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IKEA will pay you real, honest-to-god money to work in its virtual Roblox store
Ten players will get IKEA's hourly wage in London to serve virtual meatballs inside the game or red…
Geoff Weiss
IKEA’s latest campaign encourages people to make space for growing needs of a family
Our needs and expectations from the home keep changing
How IKEA executed contactless retailing to open its stores in Hyderabad amid a lockdown
It introduced 'Click and Collect' to open its stores.
Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Gen Z is a native digital generation, here are a few ways you can connect with them
Ikea faces backlash and accusations of 'cultural appropriation' gone wrong after adding jerk chicken with rice and peas to the menu in certain stores
It didn't take long for people to point out that the rice and peas in question looked very little l…
Kate Taylor
Advertising's winners and losers of 2020
Business Insider's top advertising and media stories for December 8.
Lauren Johnson
3 years after Ikea recalled 17.3 million dressers, a lawyer who represented the parents of victims say more toddlers will lose their lives to furniture tip-overs
"Corporations cannot regulate themselves, it's just against what they are," said Crystal Ellis, the…
Áine Cain
More advertisers are taking marketing in-house — meet the firms helping them make the move
Business Insider's top advertising and media stories for November 19.
Lauren Johnson
Ikea Launches The First Website On Instagram [THE BRIEF]
Carrot Creative launched a colorful new campaign for The Nature Conservancy in partnership with Mar…
Katie Richards
Here's how to get to the top of the advertising industry, according to the new boss of Google, HSBC and Ikea's marketing agency
"What's interesting about marketing is that I feel that we've actually evolved quickly and adapted …
Will Heilpern,Will Heilpern
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney’s ‘Wish We’d Done It’ List: 2020 Edition
The latest news about the public relations industry, from pay and hiring to growth areas
Insider rounded up its coverage of the public relations industry as PR firms scramble to fend off c…
Business Insider
IKEA Parodied Apple's Product Ads To Promote Its New Catalog - And The Results Are Hysterical
Apple's ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring th…
Sam Colt
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
AD OF THE DAY: Watch This Couple Wage A Brutal War Against Garden Gnomes
A young couple redecorating their garden bring out various pieces of IKEA's spring outdoor collecti…
Dominic Green
Ikea's Brilliant Ad Offers Crib To Babies Born 9 Months After Tonight
In the best Valentine's Day deal maybe ever, Ikea took out an ad in Australian newspapers with a co…
Laura Stampler
IKEA Has A Strange Series Of Transgender Ads
The commercial (below) opens with a man and his girlfriend walking through an IKEA. As soon as the …
Laura Stampler
What you need to know in advertising today
Here's the backstory of everyone who appeared in the new Nike ad featuring Colin Kaepernick. The ad…
Lauren Johnson
What you need to know in advertising today
MoviePass said a $300 million lifeline could sustain it for over a year, but that money could slip …
Tanya Dua
SXSW attendee: The 'single biggest crisis facing brands today' is obsession with convenience, when friction is still key
As Jon Wilkins of Accenture Interactive pointed out in his session on friction and the human brand …