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1 min read

How Indian startups can converge marketing and sales department through targeted social media tools

Penry Price, Vice President, Marketing Solutions, LinkedIn told Business Insider that these two dep…

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1 min read

InMobi’s Remarketing Platform can help Indian e-commerce companies. Here’s how

On clicking the ad, users are deep-linked directly into the app’s product detail pages. By harnessi…

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6 mins read

This Native Ad Network Uses Creative Tech To Help Content Go Viral

Meet e-generator.com, a native advertising network that focuses on brand promotion based on relevan…

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2 mins read

Programmatic Advertising And Why Indian Publishers Need A Crash-Course In It

So, is programmatic advertising a feasible option in India? That answer is - yes, it is. When it co…

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1 min read

Your under-construction flat could finally provide you some relief

However, the builders can still charge service tax on preferential location charges (PLC). In case …

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3 mins read

A war is raging on Twitter over Salman Khan’s appointment as the goodwill ambassador for 2016 Rio Olympics

However, sports enthusiasts voiced out their dissent over ignoring and not appointing legendary spo…

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6 mins read

Could your startup be worth millions? See how Flippa helps owners cash in

Every digital entrepreneur dreams of building a profitable online business. But what happens when i…

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4 mins read

The future of BPM in India: AI, talent hubs and a new growth strategy

India’s Business Process Management (BPM) industry is defying predictions that generative artificia…

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3 mins read

GDP reading, exit polls push Nifty to record high; Sensex jumps over 400 points

Equity benchmark indices, the Nifty and the Sensex, continued their winning streak for the fourth d…

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3 mins read

Driving Value Through Unification of Digital Space & Operations- Srinivasan KA

The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…

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2 mins read

Still believe ESG is a waste of time? 90% executives report early, significant returns, says Infosys

In Infosys' recent report, they state that 90% of global business executives mentioned that their E…

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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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3 mins read

SAS Fat to Slim: ‘Dangerous & gimmicky’ weight-loss startup gets slammed on Shark Tank India

SAS Fat to Slim is a startup that claims to provide diet plans for weight loss that require no exer…

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3 mins read

TCS is India's most valuable brand worth $45.5 billion: Kantar

India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP

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2 mins read

India’s newly digitized MSMEs need offline marketing as much as online

While digital marketing may be important to keep up with the digital trends that have emerged post …

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3 mins read

Times Prime: A new gamut of elevating lifestyle for India’s youth

According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlo…

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4 mins read

Mid-range, premium housing demand drive India’s residential market - Sales in 2022 to exceed 2014 peak

Affordable housing supply reduced to 21% in 2022 as compared to 40% in 2019 in the real estate mark…

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3 mins read

The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020

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4 mins read

Paving possibilities the programmatic way

The future of programmatic advertising