-bottom:solid #284e3f 0.39999975pt;border-top:solid #cccccc 0.39999975pt;vertical-align:middle;background-color:#ffffff;padding:2pt 6pt 2pt 6pt;overflow:hidden;overflow-wrap:break-word;">7.2% </td></tr></tbody></table>Source: IDC HP leads the Indian PC market with nearly a one-third share, recording a 31.7% share in shipments in Q2 2024, up from 31.1% in Q2 2023. Lenovo is second with a market share of 17.5% in Q2 2024, up from 16.2% in Q2 2023. Dell has reported a decline in its market share, from 15.3% in Q2 2023 to 14.8% in Q2 2024. Acer has recorded good growth, with its market share rising from 11.4% in Q2 2023 to 14.7% in Q2 2024. Asus on the other hand reported a slight decline from 7.2% in Q2 2023 to 7.1% in Q2 2024. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-market-records-7-2-growth-in-the-first-half-of-2024-vivo-leads-the-market-in-q2/articleshow/112629172.cms">Indian smartphone market records 7.2% growth in the first half of 2024, Vivo leads the market in Q2</a> <a href="https://www.businessinsider.in/stock-market/webstories/interarch-building-products-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112626468.cms">Interarch Building Products IPO – Price band to risk factors, all you need to know</a> <a href="https://www.businessinsider.in/stock-market/news/ipo-scam-two-victims-from-hyderabad-lose-over-11crore-in-fake-ipo-scams/articleshow/112488051.cms">IPO scam – Two victims from Hyderabad lose over ₹11 crore in fake IPO scams</a>

Indian PC market records 7.1% growth in Q2 2024, HP leads with nearly a third market share

Vishnu Kaushal, Saloni Gaur & more: Instagram’s top Indian comedy content creators

YouTube contributed nearly a billion dollars to India’s GDP in 2020, finds an independent study

Having your family publicly appreciate art while privately denouncing the profession is the pinnacle of the core Indian experience. However, while most boomers might discard the career path due to well-established fears of the “struggling artist”, India’s most <keyword id="21837275" type="General" weightage="20" keywordseo="successful-artists" source="keywords">successful artists</keyword> are anything but struggling, it turns out. The <keyword id="21308480" type="General" weightage="20" keywordseo="Hurun-Research-Institute" source="keywords" meta.keywordsubtype="org" meta.entityname="Hurun Research Institute" meta.hostid="261" meta.entityid="Hurun Research Institute">Hurun Research Institute</keyword> has just released their Art List of 2024, which encapsulates the top 50 most successful living painters and sculptors from India, or who have made India their place of work. With notable figures such as the creator of Chicago’s “<keyword id="21837279" type="General" weightage="20" keywordseo="the-bean" source="Orion">The Bean</keyword>” and various <keyword id="20128810" type="General" weightage="20" keywordseo="Padma-Bhushan" source="keywords">Padma Bhushan</keyword> and Padma Shri recipients in the list, you can rest assured that this article is as Indian parent-friendly as can be. Dominating the list for the sixth year in a row, 70-year-old sculptor <keyword id="21283454" type="General" weightage="20" keywordseo="Anish-Kapoor" source="keywords">Anish Kapoor</keyword> continues to exercise his fame as India’s most successful artist alive. According to Hurun, the creator of ‘Cloud Gate’ — or ‘The Bean’ as it is commonly known – amassed a whopping Rs 79.9 crores via a plethora of sculptures last year. If not for The Bean, you might remember Anish from his involvement in the Vantablack controversy, when the artist signed a contract for exclusive rights to the new material’s use in painting and sculpture. Such is the fame that Anish has carved out for himself that he even reigns far above the rest of the Indians on Hurun’s list, monetarily speaking. In second place comes 87-year-old <keyword id="21837278" type="General" weightage="20" keywordseo="gulam-mohammed-sheikh" source="keywords">Gulam Mohammed Sheikh</keyword>, a Padma Shri and Padma Bhushan awardee who earned an impressive Rs 24.1 crores last year. The richest woman artist with an inspiring banker-turned-painter story, 87-year-old Arpita Singh, came in third with Rs 22.9 crores. In fact, while artists over 80 years of age litter most of the list — the oldest being the 99-year-old <keyword id="21837277" type="General" weightage="20" keywordseo="krishen-khanna" source="keywords">Krishen Khanna</keyword> in fifth position with 18 crores — there is one unmissable and striking exception. 27-year-old <keyword id="21837276" type="General" weightage="20" keywordseo="raghav-babbar" source="keywords">Raghav Babbar</keyword> became the eighth highest-selling Indian artist after totalling 12.1 crores in sales, providing a fantastic example that even youngsters can make money through art. As for the individual pieces with the biggest price tags, Gulam Mohamed Sheikh’s 2015 piece ‘Ark: Kashmir’ stands far ahead of the competition after being sold at Rs 21 crores last year. In total, four art creations were sold for over Rs 5 crores last year, including designs from Arpita Singh, Anish Kapoor and Raghav Babbar. A sculpture of the Hulk constructed from stainless steel discs and plated fibreglass by Valay Shende was another of the top-selling works in 2023. With a total of Rs 301 crores from 789 art lots sold, this year’s report shows a very clear trend: the demand for Indian art is indubitably on the rise. In fact, the entry point for artists in the top ten almost quadrupled from Rs 2 crores to Rs 7.7 crores in the mere span of three years. These figures helped India land the seventh place globally in terms of art auction turnover, according to Hurun. "With rising middle-class incomes, our expectation is that Indian art will become one of the top preferred choices to 'invest' in a growing asset class and 'spend' on a meaningful lifestyle addition,” explains Anas Rahman Junaid, founder of Hurun India. He argues that India being one of the world’s oldest civilisations lends it an exponentially higher intrinsic art value compared to the status quo. This recognition will likely continue to help the Indian art sector grow at a good pace in the coming years.

Here’s how much top Indian artists earned in 2023 as Anish Kapoor becomes most successful at Rs 80 crore

PC and printer major <keyword id="6367983" type="General" weightage="20" keywordseo="hp" source="Orion">HP</keyword> Inc on Monday introduced a new range of <keyword id="16219031" type="General" weightage="20" keywordseo="envy-x360-15-laptops" source="Orion">Envy x360 15 laptops</keyword> made for content creators in the country. The laptops, offering a 15.6-inch OLED touch display and a durable 360-degree hinge, are available from a starting price of ₹82,999. "HP's new Envy x360 15 portfolio enables content creators to express themselves through best-in-class display and smart, high-performance productivity features that liberate creativity and expression," said Vickram Bedi, Senior Director-Personal Systems, HP India. To enable greater display and powerful performance, the new HP Envy x360 15 portfolio comes with up to 12th Gen Intel Core EVO i7 processor integrated with Intel Iris Xe Graphics. According to the company, the flicker-free and anti-reflection screen delivers the ultimate colour accuracy even through long periods of usage, supported by Eyesafe display to reduce eyestrain. The device offers an Emoji Keyboard for faster communication, 5MP IR camera with intelligence features like Auto frame Technology and AI Noise reduction for enhanced privacy. Continuing HP's focus on sustainable impact, the new Envy x360 15 portfolio contains ocean-bound plastic and recycled aluminium. It gives more screen real estate with 88 per cent screen-to-body ratio to see more of the screen and less scrolling. The HP 'Fast Charge' enables long battery life with quick charging, offering up to 10 hours of battery life. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/warner-bros-pictures-has-the-highest-number-of-theatrical-releases-in-2023-in-india/articleshow/97244015.cms" style="">From 'Barbie' to 'Nun 2': Warner Bros. Pictures announce 2023 Indian theatrical line-up</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-s23-series-to-launch-soon-launch-date-expected-price-and-features/articleshow/97243146.cms" style="">Samsung Galaxy S23 series to launch soon – launch date, expected price and features</a>

HP launches new Envy x360 15 laptops for content creation starting at ₹82,999

<ul><li><keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> rolled out the live commerce feature 'Amazon Live' in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>.</li><li>The e-commerce giant will run 15 live streams every day from 10 a.m. to 1 a.m.</li><li>More than 150 content creators are livestreaming during the ongoing <keyword id="3711673" type="General" weightage="50" keywordseo="amazon-great-indian-festival" source="Orion">Amazon Great Indian Festival</keyword>, said the company.</li></ul>Amazon on Friday rolled out its live commerce feature 'Amazon Live' in India where customers can directly interact with content creators and social media influencers and buy products from links provided during their livestreams. With Amazon Live, Amazon.in will run 15 live streams every day from 10 a.m. to 1 a.m. More than 150 content creators are livestreaming during the ongoing Amazon Great Indian Festival, informed the company. "Through Amazon Live, <keyword id="6354743" type="General" weightage="50" keywordseo="amazon-india" source="Orion">Amazon India</keyword> aims to connect the influencers with customers at scale, enabling them to make informed purchases," said Kishore Thota, Director, Customer Experience &amp; Marketing, Amazon India. The influencers should have an account with platforms like YouTube or <keyword id="819905" type="General" weightage="50" keywordseo="instagram" source="Orion">Instagram</keyword> to do livestreaming on Amazon Live. Amazon Live is currently hosting live streams across categories, like electronics, fashion and beauty and home decor, in India. The company said that more than 70 per cent of customers who shop on Amazon.in in regional languages are from tier 2 and below cities. "Amazon.in continues to make e-commerce more inclusive by lowering the barriers for customers across the country including those in tier 2 and below geographies so that they enjoy the benefits of shopping online," said Thota. The company said it will bring new features and invest in innovations to make their shopping experience enjoyable and fulfilling in India. Creators can use live product demonstrations, educate audiences on product features, benefits and special offers, and help customers make informed buying decisions. With Live's chat feature, they can interact with shoppers in real time and help them stay connected with "Follow". SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/furniture-best-deal-in-amazon-festival-sale/articleshow/94360328.cms">Best furniture deals during Amazon Great Indian Festival sale</a> <a href="https://www.businessinsider.in/insider-reviews/best-deals-on-kitchen-appliances-in-amazon-sale/articleshow/94359342.cms">Amazon Great Indian Festival: Best deals on kitchen items</a>

Amazon rolled out a live shopping feature via content creators and social media influencers in India

<ul><li>YouTube introduces handles that will appear on channel pages and <keyword id="62296" type="General" weightage="80" keywordseo="shorts" source="Orion">Shorts</keyword>.</li><li>Handles will help in simpler and faster tagging.</li><li>The availability of Handles depends on several factors, including subscriber count and whether the channel is active or inactive.</li></ul>YouTube has introduced handles, a new way for people to easily find and engage with creators and each other on the Google-owned streaming platform. Handles will appear on channel pages and Shorts so that they will be instantly and consistently recognisable. It will soon be simpler and faster to mention each other in comments, community posts, video descriptions, and more. "For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences," the company said in a blogpost. "Handles join channel names as another way to identify a YouTube channel, but unlike channel names, handles are truly unique to each channel so creators can further establish their distinct presence and brand on YouTube," it added. Over the next month, the platform will notify creators when they can choose a handle for their channel. "In most cases, if a channel already has a personalised URL, that will automatically become their default handle, or they can opt to change the handle for their channel as soon as the notification in <keyword id="6731673" type="General" weightage="50" keywordseo="youtube-studio" source="Orion">YouTube Studio</keyword> comes through," the platform said. "Because handles must be unique and every channel on YouTube will have one, we are rolling them out gradually," it added. The timing of when a creator will get access to the handles selection process depends on several factors, including overall YouTube presence, subscriber count and whether the channel is active or inactive. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/indian-markets-open-lower-due-to-weak-global-cues-fii-outflows-and-rupee/articleshow/94775844.cms">Indian markets open lower due to weak global cues, FII outflows and rupee</a> <a href="https://www.businessinsider.in/business/corporates/news/moonlighting-is-an-ethical-issue-says-tcs-hr-head/articleshow/94765592.cms">Moonlighting is an ethical issue says TCS HR head</a>

YouTube rolls out ‘Handles’ to make tagging easier among creators

<ul><li>Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban.</li><li>After the ban, while everyone was speculating about the void, a number of domestic apps took over the space in no time.</li></ul>Shortform has been in the limelight for a few years now. It gained visibility after the foray of Chinese firm ByteDance’s TikTok. It changed the content scenario in India forever. But after the ban, while everyone was speculating about the void, a number of domestic apps took over the space, in no time. Today, the shortform space remains undeterred or we can even say it has emerged stronger with more diverse creators, strong user growth and monetization strategies. Redseer's latest report takes a dive into this evolving vibrant space and how it has changed over the past year. <div type="image" title="unnamed" msid="86161636" hostid="261"></div> This space, although more recent when compared to social media and other platforms, clocked over 200 million users in March’21 which shows the strong momentum of the segment. Despite the initial hiccups, these domestic apps emerged stronger with their strategies like focus on vernacular content, covering an array of genres, catering to the different user behaviour based on geographies among others. Now while the apps are rightly addressing the needs of their users, the targeted cohorts are also finding different reasons to engage with the apps. From entertainment, trend updates or influencer led content, these have been the major reasons for the users to consume shortform content. The cohorts can be divided as aspiring Bharat (mostly the ones from smaller cities and towns), Gen Z or trend followers, transitional adopters and the Instagram natives. <div type="image" title="unnamed (1)" msid="86161676" hostid="261"></div> These apps have been successful in onboarding creators especially after TikTok. This is a key measure to reach out to the users. From budding to matured creators, these apps have paved its way and now have 4x more creators than TikTok. However, a challenge that still remains is still &lt;1% of the overall creator base are serious content creators. <div type="image" title="unnamed (2)" msid="86161703" hostid="261"></div> With the gaining popularity and the accelerated pace of online adoption, India, one of the largest economies, is surging ahead when compared to other global counterparts. This shows that India remains one of the strongest countries in terms of digital content and will lead the way for a creator economy.

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report

<ul><li>Indian crypto exchange <keyword id="6672551" type="UNKNOWN" weightage="20" keywordseo="wazirx">WazirX</keyword> has announced a <keyword id="11046450" type="UNKNOWN" weightage="20" keywordseo="NFT-Marketplace">NFT marketplace</keyword> for <keyword id="480599" type="ORGANIZATION" weightage="20" keywordseo="Indian-artists">Indian artists</keyword>.</li><li>It is one of the first marketplaces for NFTs in India.</li><li>A NFT is a digital asset and it can be in the form of a picture, audio, video or even a tweet.</li></ul>Indian crypto exchange WazirX has announced the launch of a non-fungible token (NFT) marketplace for Indian artists and creators. The company has said that it is one of the first marketplaces for NFTs in India. The NFT marketplace from WazirX is being spearheaded by Sandesh B Suvarna, a Canada-based entrepreneur. Film actor Vishakha Singh has also joined the firm as an advisor. Speaking about the launch of its NFT marketplace, Nischal Shetty, founder of WazirX, said, “Both digital creators and collectors stand to benefit from the <keyword id="11047571" type="UNKNOWN" weightage="20" keywordseo="wazirx-nft-marketplace">WazirX NFT marketplace</keyword>. As of now, we are working around a certain nitty-gritty to make NFTs more lucrative for our customers.” <cmsannotation type="cmsannotation" annotationid="What is a non-fungible token (NFT)?" comment="subhead" text="What is a non-fungible token (NFT)?">What is a non-fungible token (NFT)?</cmsannotation> A non-fungible token (NFT) is a one-of-its kind digital asset that can be in the form of art pieces, audio files, videos, programs, digital goods and even tweets. What makes NFT unique is that it is non-fungible in nature, meaning that it cannot be replaced by another identical item and its copies cannot be created after its purchase. “Like the status of cryptocurrencies and Blockchain, even the non-fungible tokens that are NFTs are not recognised under any of the regulations in India. Having said that since the nature of NFTs is different from cryptocurrencies, there does not seem to be any specific restriction on usage of NFTs,” said Rashmi Deshpande, partner at law firm Khaitan &amp; Co. “Under the given legal structure, NFTs can at the most, be treated as a digital commodity and have taxation implications as any other asset. One needs to be clear that since NFTs are not competing with fiat currency in any possible way, there is no major issue on their usage in India as of now,” Deshpande explained. Twitter founder Jack Dorsey sold his first tweet on the platform for <a href="https://www.businessinsider.in/tech/news/twitter-ceo-jack-dorseys-first-tweet-is-expected-to-sell-for-2-5-million-on-sunday-this-is-why-the-nft-is-so-valuable-/articleshow/81619369.cms">$2.9 million</a> in an NFT-based transaction last month. The launch of the WazirX NFT marketplace will allow <keyword id="10910622" type="UNKNOWN" weightage="20" keywordseo="indian-creators">Indian creators</keyword> to place their digital assets for auction over the block-chain based marketplace and earn royalty. <cmsannotation type="cmsannotation" annotationid="What will be the charge for auctioning on the WazirX NFT marketplace?" comment="subhead" text="What will be the charge for auctioning on the WazirX NFT marketplace?">What will be the charge for auctioning on the WazirX NFT marketplace?</cmsannotation> WazirX has said that it will not charge its customers for creating and listing NFTs on its platform. However, a gas fee has to be paid to miners as NFT uses blockchains that allow smart contracts. A gas fee is the cost of the computational power used to verify the transaction. WazirX has added that it is working on removing this cost to make NFT minting more attractive for creators. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/the-man-who-bought-beeples-69-million-nft-reveals-his-identity-to-show-the-equalising-power-of-crypto-but-is-caught-in-a-controversy-himself/articleshow/81583375.cms">The man who bought Beeple’s $69 million NFT reveals his identity to show the equalising power of crypto — but is caught in a controversy himself</a> <a href="https://www.businessinsider.in/stock-market/news/snoop-dogg-and-lionel-richie-jump-in-on-nft-craze-as-crypto-com-launches-a-token-marketplace/articleshow/81655953.cms">Snoop Dogg and Lionel Richie jump in on NFT craze as Crypto.com launches a token marketplace</a> <a href="https://www.businessinsider.in/stock-market/news/nft-related-stocks-jump-as-investors-look-to-break-into-the-red-hot-digital-art-market/articleshow/81655687.cms">NFT-related stocks jump as investors look to break into the red-hot digital art market</a>

You Searched For "indian creators" and got 12 results

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