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A total of Rs 91.5 crore was spent by 8 franchises to buy 66 players, including 27 overseas players…

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The slowdown in the Gulf region, which has significantly reduced NRIs' disposable income, can be ci…

We speak to a few brands to discuss how the pandemic impacted their marketing activities and what t…

Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?

Indian Marketers embrace change and prioritise the customer: Salesforce Research

Amazon has ranked highest in terms of the service and experience they provide to consumers in India

The AI-based startup raised $125 million in a series B round of funding from ICONIQ Capital, alo…

EWar Games' brand placements in games have led to way more brand impressions when compared to conve…

How upGrad is using Dream11 IPL 2020 to spread awareness about its offerings

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In the last few years, WhatsApp has established itself as the primary private messaging platform ac…

Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group tells us about the organiza…