You Searched For "importance of brand colors" and got 20 results
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4 mins read
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
5 mins read
3 teachers who spent up to $2,000 on their classrooms explain what they bought and why it's important
A new full-time teacher spent well over $2,000 on her classroom so far. She set up a GoFundMe and d…
Madison Hoff
6 mins read
The relevance of brand colors are redundant, it’s all about differentiation
What do Volkswagen, Volvo, Tata, Ford and GM have in common?
3 mins read
Henkel doubles down on India as hair care market at an inflection point – to evaluate laundry segment later
German consumer major Henkel is focusing on the hair colour and hair care market in India. The comp…
11 mins read
Ruzwana Bashir is the most important name in tech you've never heard until now
A successful founder herself, Ruzwana Bashir connects everyone from Elon Musk to Marissa Mayer.
Insider Inc.
7 mins read
Bryan Cranston and Aaron Paul poured their own money into their mezcal brand. Now, it's poised to dominate the celebrity liquor market.
Former "Breaking Bad" costars Bryan Cranston and Aaron Paul spoke to Business Insider about their a…
Jason Guerrasio
2 mins read
Stanley's viral cups are such a status symbol that kids are getting mocked at school for having off-brand dupes, one mom's viral TikTok says
Stanley cups have become a status item in schools across the US. The mom said she ended up buying h…
Grace Dean
5 mins read
From Twitter to Best Buy, brands are tapped into Juneteenth. Companies look to the holiday to advance racial justice
As companies turn their attention to Juneteenth, a federal holiday commemorating the end of US slav…
Keishel Williams
2 mins read
Elon Musk says he plans to boot the Twitter brand and 'bid adieu' to 'all the birds'
If he was offered a good replacement for Twitter's bird logo, Musk said he'd change it immediately …
Ryan Hogg
4 mins read
Barbie discussed white privilege in a vlog, and viewers are applauding the doll brand for confronting racism
In Barbie's now-viral YouTube video, the doll character lets her friend, Nikki, speak about instanc…
Darcy Schild
8 mins read
Anifa Mvuemba, the trailblazing designer behind luxury brand Hanifa, is aligned and in full bloom
Anifa Mvuemba, founder of luxury fashion brand Hanifa, spoke to Insider about her upcoming collecti…
Brea Cubit
7 mins read
How 5 Asian designers are reimagining traditional designs into modern fashion
From cheongsams to áo dàis to kurtas, a growing list of Asian designers have found inspiration in m…
Kristie-Valerie Hoang
2 mins read
How an entrepreneur founded the 'Heinz of cannabis' after struggling to find opioid-free relief for her veteran parents
Dose of Saucy, which sells cannabis-infused condiments, wants to emphasize community and diversity …
Yoonji Han
5 mins read
A fashion designer created illusion wedding gowns for Black women after seeing a lack of options on the market
Wedding fashion brand Anoluko specializes in sheer gowns for Black women. Insider spoke to designer…
Samantha Grindell
6 mins read
Why women of color are missing from TikTok's 'stay-at-home girlfriend' trend
The trend uplifts women who choose to opt out of the workforce, but it also leaves out women of col…
Brianna Holt
5 mins read
In Texas, a park founded by formerly enslaved people prepares to celebrate its 150th Juneteenth
In 1872, Emancipation Park was founded to commemorate the end of slavery in Texas. Over the years, …
DeArbea Walker
4 mins read
I’m Sports Illustrated’s first Asian American plus size cover model. After years of self-doubt, I want to change the industry’s narrative around race and body diversity.
Yumi Nu shares how she grappled with self-doubt over her race and body size, and how the fashion in…
Yoonji Han
29 mins read
When these iconic brands tweaked their logos to spread an important message about Coronavirus
Fevicol’s elephants, Audi’s four circles, and the interpunct in Friends’ logo are separated from ea…
9 mins read
The chief design officer of Strava shares how she found the courage to speak up as a woman of color working in a male-dominated field
Anita Patwardhan Butler is almost four months into her job at Strava, and is drawing on experience …