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<ul><li>Hyundai at <keyword id="11174044" type="General" weightage="20" keywordseo="ces-2022" source="Orion">CES 2022</keyword> showcased how robots can play a big role in the metaverse.</li><li>It gave examples of robots acting like our digital twins with whom we can interact in the metaverse.</li><li>Hyundai also envisioned putting robots on Mars and letting people experience how it feels to be on the red planet.</li></ul>Hyundai also wants to jump into the metaverse but its visions for this virtual space are more futuristic and ambitious. At <a href="https://www.businessinsider.in/tech/news/samsung-ces-2022-announcements-cloud-gaming-nft-new-tvs/slidelist/88661459.cms">CES 2022</a>, Hyundai showcased concepts of using Boston Dynamics<a href="https://www.businessinsider.in/tech/news/italian-researchers-develop-flying-humanoid-robot-like-iron-man/articleshow/88178772.cms"> robots </a>to help humans “overcome the physical limitations of movement in time and space.” What it wants to do is create a digital twin of yourself which will be a robot at home doing your chores or experiencing things on your behalf. Hyundai gave this example of accessing your digital twin in the metaverse and feeding or hugging your pet at home even if you’re away. The same can be applied in factories where the user guides the robot in the <a href="https://www.businessinsider.in/tech/enterprise/news/mark-zuckerberg-on-indias-role-in-building-the-metaverse/articleshow/88295433.cms" data-type="tilCustomLink">metaverse</a> to work on things in the real world. A more futuristic example given by Hyundai was the possibility of people experiencing what it’s like to be on Mars without actually being there. In a video showcased by Hyundai, a father and daughter are seen experiencing the red planet through a Boston Dynamics Spot robot that’s physically present there. Spot who is on Mars who will scan the planet collecting real-time data and imagery for your digital avatars to experience in the metaverse. Hyundai also envisions this technology to let you experience how a sandstorm feels with real-time wind data collection and even touch rocks and other objects. Hyundai’s visions for the metaverse world are more complex and go beyond the limitations of VR. It’s a new concept of the metaverse that combines robotics and mobility for ‘Metamobility’ through which people will be able to overcome the physical limitations of movement in time and space. This is only a concept for now and we don’t know when such a metaverse experience will actually be possible. But it does give us a peek into the future which seems exciting but scary at the same time. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/heres-how-you-can-stay-safe-from-cybercrimes-in-2022/articleshow/88697654.cms" data-type="tilCustomLink">Here’s how you can stay safe from cybercrimes in 2022</a> <a href="https://www.businessinsider.in/tech/gadgets/news/intels-12th-gen-mobile-processors-from-going-big-on-content-creation-to-beating-apples-m1-max-everything-you-need-to-know/articleshow/88694357.cms" data-type="tilCustomLink">Intel’s 12th-gen mobile processors: From going big on content creation to beating Apple’s M1 Max, everything you need to know</a>

Hyundai wants to bring Mars to the metaverse so you don’t have to go there

Morning, everyone! And happy Tuesday. I'm your host, Avery Hartmans.All eyes are on the tech giants today as we kick off a big week of earnings that could either be a pleasant surprise for Wall Street — or a harbinger of tough times ahead. Some tech firms are already tightening the purse strings. Take Oracle, which is implementing a new cost-cutting directive: <a href="https://www.businessinsider.com/oracle-shuns-job-seekers-san-francisco-nyc-seattle-hiring-layoffs-2022-10">eschewing new hires based in San Francisco, Seattle, or New York</a> and looking for candidates from less-expensive regions across the US and abroad. It's part of the cloud giant's plan to curb labor costs that <a href="https://www.businessinsider.com/inside-oracle-hiring-freeze-layoffs-oci-2022-10">insiders say is starting to hurt morale.</a>Let's get into it.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56">here.</a><a href="https://www.businessinsider.com/oracle-shuns-job-seekers-san-francisco-nyc-seattle-hiring-layoffs-2022-10"></a>1. Oracle is steering clear of job-seekers in major tech hubs. In an effort to save money and cut back on labor costs, Oracle is changing its hiring practice to avoid candidates in cities like San Francisco, Seattle, and New York. These guidelines come amid other hiring restrictions implemented at the cloud giant, which employees say are <a href="https://www.businessinsider.com/inside-oracle-hiring-freeze-layoffs-oci-2022-10">further tanking already low morale.</a><ul><li>One Oracle executive recently instructed recruiters and hiring managers to look for talent outside major US tech hubs in hopes of finding employees with lower salary expectations and a lower cost of living, employees say. </li><li>In some cases, hiring managers are being asked to backfill formerly US-based roles with candidates from Eastern Europe to save money. </li><li>Oracle is trying to cut $1 billion in costs and has already had two rounds of layoffs in recent months. Employees say they're worried that more cuts are on the way. </li></ul><a href="https://www.businessinsider.com/oracle-shuns-job-seekers-san-francisco-nyc-seattle-hiring-layoffs-2022-10">Inside Oracle's latest hiring restrictions.</a>In other news:<a href="https://www.businessinsider.com/elon-musk-must-close-twitter-deal-or-trial-resumes-2022-10"></a><div type="image" title="Elon Musk attends The 2022 Met Gala." height="2608" width="3481" msid="95079680" hostid="261"></div>2. Elon Musk has to buy Twitter by Friday. Musk only has four days left for his $44 billion Twitter deal to go through or he's headed to court. The deal is expected to close, but the pressure is officially on for Musk and his lawyers. <a href="https://www.businessinsider.com/elon-musk-must-close-twitter-deal-or-trial-resumes-2022-10">Here's what experts think will happen in the days and weeks ahead.</a> 3. The Amazon values startup founders keep — and throw away. Amazon has become a training ground of sorts for startup founders: more than 600 Amazon alums have launched their own companies to date. But those founders don't always mold their companies in Amazon's image. <a href="https://www.businessinsider.com/amazon-founder-startups-leadership-principles-positive-and-negative-2022-10">These are the Amazon values founders are leaving in the past.</a>4. A prominent investor wants Mark Zuckerberg to cut way back on metaverse spending. Ahead of Meta's earnings this week, an investor whose fund owns hundreds of millions of dollars worth of Meta shares said the company has "lost the confidence of investors" and suggested ways for<a href="https://www.businessinsider.com/meta-mark-zuckerberg-metaverse-losses-facebook-brad-gerstner-open-letter-2022-10"> how it can regain "focus."</a> He isn't alone in his criticisms, Oculus founder Palmer Luckey compared the metaverse to a <a href="https://www.businessinsider.com/palmer-luckey-blasts-facebook-terrible-metaverse-product-oculus-2022-10">"project car" that others may not see value in.</a>5. Amazon healthcare salaries revealed. It looks like Amazon is staffing up on its healthcare teams, hiring for jobs in biomedical engineering and healthcare data management as it makes a major push into the sector. <a href="https://www.businessinsider.com/amazon-care-healthcare-salaries-hiring-bioengineering-2022-10">Here's how much these roles make</a>. 6. Bono dishes on Steve Jobs. A forthcoming memoir from the U2 frontman details the band's relationship with Jobs and Apple in the early 2000s, which included an iPod commercial and later, <a href="https://www.businessinsider.com/tim-cook-u2-free-album-something-not-right-2022-10">a free album for iTunes users</a>. Bono said the band asked Jobs to be <a href="https://www.businessinsider.com/u2-steve-jobs-apple-stock-ipod-commercial-2022-10">paid in Apple stock</a> instead of cash and described what it was like <a href="https://www.businessinsider.com/steve-jobs-u2-bono-first-advert-deal-quiche-green-tea-2022-10">meeting with Jobs at his Palo Alto home</a>. 7. How Atlassian's work-from-anywhere policy reunited a long-distance couple. Atlassian product manager Amanda Gitahi lived apart from her husband while they each pursued work opportunities — now, she's relocated twice and traveled the world thanks to Atlassian's "Team Anywhere" remote work policy. <a href="https://www.businessinsider.com/atlassian-employee-relocated-remote-work-policy-team-anywhere-advice-2022-10">She shares how Atlassian has made remote work a success.</a>8. What it's like to be a TikTok moderator. In a new report, TikTok moderators described scrolling through videos of child abuse and gun violence and being required to keep their webcams on all night as they worked. Some moderators say they're paid just $10 a day for their work. <a href="https://www.businessinsider.com/tiktok-moderator-paid-10-dollars-day-keep-webcam-all-night-2022-10">More on their experiences here.</a> Odds and ends:<a href="https://www.businessinsider.com/tesla-model-y-vs-hyundai-ioniq-5-electric-suv-compared-2022-10"></a><div type="image" title="The Tesla Model Y (top) and Hyundai Ioniq 5." height="1080" width="1440" msid="95079682" hostid="261"></div>9. Test-driving the $41,000 Tesla rival. One of the hottest electric cars on the market isn't sold by Elon Musk — it's the Hyundai Ioniq 5. Its stylish interior and impressive range have made it a popular alternative to the Tesla Model Y, so we put the two SUVs to the test. <a href="https://www.businessinsider.com/tesla-model-y-vs-hyundai-ioniq-5-electric-suv-compared-2022-10">Here's how the Ioniq 5 stacks up</a>.10. When to upgrade your laptop. Experts say your laptop purchase should last you at least four years and you probably shouldn't expect to use it past a decade. If you're starting to see dead pixels or a yellowed screen, it could mean your device is headed toward retirement. <a href="https://www.businessinsider.com/guides/tech/how-long-do-laptops-last">These are some other signs that it's probably time for an upgrade.</a>Correction: October 25, 2022 — An earlier version of this story misstated a Meta investor's suggestion for Mark Zuckerberg's metaverse plans. He wants Meta to significantly cut metaverse spending, not give up on the business.What we're watching today:<ul><li>Microsoft, Alphabet, and Spotify are reporting earnings today.</li></ul>Keep updated with the latest tech news throughout your day by checking out<a href="https://link.chtbl.com/therefresh"> The Refresh from Insider,</a> a dynamic audio news brief from the Insider newsroom. <a href="https://link.chtbl.com/therefresh">Listen here.</a>Curated by Avery Hartmans in New York. (Feedback or tips? Email <a href="mailto:ahartmans@insider.com">ahartmans@insider.com</a> or tweet <a href="https://twitter.com/averyhartmans">@averyhartmans</a>.) Edited by Hallam Bullock (tweet <a href="https://twitter.com/hallam_bullock">@hallam_bullock</a>) in London.

Oracle is steering clear of talent from major tech hubs in the cloud giant's latest more to save money and curb labor costs

Hello, again. Today we've got the latest on Elon Musk's <a href="https://www.businessinsider.com/elon-musk-top-twitter-investor-will-meddle-strategy-clash-ceo-2022-4">surprise Twitter stake</a>, and are giving you a sneak peek inside <a href="https://www.businessinsider.com/hyundai-ioniq-5-electric-suv-review-best-features-2022-4">Hyundai's sleek new electric SUV.</a>Let's get started.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app – click <a href="https://apps.apple.com/app/apple-store/id554260576">here for iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.freerange360.mpp.businessinsider">here for Android</a>.<a href="https://www.businessinsider.com/elon-musk-top-twitter-investor-will-meddle-strategy-clash-ceo-2022-4"></a>1. Elon Musk is now Twitter's biggest shareholder. With <a href="https://markets.businessinsider.com/news/stocks/twitter-stock-elon-musk-investment-overreaction-sale-speculation-bernstein-tesla-022-4">9.2% of the company</a>, employees and analysts are now wondering how he will influence it — though some just hope the stock bump lasts:<ul><li>Musk's surprise purchase, which was revealed Monday in <a href="https://www.businessinsider.com/elon-musk-top-twitter-investor-will-meddle-strategy-clash-ceo-2022-4">a regulatory filing</a>, sent Twitter's shares soaring as much as 27%. </li><li>Two employees told Insider they hope the price increase will stick until the window for trading their stock opens again in May. Another, who was considering leaving the company because of its low stock price, said he might reconsider if the stock holds. </li><li>One analyst, pointing to some of Musk's <a href="https://twitter.com/elonmusk/status/1507259709224632344?s=20&amp;t=xIaW8-vR_8hXT4zr7vrhYQ">previous tweets</a>, predicted the billionaire Tesla CEO may try to push for changes. Another suggested he may take an even <a href="https://twitter.com/DivesTech/status/1510939931232903170?s=20&amp;t=KtwwYIsv2TP_UzSyc1bknw">"more aggressive ownership role of Twitter."</a> </li></ul><a href="https://www.businessinsider.com/elon-musk-top-twitter-investor-will-meddle-strategy-clash-ceo-2022-4">What Musk's investment could signal for Twitter.</a>In other news:<a href="https://www.businessinsider.com/hertz-polestar-2-electric-car-rental-tesla-2022-4"></a><div type="image" title="The 2022 Polestar 2." height="1405" width="1874" msid="90663585" hostid="261"></div>2. Polestar is supplying 65,000 rental vehicles to Hertz. Taking a page out of Tesla's playbook, the electric-car maker will be providing the vehicles over the next two years, starting with the Polestar 2 sedan (which we crowned <a href="https://www.businessinsider.com/polestar-2-electric-car-review-tesla-single-motor-ggpi-2022-2">the coolest EV</a> you've never heard of). <a href="https://www.businessinsider.com/hertz-polestar-2-electric-car-rental-tesla-2022-4">What the deal could mean for the young brand.</a>3. Amazon is staffing up "Project Santos," its secretive project to take on Shopify. According to an internal org chart, Amazon is building out the team with heavy hitters from across the company, including Doug Yeum, ex-Amazon cloud partner network chief and former "shadow" to Amazon CEO Andy Jassy. <a href="https://www.businessinsider.com/amazon-cloud-partner-doug-yeum-project-santos-shopify-2022-4/">Meet Project Santos' newest member.</a>4. They founded a $17.5 billion startup in Russia. Then a war broke out. Software firm Miro closed its office in Russia in March and is scrambling to relocate those employees as the country's assault on Ukraine continues. <a href="https://www.businessinsider.com/miro-cuts-ties-russia-closes-office-in-perm-2022-4">How one of Russia's crown-jewel startups cut ties with the country.</a>5. Do we really need metaverse cities? Cities from Seoul to Santa Monica are making big bets on the metaverse. But despite all the money and resources flooding into the new technology, a key question about the metaverse has gone unanswered: <a href="https://www.businessinsider.com/cities-metaverse-smart-city-tech-data-police-surveillance-corporate-facebook-2022-3">What's the point?</a>6. Two execs have resigned from Truth Social, former President Trump's social-media venture. Reuters reported that two <a href="https://www.businessinsider.com/truth-social-donald-trump-executives-resign-adams-boozer-reuters-2022-4">"key" executives stepped down</a> from the startup behind the app. An Insider reporter spent a week on the app, and said it felt like <a href="https://www.businessinsider.com/trump-truth-social-media-app-review-ghost-town-overrun-bots-2022-3">"exploring a ghost town."</a>7. A founder used this pitch deck to turn a 20-minute pitch into a 1.5-hour conversation — and a $1.25 million check. Aymeric Maudous, founder of climate <keyword id="6358815" type="UNKNOWN" weightage="60" keywordseo="tech" source="Orion">tech</keyword> startup Lord of the Trees, used this <a href="https://www.businessinsider.com/how-lord-of-the-trees-raised-125-million-pre-seed-from-tim-draper-2022-3">12-slide deck</a> to nab funding from legendary investor Tim Draper. Plus, search over 650 decks in <a href="https://www.businessinsider.com/searchable-database-of-business-insider-pitch-decks-2020-7">our pitch deck library.</a>8. Two tech execs explain how paternity leave made them better leaders. Opendoor's CTO and VP of engineering said taking paternity leave can set a good example for the rest of your coworkers — especially if you work for a tech company. <a href="https://www.businessinsider.com/paternity-leave-benefits-tech-opendoor-execs-fathers-2022-3">Read their advice here.</a>Odds and ends:<a href="https://www.businessinsider.com/hyundai-ioniq-5-electric-suv-review-best-features-2022-4"></a><div type="image" title="The Hyundai Ioniq 5." height="1666" width="2222" msid="90663586" hostid="261"></div>9. We tested Hyundai's sleek new electric SUV — and it exceeded expectations. Insider's transportation reporter spent five days with the much-anticipated Ioniq 5, and was won over by its ultra-fast charging, striking looks, and stylish interior. <a href="https://www.businessinsider.com/hyundai-ioniq-5-electric-suv-review-best-features-2022-4">These are the Ioniq 5's best features.</a>10. A robot dog issuing COVID-19 safety instructions is roaming the streets of Shanghai. With a loudspeaker strapped to its back, the robodog barks at residents in the locked-down city to "wear a mask, wash hands frequently, and check your temperature." <a href="https://www.businessinsider.com/video-robot-dog-covid-19-instructions-in-lockdown-shanghai-china-2022-4">Watch the dog in action.</a>What we're watching today:<ul><li>Microsoft is expected to reveal <a href="https://www.theverge.com/2022/3/15/22979481/microsoft-windows-business-hybrid-work-event-april-5">"the future of hybrid work"</a> with Windows 11.</li><li>Megan Thee Stallion begins <a href="https://megantheestallion.com/">"Enter Thee Hottieverse,"</a> a VR concert tour.</li><li>Axios is holding its virtual <a href="https://whatsnextsummit2022.splashthat.com/">"What's Next" Summit</a>.</li><li>The <a href="https://www.devintersection.com/#!/">DEVintersection Conference</a> takes place today through April 7.</li><li>Forbes' World Billionaires List is scheduled to be announced.</li></ul>Keep updated with the latest tech news throughout your day by checking out<a href="https://www.insider.com/therefresh"> The Refresh from Insider,</a> a dynamic audio news brief from the Insider newsroom. <a href="https://www.insider.com/therefresh">Listen here.</a>Event invite: Join us on April 12 at 12 p.m. ET for <a href="https://www.businessinsider.com/free-virtual-event-experts-discuss-the-net-zero-transition-2022-3">'Accelerate the Net-Zero Transition,'</a> in partnership with Bank of America. Sustainable finance experts will discuss how the net-zero transition is being financed. <a href="https://events.insider.com/financing-a-sustainable-future">Register here.</a>Curated by Jordan Parker Erb in New York. (Feedback or tips? Email <a href="mailto:jerb@insider.com">jerb@insider.com</a> or tweet <a href="https://twitter.com/jordanparkererb?lang=en">@jordanparkererb</a>.) Edited by Michael Cogley in London.

10 Things in Tech: Musk's big Twitter bet

Hey there, buds. I'm Diamond Naga Siu, and I'll be writing to you from San Diego for the foreseeable future. Big thanks to my editor <a href="https://www.businessinsider.com/author/matt-weinberger">Matt Weinberger</a> and my teammate <a href="https://www.businessinsider.com/author/paayal-zaveri">Paayal Zaveri</a> for filling in while I wrapped up my cross-county move.I'm a big fan of <a href="https://www.businessinsider.com/remote-work-return-to-office-wfh-diversity-jamie-dimon-2023-1">remote work</a>. But I'll also miss going into the Insider newsroom to <a href="https://www.businessinsider.com/gen-z-hates-remote-work-office-jobs-work-from-home-2022-7">chat with my brilliant coworkers and learn from them</a>.This Amazon worker similarly enjoys office life. But she likes it so much that she doesn't think <a href="https://www.businessinsider.com/amazon-return-to-office-policy-petition-30000-staff-remote-work-2023-3">Amazon's controversial return-to-office mandate</a> is enough. She told my colleague <a href="https://www.businessinsider.com/author/sarah-jackson">Sarah Jackson</a> how <a href="https://www.businessinsider.com/im-quitting-my-job-amazon-in-person-work-not-enough-2023-3">the policy was unappealing enough that she felt compelled to leave the company</a>.Before I go to contemplate my major life decisions, let's dive into today's tech.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56" target="_blank" rel="noopener">here.</a><a href="https://www.businessinsider.com/google-workspace-cloud-microsoft-threats-ai-chatgpt-2023-3"></a>1. Google blew its pandemic opportunity. Now, it's playing catchup. The search giant is pretty dominant. But it failed to adapt quickly enough when the pandemic hit. Google Meet pales compared to Zoom. And Microsoft's Office 365 services are way more ubiquitous.<ul><li>The company is currently also lagging in the AI space (thanks to <a href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">the buzzy AI chatbot ChatGPT</a>). Its own competitor chatbot, Bard, <a href="https://www.businessinsider.com/google-employees-test-smarter-chatbot-big-bard-2023-3">is still being tested internally</a>. Google's generative AI strategy has been all talk with no action.</li><li>Until yesterday, that is, as the company announced that it's integrating the tech into tools like Google Docs and Gmail — and the new strategy may <a href="https://www.businessinsider.com/google-workspace-cloud-microsoft-threats-ai-chatgpt-2023-3">give it an edge</a> in a head-to-head race with Microsoft.</li><li>My colleagues <a href="https://www.businessinsider.com/author/rosalie-chan">Rosalie Chan</a> and <a href="https://www.businessinsider.com/author/hugh-langley">Hugh Langley</a> talked with 16 current/former employees about Google's missed opportunities and its steep hill to climb.</li></ul><a href="https://www.businessinsider.com/google-workspace-cloud-microsoft-threats-ai-chatgpt-2023-3">Go inside Google's latest AI push here</a>. In other news:<a href="https://www.businessinsider.com/meta-layoffs-ceo-mark-zuckerberg-moves-away-from-metaverse-ai-2023-3"></a><div type="image" title="Meta CEO, Mark Zuckerberg." height="4281" width="5708" msid="98662119" hostid="261" sizebytes="763952"></div>2. Mark Zuckerberg's shrinking metaverse. The <a href="https://www.businessinsider.com/mark-zuckerberg-metaverse-obsession-driving-some-employees-nuts-2022-4">Meta CEO went from obsessed</a> to over it within a year. Now, the company is going all in on AI instead. <a href="https://www.businessinsider.com/meta-layoffs-ceo-mark-zuckerberg-moves-away-from-metaverse-ai-2023-3">More on the company's abrupt pivot here.</a> Bonus: <a href="https://www.businessinsider.com/metas-job-cuts-are-about-mark-zuckerbergs-mistakes-2023-3">Why Meta's layoffs are thanks to Mark's mistakes.</a>3. AI productivity tools made work harder instead of easier. AI promised to make people more productive at work. So my colleague <a href="https://www.businessinsider.com/author/aaron-mok">Aaron Mok</a> tried four of them, including one tool that could attend meetings for him. <a href="https://www.businessinsider.com/tried-best-ai-productivity-tools-chatgpt-notion-ottor-brainfm-2023-3">Check out his experiences with the AI tools here.</a>4. Apple joins the penny-pinching trend. It remains the only Big Tech company to avoid widespread layoffs. But the iPhone maker is now delaying bonuses and tracking office attendance, per a Bloomberg report. <a href="https://www.businessinsider.com/apple-delays-some-bonuses-expands-hiring-freeze-belt-tightening-bloomberg-2023-3">See all the company's cost-cutting methods here.</a>5. Using ChatGPT to teach high school science and math. Shannon Ahern was worried the tech would take her job, but she now uses it to prepare for class. She told Insider how ChatGPT is making her life easier. <a href="https://www.businessinsider.com/high-school-math-science-teacher-uses-openai-chatgpt-education-learning-2023-3">More on her techie teachings here.</a>6. Banking lessons from the Silicon Valley Bank nightmare. Using multiple banks and employing a CFO are just two of the top lessons from the digital bank run. <a href="https://www.businessinsider.com/5-lessons-every-founder-should-have-learned-from-silicon-valley-bank-2023-3">Check out all five tips to keep your money safe here.</a> Bonus: <a href="https://www.businessinsider.com/vc-firm-usv-warning-to-diversify-deposit-holdings-in-november-2023-3">SVB's financials gave a multi-month heads-up on its collapse.</a>7. Red flags that an employer doesn't care about work-life balance. Instead of asking an employer about their approach, watch out for red flags like unclear goals and hobbyless employees. <a href="https://www.businessinsider.com/work-life-balance-red-flags-for-gen-z-job-seekers-2023-3">Get the full list of warning signs here.</a>8. Tesla owner accidentally unlocked and drove off in someone else's car. This Tesla owner said his app unlocked a nearly identical Model 3 to his. An unfamiliar crack in the windshield and a missing phone charger started to raise his suspicions. <a href="https://www.businessinsider.com/tesla-owner-unlocked-drove-strangers-model-3-app-2023-3">More on the mistaken car identity here.</a>Odds and ends:<a href="https://www.insider.com/penuma-implant-penis-enlargement-enhancement-surgery-james-elist-2023-3"></a><div type="image" title="Black and white image of a man in a black T-shirt, standing on a roof and facing away from the camera toward a mountain vista." height="2000" width="2666" msid="98662120" hostid="261" sizebytes="359190"></div>9. A urologist wants to make penis implants as common as breast implants. But multiple patients said the surgery left them deformed and in excruciating pain. <a href="https://www.insider.com/penuma-implant-penis-enlargement-enhancement-surgery-james-elist-2023-3">More on the growing market here.</a>10. Top nine family cars. The Chevrolet Suburban and Hyundai Santa Fe made the cut based on interior space, quality, and features. <a href="https://www.businessinsider.com/best-cars-for-families-2023-kia-toyota-honda-chevy-hyundai-2023-3">Get the full list of family-friendly rides here.</a>What we're watching today:<ul><li>The <a href="https://schedule.sxsw.com/?_ga=2.183611814.1095772097.1678803593-734535022.1678391335" target="_blank" rel="noopener">South by Southwest (SXSW) tech, music, and culture festival continues</a> in Austin, Texas.</li><li>NASA will <a href="https://www.nasa.gov/press-release/nasa-axiom-space-to-reveal-artemis-moon-mission-spacesuit" target="_blank" rel="noopener">reveal a new spacesuit prototype</a>. Astronauts will wear it on future Artemis moon landings.</li><li>The <a href="https://www.ncaa.com/news/basketball-women/article/2023-03-13/2023-march-madness-womens-ncaa-tournament-schedule-dates-times" target="_blank" rel="noopener">2023 NCAA Women's Tournament First Four games</a> start today.</li><li><a href="https://www.youtube.com/watch?v=uSD4vsh1zDA" target="_blank" rel="noopener">I gotta feeling</a> it's will.i.am's birthday.</li></ul>Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email <a href="mailto:dsiu@insider.com" target="_blank" rel="noopener">dsiu@insider.com</a> or tweet <a href="http://www.twitter.com/diamondnagasiu" target="_blank" rel="noopener">@diamondnagasiu</a>) Edited by Matt Weinberger (tweet <a href="https://twitter.com/gamoid" target="_blank" rel="noopener">@gamoid</a>) in San Francisco and Hallam Bullock (tweet <a href="https://twitter.com/hallam_bullock" target="_blank" rel="noopener">@hallam_bullock</a>) in London.

Google wasted its pandemic opportunity. Now, it's scrambling to catch up.

Happy Friday, readers! Today we're taking you inside <a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4">scammers' latest social media trick</a>, and showing you Snap's newest product: <a href="https://www.theverge.com/2022/4/28/23043011/snapchat-pixy-drone-hands-on?scrolla=5eb6d68b7fedc32c19ef33b4">a selfie drone.</a> Let's get started.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app – click <a href="https://apps.apple.com/app/apple-store/id554260576">here for iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.freerange360.mpp.businessinsider">here for Android</a>.<a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4"></a>1. Scammers are impersonating influencers to lure followers into shady crypto schemes. By creating accounts with an influencer's name, profile photo, and content – including pictures of their family and children – scammers trick fans into thinking they're engaging with a genuine account. <a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4">Then the scammers set about swindling fans.</a><ul><li>Insider spoke with eight creators that post about personal finance, investing, and crypto, who said the new trend has been rampant on YouTube and Instagram — and that neither platform has done much to stop it. </li><li>"Instagram really could do a better job at helping," one personal finance influencer said. </li><li>Some fake accounts have copied the influencer's page so accurately that it's hard to decipher which account is real, and creators said it was having a negative impact on their business, as well as their followers. </li></ul><a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4">Inside social media's growing problem with crypto scams.</a>In other news:<a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fapple-aapl-q2-earnings-report-2022-11651115203%3Fmod%3Dtech_lead_pos4"></a><div type="image" title="Apple CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019." height="1325" width="1766" msid="91178860" hostid="261"></div>2. The week of <keyword id="6358815" type="UNKNOWN" weightage="60" keywordseo="tech" source="Orion">tech</keyword> earnings continues. While Amazon posted <a href="https://www.cnbc.com/2022/04/28/amazon-takes-7point6-billion-loss-on-rivian-stake-from-q1-stock-plunge.html">its first quarterly loss</a> since 2015, Apple reported one of the <a href="https://www.wsj.com/articles/apple-aapl-q2-earnings-report-2022-11651115203?mod=tech_lead_pos4">best quarters of its 46-year history.</a>3. Tech workers are scoring higher salaries by jumping companies. Four workers who took advantage of the "Great Resignation" explained how they doubled their salaries to up to $400,000 by switching firms. <a href="https://www.businessinsider.com/tech-workers-double-salaries-job-hopping-developers-great-resignation-2022-4">Read their advice on how to do it.</a>4. Elon Musk just won a lawsuit that accused him of bailing out his cousins' solar company. A judge ruled Musk did not act unlawfully when Tesla bought solar-panel company SolarCity — a big win for Musk, who would have been on the hook for more than $2 billion if he'd lost. <a href="https://www.businessinsider.com/elon-musk-wins-solarcity-tesla-shareholder-lawsuit-2022-4">Get the latest on the lawsuit.</a>5. Mark Zuckerberg said more workers leaving Facebook will "make us a better company." During a conference call with analysts, Zuckerberg acknowledged that more workers are leaving Facebook — but said <a href="https://www.businessinsider.com/mark-zuckerberg-says-employee-attrition-will-make-facebook-better-2022-4">it's not a bad thing.</a> He also said he's "slowing the pace" of investment in new projects, <a href="https://www.businessinsider.com/facebook-slowing-pace-of-spending-on-new-projects-like-metaverse-2022-4">including the metaverse.</a>6. Weight-loss app Noom is laying off hundreds of coaches. The company let go of 180 coaches on Thursday and plans to lay off 315 more over the next few days — totaling about 25% of its 2,000-person coaching staff. <a href="https://www.businessinsider.com/weight-loss-app-noom-laying-off-coaching-staff-2022-4">What we know so far.</a>7. We break down the real reason Bolt got sued by a big customer. Authentic Brands Group, which owns brands like Forever 21 and Reebok is suing Bolt — and is actually fighting for an ownership stake in the company. <a href="https://www.businessinsider.com/abg-suing-bolt-for-stake-in-the-startup-lawsuit-2022-4">Behind the explosive lawsuit facing the checkout startup.</a>8. Twitter admitted to exaggerating users for years. In what could be its last earnings report as a public company, Twitter said it overcounted some users between 2019 and 2021, according to Axios. <a href="https://www.axios.com/twitter-overstated-users-elon-musk-deal-f7cecef1-b156-4998-91ff-37f6f56c82e0.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axioscloser&amp;stream=top">Here's the latest.</a>Odds and ends:<a href="https://www.theverge.com/2022/4/28/23043011/snapchat-pixy-drone-hands-on?scrolla=5eb6d68b7fedc32c19ef33b4"></a><div type="image" title="Snapchat is changing its methods to track down drug dealers on its app." height="3840" width="5119" msid="91178862" hostid="261"></div>9. Snap just announced its mini flying drone. Per The Verge, the $230 drone, which is small and light enough to fit in a pocket, can follow its owner while shooting footage and then send the video back to Snapchat. <a href="https://www.theverge.com/2022/4/28/23043011/snapchat-pixy-drone-hands-on?scrolla=5eb6d68b7fedc32c19ef33b4">See the mini drone, Pixy, here.</a>10. We compared electric SUVs from Kia and Hyundai. Insider's transportation reporter tested the Kia EV6 and Hyundai Ioniq 5, each of which costs about $40,000 — but he'd choose the Ioniq 5 in a heartbeat. <a href="https://www.businessinsider.com/kia-ev6-hyundai-ioniq-5-electric-car-suv-review-comparison-2022-4">Why it was the clear winner.</a>The latest people moves in tech:<ul><li>Twitter's former security chief, Michael Coates, <a href="https://www.businessinsider.com/coinlist-acquires-altitude-networks-former-twitter-exec-joins-as-ceo-2022-4">will be the CEO</a> of a new security unit of Web3 platform CoinList.</li><li>Google Cloud vice president Oliver Parker <a href="https://www.businessinsider.com/former-google-cloud-vp-oliver-parker-joins-okta-zero-trust-2022-4">will join Okta in May.</a></li><li>Cristina Cordova is <a href="https://www.businessinsider.com/cristina-cordova-first-round-capital-newest-vc-partner-2022-4">First Round Capital's newest partner</a> investing in seed stage companies. </li></ul>Event invite: Join us on May 9 at 1 p.m. ET for a panel discussion on breaking into tech without experience and finally landing that six-figure salary. <a href="https://www.businessinsider.com/how-to-break-into-a-tech-career-without-experience-coding-engineer-2022-4">Register here.</a>Keep updated with the latest tech news throughout your day by checking out<a href="https://link.chtbl.com/therefresh"> The Refresh from Insider,</a> a dynamic audio news brief from the Insider newsroom. <a href="https://link.chtbl.com/therefresh">Listen here.</a>Curated by Jordan Parker Erb in New York. (Feedback or tips? Email <a href="mailto:jerb@insider.com">jerb@insider.com</a> or tweet <a href="https://twitter.com/jordanparkererb?lang=en">@jordanparkererb</a>.) Edited by Michael Cogley in London.

10 Things in Tech: Insta crypto scams

<ul><li><keyword id="2706733" type="General" weightage="20" keywordseo="amazon-alexa" source="Orion">Amazon Alexa</keyword> will make history as the first digital assistant to travel to space.</li><li>It will be part of NASA’s Artemis mission to return to the moon.</li><li>An advanced version of Alexa will be able to provide mission-related data to astronauts as well as updates from Earth.</li></ul>NASA’s return to the moon through the <a href="https://www.businessinsider.in/science/space/news/nasa-plans-to-return-to-the-moon-while-esa-has-missions-targeted-for-jupiter-in-2022/articleshow/88445816.cms" data-type="tilCustomLink">Artemis I mission series </a>is expected to witness many firsts such as the first woman and the first person of color on the lunar surface. Another first would be Amazon Alexa becoming the first digital assistant to travel its <a href="https://www.businessinsider.in/science/space/news/skywatching-space-events-in-january-2022-meteor-showers-stars/slidelist/88611445.cms" data-type="tilCustomLink">space</a>. An advanced version of Alexa will fly aboard NASA’s Orion spacecraft. NASA in collaboration with engineers from Amazon, Cisco and Lockheed Martin are working on embedding an advanced version of Alexa into the Callisto payload. Alexa will be integrated in custom designed space-grade hardware that is strong enough to withstand the intense shock and vibrations during a launch, and radiation exposure as well. Amazon has provided far-field voice interactions for Alexa and also tuned its algorithms so that it’s capable of accounting for noise from engines, and other objects inside the cabin. <cmsannotation type="cmsannotation" annotationid="Alexa in space" comment="subhead" text="Alexa in space">Alexa in space</cmsannotation> Alexa inside Callisto is also designed to work without internet connectivity. Amazon also assures that the digital assistant can bypass the delay of sending information from the moon to Earth and back. Alexa will be able to provide answers to mission-specific questions such as, ““Alexa, how fast is Orion traveling?” or “Alexa, what’s the temperature in the cabin?” Alexa will also be able to control connected devices inside the spacecraft like in-cabin lighting. Astronauts can also get information from Earth through Alexa such as news briefings and sports scores so that the astronauts are always updated. “The Star Trek computer was part of our original inspiration for Alexa, so it’s exciting and humbling to see our vision for ambient intelligence come to life on board Orion,” said Aaron Rubenson, Vice President of Alexa Everywhere at Amazon. Artemis I is the first planned uncrewed test flight of NASA’s Artemis program under which the space agency plans to send astronauts to the moon later this decade. Artemis I is expected to launch in March or April this year. SEE ALSO: <a href="https://www.businessinsider.in/science/space/news/major-skywatching-events-in-2022-from-alignment-of-planets-meteor-showers-to-eclipses-and-more/slidelist/88697991.cms" data-type="tilCustomLink">Major skywatching events in 2022: From alignment of planets, meteor showers to eclipses and more</a> <a href="https://www.businessinsider.in/tech/news/ces-2022-hyundai-shares-concepts-of-robots-in-the-metaverse-world/articleshow/88704822.cms" data-type="tilCustomLink">Hyundai wants to bring Mars to the metaverse so you don’t have to go there</a>

Alexa to the moon – Amazon’s digital assistant to travel to space aboard NASA’s Orion spacecraft this year

<ul><li>The price band for the public issue has been fixed at ₹1,000-₹1,033.</li><li>The lot size will be of 14 equity shares and in multiples of 14 shares thereafter.</li><li><keyword id="103425" type="General" weightage="20" keywordseo="mapmyindia" source="Orion">MapMyIndia</keyword> counts PhonePe, Flipkart, Yulu, HDFC Bank and Airtel as its clients.</li></ul>The initial public offering (IPO) of CE Info Systems — which operates MapmyIndia — will open for subscription today, December 9. The price band for the public issue has been fixed at ₹1,000-₹1,033. The grey market premium (GMP), premium at which investors are comfortable buying the shares before it gets listed on a stock exchange, was at ₹784 on December 8. MapMyIndia’s ₹1,040 crore IPO will close on December 13. The company is looking to sell 1,00,63,945 equity shares, consisting entirely of an offer for sale (OFS) by existing shareholders of the company. The lot size will be of 14 equity shares and in multiples of 14 shares thereafter. Retail investors will have to shell out at least ₹14,000 to buy one lot. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Details </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Date </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IPO Opening Date </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 9 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IPO Closing Date </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 13 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Basis of Allotment Date </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 16 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Initiation of Refunds </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 17 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Credit of Shares to Demat Account </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 20 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IPO Listing Date </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 21 </td></tr></tbody></table> MapMyIndia was founded by Rakesh and Rashmi Verma in 1995, and it is currently headed by Rohan Verma. The company that builds digital map data, telematics services, location-based software-as-a-service (SaaS) and geographic information system (GIS) services. MapMyIndia counts PhonePe, Flipkart, Yulu, HDFC Bank, Airtel, Hyundai, MG Motor, Avis and Safexpress as its customers. It has over 500 customers. It is essentially a business-to-business (B2B) and business-to-business-to-customer (B2C) platform, MapmyIndia’s chief executive (CEO) Rohan Verma highlighted. MapmyIndia reported a profit of ₹59.4 crore in fiscal year 2021 and the revenue was at ₹152 crore. SEE ALSO <a href="https://www.businessinsider.in/business/news/zoho-freshworks-and-top-indian-saas-companies-have-given-500-entrepreneurs-to-the-indian-startup-ecosystem/articleshow/88145310.cms" data-type="tilCustomLink" style="">Zoho, Freshworks and top Indian SaaS companies have given 500 entrepreneurs to the Indian startup ecosystem</a> <a href="https://www.businessinsider.in/investment/news/humanoid-robot-sophia-is-entering-the-metaverse-with-intelligent-nfts/articleshow/88156738.cms" data-type="tilCustomLink" style="">Humanoid robot Sophia is entering the metaverse with ‘intelligent’ NFTs</a> <a href="https://www.businessinsider.in/policy/news/here-is-what-to-expect-from-the-rbi-monetary-policy-today/slidelist/88150941.cms" data-type="tilCustomLink" style="">Six charts explain what the market expects from the RBI’s monetary policy review</a>

MapmyIndia’s IPO opens today — GMP at ₹784

Howdy. Facebook employees are now called <a href="https://www.businessinsider.com/mark-zuckerberg-metamates-facebook-meta-employees-2022-2">"Metamates,"</a> and tickets are going on sale for <a href="https://www.businessinsider.com/virgin-galactic-opens-space-tourism-ticket-sales-price-availability-2022-2">Virgin Galactic space flights.</a> Let's get started.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app – click <a href="https://apps.apple.com/app/apple-store/id554260576">here for iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.freerange360.mpp.businessinsider">here for Android</a>.<a href="https://www.businessinsider.com/mark-zuckerberg-metamates-facebook-meta-employees-2022-2"></a>1. Meta is on a renaming spree. After 15 years, the company is changing the name of Facebook's News Feed, the homepage that displays posts from users' friends and family. Now, the page will simply be called <a href="https://twitter.com/facebookapp/status/1493633545444675589?s=20&amp;t=-TLBMrgm3KCVZk4sbMu66Q">"Feed."</a><ul><li>That's not all. Yesterday, CEO Mark Zuckerberg announced updates to the company's core values. The company had long been known for its slogan "move fast and break things," which was changed years ago to just "move fast." Now, it's "move fast together."</li><li>"Live in the future," "build awesome things," and "be direct and respect your colleagues" were announced as other core values. But the change that has garnered the most <a href="https://www.washingtonpost.com/technology/2022/02/15/facebook-meta-metamates/">vitriol from employees</a> is — drumroll, please — "Meta, Metamates, Me."</li><li>"Meta, Metamates, Me" refers to the naval adage "ship, shipmates, self," which Meta's CTO said is something Instagram has been using for a while internally. </li><li>The slogan — which places primary importance on the company, then one's teammates, then the individual — is "about taking care of our company and each other," <a href="https://www.facebook.com/zuck/posts/10114316913387601">Zuck wrote in a Facebook post.</a> </li></ul><a href="https://www.businessinsider.com/mark-zuckerberg-metamates-facebook-meta-employees-2022-2">Learn more about Metamates.</a>In other news:<a href="https://www.businessinsider.com/virgin-galactic-opens-space-tourism-ticket-sales-price-availability-2022-2"></a><div type="image" title="A Virgin Galactic spacecraft above the earth" height="1080" width="1440" msid="89617731" hostid="261"></div>2. Virgin Galactic will open ticket sales for commercial space flights today. If you've got a spare $450,000 laying around, you can secure your spot on the 90-minute flight to space — complete with "several minutes of out-of-seat weightlessness" and "breathtaking views of Earth." <a href="https://www.businessinsider.com/virgin-galactic-opens-space-tourism-ticket-sales-price-availability-2022-2">Here's the latest on the tickets.</a>3. Social-media creators are flocking to Web3. Growing tired of supporting major platforms like YouTube and not sharing its massive financial success, some creators are beginning to see NFTs and tokens as an opportunity for autonomy, money, and community. <a href="https://www.businessinsider.com/why-online-creators-influencers-are-flocking-to-web3-crypto-nfts-2022-2">They share why they're partaking in the Web3 craze.</a>4. Billionaire investor Peter Thiel is reportedly pouring $1.5 million into a dating app for conservatives. After announcing his departure from Meta's board, Thiel is investing in a seed round for "The Right Stuff," a dating app built for conservatives living in major, liberal-leaning cities. <a href="https://www.businessinsider.com/peter-thiel-backs-dating-app-conservaties-the-right-stuff-2022-2">What we know so far.</a>5. Some <keyword id="6358815" type="UNKNOWN" weightage="100" keywordseo="tech" source="Orion">tech</keyword> workers from underrepresented backgrounds doubt they have much leverage in pay negotiations. As employees quit their jobs in droves, job seekers are buzzing about negotiating better benefits and, in some cases, almost doubling their pay — but some say their experiences interviewing at giants like Google make them doubt they have the same sway. <a href="https://www.businessinsider.com/engineers-from-underrepresented-backgrounds-underpaid-salary-negotiation-pay-transparency-2022-2">Here's what tech workers told us.</a>6. Google is hiring more than 1,000 advertising roles, many of them paying over $150,000. The tech giant is pushing to attract top tech talent across account management, marketing, and engineering. <a href="https://www.businessinsider.com/google-advertising-salaries-for-sales-engineering-and-business-roles-2022-1">More on Google's hiring push.</a>7. How much does an Instagram influencer earn in a month? We spoke with Mary Margaret Boudreaux, an Instagram and TikTok creator who has about 20,000 followers — and can make thousands of dollars on her platforms. She breaks down <a href="https://www.businessinsider.com/how-much-instagram-influencer-20k-followers-earns-month-2022-2">how much she earns, and how she does it.</a>8. Meta agreed to pay $90 million to settle a lawsuit. The suit, filed in 2012, alleges that Facebook kept tracking users even after they logged off. If approved, it would be one of the 10 biggest data privacy class action settlements ever. <a href="https://www.businessinsider.com/meta-facebook-pay-90-million-lawsuit-tracking-users-logged-off-2022-2">Get the rundown on the settlement.</a>Odds and ends:<a href="https://www.businessinsider.com/victorias-secret-hints-axed-fashion-show-could-come-to-metaverse-2022-2"></a><div type="image" title="Victoria's Secret ditches its Angels" height="1060" width="1414" msid="89617732" hostid="261"></div>9. Victoria's Secret's axed annual fashion show could return … in the metaverse. A series of trademark applications show the lingerie giant plans to sell virtual goods and run virtual fashion shows, which could signal a digital revival of the famed show that was killed in 2019. <a href="https://www.businessinsider.com/victorias-secret-hints-axed-fashion-show-could-come-to-metaverse-2022-2">More on Victoria's Secret's metaverse patents.</a>10. The pros and cons of the $24,000 Hyundai Santa Cruz. After test-driving the compact pick-up, Insider's transportation reporter broke down a few things to consider before buying. From its spacious trunk to its not-so-spacious back seat, <a href="https://www.businessinsider.com/2022-hyundai-santa-cruz-pickup-truck-pros-cons-ford-maverick-2022-2">here are eight pros and cons to think about.</a>What we're watching today:<ul><li>Cisco, DoorDash, and Shopify are reporting earnings today. <a href="https://markets.businessinsider.com/earnings-calendar">Keep up with earnings here.</a></li><li>The House Administration Committee is having <a href="https://cha.house.gov/committee-activity/hearings/big-data-privacy-risks-and-needed-reforms-public-and-private-sectors">a hearing on Big Data</a> at 2 p.m. EST.</li><li>"jeen-yuhs: A Kanye Trilogy," a new documentary about Ye, launches on Netflix.</li></ul>Curated by Jordan Parker Erb in New York. (Feedback or tips? Email <a href="mailto:jerb@insider.com">jerb@insider.com</a> or tweet <a href="https://twitter.com/jordanparkererb?lang=en">@jordanparkererb</a>.) Edited by Michael Cogley in London.

10 Things in Tech: Meet the Metamates

<ul><li>From concert tickets, learning the language, albums, and photo books, to online or in-person meet-and-greets, K-pop fans leave no stone unturned in immersing themselves in their idols’ culture.</li><li>Now, with <keyword id="10879114" type="General" weightage="20" keywordseo="Non-fungible-Tokens" source="Orion">Non-fungible Tokens</keyword> (NFTs), owning a special item is always going to be attractive to all dedicated fans.</li><li>K-pop fans, brand experts and NFT marketplaces tell us all you need to know about the oncoming wave of K-pop NFTs.</li></ul>It was in 2012 that Korean Singer Park Jae-sang’s (PSY) song ‘Gangnam Style’ took the world by storm, became the <a href="https://www.usatoday.com/story/entertainment/music/2019/12/20/youtube-most-viewed-music-videos-from-gangnam-style-to-despacito/2702463001/">most </a>streamed song on YouTube and what followed was the birth of the South Korean Wave or Hallyu in India. <div type="image" title="Gangnam style gif" msid="90628215" hostid="261"></div> This global phenomenon was later driven by music, movies, and dramas, which further rose to popularity in India during the <a href="https://www.aljazeera.com/economy/2021/9/15/k-craze-korean-dramas-and-culture-are-taking-india-by-storm">lockdown</a>. For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and its biggest bands such as Bangtan Sonyeondan (BTS), Blackpink, MonsterX, iKon, Big Bang, Twice, and Red Velvet. Slowly, the fondness expanded to the food they ate, the language they spoke, the make-up and jewellery they wore, and a highly enthusiastic, loyal and active fandom was born. As per research and analytics firm <a href="https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/">Statista’s </a>recently conducted survey in India between the ages of 15 and 59 years who had experienced South Korean cultural content, K-pop was considered to be very popular by 34.4% of respondents. Statista’s another <a href="https://www.statista.com/topics/5098/music-industry-in-south-korea/#:~:text=All%20in%20all%2C%20the%20South,to%20become%20a%20global%20phenomenon.">report </a>on Korean culture said that the South Korean music industry achieved an all-time high sales revenue of over ₩6.8 trillion in 2019, as well as an export value of over $756 million, <a href="https://www.washingtonpost.com/business/2020/01/30/bts-kpop-bighitentertainment/">which accounts for a sizeable 0.3% contribution to South Korea’s GDP</a>. The same survey found that the <a href="https://www.statista.com/statistics/937260/south-korea-reasons-for-kpop-popularity-worldwide/">main reason for its popularity</a> were the catchy rhythms and choruses. Indian digital content creator, Radhika Bangia, who often dresses up as her favourite Korean characters on Instagram, is followed by 1.6 million people. Her bio, “Crash landing on K-dramas”, explicitly declares her love for the Korean culture to the world. It was her Korean best friend in New Zealand who introduced her to K-pop. Bangia got really hooked on to the music when Boy With Luv, a BTS song, came out and in the world of K-drama, it was Boys Over Flowers for her. She says that she has been surprised at the speed which K-Pop and K-drama have grown in India. “K-Pop/K-Drama is mainly a love-it or hate-it affair (even though it’s so catchy I’m not sure how you can hate it). It’s so much fun to meet and interact with other K-Pop/K-Drama fans and see their enthusiasm for it,” says Bangia in an emailed reply to Business Insider. Why Indian advertisers need to take K-pop fandom more seriously Fans of K-drama and K-pop have created various groups on Facebook, <a href="https://www.reddit.com/r/kpop/">Reddit</a>, Telegram, Clubhouse, where they bond over their shared love for South Korean culture. Their loyalty for their favourite stars is most apparent in the <a href="https://www.d8aspring.com/eye-on-asia/the-power-of-k-pop-groups-in-endorsement-deals">rise </a>of K-Pop Twitter fancams, record-breaking YouTube streams, and sold-out concerts and merchandise. As per Southeast Asian e-commerce aggregator, iPrice Group, a devoted member of the BTS army across Southeast Asian countries, must have <a href="https://iprice.ph/trends/insights/how-much-money-do-kpop-fans-spend-on-their-idols/">spent </a>an average of $1,422, which is equivalent to buying an iPhone 12 Pro. This average purchase includes at least 15 studio albums, five concerts and numerous merchandise. <div type="image" title="k-pop" msid="90628210" hostid="261"></div> Fans of K-pop across South Asian countries and globe, do not shy away from spending money to support their idols. It is a quality that brands look for in their ambassadors -- the ability to start a conversation among a huge fan following and their social currency. BTS followers are also one of the major representatives of the <a href="https://www.bloomberg.com/news/features/2020-10-28/bts-k-pop-stans-are-fighting-qanon-and-maga-on-social-media?utm_campaign=socialflow-organic&amp;utm_medium=social&amp;utm_source=twitter&amp;cmpid=socialflow-twitter-businessweek&amp;utm_content=businessweek">online “stan” culture,</a> where super fans use different online channels, especially social media, to continuously promote and defend their idols. According to <a href="https://www.rollingstone.com/music/music-news/bts-twitter-account-mentions-fans-1128480/">Twitter</a>, BTS has been the most-tweeted-about band on Twitter for four consecutive years. However, in India, only multinational food chain McDonald’s has tried to leverage on this huge stan culture. Last year in April, McDonald’s launched the BTS Meal across 11 countries in Asia, including India. The internet <a href="https://www.campaignasia.com/article/bts-campaign-in-asia-has-been-phenomenal-mcdonalds-asia-marketer/469926">exploded </a>with messages from ARMY, fans of BTS, and McDonald’s. Apart from that, we have only seen international collaborations such as Samsung, Coke and Hyundai with BTS. Telling us why Indian brands have failed to jump in the whirl of Hallyu, Lloyd Mathias, business strategist and marketing expert, says, “Indian brands have yet to tap into the immense potential of K-Pop as a marketing tool, partially because of the inability of marketers to fully comprehend the phenomenon and more specifically as Indian brands will have to enter into specific licensing arrangements with them. For global brands like Coke and McDonald’s and Korean brands like Hyundai and Samsung, this clearly poses no problems.” K-drama fan Bangia was thrilled at the idea of two cultures coming together. “I would personally love to see some Indian brands collaborating with BTS or BlackPink. I think the mixing of cultures would be cool to see!” While Indian fans are getting their dose with international collaborations and the merchandise available online, the unconditional love that ARMY and various K-pop fans extend, offer an immense potential for brands in bringing in new consumers. Anjali Malthankar, national strategy director at digital advertising agency Tonic Worldwide, says, “Indian brands are treating K-pop as topical content, but there is a big opportunity for Indian brands to ride the wave and appeal to the K-pop fanbase. What fans in India would want, is to be as close to the K-pop stars as possible, and to have access to them. In fact, that’s what K-pop has cracked on social media. They know what their fans want and the whole model is about giving power to the fans to make their favorite stars more popular. I feel, a live concert, physical or virtual/experiential can be a big platform for Indian brands to participate.” On the other hand, founder and chief executive officer (CEO) of blockchain analytics company bitsCrunch, Vijay Pravin Maharajan points out that it would be unfair to say that Indian brands have failed to capitalise on its popularity as there are so many different opportunities for brands to draw in audiences. “It is important to remember that, like South Korea, India is home to a thriving local entertainment industry and is a melting pot for entertainment worldwide. Even among those who were favourable to K-pop, there are certainly other genres and industries they engage with. It is highly unlikely that the average Indian K-pop fan engages exclusively with the genre. Indian brands are likely to go with local entertainment and artists, of which there is an almost continuous supply,” says Maharajan. Can NFTs be a place where fans get their due? Any fan is not just a spectator or silent admirer of art, they are active stakeholders who go out of their way to support their idols. From concert tickets, learning the language, buying albums, and creating photo books, to online or in-person meet-and-greets, K-pop and K-drama fans leave no stone unturned in <a href="https://homegrown.co.in/article/803152/merchandise-events-more-a-guide-to-everything-k-pop-in-india">immersing </a>themselves in their idols’ culture. And Non-fungible tokens (NFTs) are pushed toward heavily engaged fandom. Apart from <a href="https://www.verizon.com/business/small-business-essentials/resources/beliebers-why-care-231604811/">Beliebers</a>, <a href="https://fandomwire.com/popular-actors-who-are-bigger-potterheads-than-you/">Potterheads</a>, <a href="https://www.diggitmagazine.com/articles/taylor-swift-and-story-swifties-fandom">Swifties </a>and fans who form a beeline diligently in front of Amitabh Bachchan and Shahrukh Khan’s bungalows in Mumbai, K-pop and K-drama lovers are amongst the biggest communities. With K-pop NFTs, fans can own a special collectible item that would stay with them forever, even transfer onto different clouds. It would get them an opportunity to support their artist directly, flaunt their fandom and become a part of the larger community. So, can K-pop NFTs be the next big wave in the growth of Korean culture in India? Brand guru Mathias says yes. “I believe NFT can help take this to the next level given that many can now ‘own’ part of the phenomenon in the metaverse.” Korean culture has successfully built a sense of connectivity and relativity with the Indian masses, owing to the commonality of culture in terms of food habits, manners, and behaviour. With NFTs, fans of these two cultures can support their favourite artists. Ramkumar Subramaniam, CEO and cofounder of no-code NFT platform GuardianLink, says, “With the rise of NFTs aided by the popularity digital currency and assets have garnered, especially in the entertainment and art fields, even the globally famous South-Korean band, BTS, entered the red-hot NFT space in November. Given that India is rapidly adopting NFTs as a way of building connect with their favourite artists, NFTs are anticipated to be the next big thing fuelling Korean culture’s penetration in India.” Sai Krishna VK, founder of visual tech company Scapic, who is also known for his content around crypto and investment, says, “NFTs intrinsically capture value that fandom has always had, the only difference is that this value is now a direct relationship and with ownership too, in some cases. Industries like K-pop will be among the biggest to benefit from this as the chance to interact, engage and be closer to the stars you idolise is the sort of technology product that was simply not possible before this.” The initial buzz around the world of NFT was by crypto investors. They finally found a medium to spend their digital money on. Now, from <a href="https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/prabhas-posters-from-radhe-shyam-to-be-available-as-nfts/articleshow/90054402.cms">Prabhas </a>fans to K-pop, NFTs are attracting more diverse audiences and fandoms. Finfluencer Neha Nagar has been talking about the growth of NFT and crypto in India. She thinks that the introduction of K-pop NFTs to India will give a push to both Korean culture and NFT’s adoption. “K-pop fans are a very strong community, now every K-pop fan will be forced to think about NFTs, which will lead some of them to actually buy those NFTs for the sake of love for their k-pop stars. K-pop fans already have spent on merchandise and tickets to support their stars. Owning k-pop, NFTs will now be called ‘a proof of being a k-pop fan,’ especially genZ will get more attracted to NFTs now, which will push the NFT craze to next level. This is going to be quite exciting!” Maharajan of bitsCrunch says, “With the growing popularity of K-pop in India, moving the production of music videos to the digital realm may be the way of the future.” While K-pop fans are voicing their <a href="https://www.theatlantic.com/technology/archive/2021/12/nft-kpop-environmental-problems/621091/">concerns </a>over carbon-torching NFT, various <a href="https://www.businessinsider.in/cryptocurrency/news/binance-and-the-record-label-behind-k-pop-sensation-blackpink-will-work-on-creating-eco-friendly-nfts/articleshow/89435868.cms">labels </a>have started working on launching greener NFTs. Bangia is optimistic that K-pop fans will accept NFTs that support their favorite artists, “but my personal hope is that we can find a way to minimise the amount of energy that blockchain requires,” she adds. K-pop has been able to make international inroads in recent years and now with the arrival of various K-pop NFTs, the future of hallyu in India looks <a href="https://youtu.be/gdZLi9oWNZg">Dynamite</a>!

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