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Top Indian Advertisements On YouTube
2) Eve teasing commercial that got lot of acclaim 3) The KitKat advert 5) A funny DVD player ad 7) …
Indian Animation – Advertising the future
Anish Mehta, CEO Cosmos-Maya writes about the importance animation could play in the future of adve…
#IndependenceDaySpl: The evolution of Indian Advertising since Independence
Advertising really emerged from hawkers hollering out their merchandise in busy marketplaces. The c…
Indian Advertising folks discuss the representation of agency life in Emily in Paris
Emily in Paris: Things that the series got right and wrong about working in advertising
Along with the Indian consumer, online advertising is on a roll
Today online advertising is not confined to any single platform like Internet, mobile or television…
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
The industry will grow by 10.9% to reach Rs 75,952 crore by the end of 2020. It is expected to grow…
Government ‘sitting with its eyes shut’, says Supreme Court as Patanjali’s misleading advertisement case drags on
Exaggerated claims of unbelievable results with the use of consumer products are not new in the Ind…
#IndependenceDaySpl: Ads Then and Now. You'll be shocked!
Indian advertising has a really illustrious history that dates back to 1905 when the country’s firs…
Google Tax is applicable from today, whether startups like it or not
The equalisation levy aims at bringing internet giants such as Google and Facebook under the tax ne…
Indian ads have prominent female characters but they are still highly stereotyped: Study
A study released by UNICEF and the Geena Davis Institute on Gender in Media reveals persistent gend…
Indian political parties are not going to hold back on advertising during the general elections
India is preparing for the general elections. But when it comes down to business, one thing is for …
Still doubt social networking sites? Indian SMBs are the largest advertiser on Twitter!
So, what is the USP of the service that SMBs flocked to Twitter to connect with their target audien…
Programmatic Advertising And Why Indian Publishers Need A Crash-Course In It
So, is programmatic advertising a feasible option in India? That answer is - yes, it is. When it co…
60% of Indians find mobile advertising annoying and obtrusive, says nanu survey
Banners, on the other hand, were rated as least annoying by approximately 52% of respondents, possi…
Sunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive term
The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape,…
Dunzo pays an ode to some classic ads to connect with the 90's kids
Dunzo made us take a walk down memory lane with its #90sRedun series
IAA India and UNICEF come together to promote equal gender representation in advertising
This is based on the understanding that advertising is an important tool that can influence women a…