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Many Indian banks, including ICICI and SBI, are ready to take on a battle with non-bank companies offering <keyword id="6368227" type="UNKNOWN" weightage="100" keywordseo="Mobile-wallets">mobile wallets</keyword>. For this, they are armed with their readymade payment systems, a wide merchant network and an on tap customer base, with which they want to reclaim what was their territory just a couple of years ago. 
 
In the past one year, large lenders like ICICI Bank, SBI, Axis Bank and HDFC Bank have launched new payment instruments so that they can prevent their customers from moving money to these newly emerging non-bank companies. 
 These apps include SBI's Buddy, ICICI's Pockets, HDFC Bank's PayZapp and Axis' Lime, which are in the market to challenge <keyword id="6357120" type="UNKNOWN" weightage="100" keywordseo="PayTM">Paytm</keyword>, <keyword id="143842" type="UNKNOWN" weightage="100" keywordseo="Mobikwik">MobiKwik</keyword> and Citrus Pay. 
 
"It is an evolving space and the shift is towards digital transactions. None of us know the pace of the shift. Everyone is trying to experiment with the space," Axis Bank Chief Executive Shikha Sharma told ET. 
 
While on one side, wallets have spent millions of rupees to brand themselves and establish their presence in the market, banks are using their existing brand value to attract customers. 
 
"Investments in this business for us is in terms of deployment of resources as platform has been provided by our technology partner," said Manju Agarwal, SBI’s Deputy MD for corporate strategy and new businesses. 
 
Parag Rao, who heads cards and merchant acquiring at HDFC Bank, told ET that he has been leveraging the bank's merchant and customer base so that customers can be offered attractive discounts for users of PayZapp. 
 
"We want to facilitate all forms of transactions that the customer uses. In the physical world, the user can use the credit card and the debit card while in the mobile world he can use wallets," Rao said. 
 
Data from RBI show that the number of outstanding debt and credit cards have increased more than three times in the past six years. However, paying in cash is still people’s preferable option. 
 
"Banks are excellent settlement engines, but when it comes to user experience, we have been able to train 123 million people over the last five years to make digital transactions without glitches. People trust us with their money," said Nitin Mishra, head of products at Paytm, India's largest wallet company.

State-run banks don’t want you to use mobile wallets from non-banking players

<ul><li>Shares of <keyword id="80004" type="General" weightage="20" keywordseo="info-edge" source="Orion">Info Edge</keyword> (India) Limited reached ₹6,692 at 11:56 a.m. on September 8.</li><li>The development coincides with ICICI Securities issuing a buy call on Info Edge (India) with a target price of ₹8,040.</li><li>The analyst expects increase in hiring, real estate rentals and wedding trends to fill Info Edge’s pockets in the near term.</li></ul>Sanjeev Bikhchandani-led Info Edge’s shares reached ₹6,692 at 11:56 a.m. This represents an increase of ₹509 in value compared to the previous close of ₹6,183 on September 7. Over the last one month, Info Edge’s share price has increased by 23%. Each share was valued at ₹5,368 on August 9 compared to ₹6,692 at 11:56 a.m. The development comes as ICICI Securities has issued a buy call on Info Edge (India) with a target price of ₹8,040 today. The analyst expects the share to reach the target price in a span of one year. The analyst had issued a similar buy call in June with a target price of ₹6,300. ICICI Securities have now revised the target as <keyword id="6740899" type="General" weightage="20" keywordseo="info-edge-shares" source="Orion">Info Edge shares</keyword> have crossed the said target. In its latest report on Info Edge, ICICI Securities has elaborated on the strong points that would lead the company’s stock price to increase. The broking house has also revised the estimated valuations of Info Edge and its subsidiaries. “We value Naukri at 75x [times] financial year 2023 estimates earnings per share. We value 99 Acres and Jeevansathi [Info Edge’s subsidiaries] each at 20x FY 2023 estimated sales. As elaborated in our report, our 1-year forward valuation of Zomato [a portfolio company of Info Edge] stands at $22 billion.” <div type="image" title="Here is how Naukri parent Info Edge’s stock went up 23% in the last one month" msid="86032580" hostid="261"></div> Meanwhile, Info Edge’s portfolio companies — Zomato and Info Edge — are also moving away from the ‘startup’ tag to a maturity stage. Zomato has already hit the public market and bought over <a href="https://www.businessinsider.in/stock-market/news/info-edges-remaining-stake-in-zomato-is-worth-15000-crore/articleshow/84668883.cms">₹15,000 crore</a> in return for Info Edge, PolicyBazaar has filed <a href="https://www.businessinsider.in/business/news/policybazaar-ipo-all-you-need-to-know-the-details-of-sixth-largest-fintech-startup/articleshow/84967042.cms">preliminary papers</a> to go public soon. Further Info Edge invested in another <a href="https://www.businessinsider.in/business/startups/news/travel-app-ixigo-files-for-a-1600-crore-ipo/articleshow/85292327.cms">initial public offering (IPO)</a>-bound company ixigo in July. Key points working in favour of Info Edge <div type="image" title="Here is how Naukri parent Info Edge’s stock went up 23% in the last one month" msid="86032598" hostid="261"></div> Strong hiring could benefit Naukri.com Trends in other markets like the US, which publish job market data periodically, hint towards a significant demand-supply mismatch when it comes to hiring. In India, entrepreneurship, preference to work in startups and flexibility of workplace are going to be biggest drivers of this demand-supply mismatch in hiring, as per ICICI Securities. This is likely to benefit job search platforms like Naukri.com for the next 12-18 months. Vibrant job market will push more people to move out ICICI Securities in its latest report noted that several new trends have emerged in the proptech segment — low interest rate, strong pipeline, print to online shift in advertising, recent direct-to-customer (D2C) approach taken by builders to drive traction in online real estate classifieds. The brokerage firm predicted the spike in paid listing going ahead, which will enable Info Edge-owned 99acre.com’s EBITDA [earnings before interest, taxes, depreciation, and amortisation] profitability to exceed the street estimates. ICICI Securities, however, also noted that competitive intensity is one of the key reasons for the suboptimal profitability in this segment for Info Edge. Besides this, the decline of funding in the real estate segment is also pushing Info Edge’s competition to reduce cash burn. “Nevertheless, the full stack aspirations of competitors like Square Yards is a key risk to watch out for,” the report added. Matchmaking is back on the table Easing of lockdown restrictions and best-in-a-decade job security will encourage more people to look for their partners on matchmaking platforms. ICICI Securities is anticipating a sharp increase in paid listings in the near term to also drive EBITDA profitability, in FY23. This will be a surprise to the current street expectation, the ICICI Securities added. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/zomato-policybazaar-investor-info-edge-invested-in-nearly-2-startups-every-month-in-2021/articleshow/86028438.cms">Zomato, PolicyBazaar investor Info Edge invested in nearly 2 startups every month in 2021</a> <a href="https://www.businessinsider.in/business/startups/news/byjus-bags-another-150-million-to-fund-its-acquisition-spree/articleshow/86027937.cms">Byju’s bags another $150 million to fund its acquisition spree</a> <a href="https://www.businessinsider.in/business/startups/news/zoho-corp-invests-5-million-in-medical-devices-startup-voxelgrids/articleshow/86000656.cms">Zoho Corp invests $5 million in medical devices startup Voxelgrids</a>

Here is why Naukri parent Info Edge’s stock went up 23% in the last one month

<ul><li>At a time when it is difficult to shoot outdoors, <keyword id="9635959" type="UNKNOWN" weightage="20" keywordseo="animation-professionals">animation professionals</keyword> have continued working from home to churn out the volumes. </li><li>As consumption steadily rises, the spotlight is on <keyword id="1089180" type="PERSON" weightage="20" keywordseo="Indian-animation">Indian animation</keyword> to cater to the increased demand for fresh, engaging content, writes <keyword id="3715456" type="PERSON" weightage="20" keywordseo="Anish-Mehta">Anish Mehta</keyword>, CEO <keyword id="3733286" type="PERSON" weightage="20" keywordseo="Cosmos-Maya">Cosmos-Maya</keyword>.</li></ul> Animation can explain whatever the mind of man can conceive – Walt Disney The unfortunate Covid crisis has greatly impacted the business landscape of the world. In the era of social distancing, production of live-action advertisements is a tough ask. Advertisers able to shoot can only do so in restricted environments. Production costs and turnaround times have increased at a time when new product launches are backed by limited client budgets. Crisis or no crisis, the show must go on. Unlike their counterparts in live action, animation professionals have continued working from home to churn out the volumes. As consumption steadily rises, the spotlight is on Indian animation to cater to the increased demand for fresh, engaging content. It has risen to the challenge, providing a much needed cheer to millions of households. Animation as an audiovisual media has tremendous reach today, and the current crisis is but a catalyst to the imminent paradigm shift to this creatively efficient medium. With animation, advertisers have the option to visually depict anything they want, any way they like, from the comfort and safety of their homes. The inclusivity of the medium in terms of storytelling allows it to consolidate all audiences. With animation, vivid, complex characters and layered stories can easily be created from scratch and showcased to a wide variety of people. Advertisers can also tie up with distributors to leverage the brand equities of existing animation IPs and characters. Animation as a medium is known to naturally invoke childhood nostalgia and pester power, both potent sellers. Brands have been employing animation for their ad campaigns for a while now since it can be used to depict their offerings in creative, yet precise ways. The fun aspect of animation can breathe life even into the ‘dry’ categories. Exactly 20 years ago, in a clutter busting move, O&amp;M used animated characters for the iconic, award winning Amaron Batteries campaign with the Hare and the Tortoise (Lasts Long Very Long). A brand new entrant in the market, Amaron immediately gained a 6% market share, and even today is a leader its space. Soon after came the vastly successful ‘Chintamani’ campaign by ICICI Prudential. Not only did the insurance company witness a brand recall of 92 percent, the character also became the brand’s mascot. The inclusivity of the medium is such that animated ads have the ability to transcend even global boundaries. <keyword id="1371678" type="COMPANY" weightage="20" keywordseo="Mondelez-International">Mondelez International</keyword> used this quality with its delightful Play With Oreo campaign, which saw the same animated ad being run in 40 languages the world over, including Hindi. A single 30-second ad reached more than 50% of the world’s population without burning a hole in the pocket. There are several options available to advertisers vis-à-vis animation types. The most commonly used are 2D animation, 3D animation, Motion Graphics and Stop Motion, with further sub-categorization. With advancements in technology, India today produces state of the art animation content. Most studios in the West continue to outsource their projects to India. Over the years, the production time has reduced significantly. Typically, a 30 second ad takes anywhere between 7-10 days to produce once the storyboard is finalized. The post production takes another 5-7 days. More the number of characters and more elaborate the frames of the ad, more will be the manpower and systems deployed for it. Higher budgets translate to higher quality. Here lies the opportunity to unlock a sustainable, long lasting partnership. The best business ideas are conceived in times of great adversity. Covid-19 may be here to stay, but the one fool proof solution going forward is adaptation. In an increasingly digitalizing world, brands and advertisers that adapt quickest to the changing landscape will be the ones who not only pull through, but also prosper.

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State-run banks don’t want you to use mobile wallets from non-banking players

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Here is why Naukri parent Info Edge’s stock went up 23% in the last one month

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Indian Animation – Advertising the future

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