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Business Insider Latest Story Image
5 mins read

Instagram to show ads on IGTV, experts tell us what it could mean for influencers

Instagram to let influencers earn from ads on IGTV content and experts share how it could impact th…

Business Insider Latest Story Image
2 mins read

Instagram will let influencers make money off ads on IGTV content, following in the footsteps of YouTube's revenue-sharing model

Instagram will reportedly share with creators 55% of the ad revenue they generate — the same amount…

Paige Leskin   


Business Insider Latest Story Image
3 mins read

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it

This investment will include new bonus programs that pay eligible creators for hitting certain mile…

Business Insider Latest Story Image
4 mins read

'The product still needs a lot of work': Ad industry execs say Instagram's IGTV has a ways to go in cleaning up its platform

"The biggest challenge with IGTV is that they haven't fully figured out what they want from that pl…

Lauren Johnson,Tanya Dua   


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1 min read

CHART: All the ways Instagram influencers can make money from the platform and how it's changed in the last year

From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money…

Sydney Bradley   


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7 mins read

How much money Instagram influencers make

Instagram influencers can make money from sponsored content, affiliate links, selling products, and…

Sydney Bradley   


Business Insider Latest Story Image
1 min read

Instagram is bringing ads to Reels in India; here are a few formats it is planning to add

Facebook-owned short video-making app Instagram Reels is bringing ads to Reels in few countries, in…

Business Insider Latest Story Image
5 mins read

Celebrities and influencers are fed up with Instagram as it makes sweeping changes to mimic TikTok

Instagram has drawn backlash for pushing features like "Reels" and testing a redesign that prioriti…

Connor Perrett   


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6 mins read

How Instagram is building a suite of money-making tools for creators

The top influencer news of the week includes how much TikTok creators get paid to promote songs and…

Amanda Perelli   


Business Insider Latest Story Image
5 mins read

Instagram and Facebook plan to pay out over $1 billion to creators

The top influencer news of the week includes Facebook's new $1 billion commitment to creators and t…

Dan Whateley   


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6 mins read

Lauren Johnson   


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9 mins read

Instagram's new TV service recommended videos of potential child abuse

Earlier this year, former Facebook moderator Sarah Katz told Business Insider that she had to revie…

Isobel Asher Hamilton,Isobel …   


Business Insider Latest Story Image
6 mins read

How much money Instagram influencers make

Instagram influencers can earn money from sponsored content, affiliate links, selling products or m…

Sydney Bradley   


Business Insider Latest Story Image
3 mins read

'Anticipate upside to Q3 results': Here's what 6 Wall Street analysts are saying about Facebook before its 3rd quarter earnings report

Many analysts will be looking out for the tech giant's advertising revenue after some advertisers p…

Emily Graffeo   


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5 mins read

LinkedIn eyes influencers and audio with new features

This week's rundown includes the brands that are no longer working with YouTube star David Dobrik f…

Amanda Perelli   


Business Insider Latest Story Image
4 mins read

Studio71 CEO on the rise of TikTok, how selling products can beat advertising for YouTubers, and what it takes to become a multi-platform star

In a previous interview with Business Insider, 16-year-old Parker Pannell detailed how he grew up w…

Amanda Perelli   


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4 mins read

Viacom's digital production head explains her strategy for platforms like Facebook Watch to TikTok and why ad-supported streaming is the new broadcast

Most of this content is monetized by advertising. But Day has also brought in other revenue streams…

Ashley Rodriguez   


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5 mins read

Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

This week's rundown includes how a personal-finance YouTuber went from filming videos in a Walmart …

Amanda Perelli   


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6 mins read

Brands are still hiring influencers who party during the pandemic

This week's rundown includes how a cooking Instagram influencer doubled his follower count in one m…

Amanda Perelli   


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6 mins read

Here are 5 stories that will shape advertising and media in 2019, from Snap facing a reckoning to streaming wars heating up

The social network has had one bad headline after another in 2018 as it suffered a string of scanda…

Lucia Moses