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The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
Rubeena Singh, CEO, iProspect India on what's new in iProspect
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
The report combines evidence-based research with interviews and responses from over 200 brand marke…
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
The new agency will now be launched through a phased market plan over a three-month period with a t…
dentsu International launches iProspect as a new agency in India and globally
iProspect will be the first agency to offer performance-driven brand building at a global scale
Women in Leadership: Past, Present and Future
A discussion on what more the industry needs to do to become more gender-equal
Here’s what dentsu’s global restructuring will mean for India
Do the employees in India need to worry about the proposed job cuts?
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020 and t…
Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
In 2017, Uber sued Fetch for at least $40 million, alleging that the agency committed breach of con…
Lauren Johnson
Mark Zuckerberg is getting serious about business. Educating marketers is next on his list
Facebook will soon be providing resources and tools to help every marketer, including the two-milli…
Women in Leadership: Past, Present & Future
Catch our discussion today live at 4 pm
Winners and losers of Dentsu's massive shakeup
Business Insider's top advertising and media stories for December 15.
Lauren Johnson
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, …
Google Maps is ramping up advertising in the app, and already has brands including Dunkin' and Walgreens buying in
Advertising is a way for Google to capitalize on the growth in people searching while using Google …
Tanya Dua
Amazon is pushing video search ads to win over big brands skeptical about the platform, but agencies say there are a number of problems with the pitch
"It's not something that we have clients clamoring for," Nich Weinheimer, VP of e-commerce at Kensh…
Lauren Johnson
Advertising is Amazon's fastest-growing business and is expected to surpass $17 billion this year. Here are the 19 top insiders leading the charge.
Advertising is Amazon's fastest-growing business. It's building ad formats like video, search and p…
Lauren Johnson
Dentsu India merges all its commerce capabilities under its Total Commerce offering
dentsu international launches its global commerce unit ‘Total Commerce’ in India
Google just rolled out its biggest move yet to steal ad budgets from Facebook and Pinterest, and says its new ads can reach up to 1 billion eyeballs a month
"In a world where the consumer journey is ever changing, how can we be responsible and return their…
Lauren Johnson
Publicis Commerce expands to India, appoints two new leaders for the market
Kartik Iyer has been appointed as Publicis Commerce Lead and Krishna Mothey has been roped in as He…
Google is ramping up its pitch for a measurement tool that claims to break down walled gardens but agencies worry that it could make the tech giant more powerful
Ads Data Hub is a so-called data clean room that promises advertisers a way to get around the limit…