<ul><li>QYOU and <keyword id="6855610" type="UNKNOWN" weightage="20" keywordseo="Chtrbox">Chtrbox</keyword> align to create premier creator-led content and distribution powerhouse across TV, OTT, digital and apps. </li><li> <keyword id="1334088" type="PERSON" weightage="20" keywordseo="Pranay-Swarup">Pranay Swarup</keyword>, Founder &amp; CEO, and <keyword id="11362330" type="UNKNOWN" weightage="20" keywordseo="Julie-Kriegshaber">Julie Kriegshaber</keyword>, COO, will continue in their leadership roles with Chtrbox.</li></ul><keyword id="5005022" type="COMPANY" weightage="20" keywordseo="QYOU-Media">QYOU Media</keyword> Inc, media brands out of the United States and Canada, has entered into a definitive share purchase agreement to acquire leading Influencer Marketing company Chtrbox (Chatterbox Technologies Private Limited) in India. Chtrbox will continue to run as an independently positioned brand, while benefiting from QYOU Media’s complementary businesses including The Q, a TV channel, and <keyword id="11362329" type="COMPANY" weightage="20" keywordseo="influencer-marketing-group">Influencer Marketing Group</keyword> in the USA. Pranay Swarup, Founder &amp; CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox. Chtrbox, founded in 2016 out of Mumbai and Delhi, is a leader in data-driven influencer marketing, and has been powering India’s top brands to tell great stories at scale. Chtrbox offers its clients end-to-end influencer content solutions, including a massive diverse pool of over 300,000 influencers, from celebrities, social media stars, Gen-Z creators to micro and nano influencers. Their work can be found at www.chtrbox.com. QYOU Media has been built since inception with ‘influencers’ at its core, with offerings that rely on the creative voices of influencers and propels them even beyond social. QYOU’s India TV Channel, The Q, which is primarily creator led, records nearly 100 million viewer impressions weekly and gives advertisers holistic avenues to reach an India that’s young in their spirits and choices. The acquisition will lead to a substantial expansion of QYOU’s influencer marketing business in India and also deliver immediate and accretive capabilities to QYOU’s India broadcast operations, through acceleration of the company’s content, advertising and e-commerce initiatives. Pursuant to the definitive share purchase agreement, QYOU Media will initially purchase a majority stake in Chtrbox, with a three year earn out. Primary benefits established via the acquisition for both companies, their clients and stakeholders include: ● The ability for QYOU’s TV channel, The Q, to further offer 360 degree influencer led content and ad campaigns across TV, OTT, digital and app based platforms that further tap into the deep experience and knowledge of the Chtrbox team ● Integration of Chtrbox and QYOU's USA influencer marketing business’s best practices across technology, data-analytics, creative brand strategy, and content production that will advance capabilities for both markets ● Complementary relationships with agencies and brands that support a 1+1 =3 opportunity for the combined businesses to drive additional revenue in the truly integrated campaigns it can offer ● Deeper access for The Q to hundreds of thousands of influencers for programming and content, including over 30 top and emerging influencers exclusively represented by Chtrbox ● The opportunity to drive more rapid development of social commerce business opportunities that are influencer driven at their core Curt Marvis, CEO and Co-Founder of QYOU Media Inc., commented, “This is an incredibly exciting day for our company. In our first conversation with the founders of Chtrbox, it was immediately apparent that we shared common goals about where and how a new media company needs to operate. They have built an amazing company in India that is destined for continued growth and the collective synergies between our businesses could not be better aligned. Our channel in India, The Q, with its massive recent ratings growth shows the power of the right creator led content. When we combine this with Chtrbox’s digital acumen and unparalleled knowledge of the world of influencer marketing, it is truly a match made in heaven. As an added bonus is the ability to integrate various aspects of the Chtrbox business and our talented US Influencer Marketing teams and leverage the best of all of these capabilities.” Pranay Swarup, CEO and Founder of Chtrbox, added, “We instantly clicked with QYOU's leadership over our shared vision that creators are, and will continue to be, the future of content, marketing, and commerce. With QYOU, we gain access to massive distribution reaching millions of households, while we continue to power awesome creator-led content across digital platforms and apps. Our biggest stakeholders are influencers and brands and they now have the opportunity to positively influence millions more.” Krishna Menon, Chief Operating Officer, The Q India, added, “At The Q India, partnering with some of the best creators and talent has been a key ingredient to our success. Well aligned with our vision, Chtrbox will also help strengthen our presence in the rapidly rising digital streaming space. Together, we are perfectly positioned to consolidate and advance influencer marketing, content development, distribution and engagement to the next level in India. We welcome Chtrbox to The Q family.”

QYOU Media to acquire influencer marketing company Chtrbox

<ul class="summary-list"><li>Relatives of COVID-19 patients <a href="https://www.indiatoday.in/coronavirus-outbreak/story/locals-loot-oxygen-stocks-at-madhya-pradesh-damoh-hospital-1793359-2021-04-21">stole oxygen cylinders from an Indian hospital</a> twice in two days, per local <keyword id="6355005" type="UNKNOWN" weightage="100" keywordseo="news">news</keyword> reports.</li><li><keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword> is facing <a href="https://www.reuters.com/world/india/oxygen-supplies-run-low-india-grapples-with-coronavirus-storm-2021-04-21/">a severe oxygen shortage</a> as it battles a devastating second <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword> wave.</li><li>The country reported a <a href="https://www.channelnewsasia.com/news/asia/india-record-2000-covid-19-deaths-single-day-14664638">record 2,023 COVID-19 deaths</a> on Wednesday, but the actual death toll could be much higher.</li></ul>Family members of COVID-19 patients stole <keyword id="6355647" type="UNKNOWN" weightage="60" keywordseo="Oxygen">oxygen</keyword> cylinders from an Indian hospital twice in two days in a desperate attempt to help their relatives as the country faces an oxygen shortage, according to reports from <a href="https://www.indiatoday.in/coronavirus-outbreak/story/locals-loot-oxygen-stocks-at-madhya-pradesh-damoh-hospital-1793359-2021-04-21">India Today</a> and <a href="https://twitter.com/ANI/status/1384749046271676421">Asia News International.</a>People took the cylinders from a storeroom at Damoh district hospital in Madhya Pradesh, a large state in central India, late in the evening on both Monday and Tuesday. The hospital reported the incidents to police, but no arrests have yet been made, per India Today. "Under such circumstances, it is becoming increasingly difficult for doctors and paramedic staff to perform their duties," Dr. Mamta Timoti, the hospital's civil surgeon said, told India Today.The incidents came after the Madhya Pradesh government said on Monday that the state had a surplus of oxygen. A local government official <a href="https://www.indiatvnews.com/news/india/oxygen-cylinders-loot-damoh-hospital-madhya-pradesh-covid19-cases-latest-update-699344">told India TV News</a> on Wednesday that "people looted cylinders even when the hospital has [an] adequate oxygen supply."<h2>A devastating second wave</h2>Many parts of India are facing severe oxygen shortages as the country battles its catastrophic second coronavirus wave.Hospitals are running out of beds and reporting major shortages in medical supplies. India has <a href="https://www.theguardian.com/world/live/2021/apr/21/coronavirus-live-news-india-reports-over-200000-cases-for-seventh-straight-day-japan-mulls-new-restrictions?page=with:block-607fb19d8f08505668d96568#block-607fb19d8f08505668d96568">reported</a> more than 220,000 cases a day for seven days in a row, the highest rate of any country in the world. Brazil is reporting <a href="https://www.nytimes.com/interactive/2020/world/coronavirus-maps.html">an average of 74,881 cases</a> per day, the second-highest of any country globally. The US, at No. 3, is reporting <a href="https://www.nytimes.com/interactive/2020/world/coronavirus-maps.html">about 67,000 new cases</a> each day.As of Thursday, the country had recorded more than 15.6 million cases and 182,533 deaths, with a country <a href="https://www.channelnewsasia.com/news/asia/india-record-2000-covid-19-deaths-single-day-14664638">record of 2,203 COVID-19 deaths</a> reported on Wednesday alone. According to <a href="https://www.bloomberg.com/graphics/covid-vaccine-tracker-global-distribution/?sref=BLKWHazc">Bloomberg's Vaccine Tracker</a>, India has administered about 132 million vaccine doses so far, which means only about 1.4% of its population is fully vaccinated.Experts told the BBC the <a href="https://www.bbc.com/news/world-asia-india-56811315">actual death toll is likely much higher</a> than the official numbers due to backlogs at crematoriums and people dying at home before they can get to hospitals or be tested for COVID-19. Many patients have <a href="https://www.bbc.com/news/world-asia-india-56799303">died while awaiting treatment</a> or after being turned away from overwhelmed hospitals, according to the network.<div type="image" title="india covid second wave" height="1772" width="2362" msid="82192915" hostid="261"></div>Kanwal Jeet Singh, a resident of India's most populous state, Uttar Pradesh, <a href="https://www.bbc.com/news/world-asia-india-56799303">told the BBC</a> that his 58-year-old father died last week in an ambulance after being turned away by four hospitals because of a lack of available beds.Some hospitals have also been forced to release patients due to oxygen shortages.Max Healthcare, the largest private healthcare provider in India's capital territory of Delhi, told Reuters on Wednesday that some of its hospitals had two hours' worth of oxygen left.<a href="https://www.bbc.com/news/world-asia-india-56811315">Ashish Agrahari told the BBC</a> that his 58-year-old mother died on Sunday after the hospital where she was being treated in the Robertsganj district said they were running out of oxygen and needed to move her to a bigger hospital. With no oxygen support in the car as her family drove her to the other hospital, she died minutes before being admitted.Yesterday, <a href="https://www.insider.com/india-coronavirus-nashik-hopsital-oxygen-tank-leaks-coronavirus-patients-dead-2021-4">22 COVID-19 patients who were on ventilators died</a> after their oxygen supply ran out when the oxygen tanker supplying them leaked at the hospital in the western Maharashtra province.<div type="image" title="india covid second wave funeral pyres" height="1682" width="2249" msid="82192916" hostid="261"></div>The oxygen shortage has resulted in desperate moves not only by civilians, but also by government officials.On Wednesday, a minister from the North Indian state of Haryana said an oxygen tanker on its way to hospitals in Haryana's largest city was <a href="https://timesofindia.indiatimes.com/city/chandigarh/delhi-govt-looted-oxygen-tanker-going-from-panipat-to-faridabad-haryana-minister-anil-vij/articleshow/82179831.cms">"looted" by government officials</a> in Delhi, The Times of India reported."If governments indulge in such things, then it will result in chaos," Anil Vij, Haryana's health and home minister, told reporters, adding that all the state's oxygen tankers would now travel with a police escort.

Relatives of COVID-19 patients in India stole oxygen cylinders from a hospital twice in 2 days in a desperate bid to save family members as the country's catastrophic second wave worsens

<ul><li>2020 has almost come to an end, and what a year it has been!</li><li>As we enter 2021, <keyword id="4722871" type="PERSON" weightage="20" keywordseo="megha-tata">Megha Tata</keyword>, Managing Director – South Asia, <keyword id="249330" type="COMPANY" weightage="20" keywordseo="Discovery-Communications">Discovery Communications</keyword> takes a look at the year gone by and how the Media &amp; <keyword id="34938" type="ORGANIZATION" weightage="20" keywordseo="entertainment-industry">Entertainment industry</keyword> has managed to keep its balance during a tumultuous year.</li></ul>As the year comes to an end, business leaders will engage in crystal gazing to try and predict trends for 2021. While it is important to try and predict trends so one can be prepared for what’s to come, if 2020 has taught us anything, it’s this: No matter how well you plan for the future, sometimes, the future has something else planned for you! All you can do, is roll with the punches. And that is exactly what 2020 felt like. As a company, as an industry we have had to deal with one unplanned event after another. We have had to recalibrate every move, every plan and in some cases, evolve faster than we ever imagined we could. So, before we jump into predicting the future, I believe it would do us well to sit back and take a look at the year gone by and how we as the Media &amp; Entertainment industry have managed to keep our balance. The Media &amp; Entertainment industry has been in a state of evolution for the last few years. As someone who has been in the industry for over 30 years, the one thing I have noticed time and again, is that every time a new platform, a new medium emerges, media pundits pronounce the death of the previous one. The reality, however, is very different. The fact is that all mediums have stayed strong and are growing, whether it’s print, radio, television and now <keyword id="50691" type="COMPANY" weightage="20" keywordseo="Digital">digital</keyword>. What we have learnt, and especially over the last one year, is that the <keyword id="94534" type="ORGANIZATION" weightage="20" keywordseo="indian-media">Indian Media</keyword> &amp; Entertainment industry does not need to be an either/ or industry. We can be an AND industry where every medium can have a piece of the pie. We’re living in a world where the rules of the game are changing continuously. There are countries where television has ceased to exist, but India is different. We’ve bucked the trend here. In India, TV has shown a huge amount of growth, even during the pandemic. And interestingly, at the same time, the OTT sector has also grown by leaps and bounds! It’s time we understand that in a country like India where the appetite for content is massive, both linear and digital need to co-exist. Our launch of discovery+ right in the beginning of the lockdown is a true testament of the fact that if there is good content, the audience will come for it. So, the question for broadcasters like us who also have a digital play really is how does one perform this balancing act? We have to protect our business which funds the digital business as the digital business is yet to become profitable. TV has to play a key role in that. For us, both are as important: one is the business of today and one is the business of tomorrow that how you balance the today and tomorrow is a question we ask every day. The core of any platform is content: that, in my view, is the starting point. How you optimize and monetize the content is the integral part of anybody’s decision-making process. The way we look at it is that there’s a short-term and a long term view every organization has. So do we, here at Discovery. The ownership of content and the ownership of customer are the two key pillars of a long-term strategy and in that analysis and data will play an integral role in arriving at a monetisation proposition which makes a digital business a viable, sustainable business. But what should the business leader do until then? The show must go on and for that we need to keep this intricate balance between linear and digital to ensure we make the best of both worlds!

2020: The Great Indian Balancing Act

<ul><li><keyword id="267527" type="COMPANY" weightage="20" keywordseo="Craftsman-Automation">Craftsman Automation</keyword> has launched its ₹824 crore initial public offer (IPO) today, and it will be open for subscription till March 17.</li><li>The price band is fixed at ₹1,488-1,490, and each lot consists of 10 equity shares.</li><li>While some investment experts are bullish on the stock and suggest subscribing, others have pointed out certain risk factors.</li><li>This includes the risk posed by electric vehicles and supply chain shocks, among others.</li></ul>It’s raining initial public offers (IPO) this month, and the latest to join the list is the ₹824-crore <keyword id="10449692" type="UNKNOWN" weightage="20" keywordseo="Craftsman-Automation-IPO">Craftsman Automation IPO</keyword>. The Coimbatore-based company has kicked off its IPO today, March 15, with a price band of ₹1,488-1,490, netting you 10 shares per lot. The total IPO size is worth ₹824 crore, but Craftsman Automation has already secured ₹247 crore from anchor investors. 50% of the issue is reserved for qualified institutional buyers (QIB), 15% for non-institutional bidders and the remaining 35% for retail investors. <cmsannotation type="cmsannotation" annotationid="Understanding the business of Craftsman Automation" comment="subhead" text="Understanding the business of Craftsman Automation">Understanding the business of Craftsman Automation</cmsannotation> Craftsman Automation was founded in 1986 in Coimbatore. It has vertically integrated manufacturing capabilities and primarily caters to three business verticals – automotive-powertrain, automotive-aluminum, and industrial &amp; engineering. Craftsman is the leading player when it comes to machining of cylinder blocks and cylinder heads which are used in the commercial vehicles and construction equipment industries. It is also one of the top companies when it comes to supplying these parts in the tractor segment. Coming to the automotive-aluminum vertical, Craftsman has an array of processes in the high pressure, low pressure and gravity die casting for manufacturing auto components for passenger vehicles. In the industrial and engineering vertical, Craftsman builds aluminum products for power transmission, high-end precision products like gear boxes, marine engines and more. <cmsannotation type="cmsannotation" annotationid="Here are some of the clients of Craftsman Automation" comment="subhead" text="Here are some of the clients of Craftsman Automation">Here are some of the clients of Craftsman Automation</cmsannotation> Craftsman Automation has an impressive list of clients that includes companies like Daimler India, Tata Motors, Ashok Leyland, Mahindra &amp; Mahindra, Escorts, John Deere, JCB India, TVS Motors, Royal Enfield among others. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Brokerage </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Recommendation </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Prabhudas Lilladher </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Subscribe for long term </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">ICICI Direct </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Canara Bank Securities </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Subscribe for long term </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Marwadi Financial Services </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="Craftsman Automation – strengths and risk factors" comment="subhead" text="Craftsman Automation – strengths and risk factors">Craftsman Automation – strengths and risk factors</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Diversified engineering company" comment="subhead" text="Diversified engineering company">Diversified engineering company</cmsannotation> Craftsman is the largest player in the machining of cylinder blocks and cylinder heads used in commercial vehicles and construction industry. Apart from this, it also offers products in the passenger vehicle, power transmission, marine engine segments, among others. “Its diversification of revenue across multiple customers allows it to prevent any possible customer concentration in any of its business segments,” stated a report by SMC Global Securities dated March 10. <cmsannotation type="cmsannotation" annotationid="Strong in-house processes and designing capabilities" comment="subhead" text="Strong in-house processes and designing capabilities">Strong in-house processes and designing capabilities</cmsannotation> The SMC report further adds that Craftsman has a ‘strong focus’ on research and development. Its manufacturing automation teams integrate robots and gantry systems, which helps in ensuring consistent quality. The report notes that Craftsman’s design capability is unique amongst its competitors. <cmsannotation type="cmsannotation" annotationid="Impressive domestic and global clientele" comment="subhead" text="Impressive domestic and global clientele">Impressive domestic and global clientele</cmsannotation> Craftsman has a range of marquee clientele, both domestic as well as global. Some of the big domestic names include Tata Motors, Mahindra &amp; Mahindra, Ashok Leyland, TVS Motors, Royal Enfield and others. Global names in the list include the likes of John Deere, India subsidiaries of Daimler, JCB among others. <cmsannotation type="cmsannotation" annotationid="Improving margins despite challenging business environment" comment="subhead" text="Improving margins despite challenging business environment">Improving margins despite challenging business environment</cmsannotation> Despite a challenging business environment and falling revenues, Craftsman has been able to improve its earnings. While its revenues fell by nearly 18% from March 2019 to March 2020, its earnings before interest, tax, depreciation and amortisation (EBITDA) improved from 25.12% to 27.24%. EBITDA is a measure of the company’s financial performance. <cmsannotation type="cmsannotation" annotationid="Powertrain and allied components prone to electric vehicles risk" comment="subhead" text="Powertrain and allied components prone to electric vehicles risk">Powertrain and allied components prone to electric vehicles risk</cmsannotation> While Craftsman’s prowess in the powertrain segment adds heft to the company’s profile, powertrain components would be obsolete when the present internal combustion engine (ICE) based vehicles are replaced by electric vehicles (EVs). <cmsannotation type="cmsannotation" annotationid="Low aftermarket presence ties company’s fortunes to OEMs" comment="subhead" text="Low aftermarket presence ties company’s fortunes to OEMs">Low aftermarket presence ties company’s fortunes to OEMs</cmsannotation> Craftsman caters to original equipment manufacturers (OEMs) across its three business verticals. Some of these OEMs operate in industries like automotive, steel, cement among others, which are cyclical in nature. As such, the demand tapers off in some seasons, and since Craftsman directly serves OEMs, its fortunes are tied to those of the OEMs. <cmsannotation type="cmsannotation" annotationid="Limited long-term contracts, prone to supply chain risk" comment="subhead" text="Limited long-term contracts, prone to supply chain risk">Limited long-term contracts, prone to supply chain risk</cmsannotation> According to the ICICI Direct report dated March 12, Craftsman does not have any exclusive supply arrangements and purchases material on a spot order basis. This exposes the company to supply chain risks. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/the-760-crore-anupam-rasayan-ipo-has-received-a-mixed-response-from-brokerages-heres-what-works-for-it-and-what-doesnt/articleshow/81462495.cms">The ₹760-crore Anupam Rasayan IPO has received a mixed response from brokerages — here's what works for it and what doesn't</a> <a href="https://www.businessinsider.in/stock-market/news/bitcoins-path-to-5-trillion-plus-the-markets-20-most-shorted-spacs-right-now/articleshow/81501083.cms">Bitcoin's path to $5 trillion, plus the market's 20 most-shorted SPACs right now</a> <a href="https://www.businessinsider.in/business/startups/news/tata-tryst-with-e-grocery-starts-with-a-billion-dollar-acquisition-of-bigbasket-heres-why-it-could-be-a-sweet-deal-for-both/articleshow/81478849.cms">Tata’s tryst with e-grocery starts with a billion dollar acquisition of BigBasket – here’s why it could be a sweet deal for both</a>

The ₹824-crore Craftsman Automation IPO opens today – should you subscribe?

<ul><li>Nobel Hygiene's <keyword id="9745546" type="UNKNOWN" weightage="20" keywordseo="friends-dry-pants">Friends Dry Pants</keyword> aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity support -- frequent urination or weak bladders. </li><li>The campaign focuses on educating people about the problems faced when one goes through incontinence and recommends an easy solution that is within everyone’s reach. </li></ul>Friends Dry Pants - the flagship brand of Nobel Hygiene, specially designed for people suffering from Incontinence, launched its freedom campaign today via a national campaign across television and digital platforms. With Azaadi Mubarak as their campaign tone and brand promise, they aim to destigmatize the category by creating awareness about incontinence (urine leakage) and a weak bladder is the largest cause of depression after weight concerns and childbirth (postpartum). Frequent urination or a weakened bladder are signs of incontinence and affects millions in India yet have never been addressed on a large scale with a direct call to action because it does not attract customer acceptance readily or celebrity support, it is usually pushed into the shadows. The brand aims to throw a spotlight on the issue encouraging the audience to not shy away from the subject or bottle up their harrowing experiences. But instead, take control of the situation! The campaign focuses on educating people about the problems faced when one goes through incontinence and recommends an easy solution that is within everyone’s reach. The campaign will also create solidarity among people suffering from incontinence by letting them know they are not the only ones in this situation while helping them accept the truth. <div type="Youtube" id="MI902It_XJ0" title="#AazadiMubaarak with Friends Adult Dry Pants (60 secs, Hindi)" thumbUrl="https://i.ytimg.com/vi/MI902It_XJ0/mqdefault.jpg"></div> The stigma related to incontinence and usage of dry pants is deplorable to many. People refrain from discussing and rather prefer quitting jobs, changing cities, confining themselves in their house and not sharing with anyone close to them and it affects millions in India. This also leads to a feeling of being ‘jailed’ in their minds leading to mental stress. Research indicates that affected individuals wear their suffering as a badge of honour, unconsciously choosing to ‘jail’ their family with them and not realising the impact it has on their loved ones and care givers. The company spent many hours researching with people suffering from incontinence. Explaining the research findings <keyword id="5982986" type="UNKNOWN" weightage="20" keywordseo="Kartik-Johari">Kartik Johari</keyword>, Vice-President – Marketing &amp; e-commerce, Nobel Hygiene, said, “The 2 most common words in most articulations were “trapped” and “jailed”. People get trapped inside the houses and rationalize their life around this condition. The families become enablers, because of the exalted role of elders, their reluctance to address the problem, and general taboo! Incontinence is a severe issue that is shrouded in taboos in our country. It needs to be taken head on as it is an unavoidable biological fact that most of us will face it at some point or the other as our bodies age. Yet we refuse to accept or extend it help. People suffering from it choose to remain silent for fear of social ostracization. Changing lifestyles have resulted in the onset of incontinence in as young as 45. So, do we stop living our lives at 45 or remain chained to the bathroom? Our communication is rooted in authenticity and we choose to create customer delight by showcasing the truth. Incontinence needs be accepted as a normal bodily condition that can be addressed. Our latest campaign Azaadi Mubarak is dedicated to all men and women who go through it. It will address the issue and create awareness about it while expressing solidarity with them. For us, this is the culmination of physical and mental freedom that the product brings. It should aid people to "step out" of their “mental jails” and celebrate their freedom.” The campaign will be launched on the brand’s digital channels this week and will hit television screens on 15 August 2020 across GEC channels ( Sony, Sony Max, Zee Cinema) , regional channels ( Zee Marathi, Zee Kanadda, Zee Telgu, Zee Gujarati, Sun TV, KTV ETV) along with select news channels ( Zee News , India TV, TV9 and Sandesh News ).

Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign

<ul><li>The current year witnessed several challenges for the industry – NTO, weak economic conditions, muted consumer demand and slowdown in some sectors such as automobiles, real estate, BFSI, etc.</li><li>While the advertising industry did grow in 2019 but it was lower than the originally-anticipated growth rate of 12-13%.</li><li>Anand Bhadkamkar, CEO, <keyword id="6368370" type="ORGANIZATION" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> India’s (DAN) summarises some of the trends that developed in 2019 and how DAN latched onto them. </li></ul>The current year witnessed several challenges for the industry – NTO, weak economic conditions, muted consumer demand and slowdown in some sectors such as automobiles, real estate, BFSI, etc. The industry did grow in the current year but growth was lower than the originally-anticipated growth rate of 12-13%. During the year, the government has taken many proactive decisions such as reduction in corporate tax rates, further simplification in GST, sector-focused recovery actions such as for real estate, etc. As we move into 2020, some of these actions will help re-ignite the growth. At the same time, the market is going through a transformative phase with digital playing a big role in how the brands are engaging with and reaching out to consumers. Some of the trends noticed during the year are: Digital beyond marketing: Clients are beginning to use digital better to understand consumer trends/recruitment/deciding product strategy; it is more about using digital to achieve business outcomes and driving commerce rather than advertising/marketing outcomes with the use of data, Machine Learning, Martech platforms, etc. Millennials rule the roost for multiple reasons: Eagerness to find engaging content and share A large buying population Great influences of the wider population Storytelling/Content is King: There is a growing realization of the importance of connecting audiences through interesting storytelling – be it in long format or short - to engage audiences. In fact, the trend of starting to think digital engagement first and then TV is on the rise; and this trend is not just connecting with Video or Static, but across. Digital OOH is Coming of Age: OOH is now seen as a strong medium that enables strong connections with brands and enhances response to online brand communication. Advertisers are willing to experiment more with digital OOH solutions. Ambient spaces are being taken more seriously and designed with greater focus to be part of a larger story that the brand is trying to tell. Evidently, Storytelling is steadily becoming the hero here as well. Customer Experience &amp; Customer Centricity to Drive Brand Building: Customer experience (CX) design is becoming the next developing frontier in brand building. Brands and agency partners that decode and deliver this best will win more with consumers. Use of data and machine learning, collecting first party data and enriching it is becoming a focus area for many clients. And this, with the support of Martech, helps deliver better consumer / personal experiences. There is growing recognition of the importance of marrying data and creativity. The vision for Television: it was news (elections) and sports that provided the initial spike to TV when the year began. However, expectations began to dull post May when slowdown hit. The TV spends also took a hit at the start of the year with NTO taking some time to settle down; but it did not catalyze the withdrawal of spends by advertisers from the market. No! Rather, what it did was get clients into a worry-spin. After all, ‘measurement’ was missing. There was little clarity. And for a short while, all channels suffered. Spends dropped and for the first few months, clients preferred to wait and watch. But some clients were committed, and they went ahead with what was promised. In India, TV still has a lot of growth potential and I believe, will continue to grow in double digits albeit at a slightly lower pace in coming years as well. At Dentsu Aegis Network (DAN), more than 50% of our business is digital. This, along with our data capabilities and our one P&amp;L approach, has helped us adapt to the new trends and deliver growth faster than market in the current year. We at DAN had called out 3V’s – Video, Voice and Vernacular to drive growth. The 3 V’s continued to grow this year with regional languages expected to fuel further growth in the coming years especially in content, OTT platforms. - By Anand Bhadkamkar, CEO, Dentsu Aegis Network India’s (DAN)

DAN's Anand Bhadkamkar reflects on the year that went by

The Indian IT sector has always been on the forefront in hiring, but this time even manufacturing has bounced back and is approaching top business schools for placements. 
 
Riding high on reforms announced by Prime Minister Narendra Modi-led government, manufacturing companies are expecting a good 2016. 
 
They are approaching IIMs, IMT, IMI, IMT for hiring and reportedly, the recruitment has gone up by 40%. 
 Hinduja Group, <keyword id="596" type="CITY" weightage="20" keywordseo="Hyundai">Hyundai</keyword> Motor India, TVS Motor, the Murugappa Group, Sundaram Clayton, 3M, Bajaj Electricals, Saint Gobain and Welspun, have joined <keyword id="42747" type="CITY" weightage="20" keywordseo="Tata-Motors">Tata Motors</keyword>, Reliance, <keyword id="6357147" type="CITY" weightage="20" keywordseo="Tata-Steel">Tata Steel</keyword> and Asian Paints. 
 "There are new companies coming and recruiting in large numbers. We have seen 40% increase in <keyword id="3199148" type="UNKNOWN" weightage="20" keywordseo="hiring-by-manufacturing-companies">hiring by manufacturing companies</keyword>. Revival in sectors such as transportation, automobile, infrastructure has led to this revival," Abhishek Kumar, assistant professor at BIM Trichy, told ET. 
 
"The central government is working hard on the policy front including GST, labour reforms, etc., besides trying to improve infrastructure and creating smart cities," Maclean Raphael, executive director, human resources, 3M India Ltd, told ET. 
 
 (Image: Thinkstock)

Riding on Modi’s reforms, manufacturing companies are hiring like never before

In India, television shows are the prime source of entertainment for people of all ages. With the current shows on Indian television engaging the audience and keeping them glued to the couches, there is a whole new list of upcoming television shows that will keep on the task of entertaining the audience.

6 New Shows To Watch Out On Indian Television

<ul><li>The former Finance Minister of India succumbed to sustained illness today (August 24).</li><li>For a politician who never won an election, Jaitley remained largely relevant and influential throughout his career spanning decades.</li><li>Jaitley famously backed Narendra Modi in his early days and even when the party's leadership denounced the latter, he stoody by Modi.</li><li>In a world where friendships are forged with secrets and power, Jaitley was everyone’s confidante, philosopher, and guide. </li></ul>India’s former Finance Minister Arun Jaitley passed away after sustained illness at the age of 66 after an impressive political career spanning decades when he never won an election but was always relevant and maintained his deep influence in Indian politics. Jaitley, along with the former Foreign Minister, the late Sushma Swaraj -- <a href="https://www.businessinsider.in/sushma-swaraj-indias-former-foreign-minister-passes-away-at-the-age-of-67/articleshow/70561044.cms" data-type="tilCustomLink" target="_blank">who passed away earlier this month</a>-- were instrumental in keeping the Bharatiya Janata Party relevant, as an opposition party, in the ten years preceding 2014 when Narendra Modi swept to power as India's Prime Minister. Modi himself owes a lot to Jaitley for his rise to political prominence in India. Not just Modi, even the BJP's harshest critics found it way easier to deal or negotiate with Jaitley. A very apt example of Jaitley's realpolitik, his ability in the <a href="https://www.livemint.com/Politics/1JEYCQDdw88BvxjCIHATxK/Reforms-are-the-art-of-the-possible-Arun-Jaitley.html" data-type="tilCustomLink" target="_blank">'art of the possible'</a>, is the rollout of the complicated Goods and Services Tax (GST) in 2017, through the GST Council-- which Jaitley led until May 2019-- where Jaitley had to convince state governments with conflicting interests to find a common ground. It is not possible to be a successful politician or a lawyer without making a few enemies. But the smooth-talking Arun Jaitley, who studied at St Xavier's and Shri Ram College of Commerce, wore both these hats causing little or no animosity around him. Paradoxically, Jaitley was also sharp-tongued and temperamental by nature but he dictated his mood and not the other way around. When the Supreme Court struck down an Act which intended to break the age-old collegium system of appointing higher judiciary, Jaitley was quick to call it the “tyranny of the unelected”, something he knew it will be thrown back at him for his electoral failures. Jaitley remained an nominated member of the Rajya Sabha, the upper house of Indian Parliament, from 2000 to 2018 as he never won an election. The Former Chief Justice of India, RM Lodha, did taunt him in <a href="https://www.youtube.com/watch?v=tD2GNu556aA" data-type="tilCustomLink">a televised national debate in 2015</a>. But Jaitley was prepared and he knew how to direct the debate in the direction he wanted. That was his skill, the ability to know the strengths and weaknesses, not just of himself but of his rivals too, like few else can. Watch the riveting debate between Arun Jaitley and Former Chief Justice of India RM Lodha over the National Judicial Appointments Commission in 2015. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="Youtube" id="tD2GNu556aA" title="NJAC Debate with Arnab Goswami | Legislature Vs Judiciary | Arun Jaitley Vs Justice R M Lodha - Full" thumbUrl="https://i.ytimg.com/vi/tD2GNu556aA/mqdefault.jpg"></div>













































 Jaitley could see the future and he placed his bets, and made friends, accordingly right from the days as a student politician, to when he became a lawyer and later, the member of the Bharatiya Janata Party (BJP). Jaitley was Vajpayee’s man who stood by Modi Years before Narendra Modi became the Prime Minister and was barely a politician of any significance, Jaitley became his friend. Modi was living out his exile from Gujarat politics in 1995 at the BJP party headquarters in Delhi, when he met Jaitley--who was then called ‘Vajpayee’s man’. Jaitley had lobbied for <a href="https://www.outlookindia.com/magazine/story/ties-that-bind/291379">Modi and turned </a>instrumental in making him the chief minister and later the country's Prime Minister. And his ability to network was so slick that even when he chose sides, he made no foes. For one, he chose Modi over LK Advani as the Prime Ministerial candidate in 2013, and yet remained close to the latter. Years later, everyone came to know Jaitley as Modi’s man. The current Prime Minister had so much confidence in Jaitley that during the first five years of the Modi government, Arun Jaitley held the portfolios of Finance, Corporate Affairs, Defence, and Information and Broadcasting-- and at times he was in multiple important portfolios simultaneously. A <a href="https://caravanmagazine.in/sports/rajat-sharma-the-ddca-and-the-perks-of-a-close-friendship-with-arun-jaitley" data-type="tilCustomLink" target="_blank">similar friendship forged with Rajat Sharma</a>, the founding editor of India TV, one of India's most influential television channels, lasted Jaitley's lifetime. Sharma reportedly used to drive Jaitley around the Delhi University on his scooter while the latter was campaigning as a student politician in the 1970s. Jaitley represented both Coke and Pepsi as a lawyer against each other at different times He could have even written the famous book ‘How to make friends and influence enemies?’ if Dale Carnegie wouldn’t have beaten him to it. Jaitley had represented two of the world’s most bitter rivals—<a href="https://www.sify.com/news/how-everybody-loves-arun-jaitley-news-columns-pmwpk3ebbdfjd.html" data-type="tilCustomLink" target="_blank">Coca Cola and Pepsi as a lawyer</a>. He was Coca Cola’s lawyer for a case against Pepsi and vice versa. Though many would have rolled their eyes at this feat, for him it was a small game. Jaitley's frienship with rivals Sonia Gandhi and P Chidambaram In the <a href="https://www.outlookindia.com/magazine/story/ties-that-bind/291379" data-type="tilCustomLink" target="_blank">long list of unlikely friends</a> is Sonia Gandhi, the head of the rival Congress party, and former Finance Minister, and a lawyer turned politician just like him, P Chidambaram. Jaitley seemed to have gotten through his life keeping all his friends along with a successful career. But many of his friendships were tested, in court as well as Parliament. In 2012, Jaitley was a part of the Opposition party, and he was chosen to question and grill P Chidambaram, the home minister of the ruling Congress party about <a href="https://www.business-standard.com/about/what-is-aircel-maxis-case" data-type="tilCustomLink" target="_blank">the Aircel-Maxis deal</a>. Chidambaram started answering the question by saying that <a href="https://www.business-standard.com/article/opinion/aircel-maxis-deal-probe-will-test-friendship-between-chidambaram-and-jaitley-116030300275_1.html">he was happy that </a>“a friend of 22 years has questioned him.” Though later through the session, Chidambaram turned emotional and “felt as if someone plunged a dagger into him.” Their friendship withstood the barbs, the scams, as the Congress politician continued to attend Jaitley’s annual lunch parties which also doubled as his <a href="https://www.outlookindia.com/magazine/story/ties-that-bind/291379">birthday </a>celebration. Jaitley's rivalry with Subramanian Swamy and Ram Jethmalani Two of Jaitley’s most vicious critics are country’s top lawyers Ram Jethmalani and BJP leader Subramanian Swamy. Both have <a href="https://www.pgurus.com/mr-arun-jaitley-hope-you-have-learnt-your-lesson-for-treating-sonia-family-with-kid-gloves-you-owe-answers-in-mallya-exit/" data-type="tilCustomLink" target="_blank">passed vitriolic comments</a> against Jaitley and they both had old beefs to settle. Jaitley was once the legal assistant to Jethmalani. Yet, the camaraderie did not last long. Jaitley is known to <a href="http://www.indialegallive.com/commercial-news/controversy-news/battle-legal-eagles-21529">have influenced Vajpayee </a>to push Jethmalani from his position as the law minister unceremoniously. The fire-breathing lawyer had never forgiven Jaitley nor forgotten the slight, and had used every excuse to criticise him. He also went back to court as Delhi chief minister Arun Kejriwal’s lawyer in a libel case, just for the pleasure of cross-examining his old adversary. But Jaitley was not a man to be easily undone either and kept his cool, passing the bitter examination with flying colours. Jaitley was also not undone even as Swamy questioned his every move. This rivalry too started when he found a legal loophole to deny the payment of his dues over a case he argued. Ever since, <a href="https://theprint.in/politics/subramanian-swamys-rivalry-with-arun-jaitley-goes-back-to-1993-iit-delhi-salary-row/219800/">he accused Jaitley </a>of being a Congress insider, instigator or a coup and much more. When Jaitley did try to clamp him over discipline, Swamy retorted, “People giving me unasked for advice of discipline and restraint don’t realise that if I disregard discipline there would be a bloodbath.” Jaitley wisely never rose to the bait, like a seasoned solider who picks his battles. Jaitley may be no more but the way he deftly maneuvered India's labyrinth political space will provide lessons in the art of the possible. In a world where friendships are forged with secrets and power, Jaitley was everyone’s confidante, philosopher, and guide. SEE ALSO: <a href="https://www.businessinsider.in/sushma-swaraj-indias-former-foreign-minister-passes-away-at-the-age-of-67/articleshow/70561044.cms" data-type="tilCustomLink" target="_blank">India's 'supermom' Sushma Swaraj, the lady who redefined the country's Foreign Ministry, is no more</a>

Arun Jaitley, every big man's friend, passes away at the age of 66-- leaving behind lessons in the 'art of the possible'

After Zindagi, Zee Entertainment Enterprises Limited (ZEEL) has now announced &amp;TV, its another premium entertainment channel. 
 
Synonymous with the spirit of new-age India, &amp;TV signifies a conjunction of aspirations and rootedness, much like the amalgamation of various TV shows that mark their debut with the channel tonight. 
 The first show to be aired would be <keyword id="378933" type="ENTERTAINMENT" weightage="100" keywordseo="Razia-Sultan">Razia Sultan</keyword>, who was the first woman ruler from India. The show has been produced by Swastik Productions and stars Pankhuri Awasthi and Sooraj Thapar in lead roles, who play Razia Sultan and her father Iltutmish, respectively. It would air at 7:30 PM from Monday to Friday. 
 
Next in line is Bhagyalaksmi, a serial from the affluent lanes of Madhya Pradesh. Starring Barkha Singh and Abhishek Malik with Aruna Irani, Rita Bhaduri, Anil Dhawan and Ashita Dhawan Gulabani, the love story would see the clashes of rich and poor, airing at 8 PM from Monday to Friday. 
 At 8:30 PM, viewers would get to see the cute and bubbly <keyword id="2722206" type="UNKNOWN" weightage="100" keywordseo="Gangaa">Gangaa</keyword>, a child widow. Her spirit to break the shackles of conservative Indian society is the wave that the makers would hope to ride on. Produced by Sphere Origins, The show stars Ruhana Khanna, Rakhi Vijan, Sushmita Mukherjee and Hiten Tejwani. 
 
The prime time of 9 PM has been reserved for the flagship show, India Poochega <keyword id="2695296" type="UNKNOWN" weightage="100" keywordseo="Sabse-Shaana-Kaun">Sabse Shaana Kaun</keyword>, to be hosted by <keyword id="1671" type="PERSON" weightage="100" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword>. The show is inspired by Who’s Asking, an Israeli game show of Armoza Formats. Both the persons who ask the question and the one who answers would be commoners. The show has been produced by Siddhartha Basu of Big Synergy. 
 At 10, we have <keyword id="75320" type="CITY" weightage="100" keywordseo="Begusarai">Begusarai</keyword>, produced by Saregama Productions. Based on the lives of land mafias of Bihar, the show has Shweta Tiwari, Vaishnavi Dhanraj, Vishal Aditya Singh and Dheeraj Miglani. The highlight of the show, however, would be veteran actress Sulbha Arya, who is donning a negative role for the first time. 
 Next, the channel has a comedy show in line for its audience. Called <keyword id="2749105" type="UNKNOWN" weightage="100" keywordseo="Bhabhi-Ji-Ghar-Par-Hain">Bhabhi Ji Ghar Par Hain</keyword>, the show would be based in a middle-class Indian society from Kanpur, and would be focusing on two neighbouring families. Starring Saumya Tandon, Shilpa Shinde, Rohitashv Gaud and Asif Sheikh, the show has been produced by Edit II. 
 
Image courtesy: <a href="https://www.facebook.com/AndTVOfficial">And TV Facebook Page</a>

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