You Searched For "inaccurate roi digital marketing" and got 20 results
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2 mins read
Morning market overview: Stocks that could swing in action
Sensex and Nifty fell during morning trade today. Bharti Airtel acquired stake in Indus Towers, wh…
3 mins read
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…
1 min read
Google's new Gemini AI model says the company has a 'virtual monopoly' on digital advertising
The company is being sued right now by the Department of Justice, which alleges Google illegally ma…
Alistair Barr
4 mins read
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
2 mins read
India’s newly digitized MSMEs need offline marketing as much as online
While digital marketing may be important to keep up with the digital trends that have emerged post …
3 mins read
Driving Value Through Unification of Digital Space & Operations- Srinivasan KA
The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…
12 mins read
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
3 mins read
How performance marketing is reinventing ROI?
Marketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI.
4 mins read
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
4 mins read
How automation is revolutionizing the digital marketing sector
Yogita Tulsiani, MD & Co-founder, iXceed Solutions writes about a few ways automation is changing t…
4 mins read
Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
The recent study was undertaken to understand the overall emotion and tonality of digital marketing…
4 mins read
Revolutionising the workplace: How RPA is transforming business processes
There is no getting around the fact that future workplaces will witness an increase in the mix of h…
4 mins read
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…
9 mins read
Influencer Marketing: Trends to watch out for in 2021
Here is what the future holds for influencer marketing industry
5 mins read
I'm a former Broadway actress who makes over $8,000 a month running a digital marketing company. Here's how I set my prices and find new clients.
Rachel Schur Chase expanded her social media side hustle into a full-time business to help actors a…
Gia Miller
4 mins read
Top three digital transformation myths debunked
Globally, the digital transformation market is slated to grow from $470 billion in 2020 to $1,00…
6 mins read
What is ROI? This simple metric can offer greater insight into the profitability of the assets in your portfolio
Return on investment, or ROI, is a commonly used metric for investing in the stock market, business…
Melanie Lockert
5 mins read
What is ROI? This simple financial metric assesses an investment's potential return in relation to its cost
ROI is a financial metric used to assess an investment's profitability or compare the profitability…
Amena Saad,Clint Proctor
7 mins read
What brands should keep in mind while investing on Influencer Marketing
Despite more and more advertisers investing on influencer marketing, there are a few things they ne…