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India's most influential digital stars by Forbes

With Gen Alpha already leading the latest wave of memes (<em>skibidi toilet, anyone? No one?</em>), it can start to feel like toddlers are learning to scroll before they can walk. With social media turning out to become a massive part of growing up nowadays, Australia has become the first nation to step up with plans to ban it for minors. This has sparked a question that desperately needs to be answered: just how much is too much when it comes to kids on social media?<br /><br />The risks aren’t just rumours. Researchers have been raising red flags for years, suggesting that too much screen time at a young age can have lasting effects. So, let’s take a look at what science has to say about how early exposure to social media affects kids’ minds, moods, and everything in between.<br /><h2>The sleep struggle</h2>It’s not just adult sleep that gets disrupted by blue light — it’s kids’ sleep too, only they’re even more vulnerable. Screens, especially before bedtime, can delay the release of melatonin, the hormone that tells our bodies it’s time to sleep. According to the American Academy of Pediatrics, children who use screens near bedtime often get less sleep and end up feeling groggy the next day. That leads to more than just fatigue; lack of sleep can also affect kids' learning, memory, and even mood stability.<br /><h2>Scrolling through emotions</h2>The social media effect on mental health is a bit like playing with fire. According to the Center for Disease Control and Prevention, while moderate use can boost self-esteem and help kids feel more connected, too much can tip the scales the other way.<br />  <div type="Article" hostid="261" msid="115056492" title="I&amp;#39;m a mom of 6 and don&amp;#39;t throw birthday parties after age 1. Kids don&amp;#39;t remember them and they are a waste of money." mstype="2" mssubtype="0"></div>Excessive social media can lead to anxiety, depression, and lower self-worth. Kids may also suffer from FOMO (Fear of Missing Out), as they constantly compare themselves to the perfect-looking snapshots of others. Imagine dealing with that pressure before you even hit high school — it’s no wonder it’s causing stress for young minds.<br /><h2>Attention span on shuffle mode</h2>Social media doesn’t just grab kids’ attention; it keeps it on a fast-paced rollercoaster. Research from multiple regions, including India, shows that children who spend a lot of time on social media might find it harder to stay focused on tasks without instant rewards. The endless cycle of quick likes and notifications can make schoolwork and even daily routines feel sluggish by comparison. Think of it as training kids’ brains to expect rewards on a constant, rapid-fire basis — something that real life just doesn’t offer.<br /><h2>Virtual friends vs. real connections</h2>Kids might feel like they have tons of friends online, but are those connections as meaningful as the ones they’d make in person? UCLA researchers found that kids who spend a lot of time online may struggle to develop strong social skills in real life, like reading body language and empathy.<br /><br />This doesn’t mean that social media is all bad; for marginalised kids or those who have niche interests, it can provide a sense of belonging and community. But the danger is when those virtual friendships start replacing real ones, making it harder for kids to connect offline.<br /><h2>Cyberbullying and online harassment</h2>The internet has its darker sides too, and cyberbullying tops the list. According to the Cyberbullying Research Center, more than half of adolescents have experienced cyberbullying in some form. Unlike traditional bullying, which might stop once the school bell rings, online bullying can follow kids home, affecting their mental health long-term. Kids who face bullying online are more likely to experience depression, anxiety, and even thoughts of self-harm, making the need for boundaries even clearer.<br /><h2>Body image battles</h2>Apps like Instagram and TikTok are fun — but they can also be a trap for body image issues, especially for girls. A study published in the Body Image Journal found that young girls who frequently use social media are more likely to experience body dissatisfaction. When kids see a constant feed of “perfect” lives and appearances, they can start to feel that they don’t measure up, even if they’re barely old enough to understand the concept of self-esteem.<h2>To post or not to post?</h2>Despite the risks, social media isn't all bad. When used responsibly, it can be a powerful tool for learning and creativity. These platforms can enhance creative expression and provide educational content that supports academic growth. For children with special interests or those who feel isolated, online communities can offer a sense of belonging and support.<br />  <div type="Article" hostid="261" msid="115028734" title="I was a teen dad on food stamps. Now that I&amp;#39;m a multimillionaire, teaching my kids to appreciate money is really difficult." mstype="2" mssubtype="0"></div>As we continue to integrate technology into every aspect of our lives, understanding and mitigating its impacts on our youngest members becomes ever more crucial. F or parents and caregivers, the key lies in setting boundaries, fostering open communication, and guiding children to navigate the digital world thoughtfully. Australia’s stance might just be the catalyst needed to inspire similar protective measures worldwide, ensuring that children can enjoy the benefits of technology without falling prey to its pitfalls.<br />

Scrolling to doom? Here's what happens to kids when they are exposed to social media early in their lives

Under-35 entrepreneurs with the highest social media following

<ul><li><keyword id="22496070" type="General" weightage="20" keywordseo="AI-based-technology" source="keywords">AI-based technology</keyword> will be used for <keyword id="20074926" type="General" weightage="20" keywordseo="crowd-management" source="keywords">crowd management</keyword> at <keyword id="23948812" type="General" weightage="100" keywordseo="Mahakumbh-Mela-2025" source="keywords">Mahakumbh Mela 2025</keyword>.</li><li>Around 2,700 <keyword id="19997866" type="General" weightage="20" keywordseo="CCTV-cameras" source="keywords">CCTV cameras</keyword> are being installed at the fair area ahead of the event.</li><li><keyword id="19897919" type="General" weightage="20" keywordseo="social-media" source="keywords">Social media</keyword> platforms like Facebook and X will provide immediate assistance in locating lost relatives.</li></ul>As Prayagraj gears up for the festivities of Mahakumbh Mela 2025, AI-based technology will be used for crowd management for the convenience of devotees, SSP Mahakumbh Mela said.<br /><br />In a bid to ensure the safety and convenience of an estimated 45 crore devotees, the Yogi Adityanath government is preparing for the upcoming Maha Kumbh.<br /><br />For the first time, the grand event is being digitized on such a large scale, leveraging Artificial Intelligence (AI) and social media platforms to enhance management and security.<br /><br />"Around 2700 CCTV cameras are being installed in the district and the whole fair area. This will help us in crowd management... Cameras with AI features have also been installed in the area. These cameras will automatically send us alerts based on their feed. This step would be in addition to human intelligence. AI is adding to the information of human intelligence. We have already installed 25 police stations in the area and a total of 56 stations will be placed,” said Rajesh Dwivedi, SSP, Mahakumbh Mela.<br /><br />AI-powered cameras are being installed throughout the Kumbh site to monitor the massive crowd and ensure 24/7 surveillance. These state-of-the-art cameras will not only bolster security but also assist in reuniting individuals who may get separated during the event.<br /><br />In addition, popular social media platforms like Facebook and X will provide immediate assistance in locating lost relatives, streamlining the process of reuniting families amidst the sea of pilgrims.<br /><br />This time, visitors from across the country and abroad attending the Mahakumbh 2025 won't have to worry about losing their loved ones in the crowd. The Mela administration has devised an extensive plan to address this concern. A digital 'khoya paaya kendra' (lost-and-found centre) will go live on December 1, utilizing advanced technology to reunite separated individuals quickly and efficiently.<br /><br />The entire fair area is being equipped with 328 AI-enabled cameras, which have already been tested at four key locations. These cameras will monitor the crowd 24/7 and assist in locating lost individuals. Under the directives of the Yogi government, the large-scale installation of these cameras is in its final stages.<br /><br />The digital lost-and-found centres will immediately register every missing person's details digitally. Once registered, the AI-powered cameras will begin searching for the individual. Additionally, information about missing persons will be shared on social media platforms like Facebook and X (formerly Twitter), making it easier to locate them quickly.<br /><br />Face recognition technology will be used at the Maha Kumbh to identify individuals who get separated from their loved ones. This advanced system will work instantly, capturing photographs and identifying individuals among the estimated 45 crore attendees.<br /><br /><strong>SEE ALSO:<br /><br /><a href="https://www.businessinsider.in/tech/mobile/news/oppo-find-x8-and-find-x8-pro-launched-in-india-starting-at-69999/articleshow/115521010.cms">Oppo Find X8 and Find X8 Pro launched in India starting at ₹69,999</a><br /><br /><a href="https://www.businessinsider.in/tech/mobile/news/android-16-developer-preview-announced-new-features-timeline-and-everything-you-need-to-know/articleshow/115476441.cms">Android 16 Developer Preview announced – new features, timeline and everything you need to know</a><br /><br /></strong><a href="https://www.businessinsider.in/tech/news/indian-wearables-market-declines-20-7-in-q3-2024-smartwatch-and-earwear-categories-struggle/articleshow/115447720.cms"><strong>Indian wearables market declines 20.7% in Q3 2024, smartwatch and earwear categories struggle</strong></a><br />

AI-based technology to be used for crowd management at the Mahakumbh Mela 2025

<keyword id="19897919" type="General" weightage="20" keywordseo="social-media" source="keywords">Social media</keyword> platforms like X (formerly Twitter) and Facebook have established safeguards to combat <keyword id="23571068" type="General" weightage="20" keywordseo="bot-accounts" source="keywords">bot accounts</keyword>, including policies and technical mechanisms. However, the effectiveness of these measures is increasingly being questioned as AI-driven bots evolve and find ways to bypass restrictions.<br /><h2>AI bot evolution</h2>While <keyword id="21559036" type="General" weightage="100" keywordseo="AI-bots" source="keywords">AI bots</keyword> can serve legitimate purposes like marketing and customer service, some are designed to manipulate public discussions, incite hate speech, and spread <keyword id="19933162" type="General" weightage="20" keywordseo="misinformation" source="keywords">misinformation</keyword>. Research from the University of Notre Dame investigated the bot policies of platforms like LinkedIn, <keyword id="19932634" type="General" weightage="20" keywordseo="tiktok" source="keywords">TikTok</keyword>, and X, testing how well these platforms enforced their rules. The findings were troubling.<br /><br />"Despite what their policy says or the technical bot mechanisms they have, it was very easy to get a bot up and working on X. They aren't effectively enforcing their policies," said Paul Brenner, a Director at Notre Dame.<br /><br />Even interns, who had only a high school-level education and minimal training, were able to launch the test bots using technology that is readily available to the public, Brenner explained. Their bots were created using commonly-available AI tools such as <keyword id="19918823" type="General" weightage="20" keywordseo="OpenAI" source="keywords" meta.keywordsubtype="org" meta.entityname="OpenAI" meta.hostid="261" meta.entityid="OpenAI">OpenAI</keyword>'s GPT-4o and DALL-E 3, and the tests were run on LinkedIn, Mastodon, Reddit, TikTok, X, Facebook, Instagram and Threads.<br />      <div type="Article" hostid="261" msid="114283439" title="Security threats to AI models are giving rise to a new crop of startups" mstype="2" mssubtype="0"></div>As per the tests, none of these platforms had sufficient safeguards to keep the bots out. Researchers successfully published benign test posts from bots across all platforms, with X and Reddit posing minimal challenges. While <keyword id="19911549" type="General" weightage="20" keywordseo="meta" source="keywords">Meta</keyword> platforms proved somewhat more challenging due to stronger enforcement mechanisms, they ultimately could still be bypassed — even by relatively inexperienced folk.<br /><h2>Why does it matter?</h2>In India — and the rest of the world, for that matter — the rise of AI-driven bots has significant implications for public discourse, particularly in the political arena. Research has indicated that a substantial portion of misinformation circulating during electoral periods can often be traced back to automated accounts. Many experts emphasise that the pervasive influence of these accounts can negatively shape public perception and discussion, and is often used to target certain sensitive groups and stoke communal tension.<br /><br />As platforms struggle to keep pace with the evolving tactics of malicious bots, the need for stronger regulations becomes increasingly evident. Considering that AI is evolving at a rapid pace that makes it supremely difficult to tell bots apart from real human accounts — even for the tech-savvy — Brenner argues for US legislation that mandates platforms to identify human versus bot accounts. Similar measures are needed in India, where the lack of accountability for social media platforms allows harmful bot activity to proliferate.<br /><h2>What needs to be done?</h2>Addressing the bot problem requires a multitude of different solutions. For starters, enhanced technology, such as more sophisticated AI detection systems, could help platforms identify and mitigate bot activity more effectively. Recent advancements in machine learning are paving the way for tools that can better analyse user behavior and detect anomalies that indicate bot activity.<br />      <div type="Article" hostid="261" msid="114250696" title="AI labs are fragmenting because of ego clashes and commercial pressures. It&amp;#39;s about to drive a wave of new startups." mstype="2" mssubtype="0"></div>However, it is almost just as necessary to educate users about identifying bots and understanding online discourse. To platforms can implement user-friendly tools that highlight potentially automated accounts, empowering users to make more informed decisions about whom to engage with.<br /><br />Legislation could also play a pivotal role in shaping how social media platforms handle bot accounts. By requiring transparency about bot activity and holding companies accountable for enforcement, policymakers can create an environment where genuine discourse thrives and misinformation is curtailed. In India, the proposed <keyword id="19955205" type="General" weightage="20" keywordseo="Digital-India-Act" source="keywords">Digital India Act</keyword> could be an avenue for strengthening regulations around <keyword id="19979951" type="General" weightage="20" keywordseo="digital-platforms" source="keywords">digital platforms</keyword> and enhancing user safety.<br /><br />While platforms like X and Facebook have made strides in developing detection methods, the sophistication of AI-driven bots continues to outpace current safeguards. This situation requires urgent attention from both tech companies and policymakers to ensure a safer social media environment.<br /><br />The findings of this research has been published on a pre-print server and can be accessed <a href="https://arxiv.org/abs/2409.18931">here</a>.<br />

Even high school interns were able to use common AI tools to bypass security and launch bots on X, Facebook and other social media: report

When it comes to <keyword id="19957108" type="General" weightage="100" keywordseo="online-shopping" source="keywords">online shopping</keyword>, almost anything can be bought and sold within minutes. People love ordering new stuff from the comfort of their homes and the online shopping trend is growing day by day. However, every coin has two sides and there are some challenges associated with online shopping as well. As per latest reports, e-commerce platform Meesho is facing backlash over its latest product - Lawrence Bishnoi T-shirts. Yes, you read that right.<br /><br /><h2>Meesho faces backlash <br /></h2><br />The popular e-commerce platform is under the scanner for listing merchandise featuring the infamous gangster Lawrence Bishnoi. Social media erupted when users discovered T-shirts adorned with his image being sold online, sparking debates about the consequences of idealising criminal figures. Journalist Alishan Jafri highlighted the worrying trend in an X thread, explaining how such merchandise feeds into a broader issue of online <keyword id="23805599" type="General" weightage="20" keywordseo="gangster-glorification" source="keywords">gangster glorification</keyword>, which is influencing real-world violence among the youth. The T-shirts, as per the thread, were being sold on the platform for prices starting from Rs 168.<br /><br />Jafri shared examples of minors inspired by these online depictions committing serious crimes, from violent assaults to murder. For instance, he recounted incidents like a 15-year-old killing a friend after being influenced by gang content and minors in Delhi attempting to emulate “dons” for social media fame. His investigation underlined that while authorities work tirelessly to curb these trends, platforms hosting such merchandise inadvertently contribute to a culture of gang idolisation.<br /><br />Meesho’s listing has drawn widespread criticism, with many questioning the ethics behind promoting figures linked to violent crime. <br /><br />“This should be stopped, we can't encourage the younger generation to think of this gangster as heroes,” a user wrote and another added, “And a kid also wearing a his t shirt. So wrong.” <br /><br />Let us take a look at some more reactions: <br /><br />        <div type="image" title="google (24)" msid="114968112" hostid="261"></div><br />However, when Business Insider India tried finding these T-shirts on Meesho's website, they appear to have been taken down.<br /><br /><h2>Meesho's statement<br /></h2><br />In a statement to Business Insider India, Meesho's spokesperson clarified the situation and said, "We have taken immediate action to deactivate the products. Meesho remains committed to providing a safe and trusted shopping platform for all our users."<br />

‘Gangsters are not heroes’: Meesho is selling Lawrence Bishnoi T-shirts and the internet is not happy about it

Australia all-rounder <keyword id="19899526" type="General" weightage="20" keywordseo="Glenn-Maxwell" source="keywords">Glenn Maxwell</keyword> revealed that he was blocked by star India batter <keyword id="19907934" type="General" weightage="100" keywordseo="Virat-Kohli" source="keywords">Virat Kohli</keyword> for mocking his <keyword id="20348325" type="General" weightage="20" keywordseo="shoulder-injury" source="keywords">shoulder injury</keyword> back in 2017 during the <keyword id="20534757" type="General" weightage="20" keywordseo="Border-Gavaskar-Trophy" source="keywords">Border-Gavaskar Trophy</keyword> held in India. <br /><br />Maxwell was speaking at the Willow Talk Podcast.<br /><br />Speaking at the podcast, Maxwell revealed that he was welcomed well by the Indian superstar when he joined the <keyword id="21019173" type="General" weightage="20" keywordseo="Royal-Challengers-Bengaluru" source="keywords" meta.keywordsubtype="org" meta.entityname="Royal Challengers Bengaluru" meta.hostid="261" meta.entityid="Royal Challengers Bengaluru">Royal Challengers Bengaluru</keyword> (<keyword id="20282652" type="General" weightage="20" keywordseo="RCB" source="keywords">RCB</keyword>) camp in the <keyword id="19966825" type="General" weightage="20" keywordseo="Indian-Premier-League" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian Premier League" meta.hostid="261" meta.entityid="Indian Premier League">Indian Premier League</keyword> (<keyword id="19906063" type="General" weightage="20" keywordseo="IPL" source="keywords">IPL</keyword>) 2021. He said that after having a chat with his then skipper in training camp, he tried to find him on <keyword id="19897919" type="General" weightage="20" keywordseo="social-media" source="keywords">social media</keyword> but could not find him. <br /><br />"When I knew that I was going to RCB, Virat was the first guy to message me and welcome me to the team. When I turned up for the pre-IPL training camp, we obviously got chatting and spent a fair bit of time training together as you do. So I go to his social media, to follow him. Did not even think about it before that. Never really crossed my mind. I was like 'I cannot find him'," said Maxwell. <br /><br />He revealed that someone mentioned to him that Virat probably had blocked him and after asking him, it was indeed the case. It was because Maxwell had mocked Virat's shoulder injury during the third Test of the Border-Gavaskar Trophy in Ranchi.<br /><br />"I am sure he is on social media somewhere so I did not think anything of it. Not really that maybe he was not savvy with <keyword id="19900288" type="General" weightage="20" keywordseo="Instagram" source="keywords">Instagram</keyword>. Did not really understand why he was not coming up and then someone mentioned that he might have blocked you. That is the only way you are not able to find him. I was like surely not," Maxwell added. <br /><br />"Then I went and asked him 'Have you blocked me on Instagram?' And he was like, 'Yeah probably. It was when you mocked me during that Test match. I was like 'yeah, that's fair enough'. So yeah, he ended up unblocking me, and we became great friends after that," concluded Maxwell. <br /><br />Since joining RCB, Maxwell has played 52 matches for the franchise, scoring 1,266 runs at an average of 28.77 and a strike rate of 159.25, having smashed 12 fifties for the side with the best score of 78. As the IPL retentions will be announced on Thursday, all eyes will be on RCB if Maxwell is retained by them.<br />

Maxwell reveals why Virat Kohli blocked him on Instagram

<keyword id="19895142" type="General" weightage="100" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword>, widely known as the "King of <keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords">Bollywood</keyword>," has officially joined the ranks of India’s wealthiest, debuting on the 2024 <keyword id="21075617" type="General" weightage="20" keywordseo="Hurun-India-Rich-List" source="keywords">Hurun India Rich List</keyword> with an impressive wealth of Rs 7,300 crores. But how did a Delhi boy with dreams of making it big in Mumbai become one of India’s richest individuals? Let’s dive into the ventures that propelled King Khan into the billionaires' club.<br /><h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><keyword id="20033371" type="General" weightage="20" keywordseo="Red-Chillies-Entertainment" source="keywords" meta.keywordsubtype="org" meta.entityname="Red Chillies Entertainment" meta.hostid="261" meta.entityid="Red Chillies Entertainment">Red Chillies Entertainment</keyword></h3>Shah Rukh Khan’s production company, Red Chillies Entertainment, has been a significant contributor to his wealth. Founded in 2002, Red Chillies has become a key player in Bollywood, producing blockbuster films and investing in high-quality visual effects. From chart-topping films like <em>Chennai Express</em> and <em>Raees</em> to the massive success of <em>Pathaan</em> in 2023, Red Chillies has consistently delivered box office hits.<br /><div type="Article" hostid="261" msid="112412196" title="&amp;#39;Deadpool &amp;amp; Wolverine&amp;#39; screenwriters reveal secrets and spoilers, including the movie&amp;#39;s original villain and who wrote that Hugh Jackman divorce joke" mstype="2" mssubtype="0"></div>With an estimated revenue consistently in the hundreds of crores and a profit of Rs 85 crores last year, the company has not only cemented SRK’s position as a top actor but also as a successful producer. Furthermore, the company’s VFX division, Red Chillies VFX, has set new benchmarks in the <keyword id="20161413" type="General" weightage="20" keywordseo="Indian-film-industry" source="keywords">Indian film industry</keyword>, working on major projects that have earned critical and commercial acclaim, such as <em>Ra.One, Fan, </em>and <em>Laal Singh Chaddha</em>. These ventures have significantly bolstered SRK’s wealth, making Red Chillies Entertainment a cornerstone of his business empire.<br /><h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><keyword id="19899758" type="General" weightage="20" keywordseo="Kolkata-Knight-Riders" source="keywords" meta.keywordsubtype="org" meta.entityname="Kolkata Knight Riders" meta.hostid="261" meta.entityid="Kolkata Knight Riders">Kolkata Knight Riders</keyword></h3>Shah Rukh Khan’s entry into the sports business with the IPL franchise Kolkata Knight Riders (KKR) has been a masterstroke. Co-owned by SRK, Juhi Chawla, and Jay Mehta, KKR has become one of the most successful and profitable franchises not just in the Indian Premier League, but also in the sporting world. The team’s consistent performance on the field has been matched by its financial success off it, with KKR’s brand value rising steadily over the years.<br /><br />As per Forbes, the cricket team was valued at over $1 billion in 2022. This surge in valuation played a crucial role in boosting SRK’s wealth, contributing significantly to his fortune. The success of KKR, coupled with its passionate fan base and strong marketing, has made it a jewel in SRK’s business portfolio, further solidifying his status as a businessman.<br /><h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;">Brand SRK: The most followed Indian on social media</h3>More than just a business mogul, Shah Rukh Khan is also a brand unto himself. With 44.1 million followers on Twitter, SRK is the most followed individual from the 2024 Hurun India Rich List on Indian social media. His massive <keyword id="20462299" type="General" weightage="20" keywordseo="social-media-presence" source="keywords">social media presence</keyword> has translated into lucrative endorsement deals and collaborations with global brands.<br /><div type="Article" hostid="261" msid="112249289" title="One of Singapore&amp;#39;s flashiest CEOs was planning to throw a Tomorrowland-style party for the books. Then the mirage started to fall apart." mstype="2" mssubtype="0"></div>Consistently being one of the most visible endorsers, SRK earns substantially from <keyword id="20004407" type="General" weightage="20" keywordseo="brand-endorsements" source="keywords">brand endorsements</keyword>, with an estimated fee of Rs 4-5 crores per endorsement. His portfolio includes major brands like Hyundai, Dubai Tourism, and BYJU'S, further adding to his immense wealth. His ability to leverage his celebrity status into profitable business ventures has undoubtedly been a key factor in his <keyword id="21015152" type="General" weightage="20" keywordseo="wealth-accumulation" source="keywords">wealth accumulation</keyword>.<br /><h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;">Real estate</h3>Real estate has always been a key component of wealth building, and Shah Rukh Khan is no exception. Shah Rukh Khan’s <keyword id="22962036" type="General" weightage="20" keywordseo="real-estate-ventures" source="keywords">real estate ventures</keyword> extend far beyond his iconic Mumbai residence, Mannat. One of his lesser-known yet highly lucrative ventures is in Dubai, where he and his wife Gauri Khan launched a luxurious beachfront residential project, the "SRK Boulevard," located in the posh Dana Islands.<br /><br />This mega project, worth over Rs 18,000 crore, features 10 residential buildings with high-end facilities, including marine sports and leisure amenities. Designed by Los Angeles architect Tony Ashai, with interiors by Gauri Khan, this project highlights SRK’s foray into international real estate<br /><h3>And of course, films</h3>Shah Rukh Khan’s earnings from films and endorsements are a significant part of his wealth. Known as one of the highest-paid actors in India, SRK reportedly charges over Rs 100 crores per film. This is certainly no small amount, but it is unlikely that filmmakers will find fault with it, considering how his films regularly break box office records. As per IMdB, both 2023 films <em>Jawan </em>and <em>Pathaan</em> grossed over Rs 1000 crores worldwide. <br /><br />All in all, King Khan’s entry into the Hurun India Rich List is significant not just for him, but for the entire entertainment industry. SRK’s success reflects the growing financial clout of Indian film stars and the increasing importance of entertainment in wealth creation. In 2024 alone, Hurun India Rich Listers from the entertainment industry added Rs 40,500 crores to their wealth, with SRK leading the charge. This trend highlights the expanding influence of Bollywood and the entertainment sector in India’s broader economic landscape.<br />

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

<keyword id="20143333" type="General" weightage="20" keywordseo="social-media-platform" source="keywords">Social media platform</keyword> <keyword id="20639239" type="General" weightage="100" keywordseo="Koo" source="keywords">Koo</keyword>, which had pitched itself as a rival and viable alternative to <keyword id="19959118" type="General" weightage="20" keywordseo="Twitter" source="keywords">Twitter</keyword> (now X), is shutting down with co-founders on Wednesday penning a heartfelt note about tough decisions and little yellow bird bidding "final goodbye". In a post on <keyword id="19951562" type="General" weightage="20" keywordseo="LinkedIn" source="keywords" meta.keywordsubtype="org" meta.entityname="LinkedIn" meta.hostid="261" meta.entityid="LinkedIn">LinkedIn</keyword>, co-founders <keyword id="20760806" type="General" weightage="20" keywordseo="aprameya-radhakrishna" source="keywords">Aprameya Radhakrishna</keyword> and Mayank Bidawatka announced that the platform will be discontinuing its services to the public, as talks for a <keyword id="19900447" type="General" weightage="20" keywordseo="partnership" source="keywords">partnership</keyword> with multiple larger internet companies, conglomerates and media houses did not yield the desired outcomes. <br /><br /> "We explored partnership with multiple larger internet companies, conglomerates and media houses but these talks didn't yield the outcome we wanted," the note said. <br /><br /> The duo said that although they would have liked to keep the app running, "the cost of technology services to keep social media app running is high and we've had to take this tough decision". <br /><br /> Koo at its peak grossed about 2.1 million daily active users, about 10 million monthly active users, and over 9,000 VIPs that included some of the most prominent personalities from various fields. "We were just months away from beating Twitter in <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> in 2022, and could have doubled down on that short term goal with capital behind us," they said. <br /><br /> A <keyword id="20041080" type="General" weightage="20" keywordseo="funding-winter" source="keywords">funding winter</keyword>, however hit the company at its peak, hurting plans and forcing the platform to "tone down" its growth trajectory. <br /><br /> "Unfortunately for us, the mood of the market and the funding winter got better of us," the note mentioned as the founders signed off saying, "the little yellow bird says its final goodbye" in a reference to Koo's yellow bird logo. <br /><br /> It may be recalled that Koo's popularity in India peaked around 2021 amid the Indian government's spat with Twitter (now X) and growing calls for expanding the ecosystem of homegrown digital platforms. At its peak, Koo had experienced heady growth in its user metrics as union ministers and government departments at that time heavily endorsed the homegrown microblogging platform.

Curtains down for Koo; founders say little yellow bird bids final goodbye

Over the past few years, research has highlighted the immense influence of social media platforms on shaping personal beliefs, shaping political views and affecting social issues. So powerful is this influence, that these platforms are now being misused to spread <keyword id="19933162" type="General" weightage="20" keywordseo="misinformation" source="keywords">misinformation</keyword> and manipulate public opinion on different subjects.<br /><br />The apparent overload of misinformation on microblogging sites like <keyword id="19959118" type="General" weightage="20" keywordseo="Twitter" source="keywords" meta.keywordsubtype="org" meta.entityname="Twitter" meta.hostid="261" meta.entityid="Twitter">Twitter</keyword> (now X) may seem to be stemming from a huge army of politically-driven social media teams and bots. But a few years ago, a <a href="https://www.science.org/doi/10.1126/science.aap9559">study</a> confirmed that misinformation is spread mainly by real people compared to bots, with a 70% higher likelihood of false information getting 'retweeted' than truthful tweets. <br /><br />In 2022, after the billionaire <keyword id="19903807" type="General" weightage="20" keywordseo="Elon-Musk" source="keywords">Elon Musk</keyword> took over the social media giant, he got rid of a majority of Twitter's ‘content moderation’ teams across the world. Now, the platform takes a crowdsourcing approach to identifying misinformation through its feature called ‘community notes’.<br /><br />Building on our understanding on the spread of <keyword id="2635990" type="General" weightage="20" keywordseo="misinformation-on-social-media" source="Orion">misinformation on social media</keyword>, a team of analysts at Indiana University has now discovered that it takes only a few influencers to shift the beliefs and opinions of large audiences. The researchers describe these propagators as “superspreaders”.<br /><cmsannotation type="cmsannotation" annotationid="Social media superspreaders: How a small group shapes public opinion" comment="subhead" text="Social media superspreaders: How a small group shapes public opinion"><span data-til="noop">Social media <keyword id="21842591" type="General" weightage="20" keywordseo="superspreaders" source="keywords">superspreaders</keyword>: How a small group shapes public opinion</span></cmsannotation><br />Much like the superspreaders identified during the COVID-19 pandemic, online superspreaders can “infect” a vast number of people due to their reputations and followings. These purveyors of misinformation can range from pundits with large followings to less reputable media sources, along with affiliated personal accounts and various influencers.<br /><br />To delve deeper into their social media influence, the research team focused on Twitter. They gathered data over 10 months, analysing 23,97,388 tweets from 4,48,103 users, and identified tweets flagged for low credibility.<br /><br />Their analysis revealed that about one-third of low-credibility tweets came from just 10 accounts, and approximately 70% were posted by 1,000 accounts.<br /><br />While most superspreader accounts were untraceable to individuals, some high-profile users, such as politicians and influencers, were identifiable.<br /><br />The researchers noted that many superspreader accounts were deactivated during Twitter's 2020 crackdown on disinformation. However, this trend is reversing, with X adopting a new approach under Elon Musk's ownership.<br /><br />Although this study primarily targets the US, its findings hold relevance for social media users around the world, including those in India. Given the widespread propagation of misinformation across social media platforms, any insights gained from this research could serve to enlighten and empower worldwide users in combating this issue.<br /><br />This study was recently published in the journal <em>PLOS ONE</em> can be accessed <a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0302201">here</a>.<br />

A small number of ‘superspreaders’ are propagating most of the misinformation on Twitter, study finds

<keyword id="21381873" type="General" weightage="20" keywordseo="Priyanka-Goswami" source="keywords">Priyanka Goswami</keyword> is an accomplished Indian <keyword id="22673137" type="General" weightage="20" keywordseo="racewalker" source="keywords">racewalker</keyword> known for her dedication and achievements in the sport. The 28-year-old athlete from Uttar Pradesh has made significant strides in her career, notably winning a silver medal at the 2022 Commonwealth Games and another at the 2023 Asian Athletics Championships.<br /><br />Despite these impressive accolades (which includes her second appearance at the Olympics) Goswami has recently found herself at the centre of a <keyword id="20638490" type="General" weightage="20" keywordseo="social-media-storm" source="keywords">social media storm</keyword> — not for her performance on the track, but for a now-deleted video she posted showing her using an air conditioner in her accommodation.<br /><h2>Tough competition, somehow tougher critics</h2>As per reports, the Indian government had sent 40 AC units to the Olympic Games Village after the country’s athletes had complained of discomfort. Paris had begun to suffer from a sudden rise in temperature and humidity, which had impaired the quality of sleep of many athletes. Goswami and other Indian Olympians had made reels celebrating the move.<br /><br />However, social media platforms were quickly flooded with negative comments from disgruntled observers. Most of these were directed at Goswami, questioning her commitment and dedication to her sport. The criticism has been harsh, with some even blaming her less-than-stellar performance at the <keyword id="20201477" type="General" weightage="100" keywordseo="Paris-2024-Olympics" source="keywords">Paris 2024 Olympics</keyword> as an outcome of the decision to “make reels” instead of “focusing on the sport”.<br /><br />At the Paris 2024 Olympics, Priyanka Goswami finished 41st in the women's 20km race walk with a time of 1:39:55, significantly behind her personal best and national record of 1:28:45 set in 2021. This was her second Olympic appearance, having previously finished 17th at Tokyo 2020. Many critics were “generous” enough to point out the regression in rankings over the past Olympics.<br />        <div type="Article" hostid="261" msid="112283254" title="WATCH: Sweden’s Truls Moregard stuns Olympics crowd with an insane trick shot in table tennis final!" mstype="2" mssubtype="0"></div>However, the fact that the 20km race walk is a demanding event that tests the limits of physical and mental endurance seemed to be lost on all of these faultfinders. Walking 20km in a single bout is challenging by itself; it is a whole other matter on the elite international stage. In racewalking, athletes have to maintain a rapid pace while adhering to strict technique rules, making it one of the most challenging disciplines in athletics.<br /><br />Many also pointed out that Goswami had been training in Switzerland on “taxpayer’s money”. While this may certainly be true, considering how the athlete herself had posted reels of the same, barely anyone seemed to acknowledge the fact that this was part of Goswami’s training. Athletes often train at high altitudes to prepare for big events because the thinner air means there is less oxygen to deliver to their muscles. This forces their bodies to work harder, leading to more efficient workouts.<br /><h2>The struggles of race walking in India</h2>Race walking is certainly not an established sport in India, often overshadowed by more popular disciplines like cricket, badminton, and other athletics. This lack of recognition translates into limited resources and support for athletes who choose to pursue it. In addition, race walkers in India frequently face uncertainties regarding training facilities, funding, and opportunities to compete on international stages.<br /><br />Even in preparation for the Paris 2024 Olympics, Indian race walkers had to reportedly overcome significant hurdles, including confusion over the selection process, a lack of inadequate training infrastructure and limited exposure to high-level competitions. Despite these challenges, athletes like Priyanka Goswami remained committed to their sport, striving to make a mark on the international stage despite the odds stacked against them.<br />        <div type="Article" hostid="261" msid="112193514" title="Why have the Paris Olympics 2024 athletes been given over 2 lakh condoms?" mstype="2" mssubtype="0"></div>However, the combination of these factors has led to India struggling to make a significant impact in Olympic race walking events so far. The best performance to date was by KT Irfan, who finished 10th at the London 2012 Olympics with a time of 1:20:21. In the men's 20km race walk this year, Vikash Singh finished 30th with a time of 1:22:36, and Paramjeet Singh Bisht placed 37th with a time of 1:23:48. Akshdeep Singh, who holds the national record, did not finish the race due to an early exit this year.<br /><h2>Paris Olympics is already pretty TikTok-ified</h2>It has become common for Olympians, even high-level ones, to make TikToks. The platform provides a way for athletes to share behind-the-scenes content, offering fans a glimpse into their lives at the Olympics. While many appreciate this transparency and the personal connection it fosters, there is some criticism. Detractors argue that making TikToks can distract athletes from their training and competition focus. However, supporters believe it humanises athletes and promotes their sports to a broader audience.<br />        <div type="Article" hostid="261" msid="112227840" title="Paris Olympics: India beat Australia for first time in Olympics since 1972, finish 2nd in Pool B" mstype="2" mssubtype="0"></div>Several international athletes have embraced TikTok to share their Olympic experiences, with team USA gymnast Suni Lee, Australian diver Sam Fricker, and rugby player Ilona Maher being notable examples. These athletes have provided unseen content, from life in the Olympic Village to personal training routines and competition moments.<br /><br />The backlash against Priyanka Goswami for using an air conditioner underscores the intense scrutiny athletes face, especially during high-stakes competitions like the Olympics. While her performance may not have met expectations, the harsh criticism highlights the pressures and challenges faced by elite athletes.<br />

Why is the internet mad at an elite Indian Olympian for using the AC?

So, you’re sitting at your desk again. It’s been hours. Maybe you’ve only moved to grab your second cup of coffee or stretch your legs for a minute. Sound familiar?<br /><br />Whether you’re juggling emails, crunching numbers, or scrolling through social media (<em>it’s “work-related,” right?</em>), sitting down has become our natural habitat. And while it’s no surprise that this desk-bound lifestyle isn't doing our bodies any favours, the real question is: how much <keyword id="20067991" type="General" weightage="100" keywordseo="exercise" source="keywords">exercise</keyword> do we need to offset the hours of sedentary sloth?<br /><br />Turns out, about half an hour of “moderate to vigorous intensity physical activity” should do the trick, according to research that crunched data from over 44,000 people across multiple countries. Moderate to vigorous means working up a sweat — cycling, brisk walking, even gardening.<br /><h2>The math behind the movement</h2>In this meta-analysis, scientists dove into nine previous studies. The results indicated that if you’re sitting for 10 hours a day, 30-40 minutes of serious activity can effectively lower your risk of an untimely death.<br /><div type="Article" hostid="261" msid="113551046" title="A 70-year-old lost 70 pounds and got into weight-lifting. She shares 4 tips for getting fit whatever your age." mstype="2" mssubtype="0"></div>Now, if you’re thinking "<em>10 hours? I don’t sit that much", </em>a quick tally can be quite revealing. For instance, the hours you spend at your commute, your time at work and lunch, and even the relaxation after work can add up quickly. A recent <em>Lancet </em>study even revealed that almost half of <keyword id="22199530" type="General" weightage="20" keywordseo="Indian-adults" source="keywords">Indian adults</keyword> do not meet the World Health Organization’s (WHO) recommended levels of <keyword id="20053428" type="General" weightage="20" keywordseo="physical-activity" source="keywords">physical activity</keyword>.<br /><br />In fact, the WHO has already given its seal of approval to this approach. In its 2020 Global Guidelines on Physical Activity and Sedentary Behaviour, the WHO recommended 150-300 minutes of <keyword id="23298308" type="General" weightage="20" keywordseo="moderate-exercise" source="keywords">moderate exercise</keyword> or 75-150 minutes of vigorous exercise per week. It’s all part of the same philosophy: move more, sit less.<br /><br />According to Emmanuel Stamatakis, one of the researchers involved, <em>any</em> movement helps — whether you’re chasing after your kids, wrestling with the vacuum cleaner, or doing some desk yoga (yes, it’s a thing). <br /><br />"In active individuals doing about 30-40 minutes of moderate to vigorous intensity physical activity, the association between high <keyword id="21587883" type="General" weightage="20" keywordseo="sedentary-time" source="keywords">sedentary time</keyword> and risk of death is not significantly different from those with low amounts of sedentary time," the researchers explained.<br /><br />This basically means that every little bit helps with the dying later ambitions. Walking up the stairs instead of taking the elevator? Gold star. Dancing around the kitchen while making dinner? Even better.<br /><h2>But how do you actually do it?</h2>Here’s the tricky part: life. With meetings and deadlines, finding 40 minutes a day to sweat it out might feel impossible. The key is to start small. You don’t need to leap into a 40-minute HIIT class if you’re still warming up to the idea. Even standing up more frequently can make a difference.<br /><br />Can’t squeeze in 40 minutes at once? Break it up! Try three 10-minute bursts of activity throughout your day. A brisk walk in the morning, a quick dance session during lunch, and a set of squats before bed – you’re already there!<br /><div type="Article" hostid="261" msid="113401260" title="A woman lost 190 pounds from exercise, food journaling, and GLP-1 medication. She&amp;#39;s now training for a marathon." mstype="2" mssubtype="0"></div>And if you’re still worried that 40 minutes is overkill, the research says: chill. The benefits of moderate physical activity are cumulative, meaning every step counts. So, while 40 minutes is the goal, even smaller amounts will help.<br /><br />"As these guidelines emphasise, all physical activity counts and any amount of it is better than none," Stamatakis explains. "People can still protect their health and offset the harmful effects of physical inactivity."<br /><h2>What’s next?</h2>Science is still catching up to our sitting problem. Researchers admit there’s more to learn — like where exactly the line is drawn for “too much sitting.” But one thing is clear: moving more can significantly reduce the <keyword id="19977451" type="General" weightage="20" keywordseo="health-risks" source="keywords">health risks</keyword> of being chained to a desk.<br /><br />"We are still not clear, for example, where exactly the bar for 'too much sitting' is,” Stamatakis notes. “But this is a fast-paced field of research, and we will hopefully have answers in a few years' time."<br /><br />So, while it may feel like we’re glued to our office chairs for the foreseeable future, there’s good news: we have the power to fight back. Lace up those sneakers, grab that yoga mat, and get moving – because your health depends on it.<br /><br />The findings of this research have been published in the <em>British Journal of Sports Medicine </em>and can be accessed <a href="https://bjsm.bmj.com/content/54/24/1499">here</a>.<br />

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