You Searched For "in game advertising" and got 20 results
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2 mins read
Netflix gaming exec reveals a new AI role after the shutdown of a buzzy games studio and layoffs
Mike Verdu, Netflix's former games chief, is now leading AI-driven game development for the streami…
Lucia Moses
2 mins read
Netflix's new gaming chief shakes up the division with a hire from Epic and layoffs
Netflix's new games president, Alain Tascan, appointed Jeet Shroff in a VP role. The company also c…
Lucia Moses
2 mins read
Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …
Lara O'Reilly
1 min read
Roblox sinks after short-seller slams online gaming platform for 'lying to investors' about key metrics
Roblox fell as much as 9.4% as the short-seller Hindenburg Research said the popular gaming company…
Filip De Mott,Jordan Hart
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
5 mins read
The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …
Dan DeFrancesco
1 min read
Netflix inks a three-year deal with the NFL to show football games
Netflix will show two NFL games on Christmas this year, and more over the next two years. It means …
Peter Kafka
2 mins read
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…
Katherine Tangalakis-Lippert
3 mins read
The video game industry is in trouble. Here's why.
Video games have hit a rough patch: Sales are down, usage is down, and layoffs are spiking. There i…
Peter Kafka
2 mins read
Netflix said it didn't want to be in sports. Now it could be streaming two NFL games on Christmas.
Netflix has always said it didn't want to have sports on the service. Now, it could stream NFL game…
Peter Kafka
8 mins read
The Enhanced Games wants to take on the Olympics by embracing steroids and athlete pay. Meet the founder.
Billionaires, including Peter Thiel, are backing the Enhanced Games, an Olympics-style event that a…
Lloyd Lee
1 min read
One lucky person will get everything advertised during the Super Bowl, from a car to a 30-pound bucket of mayo
DoorDash's massive Super Bowl prize includes items like 1,000 Popeyes chicken wings, 720 Reese's pe…
Sarah Jackson
1 min read
Netflix may introduce in-app purchases, ads to games
Streaming giant Netflix is reportedly planning to generate revenue from its gaming business by addi…
4 mins read
Online ads most problematic, influencers too caught breaching guidelines
Complaints about various violations of Indian advertisements surged by 34% in April to September of…
2 mins read
The developer behind one of this year's most anticipated games just shut down after releasing its game on early access to disastrous reviews
This MMO was one of Steam's most anticipated games of the year. Now, the developer behind the game …
Haley Tenore
5 mins read
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The rise of gaming is also opening up a new touchpoint for marketers
3 mins read
All the ways marketing and advertising are shaping the metaverse
Here's a breakdown of Insider's coverage of how marketing is shaping the metaverse and the key comp…
Business Insider
2 mins read
Indians indulged in ₹2,800 crore worth of fantasy gaming this IPL
The Indian Premier League (IPL) generated significant revenue for fantasy gaming companies, with 61…
1 min read
We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring
After a year of layoffs, exec exits, and restructuring at Netflix, we updated our exclusive chart o…