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5 mins read

We're entering advertising's new era

The rise of e-commerce means an increased focus on the valuable information retailers have about th…

Dan DeFrancesco   


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4 mins read

My wife and I both work from home. I have a ton of fears about how remote work will impact my kids as they grow up.

Jeffery Smith, a parent who works from home, shared his thoughts and concerns about how the world o…

Charissa Cheong   


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4 mins read

Unveiling the impact of Flipkart on innovation and growth in seller success stories

Let’s dive into the captivating world of these entrepreneurs who have achieved soaring success, pro…

Business Insider Latest Story Image
5 mins read

Google's layoffs already impacted its culture. Now they're affecting its bottom line.

In today's big story, we're looking at highlights from two of the world's biggest tech companies' e…

Dan DeFrancesco   


Business Insider Latest Story Image
13 mins read

Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce

In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen o…

Business Insider Latest Story Image
2 mins read

The Cybertruck achieved less than 80% of Tesla's advertised range in a YouTuber's highway test during Texas winter

In a YouTuber's range test, a Cybertruck clocked in at 254 miles — around 79% of Tesla's advertised…

Grace Kay   


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3 mins read

Generative AI usage advertising comes with its legal implications

Generative AI has brought significant advancements to the advertising sector, reshaping content cre…

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12 mins read

The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23

As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice

Business Insider Latest Story Image
4 mins read

Triggering marketing impact through Artificial Intelligence

Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes on the potential that AI pres…

Business Insider Latest Story Image
2 mins read

Telecom industry defends ‘fair share charges’ on OTTs proposal; rejects impact on net neutrality

Telecom industry body COAI on Tuesday defended its proposal to levy fair-share charges on ‘Over the…

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1 min read

MrBeast's hometown mayor says he has monthly calls with the YouTuber and loves his economic impact on the city

Politicians in Greenville, where MrBeast came of age and headquarters his business and charity work…

Geoff Weiss,Tanya Chen   


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4 mins read

WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers

A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…

Ashley Davis   


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5 mins read

The power of audio ads — tap into the right moment and make an impact

A deep understanding of our listeners and a constant connection with them throughout thei…

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2 mins read

The Facebook advertising boycott's impact, and what's next

Here are the top media and advertising stories from Business Insider for August 3.

Lauren Johnson   


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5 mins read

The science behind selling social campaigns

Here are a few factors that help in building successful social campaigns

Business Insider Latest Story Image
2 mins read

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India

XCS brings value to brands through outcome-focused designs and customized creatives