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<br /> One of the major problems that is crippling the smartphone generation is storage, as stated by the latest IDC report. <keyword id="125233" type="COMPANY" weightage="100" keywordseo="Sandisk">SanDisk</keyword>’s latest study found to its shocking dismay that more than 50% of the smartphone users run out of memory space per week. <br /><br /> The basic instinct is to delete content. SanDisk’s study found 83% of all smartphone users delete content. This becomes worse for <keyword id="6354606" type="COMPANY" weightage="100" keywordseo="iPhone">iPhone</keyword> users.99.20% of iPhone users delete content as a resort to free space. <br /><br />

	“Deleting content is the easiest option but not the most desirable one,” said Rajesh Gupta, Country Manager of India and SAARC.
<br /><br /> Hence being a global leader in <keyword id="865192" type="UNKNOWN" weightage="100" keywordseo="Flash-storage">flash storage</keyword> solutions, SanDisk launched <keyword id="3359016" type="UNKNOWN" weightage="100" keywordseo="iXpand-Flash-Drive">iXpand Flash Drive</keyword>, a one of its kind storage experience for consumers. <br /><br />

	“Our line of mobile storage offerings can immediately help free up space. With the new iXpand Flash Drive, people can spend more time using their iPhone to capture what they love, and less time worrying about how and where to transfer these photos and videos,” said Rajesh.
<br /><br />

	<strong>This is what it is all about</strong>
<br /><br />

	1. Content gets directly saved to the drive without any hassle.
<br /><br />

	2. The iXpand Drive app give a menu driven experience for the consumers which means one will be guided by instructions at every step, thus providing a seamless experience for the users.
<br /><br />

	3. One need not worry about categorising the content to sort it; the drive saves the content in the respective folders like photos, videos, documents etc.
<br /><br />

	4. It directly saves images from Facebook, Instagram and Picasa. No more worrying about where to save all those downloaded images.
<br /><br />

	5. It features a flexible Lightning connector and now a USB 3.0 connector so users can quickly and easily move photos and videos between iPhone and iPad and Mac or PCs.
<br /><br />

	This comes as a boon to the iPhone users as people were apprehensive especially about buying the 16GB version for fear of storage shortage. Also since iPhone has only one Lightning connector, any other device prevented the users from installing any other connectors. But the slim design uses minimal space and hence more than one connector can be connected at a time.
<br /><br />

	The product is available exclusively on Amazon at a price range of Rs 3990-Rs 9990.

	<br />
	<br />
	(Image credits: indiatimes)

This is why SanDisk’s new iXpand Flash Drive is a boon for iPhone users

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B01GIL6EU4?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>Amazon</span></p></div><p></p></div></div><p class="source"><span>Amazon</span></p></div><p></p></div></div></p><ul class="summary-list"><li><strong>You generally won't find a ton of <a href="https://www.businessinsider.com/category/prime-day-2019" target="_blank" rel="noopener">Prime Day 2019</a> deals on cameras and accessories for photography, but if you look hard enough, there are some good ones.</strong></li><li><strong>Luckily for you, we searched and found the best ones. Check back often to see new deals and which ones have ended.</strong></li><li><strong>For more <a href="https://www.businessinsider.com/prime-day-2019" target="_blank" rel="noopener">Prime Day deal coverage</a>, you can check out our list of the <a href="https://www.businessinsider.com/amazon-prime-day-best-deals" target="_blank" rel="noopener">best Prime Day deals overall</a> and our guide to the <a href="https://www.businessinsider.com/prime-day-tech-deals-sales-discounts">best tech deals this Prime Day</a>.</strong></li></ul><p>More and more people are taking photos and shooting videos with DSLRs, mirrorless cameras, and smartphones, whether it's for personal enjoyment, running a website, or vlogging for a YouTube channel. Not only do you need the right device, but you also need some useful accessories, like a tripod or fast memory card.</p><p>Luckily, Prime Day is here, and while you're less likely to find deals on very-high-end cameras, there are some good discounts on accessories, including instant cameras and photo printers.</p><p>We've rounded up the best cameras and accessories from recognized brands that are on sale. Having covered cameras and accessories for nearly 20 years, I've focused on products that are truly a deal, and from companies that I can recommend or have used or even own. Some of these deals are for a limited time, so we will be updating this page throughout Prime Day, adding new deals and removing expired ones.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B00ICFIV74?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>Manfrotto</span></p></div><p></p></div></div></p><p> </p><h2>1. <a href="https://www.amazon.com/dp/B00ICFIV74?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">Manfrotto 055 Aluminum 3-Section Tripod Kit, $174.40 (originally $272.71)</a><strong> [You save $98.31]</strong></h2><p>Photographers love Manfrotto tripods for a reason: They are well-constructed and reliable. They are usually quite pricey, but today you can get this aluminum tripod with a horizontal column and three-way pivoting head for almost $100 off. The three-way head lets you easily adjust your camera to the desired position, while the Easy Link Connection lets you add accessories to your set-up, such as flashes or microphones.</p><p>This tripod can carry up to approximately 20 pounds, while the legs have tight locks to ensure it doesn't collapse on you. You can also fold the legs real wide for low shots. It's not as lightweight as carbon fiber tripods, but depending on your workflow, the 5.5-pound weight is reasonable.</p><p>Note that this deal is shipped from Amazon in the UK and does not qualify for Prime shipping.</p><p><a target="_merchant" href="&lt;span>https://www.amazon.com/dp/B00ICFIV74?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1&lt;/span>" data-analytics-product="5ced4ee211e20508d8468b29" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="174.40" class="insider-pick-button insider-pick-button--large"> Buy for $174.40 (you save $98.31)</a></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B005KP473Q?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>Amazon</span></p></div><p></p></div></div></p><h2>2. <a href="https://www.amazon.com/dp/B005KP473Q?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">AmazonBasics 60-Inch Lightweight Tripod with Bag, $16.44 (originally $23.49)</a><strong> [You save $7.05]</strong></h2><p>If you're a casual photographer, this 60-inch tripod will suit most needs. It can support cameras, lights, phones (adapter not included) up to 6.6 pounds, and the adjustable base has two level-indicators to help you keep things straight. It's only 3 pounds, and it measures 25 inches when collapsed and up to 60 inches when fully extended (legs and center post). We like that it has a quick-release mounting plate, which makes swapping cameras easy. Plus, it comes with a carrying bag.</p><p><a target="_merchant" href="&lt;span>https://www.amazon.com/dp/B005KP473Q?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1&lt;/span>" data-analytics-product="5ced4ee211e20508d8468b29" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="16.44" class="insider-pick-button insider-pick-button--large"> Buy for $16.44 (you save $7.05)</a></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B01GIL6EU4?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>Amazon</span></p></div><p></p></div></div><p class="source"><span>Amazon</span></p></div><p></p></div></div></p><h2>3. <a href="https://www.amazon.com/dp/B01GIL6EU4?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">AmazonBasics Portable Foldable Photo Studio Box, $95.02 (originally $135.99)</a> <strong>[You save $40.97] </strong></h2><p>Want to give your photos that magazine look, or just better shots of products you're listing on eBay? This all-in-one portable photo studio makes it easy. The whole thing folds down flat; when opened, it measures 25 by 30 by 25 inches, which is enough room for small to relatively large-sized objects. It even has built-in LED lights to illuminate all around the object, so that every detail shows up in the final photo. Don't like the white backdrop? Just add some colored paper or some unique background. Because of how well lit the object will be, even photos shot with a smartphone will come out nicer looking, giving it that professional look.</p><p><a target="_merchant" href="&lt;span>https://www.amazon.com/dp/B01GIL6EU4?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1&lt;/span>" data-analytics-product="5ced4ee211e20508d8468b29" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="95.02" class="insider-pick-button insider-pick-button--large"> Buy for $95.02 (you save $40.97)</a></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B07FCMKK5X?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>SanDisk</span></p></div><p></p></div></div></p><h2>4. <a href="https://www.amazon.com/dp/B07FCMKK5X?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">SanDisk 128GB Extreme microSDXC UHS-I Memory Card with Adapter, $19.99 (originally $68.99)</a><strong> [You save $49]</strong></h2><p>Pick up this large-capacity microSDXC card for your GoPro and you'll have a good amount of storage space for 4K videos before you need to swap out for a new one. It also works with smartphones, Nintendo Switch, or any device that uses microSDXC, and it comes with an adapter so you can even use it as a standard SD card in high-end cameras. This is one of SanDisk's high-performance cards, so it's able to keep up with devices that require fast processing speeds, whether it's saving an image or video, or loading an app or game file.</p><p><span><a target="_merchant" href="https://www.amazon.com/dp/B07FCMKK5X?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="19.99" class="insider-pick-button insider-pick-button--large"> Buy for $19.99 (you save $49)</a></span></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B01CIEBXZG?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>SanDisk</span></p></div><p></p></div></div></p><h2>5. <a href="https://www.amazon.com/dp/B01CIEBXZG?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">SanDisk iXpand 128GB Flash Drive for iPhone and iPad, $35.99 (originally $47.90)</a><strong>[You save $11.91]</strong></h2><p>The iPhone is a fantastic camera, but a big problem among many users is that they quickly run out of storage. Instead of paying for costly online storage, offload photos and videos to this flash drive. With a Lightning connector on one end, simply connect to an iPhone, iPad, or iPod Touch, and use the companion app to back-up content. Then, plug the standard USB-A connector on the other end to a computer and save that content for prosperity or editing. Having used this device for our iPhoneography, we can attest that it works well, easy to use, and a helpful accessory, particularly for iPhone owners with smaller storage capacity.</p><p><a target="_merchant" href="&lt;span>https://www.amazon.com/dp/B01CIEBXZG?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1&lt;/span>" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="35.99" class="insider-pick-button insider-pick-button--large"> Buy for $35.99 (you save $11.91)</a></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B07P5R2D42?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>SanDisk</span></p></div><p></p></div></div></p><h2>6. <a href="https://www.amazon.com/dp/B07P5R2D42?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">SanDisk ibi Smart Photo Manager, $119.99 (originally $179.99)</a> <strong>[You save $60] </strong></h2><p>People are taking more photos and videos than ever, but that also means we have a lot of photos and videos to manage. The ibi is a 2-terabyte device that stores your photos not only from your phone, but also computers, tablets, external hard drives, cloud services, and social media - enough room for more than 500,000 photos or more than 200 hours of videos, depending on the type of files. And instead of just serving as a digital graveyard, the ibi helps manage your photos so can easily search for them. Since it's connected to the internet, you can privately share select photos with friends, family, or colleagues.</p><p><a target="_merchant" href="&lt;span>https://www.amazon.com/dp/B07P5R2D42?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1&lt;/span>" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="119.99" class="insider-pick-button insider-pick-button--large"> Buy for $119.99 (you save $60)</a></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B01MT0TJOM?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>Amazon</span></p></div><p></p></div></div></p><h2>7. <a href="https://www.amazon.com/dp/B01MT0TJOM?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">GoPro Hero5 Black, $149.99 (originally $183.99)</a> <strong>[You save $34]</strong></h2><p>If you're dipping your toes into the GoPro world or upgrading from an older model but on a budget, the Hero5 Black is a good consideration. Why? Because two years ago, this was the flagship model yet it is still a powerful performer and introduced many of the features found in the latest Hero. It was the first high-end Hero to go completely waterproof without a casing, and it can shoot excellent 4K video and 12-megapixel photos. In fact, we still use this camera for many of our shoots because of the great image quality, ease of use, and advanced controls.</p><p>Note that the camera comes in non-retail packaging.</p><p><a target="_merchant" href="&lt;span>https://www.amazon.com/dp/B01MT0TJOM?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1&lt;/span>" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="149.99" class="insider-pick-button insider-pick-button--large"> Buy for $149.99 (you save $34)</a></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/dp/B01LBWEMP4?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener"></a><p class="source"><span>HP</span></p></div><p></p></div></div></p><h2>8. <a href="https://www.amazon.com/dp/B01LBWEMP4?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1" target="_blank" rel="noopener">HP Sprocket Portable Photo Printer (white), $59.95 (originally $99.95)</a> [You save $40]</h2><p>Print your photos from your phone instantly with the Sprocket Portable Printer from HP. Using 2 by 3-inch Zink photo paper, it's a quick and fun way to share photos in the moment with friends, or, peel off the back and stick it to a wall or photo book. The Sprocket is compatible with both iOS and Android phones, and uses Bluetooth for pairing. It's small and lightweight, so you can just toss it in a backpack or deep coat pocket.</p><p><a target="_merchant" href="&lt;span>https://www.amazon.com/dp/B01LBWEMP4?tag=biip_071619_amazon-day-prime-20&amp;linkCode=ogi&amp;th=1&amp;psc=1&lt;/span>" data-analytics-product-module="Product Prime Day" data-analytics-product-area="insider-pick-slide-button" data-analytics-product-price="59.95" class="insider-pick-button insider-pick-button--large"> Buy for $59.95 (you save $40)</a></p><p class="tagline"><p><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a><br><br>Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>.<br><br>Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.</br></br></br></br></p></p>

The best camera deals for Prime Day 2019

<br /> <keyword id="125233" type="COMPANY" weightage="100" keywordseo="Sandisk">SanDisk</keyword> launched a host of upgrades today while also launching a one-of-its kind flash storage solutions iXpand Flash Drive. At a time when people are going gaga over cloud as a storage option, <a href="http://www.businessinsider.in/This-is-why-Sandisks-new-iXpand-Flash-Drive-is-a-boon-for-iPhone-users/articleshow/52238120.cms">SanDisk</a> has been able to increase the demand of solid state drives. Revenue from the business, which makes SSDs used in PCs and laptops, jumped 55% in its quarterly earnings report in April2016, as reported by Reuters.
<br /><br /> So how does SanDisk play this tough game? <keyword id="6454000" type="PERSON" weightage="100" keywordseo="Rajesh-Gupta">Rajesh Gupta</keyword>, Country Manager of India and SAARC, SanDisk says the simple rule of the game is to go by the consumer demand. But while all companies do that, SanDisk is one of the very few who creates the demand. <br /><br />

	Here are the golden marketing strategies of SanDisk, as told to us by Rajesh.
<br /><br />

	1. Constantly innovating on the storage front. While doing so it focuses on three areas- storage, security and design. SanDisk invests a majority of their R&amp;D to design, a more user-friendly and app driven approach. 
<br /><br />

	2. Next after innovation, comes marketing. 
<br /><br />

	“A lot of these devices are there to solve the problems of the users but the major problem is they are not aware of it. So we have started an extensive training programme at our retail shops where in they will be trained about the devices launched in the market and how to market them,” said Rajesh.
<br /><br />

	For this SanDisk has started an unique venture, a 3 minute video for users explaining in simple terms why a particular device should matter to them.
<br /><br />

	“Often retail shops distribute brochures but how many of us actually have a look at it? So we come up with short interesting videos to appeal to them,” he added.
<br /><br />

	3. At times when almost all technology giants are adapting to online strategies, SanDisk is taking the risk to expand its offline market.
<br /><br />

	“We can’t deny that offline market contributes to the majority of sales even today. While for Tier-1 cities, we would go for online strategy, in Tier-2 and Tier-3 offline market is our lifeline,” he explained.

	<br />
	<br />
	(Image credits: indiatimes)

SanDisk Country head explains how it is creating the demand of solid state drivers in India

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