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2 mins read

Expect lots more website to begin asking people to turn off their ad blockers

The IAB has taken a hard line on ad blockers. In January, IAB CEO Randall Rothenberg gave an extrao…

Lara O'Reilly   


Business Insider Latest Story Image
3 mins read

Adblock Plus just got un-invited from the internet advertising industry's big conference

Each year it holds its annual leadership meeting in Palm Desert, California. It's where the biggest…

Lara O'Reilly   


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3 mins read

The internet ad industry thinks the term 'second-screening' should be replaced with 'switch-screening' because TV is no longer dominant

"We've always done other things while watching the TV and we always will. Using connected devices i…

Will Heilpern,Will Heilpern   


Business Insider Latest Story Image
1 min read

Morgan Stanley, Interactive Brokers face probe by the SEC and FBI into $100 million in suspicious money from a former Venezuelan oil minister

Investigators asked the brokerages about $100 million in possibly dirty money, despite the US desig…

Ethan Wu   


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3 mins read

Internet advertising industry chief: Adblock Plus is an 'unethical, immoral, mendacious coven of techie wannabes'

"We had never invited them in the first place," Rothenburg said on Monday. "They registered for thi…

Will Heilpern,Will Heilpern   


Business Insider Latest Story Image
6 mins read

The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models

To help bolster the IAB's research, the organization worked with Dun & Bradstreet, which has co…

Mike Shields   


Business Insider Latest Story Image
2 mins read

Almost all of Sweden's publishers are uniting to block the ad blockers

However, publishers elsewhere will likely be following the results of the test project closely. Pub…

Lara O'Reilly   


Business Insider Latest Story Image
1 min read

These Are 'Officially' The Best Digital Ads In The World

To create this list, the IAB reached out to affiliates across the world (in 33 countries) and asked…

Katie Richards   


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1 min read

The 15 digital campaigns the biggest names in advertising wish they had created

To celebrate the best of digital marketing, each year internet advertising trade body the IAB relea…

Lara O'Reilly   


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8 mins read

Privacy is going to kill advertising as we know it. No one seems to know where the industry goes from here, and $108 billion is at stake.

The trade group Interactive Advertising Bureau's proposed a method to replace the cookie and adtech…

Lucia Moses,Lauren Johnson   


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1 min read

These Web Media Giants Won't Hire You Without This One Educational Qualification

“Just as the legal profession has the Bar Exam, the digital media profession has craved a similar e…

Laura Stampler   


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4 mins read

Direct-to-consumer brands are minting money and eyeing global expansion, with their average sales revenue expected to soar 85% by 2020

The findings come from two studies that the IAB is set to release at its Direct Brand Summit in New…

Tanya Dua   


Business Insider Latest Story Image
1 min read

Digital Advertising Has Now Blown Past All Other Media But One...

Notably, as the following chart shows, digital advertising now dwarfs newspapers and magazines and …

Business Insider Latest Story Image
1 min read

SORRELL: Publicis' Acquisition Of Sapient 'Looks Like The Behavior Of A Jilted Lover'

Sorrell is presumably referring to Publicis failed $35 billion merger with Omnicom, which was due t…

Lara O'Reilly   


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5 mins read

The week-old ad blocking browser built by the ex-CEO of Mozilla is already making enemies

Web browsing is a topic Eich knows a thing or two about - he was a cofounder of Mozilla, the organi…

Rob Price   


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2 mins read

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase

At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company.

Lauren Johnson   


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1 min read

Inside the magic that made these 5 ads among the most effective digital campaigns

US trade body, the Interactive Advertising Bureau, asked a panel of marketing experts to take a clo…

Lara O'Reilly   


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5 mins read

Google has helped form a coalition that wants to create a global regulator for internet ads

At first, Adblock Plus had implied Google would be one of the technology partners that would facili…

Lara O'Reilly   


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1 min read

The Magic Behind 3 Of The Most Effective Ad Campaigns Of 2013

But while consumers know this sort of advertising when they see it, the thought and strategy that b…

Aaron Taube   


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2 mins read

An ad blocker has taken out a punchy ad in the Financial Times to denounce the internet advertising industry

Back in September, Shine bought a full-page ad in the Financial Times which called on the mobile ca…

Lara O'Reilly