Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>India, as the fourth largest automobile market in the world, may be due for a digital shift since most of its consumers are going online for their research.</li><li>The ‘Drive to Decide 2018’ report by Google and Kantar TNS indicates that 90% of car purchases are digitally driven. </li><li>Brands are increasing their online presence in order to make most of the opportunity.</li></ul>Adding a car to your cart may be the next step in online shopping according to the ‘The Drive to Decide 2018’ report by Google and Kantar TNS. Consumers in India already do most of their research online — checking in with brand websites and looking at reviews — that 90% of car purchases are digitally driven. 
 
 
 
 
 <div type="javascript" title="Custom" contenttype=""><cdata><![CDATA[
<div class="flourish-embed" data-src="visualisation/209610"></div>
]]></cdata></div>











 It’s not only about being online but also about being a country that’s so obsessed with YouTube that we use it like Google Search. 
 
 
 
 
 <div type="javascript" title="Custom" contenttype=""><cdata><![CDATA[
<div class="flourish-embed" data-src="visualisation/209623"></div>
]]></cdata></div>











 Since people are doing their due-diligence before buying a car, they are also more loyal consumers. According to the report, since consumers are more certain about their choice, instance of them switching between brands has declines by 4% over the last two years from 11% in 2016 to 7% in 2018. Here’s why India is poised to be the next online market for cars India’s already the 4th largest auto industry in the world, <a href="https://www.ibef.org/industry/india-automobiles.aspx">according</a> to the India Brand Equity Foundation. Most of the demand for cars is coming from the rising middle class and the young population of India. These are also the people who are a <a href="https://imrbint.com/site/reports/i-cube">part of</a> India’s massive growth in online users. So brands are beginning to pivot their strategies to cater to prospective buyers. Automobile manufacturers are increasing their online presence in order to be a part of the consumers online journey. 
 
 
 
 <div type="ExtQuote" text="“From just searching for manufacturers and dealers online, buyers today are actively looking for videos to answer their questions around car features to reviews to vehicle performance and more. Consequently, the focus for auto manufacturers has also moved to creating more immersive experiences that allow them to drive this action.”" auname="Vikas Agnihotri, Country Director - Sales, Google"></div>









 It doesn’t matter whether its the automobile industry or not, the number of Indian users online as increased dramatically since Jio started offering cheap access to internet and affordable phones. Last year Rajan Anandan, the vice president for India and South East Asia at Google, <a href="https://www.exchange4media.com/digital-news/india-to-reach-650-mn-internet-users-by-2020rajan-anandangoogle-india-70074.html">disclosed</a> that India is adding nearly 10 million daily active internet users every month. He added that video watch time has seen a 400% year-on-year growth in the country. These findings were based on research conducted by Kantar TNS. The research covers 4,000 respondents in India engaged via online or face-to-face interviews with an average length of 25 minutes for telephone interviews and 30+ mins for face-to-face interviews. See also: <a href="https://www.businessinsider.in/heres-how-young-india-is-buying-cars/articleshow/55141536.cms">Here’s how young India is buying cars</a> <a href="https://www.businessinsider.in/in-india-used-car-businesses-see-renewed-interest-from-investors-with-cardekho-raising-110-million/articleshow/67380667.cms">In India, used car businesses see renewed interest from investors with CarDekho raising $110 million</a> <a href="https://www.businessinsider.in/can-latecomer-maruti-suzuki-rev-up-electric-car-sales-in-india/articleshow/67534315.cms">Can latecomer Maruti Suzuki rev up electric car sales in India?</a>

Indians are one step away from buying cars online

Six out of the top ten most selling cars in India in October are from Maruti Suzuki

Top selling cars in India in February 2024

<ul><li>Latest data released by SIAM showed a continuing downward trend for the auto industry in India.</li><li>There was a downfall of 21% in the purchase of passenger vehicles sold in May, from 3 lakh units to 2.39 lakh units in the same month a year before.</li><li>In April, passenger vehicle sales were down by 17%.</li><li>The overall Commercial Vehicles segment registered a decline of 8.05% in April-May 2019. </li></ul>The sale of passenger vehicles declined by 18.82% in April-May 2019 over the same period last year, the worst in 18 years, according to data by Society of Indian Automobile Manufacturers (SIAM). Within the Passenger Vehicles (cars, UV’s/SUV’s,and vans), the sales for Passenger Cars, Utility Vehicle &amp; Vans declined by 22.98%, 6.15% and 28.57% respectively in April-May 2019, compared to the same period last year. The data showed a downfall of 21% in the sale of passenger vehicles in May, 2019 from 300,000 units to 239,000 units in the same month in 2018. As per <a href="https://timesofindia.indiatimes.com/business/india-business/passenger-vehicle-sales-decline-most-in-18-yrs/articleshow/69749043.cms">experts </a>, different factors may be contributing to this lowering trend in <keyword id="47168" type="COMPANY" weightage="20" keywordseo="Car-sales">car sales</keyword>. First being the declining health of the Indian economy. The GDP growth figure for the third quarter of FY19 was merely 6.6% — the lowest in five quarters. This can be a worrying situation for the government as well, because private consumption has been a strong pillar of India’s growth story, which is now slumping. Amongst other factors, slowdown in urban hubs is being attributed to the popularising shared mobility like Ola and UBER. Rising congestion on roads and improvement in public infrastructure are also important to this phase. Despite the addition of new models, such as Hyundai’s hatchback Santro, Maruti’s tallboy WagonR, TATA’s Harrier off-roader, and Mahindra’s Marazzo and XUV 300 SUV’s, buyers are not warming up to the new launches. In rural areas the slowdown in sales is being attributed to the stressed farm loans. In a statement, Director General of SIAM, Vishnu Mathur, <a href="https://timesofindia.indiatimes.com/business/india-business/passenger-vehicle-sales-decline-most-in-18-yrs/articleshow/69749043.cms">said </a>the “Buyers need affordability. The situation is very serious.” Mathur added that the industry is saddled with heavy inventory, and despite offering deep discounts and freebies, companies do not see fresh investments and expansion till the situation improves. The introduction of the new BS6 (Bharat Stage 6) emissions regulations from 1 April 2020, new technology will be needed to keep emissions in check, in particular for new diesel engine vehicles. These new add-ons are said to increase the prices of diesel cars even further and increase the gap between a new petrol car and a new diesel car by nearly ₹250,000.

Car sales in India have slumped to a 18-year low even after deep discounts

<ul><li>OLX is planning to expand its offline used car business under the brand ‘<keyword id="7064533" type="UNKNOWN" weightage="20" keywordseo="Cash-My-Car">Cash My Car</keyword>,’ which will bring direct buying and selling of used cars. </li><li>The company is reportedly planning to set up 150 stores across 40 cities in India by 2021. </li><li>Currently, OLX has 27 stores operating in New Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Bangalore, Mumbai, Hyderabad, Pune, and Chennai.</li></ul>OLX, an Indian online marketplace for pre-owned goods, is making a big push into the used car business, with plans to <a href="https://www.livemint.com/Industry/pyhVH3xSZWF51dxLwH9RhJ/OLX-to-expand-used-car-business-offline-eyes-150-outlets-by.html">expand its operations</a>, opening up to 150 used car stores across 40 cities in India by 2021. The used ar business operates under the ‘OLX Cash My Car’ brand in collaboration with Germany Frontier Car Group (<keyword id="5821602" type="ORGANIZATION" weightage="20" keywordseo="FCG">FCG</keyword>). Currently, OLX has 27 stores that operate in New Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Bangalore, Mumbai, Hyderabad, Pune, and Chennai. OLX claims the new venture will speed up the entire process of selling a used car within 45 minutes, from inspection to online auction and payments. India’s used car market has witnessed a steady growth over the last few years from ₹385 billion in 2011 to ₹960 billion as of September 2018. The used car market may shoot up by 15% to touch ₹2,500 billion by 2021, according to an Economic Times<a href="https://economictimes.indiatimes.com/used-car-market-witnesses-steady-growth-as-new-car-sales-hit-a-speed-bump/articleshow/54382047.cms"> report</a>. This venture will operate under OLX Auto, which generates <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/with-german-company-fcg-in-tow-olx-goes-offline-for-used-car-trade/articleshow/66803652.cms">nearly 25%</a> of the overall revenue and is currently the largest revenue source for the company. OLX will directly own all the new stores, according to a Mint<a href="https://www.livemint.com/Industry/pyhVH3xSZWF51dxLwH9RhJ/OLX-to-expand-used-car-business-offline-eyes-150-outlets-by.html"> report.</a> Taking into account the growth rate of the used car business, which is 15%-16% annually, the company is expecting a steady rise in the offline business. SEE ALSO: <a href="https://www.businessinsider.in/The-11-new-cars-people-most-regularly-ditch-after-just-one-year-of-ownership/articleshow/66168880.cms">The 11 new cars people most regularly ditch after just one year of ownership</a> <a href="https://www.businessinsider.in/why-indian-automakers-saw-the-worst-festive-season-sales-in-november/articleshow/66748991.cms">Why Indian automakers saw the worst festive season sales in November</a>

Online marketplace OLX plans to open 150 ‘offline’ stores for buying and selling of used cars across India

You Searched For "india cars" and got 6 results

Indians are one step away from buying cars online

Prabhjote Gill

Six out of the top ten most selling cars in India in October are from Maruti Suzuki

Sourabh Jain

Top selling cars in India in February 2024

Sourabh Jain

Car sales in India have slumped to a 18-year low even after deep discounts

BI India Bureau

Online marketplace OLX plans to open 150 ‘offline’ stores for buying and selling of used cars across India

BI India Bureau

Best car seat for kids in India

Shradha Aneja

Popular Keywords

Buying Guides