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InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
InMobi, India's first digital business to be valued over $1 billion, now acquires a British start-u…
OfBusiness joins Ola and InMobi in a special club of unicorns
Oxyzo Financial Services — the lending arm of existing unicorn OfBusiness — has raised $200 million…
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
There has been a shift in investment preference from physical assets to financial instruments in th…
InMobi launches in-game advertising for global brands and agencies
Ads will blend into the game environment
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi report finds in-app video ads showing significantly higher click through rate as compared to…
The supply-chain crisis is wreaking havoc on advertisers' Q4 plans
In this week's Insider Advertising, we're covering the supply-chain crisis, new ad units at Lowe's …
Lara O'Reilly
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…
InMobi appoints Jayesh Ullattil as GM for India
Bengaluru, July 15 (IANS) SoftBank-backed InMobi on Wednesday announced the appointment of Jayesh U…
Rajkummar Rao, Hardik Pandya and Rana Daggubati feature in Glance's multi-media campaign
The campaign has been crafted by DDB Mudra
InMobi's Glance acquires Roposo
New Delhi, Nov 25 () Glance - a part of Softbank-backed InMobi - on Monday said it has acquired sho…
PTI
Google invests in two Indian short-video apps on the same day – both of which offer content in local languages
It looks like global tech giant Google is looking to take over the space left behind by the ban of …
Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
Understanding the festive shopper journey in the new normal.
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Currently the platform stands at 75 million downloads on Play Store and is still counting
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
What the future of programmatic advertising in India might look like
EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
InMobi’s report predicts that vertical video could emerge as the clear favorite.
Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Image and Video Editing apps have seen a 60% surge in usage.
Glance to boost its regional content after acquiring Roposo, a short-video platform
To bring professionally generated video content in 10 languages to lock screen
Peter Thiel’s investment firm backs Indian unicorn InMobi’s AI content platform
Indian unicorn InMobi’s AI-powered content platform Glance raised $45 million from Mithril Capital …
Microsoft’s ‘Week of AI’ ropes in Flipkart and InMobi execs for insights
Artificial intelligence (AI) will play a key role in how businesses will shape up in the future. …