You Searched For "iab" and got 20 results
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2 mins read
Expect lots more website to begin asking people to turn off their ad blockers
The IAB has taken a hard line on ad blockers. In January, IAB CEO Randall Rothenberg gave an extrao…
Lara O'Reilly
3 mins read
Adblock Plus just got un-invited from the internet advertising industry's big conference
Each year it holds its annual leadership meeting in Palm Desert, California. It's where the biggest…
Lara O'Reilly
3 mins read
The internet ad industry thinks the term 'second-screening' should be replaced with 'switch-screening' because TV is no longer dominant
"We've always done other things while watching the TV and we always will. Using connected devices i…
Will Heilpern,Will Heilpern
1 min read
Morgan Stanley, Interactive Brokers face probe by the SEC and FBI into $100 million in suspicious money from a former Venezuelan oil minister
Investigators asked the brokerages about $100 million in possibly dirty money, despite the US desig…
Ethan Wu
3 mins read
Internet advertising industry chief: Adblock Plus is an 'unethical, immoral, mendacious coven of techie wannabes'
"We had never invited them in the first place," Rothenburg said on Monday. "They registered for thi…
Will Heilpern,Will Heilpern
6 mins read
The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models
To help bolster the IAB's research, the organization worked with Dun & Bradstreet, which has co…
Mike Shields
2 mins read
Almost all of Sweden's publishers are uniting to block the ad blockers
However, publishers elsewhere will likely be following the results of the test project closely. Pub…
Lara O'Reilly
1 min read
These Are 'Officially' The Best Digital Ads In The World
To create this list, the IAB reached out to affiliates across the world (in 33 countries) and asked…
Katie Richards
1 min read
The 15 digital campaigns the biggest names in advertising wish they had created
To celebrate the best of digital marketing, each year internet advertising trade body the IAB relea…
Lara O'Reilly
8 mins read
Privacy is going to kill advertising as we know it. No one seems to know where the industry goes from here, and $108 billion is at stake.
The trade group Interactive Advertising Bureau's proposed a method to replace the cookie and adtech…
Lucia Moses,Lauren Johnson
1 min read
These Web Media Giants Won't Hire You Without This One Educational Qualification
“Just as the legal profession has the Bar Exam, the digital media profession has craved a similar e…
Laura Stampler
4 mins read
Direct-to-consumer brands are minting money and eyeing global expansion, with their average sales revenue expected to soar 85% by 2020
The findings come from two studies that the IAB is set to release at its Direct Brand Summit in New…
Tanya Dua
1 min read
Digital Advertising Has Now Blown Past All Other Media But One...
Notably, as the following chart shows, digital advertising now dwarfs newspapers and magazines and …
1 min read
SORRELL: Publicis' Acquisition Of Sapient 'Looks Like The Behavior Of A Jilted Lover'
Sorrell is presumably referring to Publicis failed $35 billion merger with Omnicom, which was due t…
Lara O'Reilly
5 mins read
The week-old ad blocking browser built by the ex-CEO of Mozilla is already making enemies
Web browsing is a topic Eich knows a thing or two about - he was a cofounder of Mozilla, the organi…
Rob Price
2 mins read
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company.
Lauren Johnson
1 min read
Inside the magic that made these 5 ads among the most effective digital campaigns
US trade body, the Interactive Advertising Bureau, asked a panel of marketing experts to take a clo…
Lara O'Reilly
5 mins read
IAB Head: 'The Digital Advertising Industry Must Stop Having Unprotected Sex'
The advertising supply chain works like those underlying most other sectors. It starts with raw mat…
Randall Rothenberg, president…
5 mins read
Google has helped form a coalition that wants to create a global regulator for internet ads
At first, Adblock Plus had implied Google would be one of the technology partners that would facili…
Lara O'Reilly
1 min read
The Magic Behind 3 Of The Most Effective Ad Campaigns Of 2013
But while consumers know this sort of advertising when they see it, the thought and strategy that b…