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InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts

InMobi, India's first digital business to be valued over $1 billion, now acquires a British start-u…

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1 min read

OfBusiness joins Ola and InMobi in a special club of unicorns

Oxyzo Financial Services — the lending arm of existing unicorn OfBusiness — has raised $200 million…

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Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season

Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…

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There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report

There has been a shift in investment preference from physical assets to financial instruments in th…

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2 mins read

Programmatic mobile video ads see 194% growth in India: InMobi report

InMobi report finds in-app video ads showing significantly higher click through rate as compared to…

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5 mins read

The supply-chain crisis is wreaking havoc on advertisers' Q4 plans

In this week's Insider Advertising, we're covering the supply-chain crisis, new ad units at Lowe's …

Lara O'Reilly   


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Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report

Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…

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1 min read

InMobi appoints Jayesh Ullattil as GM for India

Bengaluru, July 15 (IANS) SoftBank-backed InMobi on Wednesday announced the appointment of Jayesh U…

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1 min read

InMobi's Glance acquires Roposo

New Delhi, Nov 25 () Glance - a part of Softbank-backed InMobi - on Monday said it has acquired sho…

PTI   


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Google invests in two Indian short-video apps on the same day – both of which offer content in local languages

It looks like global tech giant Google is looking to take over the space left behind by the ban of …

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5 mins read

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo

Currently the platform stands at 75 million downloads on Play Store and is still counting

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2 mins read

Glance to boost its regional content after acquiring Roposo, a short-video platform

To bring professionally generated video content in 10 languages to lock screen

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1 min read

Peter Thiel’s investment firm backs Indian unicorn InMobi’s AI content platform

Indian unicorn InMobi’s AI-powered content platform Glance raised $45 million from Mithril Capital …

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Microsoft’s ‘Week of AI’ ropes in Flipkart and InMobi execs for insights

Artificial intelligence (AI) will play a key role in how businesses will shape up in the future. …