You Searched For "impactful advertising" and got 17 results
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2 mins read
The Facebook advertising boycott's impact, and what's next
Here are the top media and advertising stories from Business Insider for August 3.
Lauren Johnson
2 mins read
Beyond event cancellations, the coronavirus' impact on advertising starts to sink in
Welcome to the Advertising & Media Insider newsletter, where we round up all of our big BI Prim…
Lucia Moses
1 min read
In just two months, McDonald's logo appeared nearly one million times in non-sponsored posts on Instagram and Twitter
A recent analysis by Brandwatch reveals the brands that receive the most exposure worldwide. As thi…
Zoë Bernard
2 mins read
How the coronavirus is impacting the advertising business as sports TV viewing evaporates and consumers stop spending
The number of major cancelled sporting events continues to grow, causing a headache for TV networks…
Lucia Moses
2 mins read
Snapchat's anemic user growth is impacting its cool quotient among advertisers
"Platforms in high-growth mode do tend to command a premium, because marketers will pay more to pla…
Tanya Dua
1 min read
The Daily Mail's earnings suggest Brexit's impact on advertising may not be as disastrous as first thought
Daily Mail and General Trust share price increased 2% on Thursday morning following the financial u…
Jake Kanter
4 mins read
Facebook execs are shrugging off concerns about the EU's tough privacy law - but that could be a mistake
Schrems already has a "pile of cases on his desk" he plans to file when GDPR comes into effect, Blo…
Rob Price
4 mins read
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Experts tell us about the impact the outbreak could have on the advertising industry and what to ex…
5 mins read
The science behind selling social campaigns
Here are a few factors that help in building successful social campaigns
1 min read
Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
The most effective and impactful campaign will be recognised through a special award at ABBY’s 2020
2 mins read
Analyst predicts the YouTube advertiser boycott will cost Google $750 million
Notes from Wall Street analysts RBC Capital Markets and Morgan Stanley last week, however, downplay…
Julien Rath
2 mins read
Facebook is reporting another data error, and it's giving some advertisers their money back
Unlike several of Facebook's more recent measurement errors, such as providing inaccurate data on h…
Mike Shields
2 mins read
UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
Kapil Agarwal, Joint Managing Director, UFO Moviez is hopeful that the company will come out strong…
1 min read
Introducing Advertising Insider, Business Insider's new daily newsletter
Advertising Insider will bring you the latest in ad and media industry news.
Lauren Johnson
3 mins read
CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
As Indian Cryptocurrency platforms await the Government’s next hearing, here’s a look at how much t…
4 mins read
Facebook is expanding its ad transparency efforts, but some advertisers worry it could hurt their ability to be competitive
Coupon companies like RetailMeNot and Honey scour websites and Facebook Pages to find deals that th…
Lauren Johnson
2 mins read
A Facebook ad boycott made waves — but it's having very little financial impact on the social media giant
The social media giant reported stellar quarterly earnings on Friday, and declined to break out boy…