You Searched For "iab" and got 20 results
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2 mins read
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company.
Lauren Johnson
4 mins read
Ukrainians have united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus
"Crisis management in the Ukrainian ad industry is unique," said MGID Chief Marketing Officer Nicko…
Lara O'Reilly
5 mins read
IAB Head: 'The Digital Advertising Industry Must Stop Having Unprotected Sex'
The advertising supply chain works like those underlying most other sectors. It starts with raw mat…
Randall Rothenberg, president…
1 min read
Morgan Stanley, Interactive Brokers face probe by the SEC and FBI into $100 million in suspicious money from a former Venezuelan oil minister
Investigators asked the brokerages about $100 million in possibly dirty money, despite the US desig…
Ethan Wu
2 mins read
Porn and gambling sites are being used to tell Russians the truth about Putin's war
Anatasiya Baydachenko of the Interactive Advertising Bureau Ukraine says ads on porn and gambling s…
Sam Tabahriti
8 mins read
Privacy is going to kill advertising as we know it. No one seems to know where the industry goes from here, and $108 billion is at stake.
The trade group Interactive Advertising Bureau's proposed a method to replace the cookie and adtech…
Lucia Moses,Lauren Johnson
4 mins read
Direct-to-consumer brands are minting money and eyeing global expansion, with their average sales revenue expected to soar 85% by 2020
The findings come from two studies that the IAB is set to release at its Direct Brand Summit in New…
Tanya Dua
7 mins read
Things that are currently plaguing the mobile ad industry
Here are some of the techniques fraudulent actors use:
3 mins read
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
It aims to help simplify data compliance for marketers
6 mins read
The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models
To help bolster the IAB's research, the organization worked with Dun & Bradstreet, which has co…
Mike Shields
3 mins read
Marketers are panicking over Google's plan to yank cookies from advertising
Marketers have long relied on cookies to power digital advertising, and the move sent ripples throu…
Lauren Johnson
3 mins read
The nation's top ad agencies are calling on advertisers to support news outlets as publishers struggle to monetize their coronavirus content
"They say, no blacklists. That's not realistic for agencies. I appreciate what David Cohen and Jaso…
Lucia Moses
4 mins read
Video advertising: Why a brand deserves more than five seconds
Video advertising is now dominating the digital advertising market
4 mins read
The biggest advertising trade group says half of US shoppers are buying direct-to-consumer products, and most big marketers are unprepared
It's well-established that disruptor brands like mattress maker Casper and hair-loss product compan…
Lucia Moses
3 mins read
Verizon's data dreams, denied
Plus, JetBlue picks a new ad agency, and Peloton users describe treadmill malfunctions.
Lucia Moses
2 mins read
What you need to know in advertising today
'When we do something that grows, it makes sense to pay attention to it:' Publishers are seeing hug…
Lauren Johnson
2 mins read
Taboola and Outbrain called off their plan to merge — here's what happened to the proposed $2 billion company
Here are the top media and advertising stories from Business Insider for September 10.
Lauren Johnson
2 mins read
Expect lots more website to begin asking people to turn off their ad blockers
The IAB has taken a hard line on ad blockers. In January, IAB CEO Randall Rothenberg gave an extrao…
Lara O'Reilly
4 mins read
A leading digital-ad trading group is trying to bring clarity to the sea of content studios
"We've got to hit people with lots and lots of content to get them," said Chris Tuff, executive vic…
Mike Shields
5 mins read
Ensuring personalisation in a cookieless world
The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…