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<ul><li>Kuldeep Yadav and Yuzvendra Chahal will be playing for the first time in a World Cup.</li><li>Ravindra Jadeja is likely to play all games, leaving Virat Kohli to pick one between Yadav and Chahal.</li><li>Kedar Jadhav is a batting all rounder who can be an alternative when India goes with three full-time bowlers.</li></ul>India is going into the 2019 Cricket World Cup, with three spinners - Ravindra Jadeja, Kuldeep Yadav, and Yuzvendra Chahal - vying for what will almost certainly be a maximum of two available slots in the playing XI. For Yadav and Chahal, this will be the first opportunity to represent the country in a World Cup. The slots for other two specialist bowlers will be filled by the fast bowlers. Jasprit Bumrah, the best one day international (ODI) bowler in the ICC rankings, will spearhead the attack, while the second fast bowlers’ slot will be a toss up between Bhuvneshwar Kumar and Mohammad Shami. Jadeja, the first choice So who does India select among its spinners? Jadeja looks set to be India’s frontline spinner based on his bowling record in England. Jadeja has taken 27 wickets from 17 games at an average of 27.00 and a strike rate of 31.50 - which makes him India’s joint-highest wicket taker in England (a record he shares with Madan Lal). Jadeja’s record in England also includes his performance in the 2013 Champions Trophy, where he topped the wickets chart. Jadeja also provides an X-factor with his allround abilities, particularly his exceptional fielding. Having represented the country on 151 occasions, including 8 times in the 2015 World Cup, he is by far India’s most experienced bowler. He is followed by Bhuvaneshwar Kumar, who has featured in 105 games. Kuldeep vs Chahal In different playing conditions (like in the 2018 Asia Cup) Kuldeep and Chahal would have both been included in the playing XI along with Jadeja. While the World Cup debutants have impressive ODI records, the faster wickets in England mean that captain Virat Kohli and head coach Ravi Shastri have the unenviable task of choosing between them. Overall record <table style="border-width: initial; border-style: none; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Matches </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Wickets </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Best bowling in an innings </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Average runs per wicket </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Strike rate (balls per wicket) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Economy rate </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Kuldeep Yadav </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">44 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">87 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">6/25 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">21.74 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">26.40 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">4.93 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Yuzvendra Chahal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">41 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">72 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">6/42 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">24.61 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">30.10 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">4.89 </td></tr></tbody></table> Record in England <table style="border-width: initial; border-style: none; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Matches </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Wickets </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Best bowling in an innings </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Average runs per wicket </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Strike rate (balls per wicket) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;">Economy rate </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Kuldeep Yadav </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">9 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">6/25 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">16.44 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">20 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">4.93 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Yuzvendra Chahal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">1/43 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">67.50 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">90 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">4.50 </td></tr></tbody></table> Their inclinations may be favour of Kuldeep if they rely on statistics, his superior record in England, and the uniqueness of his left-arm chinaman action. Kuldeep also has a better record in the past year - he has taken 48 wickets from 24 matches at an average of 23.14 while Chahal has taken 29 wickets from 18 games at 28.72. On the other hand, Kuldeep had a forgetful time in the Indian Premier League, taking 4 wickets from 9 nines for the Kolkata Knight Riders before being dropped for the last 5 matches, while the legspin of Chahal fetched him 18 wickets from 14 games for Royal Challengers Bangalore. Rotation as an option Considering the tournament schedule - which <a href="https://www.businessinsider.in/sports/cricket-world-cup-2019-will-be-played-in-the-same-format-as-the-one-in-1992/articleshow/69428438.cms" data-type="tilCustomLink" target="_blank">replicates the format in the 1992 World Cup</a>, with all teams playing against each other in the league phase - India may also be tempted to rotate its three spinners based on the opponent and ground conditions. India could then take an informed call on their No. 2 spinner based on how Kuldeep and Chahal fare. The Kedar Jadhav factor The unlikely evolution of Kedar Jadhav’s offspin provides India with an additional option as the 6th bowler, and he could be yet another hurdle to Yadav and Chahal-- especially in case India decides to shore up their batting and select only three specialist bowlers (Bumrah, Bhuvneshwar/Shami, and Jadeja). Jadhav, Pandya, and Vijay Shankar could then be asked to share the remaining 20 overs between them. SEE ALSO: <a href="https://www.businessinsider.in/sports/icc-cricket-world-cup-2019-what-is-a-winning-total/articleshow/69423271.cms" data-type="tilCustomLink" target="_blank">Cricket World Cup 2019: Minimum run rate needed on every ground Team India is playing on</a> <a href="https://www.businessinsider.in/sports/world-cup-2019-shikhar-dhawan-vs-virat-kohli-vs-rohit-sharma-vs-ms-dhoni/articleshow/69406577.cms" data-type="tilCustomLink" target="_blank">Cricket World Cup 2019: Here’s why Shikhar Dhawan may be India’s best bet in batting</a>

The World Cup debut for two Indian spinners will be an edgy affair

The All-India Senior Selection Committee has finally announced the names of the players who would be part of India’s squad for the 2015 World Cup.
 According to a BCCI press release, <keyword id="6354832" type="ORGANIZATION" weightage="100" keywordseo="MS-Dhoni">MS Dhoni</keyword> will lead the 15-member squad in ICC CWC 2015. Other members of the squad are: <keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword> (Vice Captain), Ajinkya Rahane, Shikhar Dhawan, Rohit Sharma, Stuart Binny, Suresh Raina, Ravindra Jadeja, Ambati Rayudu, Axar Patel, R Ashwin, Bhuvneshwar Kumar, Md. Shami, Umesh Yadav, and Ishant Sharma. Sadly, senior players like <keyword id="351" type="PERSON" weightage="100" keywordseo="Yuvraj-Singh">Yuvraj Singh</keyword> couldn’t find any place in the team. Earlier in the day, we read reports speculating Yuvraj Singh’s name in the Final 15. This news would be a disheartening for Yuvi’s fans, who were hoping that Yuvi’s recent performance in the Ranji trophy matches—wherein he scored three consecutive centuries—would help him earn a place in the squad. 

	It’s worth noting that Yuvraj Singh was a star performer in the 2011 World Cup and also the man of the series. However, post recovering from cancer, he hasn’t played much of competitive cricket and not even a single ODI in 2014.

Bad News For Yuvi Fans; No Place For Him In India’s Squad  For World Cup 2015

Leading multiplex chain INOX Leisure Ltd. announced on Wednesday that it is all set to live screen matches from <keyword id="5929" type="General" weightage="80" keywordseo="fifa-world-cup" source="Orion">FIFA World Cup</keyword> <keyword id="6355203" type="General" weightage="80" keywordseo="qatar" source="Orion">Qatar</keyword> 2022 across its 22 multiplexes in 15 cities in <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>. The move means that football fanatics can watch the matches at INOX multiplexes in Mumbai, Delhi, Gurgaon, Kolkata, Pune, <keyword id="826" type="General" weightage="80" keywordseo="goa" source="Orion">Goa</keyword>, Bhubaneswar, Jaipur, Kolkata, Siliguri, Surat, Indore, Vadodara, Dhanbad, and Thrissur, adding to the FIFA Football <keyword id="22177" type="General" weightage="100" keywordseo="world-cup" source="Orion">World Cup</keyword> frenzy in India. The FIFA World Cup Qatar 2022 began on November 20, with the Round of 16 kicking off on December 2, with the final scheduled for December 18. 32 of the best international teams in the world will battle it out to win the coveted title. The tournament unarguably produced one of the biggest shocking results in the history of the competition when Saudi Arabia defeated a Lionel Messi-led Argentina 2-1 in a Group C match at the Lusail Iconic Stadium on Tuesday. "There are certain things that bring people together in our country, and sports is one of them. We are thrilled to bring the most-awaited sporting event, the FIFA World Cup Qatar 2022, to the big cinema screens at INOX." "With this initiative, we aim to provide our patrons with an opportunity to create unforgettable experiences and memories while feeling the pulsating energy as if one were in the stadium itself. We are proud to take our content innovation journey forward with sports, through this historic screening. We look forward to welcoming our guests and letting them soak in an immersive football-viewing fun at INOX," said Alok Tandon, Chief Executive Officer of INOX Leisure Limited. INOX had earlier signed an agreement with the International Cricket Council (ICC) to live screen all matches played by India in the eighth edition of the Men's T20 World Cup in Australia in October-November, where the side reached the semi-finals, before losing to England by ten wickets. They also live screened India's matches in Asia Cup 2022 in the UAE in September. The cinema chain is also the Official Sponsor of the Indian Olympic Association. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/no-alcohol-intake-strict-dress-code-us-uk-issue-advisory-for-fifa-world-cup-in-qatar/slidelist/95715119.cms">No alcohol intake, strict dress code: US, UK issue advisory for FIFA World Cup in Qatar</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/bjyus-amul-viacom18-jio-cinema-sbi-more-indian-brands-powering-the-fifa-world-cup-2022/slidelist/95712435.cms">Amul, BJYUs, Jio Cinema &amp; more: Indian brands powering the FIFA World Cup 2022</a>

INOX to screen matches of FIFA World Cup Qatar 2022 live in its cinema halls in India

Mumbai (Maharashtra) [India], June 26 (ANI): Kolkata's iconic Eden Gardens and Mumbai's famous Wankhede stadium are likely going to host the semi-final matches of ICC ODI World Cup 2023 as per sources in ICC. The ODI World Cup 2023 will be played in India from October 5 to November 19, the Eden Gardens in Kolkata and the Wankhede Stadium in Mumbai are all set to host the semi-finals of the showpiece event. The host of the 1987 World Cup Eden Gardens, which was won by Allan Border's led Australia will host one of the semi-final matches while the Wankhede stadium, which hosted the final of the 2011 ODI World Cup, won by Mahendra Singh Dhoni-led side India will host the other semi-final while Ahmedabad's Narendra Modi stadium is going to host the final match. The sources also confirmed Ahmedabad, Bengaluru, Chennai, Delhi, Dharamsala, Guwahati, Hyderabad, Kolkata, Lucknow, Mumbai, Pune and Thiruvananthapuram as the 12 cities to host ICC ODI World Cup matches. Over the course of 46 days, 48 matches, including three knockout games, are scheduled to be contested. The league matches are likely to be held in 10 cities, with two more cities hosting warm-up games before the main event. A day before the official announcement of the schedule in Mumbai the ICC Men's Cricket World Cup Trophy Tour 2023 has been launched on a stratospheric scale, giving fans around the world a unique opportunity to interact with the coveted trophy, ahead of the marquee event in India. The Tour was launched in spectacular fashion, with the ICC Men's Cricket World Cup Trophy being launched into the stratosphere, 120,000 feet above the earth, before making a stunning landing at the Narendra Modi Cricket Stadium in Ahmedabad. The 2023 edition of the Trophy Tour will be the biggest by far, giving the fans a chance to connect with the coveted piece of silverware in various countries and cities around the globe. Starting on June 27, the ICC Men's Cricket World Cup Trophy will travel to 18 countries around the world, including Kuwait, Bahrain, Malaysia, USA, Nigeria, Uganda, France, Italy, the United States of America and the host country India. The first full-scale Trophy Tour since 2019, the 2023 edition will provide cricket fans around the globe with a chance to recreate the celebratory and carnival atmosphere witnessed during the marquee event. The Trophy Tour will begin on June 27 in India, travel around the globe and then return to the host nation on September 4.

ICC World Cup 2023: Kolkata, Mumbai likely to host semifinals

India fought off a tough challenge from <keyword id="41896" type="COUNTRY" weightage="100" keywordseo="Iran">Iran</keyword> to win their third consecutive <keyword id="105194" type="COMPANY" weightage="100" keywordseo="kabaddi">Kabaddi</keyword> World Cup last evening. This is definitely a good sign in Indian sports arena when people are actually excited about games other than cricket. 
 In perhaps the most exciting match of this World Cup, the <keyword id="25903" type="ORGANIZATION" weightage="20" keywordseo="Indians">Indians</keyword> overturned a first-half deficit with a superb second-half performance to win 38-29. 
 
India has thus won all the three Kabaddi World Cups held so far. They have beaten Iran in the finals of all the three editions.

India defeats Iran in Kabaddi
World Cup

<ul><li>After India lost to Pakistan in their T20 <keyword id="8984629" type="General" weightage="20" keywordseo="world-cup-2021" source="Orion">World Cup 2021</keyword> opener on October 24, 2021, the internet flooded with heartbreak tweets and disappointment memes.</li><li>On Sunday, India suffered their consecutive defeat as they were hammered by New Zealand.</li><li>It is almost Diwali and yet nobody, at least on the internet, is in the mood to celebrate. The internet is still trying not to revisit their memories of Sunday.</li><li>India’s loss against New Zealand has pushed them towards the brink of a league stage exit. Most of us are now hoping that Afghanistan will beat New Zealand and India will win their remaining three fixtures against Scotland, Namibia and Afghanistan.</li><li>As the consumer sentiment plummeted, brands and advertisers also suffered. We speak to media experts to find out how India’s loss at the T20 World Cup will impact brands that have invested in the game this time and what it means for its airing partners.</li></ul>Cricket, undoubtedly, is still the most popular sport in India and it is the best way for brands to connect with their audiences. And when it is T20 World Cup, consumers in India are extra excited to cheer for the men in blue. They order merchandise, invite friends over or go to a sports bar to catch the tournament. It is more like a festival of sorts, where a whole family or group of friends get together and enjoy the game. Brands also go overboard, investing on the sport, to be where their fans are. However, what happens when the team you are cheering for fails? Consumers are heartbroken and if you are an advertising agency, all your post-victory campaigns, which you worked on for weeks, will now rot in your archives. It only takes one bad game to spoil the party and this time, our country lost twice. The India-Pakistan match dampened consumer sentiment and on Sunday, India suffered their successive defeat as they were hammered by New Zealand and consumers lost their will to work on Monday. FoodTech platform Zomato mirrored India’s sentiment in this push-notification yesterday and all I want to do is say, “Same, bro. Wait, who is chopping onions?” <div type="image" title="Screenshot_20211101-111427_One UI Home" msid="87468689" hostid="261"></div> India’s loss against New Zealand has pushed them towards the brink of a league stage exit. Now the only hope is if Afghanistan beats New Zealand and India wins the remaining three fixtures against Scotland, Namibia and Afghanistan. Vikram Sakhuja, Partner &amp; Group CEO, Madison Media &amp; OOH said, “With cricket being a national passion, the fallout is that fans swing in extremes. India's wins leads to high ratings, and losses to poor ratings. In the 2016 T20 WC the super 12s (with 5 India games) had rated 4.4 amongst males audiences. This time round I won't be surprised if India's poor performance in the crunch games leads to a tournament average of sub 3 ratings. For Advertisers who pay top dollar to advertise on this platform it will be a reasonable setback. However if India does manage a top 2 position, the interest and ratings will spike. So fans and advertisers need to pray for New Zealand getting upset by the lesser ranked teams, and India dominating over these same teams.” Sharing how this low consumer sentiment is likely to impact brand performance and viewership for the rest of the World Cup tournament this year, <keyword id="512646" type="General" weightage="20" keywordseo="ambika-sharma" source="Orion">Ambika Sharma</keyword>, Founder and MD, Pulp Strategy said, “Match viewership will decline and by some estimates, it may go down by 50% or more as a fall out of India’s exit from the World Cup. ICC having anticipated the disappointment of fans has already decided to allow full refunds, fans are relieved I’m sure. Advertisers, on the other hand, will see a drop in viewership for the next set of matches. However, towards the flag end of the World Cup, most advertisers would have received their visibility via the spots in the matches up to the point of India’s exit. The media team may have some difficulty in selling the last-minute inventory which goes at a premium.” On the other hand, Mohit Joshi, CEO, Havas Media Group India is confident that the interest levels won't dip. He said, “India is a cricket-loving nation with a huge fan following for the sport and the legends of the cricketing world. While there are sentiments with team India involved and the loss is a huge disappointment, there are bigger sentiments associated with the game, and as a nation, we've always appreciated good cricket and good talent. As we move towards the semis and the finals, we expect to see great cricket, therefore I don’t see the interest levels going down and the love for the game should keep the viewership ticking.” Sujay Kar, EVP- Commerce, CRM, and Media, VMLY&amp;R India said that some advertisers might be in for a shock. "These defeats can lead to an early exit for India, which would have an adverse impact for brands that have invested their Advertising Dollars and the Advertising Mediums. Without India in the Knockout rounds, the viewership might go down significantly, which means lesser impressions served and lower business impact. Given that it’s peak festive season and there are no big showpiece events involving India in near future, some of the advertisers have invested heavily hoping for a big post-pandemic boost and they might be in for a rude shock," said Kar. Grashima Sahni, Senior Director- Planning and Strategy, Carat India told us about brands that might benefit from investing this year despite the early exit. She said, “With team India seeing an unpredictable early exit from the T20 world cup 2021, the invested brands are reaping lower than what they sowed and expected to reap. Investment in live cricket is more about associating with the spirit than pure media metrics. With the early exit and defeat from Pakistan, the mood in fans is dim. The deal deliveries may match the bought media metrics eventually but the qualitative factor of 'context' the brands were hoping to ride turned flat with this exit. Brands that balanced their investments with festive entertainment buys this season will benefit over the highly skewed and only cricket investing brands.” <keyword id="12452300" type="General" weightage="20" keywordseo="sushil-anatharaman" source="Orion">Sushil Anatharaman</keyword>, Media Director, Gozoop Group said, “Brand who have taken fixed deals like title, associate and other sponsorships will definitely suffer because the reach they would have expected in the next round will go low if India doesn't qualify. However, if we miraculously do enter the next round, then again there will absolutely be no problems for these brands. Other brands who do spot buying will really not be affected by this.” Shrenik Gandhi, CEO and Co-founder, White Rivers Media reminded us that brands who spent on digital media can easily pull back their spends. He said, "Sports marketing comes at a risk-reward ratio, subject to team’s performance. There are times when teams perform really well. Those are the times when brands benefit disproportionately. And then there are times like these, when teams don't perform - those are the times when brands can pull back their expenses. Digital has the power wherein a lot of spends can be controlled on a real-time basis. That may not be the case when it comes to ATL and outdoor media. That's the benefit where there is plug and play possible. Hence, the brands that are investing heavily on digital may not suffer as much. Of course, it's a big opportunity loss because bad performance results in lesser attention and lesser attention results in lesser impressions and lesser impressions results in lesser opportunities to sell and hence lesser advertisement budgets spent." This time, the T20 World Cup has aligned with the festive season and brands are extra generous to spend on TV and OTT platforms during this time of the year. According to media reports, broadcaster Star Sports sold inventory worth more than Rs 1,000 crore this year. It has onboarded Byju’s, Dream 11, Coca Cola, Vimal, PhonePe, Havells, Netmeds, CoinDCX, JioMart, Skoda, Mondelez, Reliance Trends, Pernod, Upstox, Samsung and Cred as key sponsors. On its streaming platform Disney+ Hotstar, Dream11, Vimal Elaichi, Coinswitch, Oppo, Swiggy, Maruti, AMFI, PhonePe, Mondelez and Upstox have invested this season. During the ICC <keyword id="1268840" type="General" weightage="20" keywordseo="world-cup-t20" source="Orion">World Cup T20</keyword> held in 2015, the India-Pakistan match rated 11.9 TVR (TAM data M15+ ABC) on the STAR network and 2.9 TVR on Doordarshan and had garnered 288 million views. This year too, cricket dominated the conversation on Twitter. Between 01 July 2020 - 01 July 2021, there have been over 75 million conversations about cricket on the service in India. However, this time, the Twitterati is too disappointed. Yesterday, #BoycottIPL was trending on Twitter because fans alleged that the Board of Control of Cricket in India (BCCI) has commercialised cricket and is prioritising the Indian Premier League over an International League. <div type="twitter" handle="gauravmondal14" handlename="Gaurav" image="http://pbs.twimg.com/profile_images/916250813063823360/dcjy4Ndh_normal.jpg" favoritecount="120" retweetcount="20" status="#BanIPLothers team mixed strategy during the break ...and then there comes indian team ..&quot;chal time mila hai ad… https://t.co/eoR5aNwFSq" createdat="1635748606000" id="1455061234961633280"></div><div type="twitter" handle="Depress7S" handlename="Samreen" image="http://pbs.twimg.com/profile_images/1454307245425143811/zbszQqUY_normal.jpg" favoritecount="1881" retweetcount="279" status="Indian fans on airport: Congratulations India . #BanIPL #IndiaVsNewZealand https://t.co/QQtSetHXoy" createdat="1635704110000" id="1454874604720332804"></div> <div type="twitter" handle="SardarSajid786" handlename="M . S A J I D 🇵🇰" image="http://pbs.twimg.com/profile_images/1439137172263682048/ihbnmQha_normal.jpg" favoritecount="0" retweetcount="0" status="Please @ICC ban IPL kun k IPL se cricket tabah ho rahi hai .#BanIPL https://t.co/Hw6tKka0nf" createdat="1635767412000" id="1455140113088983041"></div> Commenting on this Twitter outburst, Anatharaman said, “The Twitterati in India is very less if we compare to the advertising universe size of products and services advertised during IPL. Also, trends on Twitter can end in an hour too and hence people will forget these trending hashtags soon. It doesn't really affect the IPL in any way. In fact, it's been a tournament that has been associated with worse controversies like spot-fixing etc. but the tournament has still continued growing year by year and has also benefitted the brands associated with them.”

How India's loss at the T20 World Cup will affect Indian brands

<ul><li>Consumption grows 3x to 5.4 billion minutes; reach at historical high of 74.9Mn up 200%</li><li><keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> viewership grows 180% while consumption per user rises 80% from the ICC Women's World Twenty20 2018</li><li>Social conversations up by 2.5x compared to ICC Women's World Twenty20 2018</li></ul>The recently concluded ICC Women’s T20 World Cup saw unprecedented growth in the consumption of T20 women’s cricket, resulting in the official broadcaster <keyword id="421566" type="ORGANIZATION" weightage="20" keywordseo="Star-Sports">Star Sports</keyword> setting new records. Consumption rose three times to 5.4 billion minutes during the tournament. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">BARC </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Bn. Min </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Cumulative reach (in Mn) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">ICC Women’s T20 World Cup 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">5.4 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">74.9 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">ICC Women’s T20 World Cup 2018 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">1.8 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">36.9 </td></tr></tbody></table> The finals which witnessed hosts Australia square off against India recorded 9.9 million average impressions, the highest ever for any women's T20 match! Australia beat India by 85 runs to win their fifth Women’s T20 World Cup crown in front of a packed MCG with 86,174 fans in attendance, in a final that will truly go down as one of the most memorable cricketing spectacles ever. Star Sports, through its campaign #TakeOnTheWorld, which featured the 16-year old swashbuckling Indian opening batter, Shafali Verma, brought alive her single minded-focus and passion to play the game she loved. The same passion was seen in Shafali’s game throughout the tournament – her talent and pure power took the cricketing world by storm. Even though the teenage sensation ended up on the losing side, her performance during the tournament left many fans of the game in awe and talking about her prodigious talent despite her young age. The campaign generated 1.3Mn interactions across social platforms, a 5.2x increase over the last ICC Women's World Twenty20 2018. This overwhelming response from fans will not only inspire a generation of young girls to take up the sport but also attract brand and advertising interest to further fuel the growth of women's cricket in India. With this, Star Sports proudly supports 100% Cricket, the ICC’s yearlong campaign to grow the visibility of the women’s game, celebrate the players and their passion, and reinforce cricket’s position at the forefront of the women’s sport movement. Source: BARC (TV + OOH), Only Match Telecast Hours considered

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