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<ul class="summary-list"><li>Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. </li><li>Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021.</li></ul>It looks like the beauty products of two popular influencers — Addison Rae and Hyram Yarbro — might no longer be available in the malls of America.Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. While Item products are still available to purchase on the beauty giant's site, products from Selfless are nowhere to be found. Representatives for Rae and Yarbro did not respond to requests for comment from Insider prior to publication. Sephora also did not respond to Insider's request for comment.<a href="https://www.prnewswire.com/news-releases/tiktok-star-addison-rae-launches-item-beauty-301104293.html">Item Beauty was launched in August 2020 by Rae</a>, who shot to internet fame by replicating viral dances on TikTok. Her brand <a href="https://www.itembeauty.com/pages/our-story">positions itself as a "clean, science-backed"</a> line, free of the chemicals found in traditional cosmetics. While Item originally launched as a direct-to-consumer brand — selling to customers through an online storefront — <a href="https://www.happi.com/contents/view_breaking-news/2021-08-16/item-beauty-co-founded-by-addison-rae-to-launch-at-sephora/">it entered into an exclusive partnership with Sephora in August 2021</a>.Beauty vlogger Yarbro — whose didactic videos about skincare have earned him millions of followers on YouTube and TikTok — launched his skincare line Selfless by Hyram <a href="https://www.teenvogue.com/story/hyram-announces-selfless-by-hyram-skin-care-brand">directly in Sephora in June 2021</a>. Selfless <a href="https://us.selflessbyhyram.com/pages/skincare-philosophy">bills itself as gentler than other skincare lines on the market</a>, with products featuring lower concentrations of chemicals like retinol and salicylic acid than competitors. Rae and Yarbro's fame suggested that their brands were poised to succeed among their target customers — the millions of fans who followed them on TikTok, YouTube, and Instagram. However, a well-connected source in the beauty industry said Sephora customers didn't connect with either brand, according to correspondences seen by Insider. "It's kind of a fallen star," said Shannon Coyne, a cofounder of Asbury and Coyne Advisors, noting that the brand's growth had slowed significantly in recent months.<h2>'You lose TikTok and Instagram, and you are out of business'</h2><div type="image" title="Hyram Yarbro, a skincare influencer, looks in a mirror." height="3980" width="5307" msid="96871459" hostid="261" sizebytes="876546"></div>It's not that shocking to beauty insiders that companies like Item and Selfless are struggling. Over the last three years, Insider found that as many as 25 celebrities and influencers have launched beauty or skincare brands, and only the best of those have been able to rise to the top. The news about Item and Selfless comes <a href="https://www.insider.com/morphe-closed-all-us-makeup-stores-2023-1">just a week after Morphe Cosmetics</a>, a beauty chain known for its influencer collaborations, announced it would be closing all of its US stores."Celebrities bank on their name, but there has to be more than just a name because they fall in and out of favor," Coyne said.For weeks, products from Item had been heavily reduced at Sephora, signaling that the beauty chain possibly wanted to rid itself of the inventory. Added to that, Rae herself has been relatively mum about the brand on social media. The last time she <a href="https://www.instagram.com/p/CjGE_L5uaQV/?igshid=YmMyMTA2M2Y%3D" target="_blank" rel="noopener">posted</a> about the brand on her <a href="https://www.instagram.com/p/CjGE_L5uaQV/?hl=en">personal Instagram feed was September 29, 2022</a>."Sephora is a retailer, not a manufacturer," Jeffrey Ten, a beauty industry veteran and president of Global Indie Brand Development, told Insider. "They sell you space. They don't build your brand. You are in charge of building your brand."Both brands have seen their social media followings drop too. Item went from 355,000 Instagram followers in November 2021 to 334,000 currently, per <a href="https://socialblade.com/instagram/user/itembeauty/monthly">Social Blade data</a>. And Selfless went from having 196,000 Instagram followers in November 2021 to 170,000 today, <a href="https://socialblade.com/instagram/user/selfless%20by%20hyram" target="_blank" rel="noopener">per Social Blade</a>. "You lose TikTok and Instagram, and you are out of business," Ten said.TikTok stars like Rae have had a hard time forming lasting bonds with their fans. While it's a good platform for discovery, there is limited ability to sell products on the app, <a href="https://www.businessinsider.com/why-tiktokers-are-struggling-to-make-money-connect-with-followers-2022-8">agents and creators told Insider.</a><h2>There are bright spots among celebrity-backed brands, like Selena Gomez's Rare Beauty</h2>That isn't to say that all celebrity-founded beauty brands have fared poorly. Dae Hair, founded by Instagram influencer Amber Fillerup Clark, has been touted by investors and analysts as an example of a brand that has resonated well with customers.In December, the brand <a href="https://wwd.com/beauty-industry-news/hair/amber-fillerup-dae-hair-8-million-series-a-1235439369/" target="_blank" rel="noopener">announced</a> an $8 million Series A deal, led by Verity Venture Partners — a rare bright spot at a time when many investors have pulled back from new deals in the consumer space. Likewise, singer Selena Gomez's Rare Beauty has been also cited by several industry sources as another shining example of celebrity-backed beauty success.The brand launched in Sephora in September 2020 and has seen steady growth. Site traffic to Rare Beauty's website grew over 70% between November 2021 and November 2022, according to data that analytics platform Similarweb provided to Insider. One industry expert posited that the brand was likely doing well at Sephora too. Whether a beauty brand stands the test of time ultimately seems to rest on how much personal capital a celebrity or influencer is willing to invest into it. "Celebrities and influencers with their respective embedded communities can be wonderful brand amplifiers and early adopters; however, simply being a talent-led brand today is not enough," one investor who focuses on beauty startups told Insider. "Consumers are incredibly savvy and informed and the market is highly competitive; to truly resonate with the consumer, it is imperative that brands are able to stand on their own in terms of product quality, efficacy, value, and brand positioning," they added.

Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro

TikTok's top 10 creators of 2020, according to the app

<ul class="summary-list"><li><keyword id="9582217" type="UNKNOWN" weightage="60" keywordseo="the-ordinary">The Ordinary</keyword>'s popular <a href="http://tidd.ly/1739df35">AHA + BHA Peeling Solution</a> promises a week's worth of exfoliation in a single use.</li><li><keyword id="79969" type="ORGANIZATION" weightage="60" keywordseo="insider">Insider</keyword> producer Celia Skvaril tried the peel and discussed its results with content creator and skin-care specialist <a href="https://www.youtube.com/channel/UC2sYit3cZ2CuD_8FHYH7O_Q">Hyram Yarbro</a>, who loves the product for its low price and easy use. </li><li>Mara Leighton from our Insider Reviews team also tried the peel and was impressed with its skin-smoothing results at such a cheap price. <a href="https://www.insider.com/the-ordinary-aha-bha-peel-review">Read Mara's full review here.</a></li><li>When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/" target="_blank" rel="noopener noreferrer">Learn more.</a></li></ul>Following is a transcript of the <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>.Celia Skvaril: Today I am trying this peeling solution from The Ordinary. I have seen it everywhere. I feel like it's all over social media right now, so of course I needed to try it. But also it's supposed to help with textural irregulerrties... [beep] irregulerrties? [beep] Irregulerrities. You know when you say a word so much you don't know if it's a word anymore? It's also supposed to help with textural irregularities and lackluster tone. Two things that I struggle with, so, perfect. I feel like a lot of my active <keyword id="29502" type="ORGANIZATION" weightage="60" keywordseo="Acne">acne</keyword> has cleared up, and I'm just left with a lot of scars now. So I think that this could be really helpful for me. I've used a few AHAs and BHA chemical exfoliants before, but to be honest, I just heard they were good for you, and I don't know what those things mean. So Hyram has very graciously offered to come back and talk to me about this product.Hyram Yarbro: Hi, I'm Hyram, and I'm a YouTube skin-care content creator.Celia: Yay! It's a tongue twister. [both laugh] What do AHAs and BHAs really do?Hyram: Yes. So, both ingredients are exfoliants, but they operate differently. AHAs refer to multiple ingredients, like glycolic acid or lactic acid or a bunch of others. What they do is they dissolve the dead <keyword id="6371970" type="UNKNOWN" weightage="60" keywordseo="skin">skin</keyword> cells off of the surface of your skin. And then you have BHA, which actually is only one ingredient. It's salicylic acid. And salicylic acid is the smallest of all the molecules for exfoliants, so it goes deepest into the pore and pushes out all the dirt, the excess oil, the sebum, the built-up dead skin cells, which means it's best for people with acne or breakout-prone skin. But you absolutely have to wear sunscreen if you're gonna be using it because it does, AHAs and BHA make your skin really sensitive to the sun. This is a great way to just, like, reset your skin. Just getting basically a week's worth of exfoliation into one specific treatment. But if you do have any really intense acne scars or any really intense dark spots, I wouldn't say that this is gonna be the miracle product for that. Celia: You're supposed to use this on a clean face, so I just washed my face with my normal cleanser. I have used acid exfoliants before, and my skin isn't very sensitive, but just to be safe, I did a patch test a few days ago, and I'm all clear. OK, I know I need to shave my face, so please ignore, but we're all doing the best we can. They look very dry. You don't wanna get this near your eyes or in your mouth, so you can use a little bit of Vaseline on those areas to protect them. I'm going to put it on now. I'm applying it to the areas of my face that have the most scarring first, so they're on there longer. It feels a little bit uncomfy. Nothing bad. It feels a little bit itchy and a little bit stingy, but to be honest I kind of like that feeling 'cause I think it's working then. I don't know if that's true. Look at me acting like I know what I'm talking about. [laughs] So, I feel like you can really see, like, the glossiness of it and that it penetrated into all of the pores and crinkles on my face.OK, my timer just went off, so I'm in the bathroom now, if you couldn't tell, and I'm gonna take this off. Roll my sleeves up. If you're worried about any of the acid still being on your face, you could cleanse with a very gentle cleanser or a pH cleanser. Also you could apply a gentle moisturizer here. I just wanna see what my skin looks like right after, with nothing, so I'm not doing anything.OK, my first impressions. I don't know if this will make sense, but I feel like since I've had this really bad breakout, I felt like my face was never even. It's obviously still not perfect color-wise, but I feel like for the first time in a few months, my face actually looks even. When I'm looking at myself right now, everything looks like... [makes sucking noise] It just looks, like, smoothed over, like I have a filter. Like I have the perfect filter on Instagram on or the <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">beauty</keyword> filter on TikTok on right now. Like, that's what I feel like. I'm... I'm actually speechless. My pores look so small. Oh, my God! This was a blackhead before, and it's gone! It's helped get the dryness around the scars to go away. Hyram told me that I would see an immediate difference, and I believed him, but I didn't think it would be like this. I feel like it looks beautiful, and I haven't said my face looks beautiful in a very long time. I 100% am going to be using this again. I'm obsessed with it. I need to reevaluate my life, because I don't know what I've been doing without it for so long. When I think, when I think... when I think of, when I think of.... Am I a broken record?

This $7 peel from popular skincare brand The Ordinary claims to unclog pores and even texture

<ul class="summary-list"><li>The internet <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">beauty</keyword> community has lived on <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> and Instagram for more than a decade.</li><li>Now, <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> stars like Hyram Yarbro and Mikayla Nogueira are transforming the digital landscape for <keyword id="29496" type="PERSON" weightage="60" keywordseo="Makeup">makeup</keyword> lovers and skin-care enthusiasts alike.</li><li>Even brands like CeraVe and Nars are taking notice of the growing beauty community on TikTok.</li><li>Social-media expert Trina Albus told Insider that TikTok will likely continue to take over the beauty industry because of its unique algorithm, relatability, and opportunities to go viral.</li></ul>A digital beauty community emerged over a decade ago, sharing makeup reviews and tutorials on YouTube and Instagram. The top creators on those platforms transformed into rich celebrities as they helped the beauty industry become <a href="https://www.businessinsider.com/beauty-multibillion-industry-trends-future-2019-7">a multi-billion-dollar business</a>.But, along with their popularity and success, beauty <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">influencers</keyword> have become synonymous with drama and feuds — everyone from <a href="https://www.insider.com/category/jeffree-star">Jeffree Star</a> to <a href="https://www.insider.com/category/james-charles">James Charles</a> has a scandal tied to their name. And the community that once served as a safe haven for experimenting with makeup and sharing skin-care insecurities has, for some, become toxic.But the heart of the beauty community isn't lost. It's just moved to TikTok, where everyday beauty enthusiasts rack up millions of views with their down-to-earth videos. And now beauty brands are taking notice.<h2>YouTube's beauty community <a href="https://www.insider.com/youtube-beauty-everything-you-need-to-know-jeffree-james-nikkietutorials-2020-3">formed in the early 2000s</a> — and it's changed drastically over the years</h2><a href="https://www.youtube.com/channel/UCaTWlymizZ49cWy3t0434nw">Adrienne K. Nelson</a> is <a href="https://youtu.be/Poc_refN110">credited with posting the first makeup tutorial in 2006</a>, though creators like <a href="https://www.youtube.com/user/MichellePhan/videos">Michelle Phan</a> and <a href="https://www.youtube.com/user/NikkieTutorials/videos">NikkieTutorials</a> are often considered the founders of YouTube's beauty community, starting their channels in 2007 and 2008.Around that time, the influencers, as well as women like <a href="https://www.youtube.com/user/MoreZoella/videos">Zoella</a> and <a href="https://www.youtube.com/user/Macbarbie07/videos">Bethany Mota</a>, became known for their reviews of <a href="https://www.youtube.com/watch?v=i0e6RBUs-w8">trendy products</a>, <a href="https://www.youtube.com/watch?v=Mej9EejFQyI">giant hauls</a>, and <a href="https://youtu.be/giaKuxqoXFM">makeup challenges</a>. And many became early users of Instagram. Today, the online beauty community is ruled by digital moguls like Jeffree Star and James Charles.The two influencers, as well as other top beauty creators, still share makeup reviews and tutorials, though they also <a href="https://www.youtube.com/watch?v=0c4wxwLbtxo">sell products</a>, open up about their personal lives, and become involved in feuds with one another — <a href="https://www.insider.com/youtube-beauty-everything-you-need-to-know-jeffree-james-nikkietutorials-2020-3#why-is-there-so-much-drama-5">largely as a result of the competitive opportunities now available to creators</a>.<div type="image" title="James Charles, Tati Westbrook, Jeffree Star" height="945" width="1261" msid="79293697" hostid="261"></div><h2>Today, makeup enthusiasts are rising to fame on TikTok</h2>Massachusetts native <a href="https://www.tiktok.com/@mikaylanogueira?lang=en">Mikayla Nogueira</a> became interested in makeup at 10 when she realized it could be an outlet for creativity and acceptance. She taught herself makeup skills, began a YouTube channel and Instagram page, and even worked as a freelance artist. But by 18, Nogueira found herself at a standstill, and decided to delete her accounts and go to college.Little did she know at the time that the decision would lead her back to beauty. Nogueira was in a graduate program when the pandemic hit the US. Her school went remote, and her post-graduate job offer was rescinded.Finding herself stuck at home when not working at Ulta Beauty, Nogueira helped her mom — a social worker — make educational TikTok videos. And after seeing how the social-media platform works, Nogueira tried it for herself.<a href="https://www.tiktok.com/@mikaylanogueira/video/6812617050285001990?sender_device=pc&amp;sender_web_id=6891333958936954374&amp;is_from_webapp=1webapp=1">Her first videos</a>, which showed her with and without makeup, "blew up instantly," as she told Insider. So when TikTok users started asking how she covered the acne she had at the time, Nogueira showed them. She made <a href="https://www.tiktok.com/@style/video/6821905752282762501">another video</a> about her product recommendations and application techniques, which gained more than 15 million views before being set to private — though the video has been reposted by fans. Now, Nogueira has more than 2.7 million followers, and TikTok serves as her full-time job. According to the makeup artist, she gains approximately 100,000 followers per week."The biggest reason I ended up leaving Ulta Beauty is because of how much time TikTok takes up," the makeup artist said. "Today, I filmed two different types of videos — an eye-shadow tutorial and one about how to make your foundation look good. I got up around 7 a.m., and I finished those videos around 12 p.m. It can be a full eight-hour day, and it's exhausting honestly."Nogueira wouldn't trade her new job for another. Her TikTok fame gets her free products from brands, and she's earned enough money on the platform to move into her own apartment. She's also been able to see how her videos have positively impacted viewers. "Everyone says the beauty community is so toxic, negative, and the worst community to be in," Nogueira said. "But that has not been my experience. It's so loving and welcoming.""I personally don't think I'm like a lot of the major beauty people — I'm just not — and because of that, I really didn't think people would be interested in me," she continued. "But now I get comments every day that say, 'I watch you because you're relatable and act like a normal person. When I watch your videos, I feel like I'm FaceTiming my friend.' And that means so much to me."<h2><keyword id="40573" type="ORGANIZATION" weightage="60" keywordseo="skin-care">Skin care</keyword> is also having a moment on the platform, and no one knows that better than Hyram Yarbro</h2>Yarbro, known as <a href="https://www.tiktok.com/@skincarebyhyram?lang=en">Skincare by Hyram</a> on TikTok, began making beauty videos <a href="https://www.youtube.com/channel/UC2sYit3cZ2CuD_8FHYH7O_Q">on YouTube</a> in 2017, though he saw a major boost in his TikTok following as the pandemic began. He now has more than 6.6 million followers on the platform.Yarbro told Insider that TikTok gives him a way to connect with fans."I'm able to make duet-style videos in response to their skin-care routines or respond to them doing crazy things to their face, and they can get my genuine reactions and thoughts about what they're doing," Yarbro said. "That's a really unique interaction that you're not able to get on any other social-media platform." Yarbro is open about the fact that he's not a dermatologist or licensed aesthetician, and describes himself as a skin-care specialist."I've always approached social media and my skin-care recommendations the same way I approach walking into a store with my best friend," he said. "I really do view my followers as my friends, and it feels like we're all going skin-care shopping together."While Yarbro says he would have expected a dermatologist to be more influential, he can understand why followers like him: He's relatable."In an industry that has been regarded in the past as a little bought-out or overly sponsored, I hope my content can show a high standard that people can at least rely on, whether they agree with my positions or not," he said.<h2>The multi-billion-dollar beauty industry is taking notice of TikTok's rising stars</h2>According to <a href="https://www.instagram.com/trinaalbus/">Trina Albus</a>, a social-media expert and founder of the influencer-marketing group <a href="https://www.magentaagency.com/">Magenta Agency</a>, the opportunity for beauty brands to grow on TikTok is "tremendous" — though not all are taking advantage of the platform."Some brands have been really smart to get on there and form partnerships with influencers," Albus told Insider. "And then there are others that are like deer in headlights. The opportunity is tremendous, but because you have to create content that is very specific to TikTok — you cannot just repurpose existing content — it's harder for brands to really take the leap. But I think if they do it in the right way, it can be really rewarding and successful."One brand that has is <a href="https://www.cerave.com/">CeraVe</a>, with products flying off store shelves in recent months thanks to Yarbro; the brand's cleansers are some of his most recommended products.Speaking to Insider over email, CeraVe's Vice President of Marketing Derrick Booker said he could not disclose sale numbers, but noted that the brand "has been growing for quite some time now," partially as a result of TikTok videos reaching Gen Z customers."Hyram has undoubtedly played a part in letting the secret out of the bag to a new generation of skin-care enthusiasts, and he has been a great skin-care educator to his followers by showing how an effective skin-care regimen can come at an affordable price," Booker said. "We've certainly seen an impact of Hyram's endorsements through engagement with new brand fans as well, as they continue to share their own CeraVe stories with us." Nogueira, on the other hand, said it was slow at first to get in contact with beauty brands or be offered sponsorships. But that changed quickly — she was even asked by Nars to star in <a href="https://www.tiktok.com/@narsissist/video/6882764171365190918?lang=en">its biggest TikTok advertisement</a>. Representatives for Nars did not immediately respond to Insider's request for comment. <h2>Some people prefer beauty content on TikTok over YouTube and Instagram</h2>Bailey Gandy, a 24-year-old TikTok user from Florida, told Insider watching videos on the platform has completely altered her beauty routine. "I've been browsing Ulta and Sephora once a week just because someone on the app shares a holy-grail product, or there's a sale going on that I hadn't known about," Gandy said. "My makeup collection has doubled in size, and I've completely revamped my skin-care routine since downloading TikTok."Charlotte, a 23-year-old from Guildford, UK, agreed and said since using TikTok she has developed a four-step skin-care routine that's made "a massive difference." She told Insider she prefers beauty videos on the platform because they're "more realistic" than ones she'd watch in other places."I use to watch YouTube, but I've found it harder to find specific videos that are relevant to me," she said. "With TikTok, the algorithm means similar videos to ones I've liked come up and they're easy to save and go back to whenever I need."This transition makes sense, according to Albus, who says there's "a lot of realness" on TikTok, which makes for an inclusive environment."You can poke fun at yourself, show close-ups, show your acne, show skin texture, and have fun," she said. "People on TikTok are not afraid to share that."She added that there's a "thirst for knowledge" on TikTok that's not as strong on other platforms — and Yarbro's audience is the perfect example."Hyram really put CeraVe on the map, and it's nothing new, but the younger generation is so hungry for education and knowledge about taking care of their skin, especially during the pandemic when people couldn't see their dermatologists," Albus said. "So it's Hyram to the rescue."<h2>YouTube and Instagram are still crucial to the beauty community — but its stars are being made on TikTok</h2>TikTok videos might be quick and entertaining, but the platform lacks the ability to share long-form content, in-depth explanations, and high-quality photos — which you can do on Instagram and YouTube. That's why influencers argue that up-and-coming creators shouldn't rely on one platform over another — no matter how enticing TikTok is."I think it's critical to use TikTok and Instagram together," Nogueira said. "After I post a TikTok, people always go over to my Instagram post so they can see the details, read all the products I used, and that's why I love Instagram. I also love how I can post things on my story in the moment, and not be concerned about views."Yarbro, on the other hand, thinks YouTube and TikTok are "the perfect duo," especially when you grow your following on the latter platform and direct viewers to your longer-form content."I think on its own, TikTok does lack the monetary ability to support its creators in the long run, which is where I think you'll benefit from YouTube," he said. "YouTube is difficult because it's the long game. You really have to invest a lot of time for a long time to see growth, but with sustained growth on YouTube, you'll really ensure your business thrives long-term."Still, TikTok has made beauty on social media feel "fun again," according to Albus, and thanks to creators like Nogueira and Yarbro, that feeling is likely here to stay."Because of TikTok's for-you algorithm and its discoverability, the engagement and following that creators are seeing have skyrocketed," Albus said. "You can almost feel the energy and excitement when you're on the app, and I think that's something that's been missing — especially on Instagram — for a long time. It gets addicting."<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/youtube-beauty-everything-you-need-to-know-jeffree-james-nikkietutorials-2020-3">Inside the YouTube beauty community that's turning makeup artists into millionaires</a></li><li><a href="https://www.insider.com/how-beauty-industry-will-change-post-coronavirus-2020-3">The coronavirus could majorly impact the beauty industry in the future, as people turn to DIY services at home</a></li><li><a href="https://www.insider.com/jobs-beauty-influencers-had-before-famous-youtube">Surprising jobs Jeffree Star, James Charles, and other beauty influencers had before achieving internet fame</a></li><li><a href="https://www.insider.com/real-names-of-beauty-influencers-2019-11">The surprising real names of 14 popular beauty influencers</a></li></ul>

YouTube made influencers like Jeffree Star millionaires, but TikTok is making room for drama-free beauty stars

<ul class="summary-list"><li><a href="https://bit.ly/2AnCV6s">Peace Out Pores</a> makes strips with hydrocolloid, Vitamin A, and DMAE that are meant to visibly shrink <keyword id="83180" type="PERSON" weightage="60" keywordseo="Pores">pores</keyword> while also refining <keyword id="6371970" type="UNKNOWN" weightage="60" keywordseo="skin">skin</keyword> texture</li><li><keyword id="79969" type="ORGANIZATION" weightage="60" keywordseo="insider">Insider</keyword> Producer Celia Skvaril decided to try the <a href="https://bit.ly/2AnCV6s"></a>out the <a href="https://bit.ly/2AnCV6s">Peace Out Pores</a> for herself under a <a href="https://www.amazon.com/gp/product/B07K2174VF/ref=as_li_tl?ie=UTF8&amp;tag=bi_video_050120_pore-mousse-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07K2174VF&amp;linkId=2fadf25b449670fca471ea881e9d1190449670fca471ea881e9d1190">microscope.</a></li><li>She spoke to <a href="https://www.youtube.com/channel/UC2sYit3cZ2CuD_8FHYH7O_Q">Hyram Yarbro,</a> a content creator and skin-care specialist who likes the <a href="https://bit.ly/2AnCV6s">Peace Out hydrocolloid strips</a> because they are gentler than typical blackhead strips.</li><li>When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/" target="_blank" rel="noopener noreferrer">Learn more.</a></li></ul><ul class="summary-list"></ul>

Overnight pore strips absorb excess sebum, gunk, and oil

Happy October! This is Amanda Perelli. Welcome back to Insider <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">Influencers</keyword>, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a>It can be hard to land a job at <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword>, and some candidates have found creative ways to get a hiring manager's attention.Instagram offers perks and benefits like <a href="https://www.inc.com/business-insider/facebook-employee-perks-benefits-united-states-california-mark-zuckerberg.html">free food and long paid leave programs</a>. <a href="https://www.businessinsider.com/instagram-new-york-city-headquarters-photos-2018-6">Its New York headquarters</a> features a gelato bar, library, and made-for-Instagram backdrops.My colleagues Sydney Bradley and Lauren Johnson spoke with a handful of former employees about what it takes to get through the interview process and land a job at Instagram. Some key takeaways: <ul><li>Hiring managers look for candidates who understand Instagram's products as well as its competitors like <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> and Snap.</li><li>A former Instagram recruiter from 2016-2019 recommended candidates understand the problems the company is facing and come with solutions to those problems.</li><li>One former employee advised being able to talk about what the company was focused on so they can discuss them in the interview. </li></ul>Pre-pandemic, candidates would usually be invited to an on-site interview on one day, since applicants may be coming from different cities, with three to five interviews scheduled that day, a former Instagram recruiter said.Hiring managers are interested in seeing how candidates creatively solve problems and are passionate about working at Instagram. <a href="https://www.businessinsider.com/how-to-get-a-job-at-instagram-2020-9">Read more on how to land a job at Instagram, according to former employees here</a>. <h2><a href="https://www.businessinsider.com/how-to-make-money-on-instagram-youtube-tiktok-guide-2020-9">How influencers make money on Instagram, YouTube, and TikTok</a></h2><div type="image" title="Brianna Nichole" height="2763" width="3684" msid="78429669" hostid="261"></div>Some top influencers are earning huge paychecks.Brand partnerships are the best known way that influencers make money. But there are many others. My colleagues Dan Whateley, Sydney Bradley, and I broke down the main ways influencers make money online. Some of the ways influencers earn money on and off those platforms include: <ul><li>Sponsored content</li><li>Joining a Partner Program or Creator Fund</li><li>Selling branded merchandise or apparel</li></ul>Many creators go beyond a platforms built-in monetization features, earning additional revenue through app marketing and promoting product sales on other websites like Etsy and Depop. And with the help of a <a href="https://www.businessinsider.com/top-talent-agents-and-managers-for-tiktok-influencers-creators-list-2020-4">manager or agent</a>, creators can get lucrative sponsorship deals with big consumer brands.<a href="https://www.businessinsider.com/how-to-make-money-on-instagram-youtube-tiktok-guide-2020-9#sponsored-content-1">Check out the nine main ways influencers earn money here</a>. <h2><a href="https://www.businessinsider.com/activewear-is-the-top-performing-fashion-category-on-social-media-2020-9">New data shows activewear brands spiking on social media</a></h2><div type="image" title="instagram igtv ads monetization" height="787" width="1050" msid="78429673" hostid="261"></div>While the fashion industry at large struggles in the pandemic, activewear is thriving, with sales and engagement spikes across social <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword>.Sydney broke down key findings from Traackr's latest report, including top activewear brands and fashion influencer content by category.The number of influencers mentioning activewear brands rose 101% in the first half of 2020 versus the year-ago period, Traackr reported.Here's a look at how fashion influencer content has been performing by category, according to Traackr's analysis of the first half of 2020 versus a year earlier:<ul><li>Activewear (+331% engagements)</li><li>Sleepwear (+177%)</li><li>Sustainable (+81%)</li></ul><a href="https://www.businessinsider.com/activewear-is-the-top-performing-fashion-category-on-social-media-2020-9">Read more for the full list and data on the activewear boom here</a>. <h2><a href="https://www.businessinsider.com/top-performing-skincare-brands-social-media-influencer-marketing-2020-9">5 top-performing skincare brands on social media in the last year</a></h2><div type="image" title="Skincare" height="1414" width="1885" msid="78429677" hostid="261"></div>"Skinfluencers" like Skincare By Hyram have gone viral in recent months, promoting brands like CeraVe and The Ordinary in their content.Sydney broke down the key findings from Traackr's latest report, including the top five skincare brands and "up and coming" skincare influencers with high engagement.In the first half of 2020, the total number of engagements on skincare-related content increased by 197% versus a year ago, according to Traackr. "Skinfluencer" favorites, CeraVe and Vaseline led the way and had the highest increase in engagement among the brands in Traackr's data, with CeraVe increasing its engagements by 309% and Vaseline by 377%. Creators on TikTok have been sharing their skin before and afters using the regimen Skincare By Hyram recommends in his videos. "He was promoting us as part of a regimen to treat what I would call teenage acne," said Tom Allison, CeraVe's cofounder, and the company has since hired Hyram. "A lot of his followers are that Gen Z-er that's going through those skin issues."<a href="https://www.businessinsider.com/top-performing-skincare-brands-social-media-influencer-marketing-2020-9">Read more on the top performing skincare brands in the last year here</a>. <h2>More creator industry coverage from Business Insider:</h2><keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> <ul><li><a href="https://www.businessinsider.com/matpat-game-theory-youtube-strategy-inside-his-business-interview-2020-9">YouTube creator MatPat, who launched a channel that passed 1 million subscribers in one week, breaks down the strategy</a></li></ul><h2>This week from Insider's digital culture team:</h2><div type="image" title="QAnon Trump" height="1666" width="2222" msid="78429679" hostid="261"></div><h2><a href="https://www.insider.com/qanon-save-the-children-pedophilia-sex-trafficking-paranoia-2020-9">How QAnon is hooking Americans with its 'save the children' anti-pedophilia rhetoric</a></h2>QAnon is a conspiracy movement that's spread among extremists and the far-right. Their theories center on Donald Trump as the protagonist breaking up a sprawling child trafficking ring run by powerful media figures and Democrats. Rachel Greenspan from Insider wrote that experts in human trafficking say the QAnon-led charge to save the children is misguided and misinformed. As early as April, several popular lifestyle influencers on Instagram were spreading the conspiracy theory's messaging by repackaging it as a call to end human trafficking.The influencers, most of whom are white women, pivoted their content from lifestyle, parenting, and fashion, to home in on QAnon talking points, emphasizing religious or child-rearing angles. <a href="https://www.insider.com/qanon-save-the-children-pedophilia-sex-trafficking-paranoia-2020-9">Read the full analysis here</a>. More from Insider:<ul><li><a href="https://www.insider.com/ghost-photoshoot-tiktok-kkk-criticism-racist-2020-9">The 'Ghost photoshoot' TikTok trend draws criticism</a> (by Palmer Haasch) </li><li><a href="https://www.insider.com/noah-cyrus-tells-people-to-wear-masks-then-parties-maskless-2020-9">Singer Noah Cyrus told people to 'just wear the damn masks' 8 hours before attending a party with DJ Diplo and influencer Tana Mongeau maskless</a> (by Lindsay Dodgson)</li><li><a href="https://www.insider.com/christian-girl-autumn-influencer-donates-meme-creators-gofundme-caitlin-covington-2020-9">Caitlin Covington, the lifestyle blogger who went viral after being featured in the "Christian Girl Autumn" meme, is supporting the trans creator who made her famous</a> (by Margot Harris)</li></ul><h2>Here's what else we're reading: </h2><ul><li><a href="https://pitchfork.com/thepitch/tiagz-most-hated-producer-on-tiktok/">How the Canadian artist Tiagz landed a major record deal by turning memes into tracks</a> (by Cat Zhang, from Pitchfork)</li><li><a href="https://www.nbcnews.com/news/us-news/jewish-teens-say-life-tiktok-comes-anti-semitism-n1241033">Jewish teens say life on TikTok comes with anti-Semitism</a> (by Kalhan Rosenblatt, from NBC News)</li><li><a href="https://www.glossy.co/beauty/pinterest-makes-play-for-influencers-with-new-story-pins-feature/">Pinterest launched a group of "creator-first" functions, including new "Story Pins"</a> (by Liz Flora, from Glossy)</li></ul>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com<h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Subscribe to the newsletter here</a>.</h2>

How to land a job at Instagram, according to insiders

Hi and welcome to Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:<ul><li><a href="https://www.businessinsider.com/roku-looking-for-new-ad-agency-prepares-biggest-campaign-2021-4">Roku hunts for agencies.</a></li><li><a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4">Klarna's influencer council.</a></li><li><a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4">TikTok beauty trends.</a></li></ul>If this email was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising&amp;hash=7b80d46ae169287dfc6c392039d198579857">sign up here for your daily insider's guide to advertising and media.</a>Tips, comments, suggestions? Drop me a line at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com </a>or on Twitter at <a href="https://twitter.com/LaurenJohnson">@LaurenJohnson.</a><h3><a href="https://www.businessinsider.com/roku-looking-for-new-ad-agency-prepares-biggest-campaign-2021-4"></a></h3><h3><a href="https://www.businessinsider.com/roku-looking-for-new-ad-agency-prepares-biggest-campaign-2021-4">Roku is looking for a new ad agency to help position it as the king of streaming</a></h3><ul><li><a href="https://www.businessinsider.com/roku-looking-for-new-ad-agency-prepares-biggest-campaign-2021-4">Roku is looking for a new ad agency to handle its business for the first time in several years, Patrick Coffee reported.</a></li><li><keyword id="260928" type="COMPANY" weightage="60" keywordseo="Roku">Roku</keyword> plans to run its largest-ever advertising campaign in the fall.</li><li>The campaign will attempt to position Roku as the dominant streaming brand, a source said.</li></ul><h3><a href="https://twitter.com/LaurenJohnson"></a><a href="https://www.businessinsider.com/roku-looking-for-new-ad-agency-prepares-biggest-campaign-2021-4">Read the story.</a></h3><h3><a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4"><div type="image" title="LONDON, ENGLAND - JUNE 04: Sebastian Siemiatkowski attends the official launch of the Klarna Pop-Up on June 04, 2019 in London, England." height="3012" width="4028" msid="81978847" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4">Inside Klarna's influencer council, which the $31 billion fintech giant hopes will create a blueprint for responsible influencer marketing</a></h3><ul><li><a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4">Klarna launched an influencer marketing council in March, focused on boosting responsible marketing, Molly Innes reported.</a></li><li>The fintech giant has come under fire previously for running 'irresponsible' social <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> ads.</li><li>Insider spoke to four members of the council who outlined its strategy and ambitions.</li></ul><h3><a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4">Read the story.</a></h3><h3><a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4"><div type="image" title="face wash skincare" height="1413" width="1885" msid="81978848" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4">How TikTok is reshaping teens' beauty and skincare brand preferences, according to new data</a></h3><ul><li><a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4">CeraVe took the crown as the No. 1 favorite skincare brand in a new survey of 7,000 US teens, Sydney Bradley reported.</a></li><li>The Ordinary also ranks as a top brand thanks to "skinfluencers" like Hyram Yarbro and Young Yuh.</li><li><keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> is reshaping these teens' preferences, Piper Sandler said in its recent report. </li></ul><h3><a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4">Read the story.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/facebook-ads-promoting-voter-fraud-conspiracies-2021-4">Ads on Facebook with voter fraud conspiracies were running as recently as this week</a> (Insider)</li><li><a href="https://www.businessinsider.com/netflix-gets-streaming-rights-to-sony-spider-man-movies-2021-4">Netflix has landed the streaming rights to Sony's future 'Spider-Man' movies and franchises like 'Jumanji'</a> (Insider)</li><li><a href="https://www.businessinsider.com/james-charles-apologies-leaked-dms-youtube-teen-screenshots-morphe-brands-2021-4">Companies are staying silent amid beauty guru James Charles' sexting scandal</a> (Insider)</li><li><a href="https://www.businessinsider.com/linkedin-data-scraped-500-million-users-for-sale-online-2021-4">Hackers scraped data from 500 million LinkedIn users - about two-thirds of the platform's userbase - and have posted it for sale online</a> (Insider)</li><li><a href="https://www.wsj.com/articles/p-g-worked-with-china-trade-group-on-tech-to-sidestep-apple-privacy-rules-11617902840">P&amp;G worked with China trade group on tech to sidestep Apple privacy rules</a> (Wall Street Journal)</li><li><a href="https://www.vox.com/recode/2021/4/8/22372626/warnermedia-ceo-jason-kilar-hbo-max-movies-streaming-interview-peter-kafka">WarnerMedia's CEO says that in 2022 his movies will debut in theaters before they stream</a> (Vox)</li></ul>Thanks for reading and see you Monday! You can reach me in the meantime at <a href="mailto:ljohnson@insider.com">LJohnson@insider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here</a>.

Roku is planning a big advertising push

<ul class="summary-list"><li>We tried some of the best makeup removers on the market that'll replace wasteful <keyword id="2470924" type="PERSON" weightage="60" keywordseo="makeup-wipes">makeup wipes</keyword>.</li><li>Fiber cloths like the <a href="https://makeuperaser.com/products/neon-green">MakeUp Eraser</a> or the <a href="https://facehalo.com/collections/shop/products/face-halo-pack-of-3">Face Halo</a> require only water for fast and easy removal.</li><li>The Then I Met You<a href="https://sokoglam.com/products/then-i-met-you-living-cleansing-balm"> Living Cleansing Balm</a> breaks down makeup while moisturizing the skin.</li></ul>Following is a transcript of the <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>.Nico Reyes: Makeup wipes have gotten a pretty bad rap over the last few years for containing skin-irritating ingredients and being harmful to the environment. So I thought it would be cool to try out some highly recommended eco-friendly makeup-removing alternatives. Just to be clear, by an eco-friendly alternative, I mean products that are multiuse and don't head straight into the trash after one use. Just for reference, I do have combination skin, and I will be doing the same makeup look for each <keyword id="1353119" type="PERSON" weightage="60" keywordseo="makeup-remover">makeup remover</keyword>.First up we have the <keyword id="11750856" type="UNKNOWN" weightage="60" keywordseo="face-halo">Face Halo</keyword>. All you have to do is wet it with warm water and start gently wiping the makeup off. It has these special fibers that supposedly really get in your pores and remove everything. It's so wild how well makeup comes off with just one of these and warm water, nothing else. They come in a pack of three and can be cleaned in the washing machine up to 200 times, so you definitely get a lot of use out of them. I only needed one to get everything off.The <keyword id="11750857" type="UNKNOWN" weightage="60" keywordseo="makeup-eraser">MakeUp Eraser</keyword> is another reusable fiber-cloth-type of remover, and just like the Face Halo, all you need to do is wet it and remove your makeup. I do like that this one is bigger, just because you get everything off a little faster. And it actually has two sides that do different things. The short-fiber side is for makeup removal, and the long-fiber side is for exfoliating. These will supposedly last you three to five years, which is great. The instructions say you can hand-wash it and hang it to dry after using it, but try to machine-wash it at least once a week. It's supposedly antibacterial.Next up we have the Pond's Cold Cream Cleanser. People have been telling me to try this out for years. Cold cream is one of the oldest ways to remove makeup. I'm talking hundreds and hundreds of years old. You basically just apply a layer to your face and start working it in to break the makeup down. Then you can remove it with a washcloth. This remover is 50% moisturizer, so it's going to leave the skin feeling hydrated. I know my skin tends to feel really stripped and dry after taking my makeup off, so I loved how soft it felt after using this. Also, this is five bucks, so it's a good affordable option. Just a warning, though: this stuff has an intense floral-y fragrance, so if that's not your thing, make sure you try the fragrance-free version.Of all the makeup removers I've tried, micellar water is still my makeup remover of choice. I love this Bioderma Sensibio H2O micellar water. I just put some on a reusable cotton pad and swipe the makeup off. Micellar water contains micelles, which help pull all the dirt and makeup from your skin. I typically follow it up with my normal cleanser, but a cool thing about micellar water is that you don't need to rinse it off afterwards, so it's super quick and easy. Plus, unlike my experience with makeup wipes, it doesn't burn my eyes at all when I'm removing eye makeup. Cleansing balms are another great alternative.This oat <keyword id="11750858" type="UNKNOWN" weightage="60" keywordseo="cleansing-balm">cleansing balm</keyword> from The Inkey List is super thick. It has almost, like, a Vaseline-y texture. You work this into the skin, and it'll break the makeup down, then you rinse it off. I think people with dry skin will really like this one because it has oat kernel oil that supposedly helps your skin's moisture barrier, so it feels hydrating, even after you rinse. Side note: This does have sweet almond oil in it, so beware, all my friends out there with nut allergies.And lastly, we have another super-popular cleansing balm, the Then I Met You Living Cleansing Balm. I remember Hyram saying he loved this one. Don't you just want to eat this? Once again, you just have to work this into the skin and rinse. This has sea buckthorn oil in it, which is supposed to soften and protect. And it also has a lot of other great ingredients, like olive oil and vitamin E to nourish the skin. This is definitely a pricier remover, but because you need so little to get the job done, I think this will last you a very long time.

We found the best eco-friendly alternatives to makeup wipes

<a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4"></a>Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a>In this week's edition:<ul><li>A new startup is helping influencers <a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4">create and sell products</a></li><li>The exact <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword> kit <a href="https://www.businessinsider.com/tiktok-influencer-group-house-media-kit-pay-rates-sponsorships-2021-4">a TikTok influencer house uses to land brand deals</a></li><li>How <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> is shaping <a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4">beauty and skincare brand trends</a></li><li>A look inside the <a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4">influencer council of fintech giant Klarna</a></li><li>And more including <keyword id="1864633" type="PERSON" weightage="60" keywordseo="Influencer">influencer</keyword> <a href="https://www.businessinsider.com/tana-mongeau-launches-influencer-talent-management-division-taa-2021-4">Tana Mongeau becoming a talent manager and accepting applications</a></li></ul>Send tips to aperelli@insider.com or DM me on Twitter at <a href="https://twitter.com/arperelli">@arperelli</a>.<h2><a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4"><div type="image" title="Screen Shot of Pietra" height="851" width="1135" msid="82085799" hostid="261"></div></a></h2><h2><a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4">A new startup is helping influencers design and manufacture their own products</a></h2>A new startup called Pietra is launching a marketplace for influencers to create their own product lines.Pietra wants to help more creators develop direct-to-consumer products like coffee, clothing, or fragrances.The platform works by connecting creators with product designers, manufacturers, and warehouse companies.Dan Whateley wrote that while in beta, the company worked with several influencers to launch clothing and skincare brands.Here's how Pietra works:<ul><li>Designing a product on Pietra pre-production is free. Then the influencers will cover the costs of manufacturing the items.</li><li>The company charges a handling fee for any samples ordered, a flat production fee to create up to 500 units of an item, and other incremental fees.</li><li>Pietra doesn't require a minimum follower count for users interested since the company passes the costs of developing a product to the influencer.</li></ul>Key takeaway: The Andreessen Horowitz-backed startup wants to lower the barriers to entry so that more creators can test out influencer-led DTC sales.<a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4">Read more about using Pietra's platform to create products in a variety of categories, here.</a><h2><a href="https://www.businessinsider.com/tiktok-influencer-group-house-media-kit-pay-rates-sponsorships-2021-4">TikTok influencers share the exact 16-page media kit they use to pitch brand sponsors</a></h2><h2><a href="https://www.businessinsider.com/tiktok-influencer-group-house-media-kit-pay-rates-sponsorships-2021-4"><div type="image" title="RiskHouse" height="809" width="1079" msid="82085802" hostid="261"></div></a></h2>Risk House, which was founded in November, is a group of seven creators known for their wild flips and parkour videos.Sydney Bradley wrote about the exact media kit Risk House uses to pitch brands:<ul><li>The house is interested in long-term deals that include all of its creators and multiple deliverables within a $50,000 to $100,000 range.</li><li>For its sponsorships, Risk House offers a menu of options across video, merchandise, and audio.</li><li>Risk House members have worked with a variety of brands and music partners, like Puma and Fendi. </li></ul>"The pitch is probably the most important part, the media deck really just shows that we're capable," founder Mike Hammontree said. <a href="https://www.businessinsider.com/tiktok-influencer-group-house-media-kit-pay-rates-sponsorships-2021-4">View the exact 16-page media kit here.</a><h2><a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4">TikTok is reshaping beauty and skincare trends among teens. Here are the brands that are the biggest winners.</a></h2><a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4"><div type="image" title="Skincare" height="1414" width="1885" msid="82085805" hostid="261"></div></a>Thanks to TikTok, CeraVe took the crown as the No. 1 favorite skincare brand in a new survey of 7,000 US teens.Sydney wrote about a new Piper Sandler report that detailed how TikTok is reshaping teens beauty and skincare brand preferences.CeraVe skyrocketed to the top in 2020 after being ranked at just No. 10 in 2019.Why? <ul><li>A new generation of skincare influencers emerged on TikTok in 2020, including creators like Hyram Yarbro who has 6.8 million TikTok followers. </li><li>CeraVe is one of Yarbro's frequently recommended products, and the brand has also sponsored Yarbro in the past. </li><li>Another TikTok favorite, The Ordinary - which didn't break into the top 10 favorite skincare brands for US teens in 2019 - now ranks at No. 4.</li></ul>"The explosive rise of TikTok has given marketers the ability to reach Gen-Z in previously unimaginable ways," Kory Marchisotto, e.l.f.'s chief marketing officer, <a href="https://www.businessinsider.com/power-list-top-brands-on-tiktok-include-chipotle-nike-crocs-2020-8#elf-beauty-9">told Insider</a> in 2020.<a href="https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4">Check out the top skincare and beauty brands that have spiked in popularity because of TikTok, here.</a><h2><a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4">A look inside Klarna's influencer council, which the $31 billion 'buy now, pay later' giant hopes will set a standard for responsible influencer marketing</a></h2><a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4"><div type="image" title="LONDON, ENGLAND - JUNE 04: Sebastian Siemiatkowski attends the official launch of the Klarna Pop-Up on June 04, 2019 in London, England." height="3012" width="4028" msid="82085810" hostid="261"></div></a>The UK's <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">Advertising</keyword> Standards Authority (ASA) has taken notice of "buy now, pay later" fintech giant Klarna's social-media marketing.Last year, the ASA ruled that four influencer advertisements Klarna ran in 2020 were "irresponsible."Now, Klarna is working with its influencer marketing council that launched in March to boost responsible marketing.Molly Innes spoke to four members of the council who outlined its strategy and ambitions.<a href="https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4">Read more on how the council works, here.</a><h2>More creator industry coverage from Insider:<a href="https://www.businessinsider.com/snapchat-creators-who-have-made-over-1-million-from-spotlight-2021-1"></a></h2><ul><li><a href="https://www.businessinsider.com/tana-mongeau-launches-influencer-talent-management-division-taa-2021-4">Top influencer Tana Mongeau is becoming a talent manager and is accepting applications</a> (Amanda Perelli)</li><li><a href="https://www.businessinsider.com/why-youtube-creator-focused-on-building-email-list-for-marketing-2021-4">Why a YouTube creator has focused on email as a way to connect directly with her fans</a> (Amanda Perelli)</li><li><a href="https://www.businessinsider.com/creator-economy-hires-promotions-investments-100-thieves-patreon-2021-4">Gaming and esports organization 100 Thieves promoted two of its creators to co-owners of the business, and other industry moves</a> (Dan Whateley)</li><li><a href="https://www.businessinsider.com/salesforce-invests-40-million-in-text-marketing-startup-community-2021-4">Salesforce invests $40 million in text-marketing startup Community</a> (Dan Whateley) </li><li><a href="https://www.businessinsider.com/tiktok-careeradvice-trend-jobtok-helping-viewers-land-jobs-2021-4">Inside the CareerAdvice TikTok trend where creators are helping Gen-Z users land jobs</a> (Molly Innes)</li></ul><h2>This week from Insider's digital culture team:</h2><h2><a href="https://www.insider.com/james-charles-law-legal-alleged-sexting-minors-emily-baker-2021-4"><div type="image" title="James Charles opened up on Naomi Campell's YouTube show on October 6." height="2994" width="3993" msid="82085812" hostid="261"></div></a></h2><h1><a href="https://www.insider.com/james-charles-law-legal-alleged-sexting-minors-emily-baker-2021-4">A legal expert explains what it would take for police to get involved in the James Charles sexting scandal</a></h1>James Charles has been accused of sexting minors, and people have asked why police aren't involved.The beauty YouTuber acknowledged the conversations between himself and at least two minors.Insider reporter Kat Tenbarge spoke with Emily D. Baker, a lawyer-turned-YouTuber, on what she believes could happen legally.Baker told Insider that it's unlikely any law enforcement agency would initiate an investigation into Charles without an accuser coming forward to their local agency. "You would first have to have a police investigation, a police report, and someone either coming forward and talking to the police or the police knowing someone from one of these TikToks and starting their investigation there," Baker said. "You would need a person who is willing to hand over their TikTok to the police."<a href="https://www.insider.com/james-charles-law-legal-alleged-sexting-minors-emily-baker-2021-4">For more on what could impact a future case, read the full story here.</a>More on digital culture: <ul><li><a href="https://www.insider.com/youtube-star-trisha-paytas-announces-they-are-non-binary-2021-4">YouTube star Trisha Paytas announces they are non-binary and use "they/them" pronouns</a></li><li><a href="https://www.insider.com/jojo-siwa-coming-out-more-famous-insider-poll-2021-4">JoJo Siwa defied critics and became even more famous after coming out</a></li><li><a href="https://www.insider.com/durte-dom-tiktok-rape-allegation-david-dobrik-vlog-squad-2021-4">Durte Dom returned to the internet after a rape allegation, and he joked about the Vlog Squad</a></li></ul><div type="image" title="clubhouse app" height="2000" width="2666" msid="82085816" hostid="261"></div><h2>Here's what else we're reading: </h2><ul><li><a href="https://www.theverge.com/22380290/clubhouse-social-audio-twitter-facebook-platforms">Inside the invite-only audio app Clubhouse and its most obsessive users</a> (Ashley Carman, from The Verge)</li><li><a href="https://nymag.com/intelligencer/2021/04/the-mysterious-influencer-stock-market-worth-usd1-billion.html">What to know about BitClout, the mysterious influencer stock market</a> (Jen Wieczner, from New York Magazine)</li><li><a href="https://www.businessoffashion.com/briefings/china/influencer-beauty-brands-are-trending-in-china">Influencer beauty brands are trending in China</a> (Casey Hall, from Business of Fashion)</li><li><a href="https://www.retaildive.com/news/west-elm-launches-influencer-ambassador-program/598288/">West Elm launched an ambassador program, joining other retailers in establishing an influencer network</a> (Tatiana Walk-Morris, from Retail Dive)</li></ul><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Subscribe to the newsletter here</a>. </h2>

A new platform is helping influencers create their own product lines

Hi, this is Amanda Perelli and welcome back to Insider <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">Influencers</keyword>, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a>This week, my colleague Sydney Bradley interviewed Alexa Hollander, who is known as Alexa Sunshine on her <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> channel, about how she makes money from thrift-store shopping videos and how she built a career around sustainable fashion.Hollander turned her YouTube channel into a full-time job last September, signing with a management team and quitting her job in retail to focus on social <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword>. She's part of a trend of "thrift with me" YouTube videos, which have surged in popularity in the last few years. Videos with "thrifting in" or "how to thrift" in the title increased by 10X between 2017 and 2019, <a href="https://www.youtube.com/trends/articles/10x-increase-in-thrifting/">according to YouTube's culture and trends data</a>.She has around 230,000 subscribers and generally makes between $3,000 and $6,000 each month in pre-tax revenue from Google-placed ads placed on her YouTube videos.Hollander has also partnered with a few brands — like ThredUp (an online thrift store and resale company) and Goodwill — but she said these deals can be tricky to navigate because of how central the values of sustainability and minimizing consumption are to her brand."It made it hard for me to work with brands," Hollander said of shifting her content more toward sustainability and thrifting and actively speaking out against fast fashion.Still, Hollander frequently receives new offers from fast-fashion brands. "Like, did you watch my videos?" she laughed. "Because if you would watch my videos, you probably wouldn't want to work with me."<a href="https://www.businessinsider.com/youtube-creator-monthly-income-from-thrifting-thrift-store-shopping-videos-2020-9">Read the full post here for more about Hollander and her strategies for earning ad revenue on her videos</a>. <h2><a href="https://www.businessinsider.com/tiktok-users-can-link-to-shopify-storefronts-with-ecommerce-buttons-2020-9">TikTok has been testing in-video shopping starting with Shopify and Teespring</a></h2><div type="image" title="TikTok Teespring integration." height="479" width="639" msid="78039945" hostid="261"></div>TikTok recently introduced the ability for some users to add shopping buttons that link to e-commerce platforms like Shopify and Teespring in their videos. My colleague Dan Whateley spoke with creators who have been testing out the new feature to learn more about how it works.This feature could help boost merch and direct-to-consumer sales for TikTok's creators – a key source of income for some influencers.But some creators who spoke with Dan said adding the shopping link to a post hurt video performance when compared to non-promotional posts."For some reason, at least on our channel and in our experience, when we use the shop button in our videos to promote Teespring or other brand deals or ads or use the sponsored tab, the videos do not get pushed by the algorithm," said Sergio Rodriguez, a creator who has been using TikTok's new shopping feature to link to Teespring merchandise that he created with his twin brother.TikTok said its recommendation system relies on a variety of factors that are unique to each individual user when determining what videos they see. The company said it was still evaluating how users engage with e-commerce links, and should have a clearer idea on functionality and discoverability for these posts once the feature is fully rolled out. <a href="https://www.businessinsider.com/tiktok-users-can-link-to-shopify-storefronts-with-ecommerce-buttons-2020-9">Read the full post here</a>.<h2><a href="https://www.businessinsider.com/how-much-a-micro-plant-influencer-charges-instagram-sponsored-post-2020-9">How much money an Instagram plant influencer charges for a sponsorship</a></h2><div type="image" title="Nick Cutsumpas plantfluencer" height="2274" width="3032" msid="78039946" hostid="261"></div>Nick Cutsumpas is a part-time creator with over 63,000 followers on Instagram. He posts content about houseplants and sustainability. Sydney spoke with Cutsumpas about how he negotiates his brand deals, what his content strategies are, and what his standard rates are for sponsored content on Instagram.Throughout the week, he balances creating sponsored content for brands on Instagram (and sometimes TikTok), while still operating his own client-based plant coaching and landscaping business. <a href="https://www.businessinsider.com/plant-companies-like-the-sill-grow-alongside-home-improvement-industry-2020-6">With houseplant sales and interest rising</a>, Custumpas's growing audience has increased his reach. His Instagram follower count has been growing at around 8% per month, compared to a 5% rate prior to March."I've had to turn down 75% of the companies that want to work with me just because they don't share those same sustainability values and are greenwashing," he said.A fun fact: Typically, any post with him posing with a monstera plant (the popular houseplants with split leaves) is guaranteed to do well on Instagram, he said. <a href="https://www.businessinsider.com/how-much-a-micro-plant-influencer-charges-instagram-sponsored-post-2020-9">Read the full post here</a>.<h2>More creator industry coverage from Business Insider:</h2>Instagram<ul><li><a href="https://www.businessinsider.com/how-much-money-micro-influencers-charge-instagram-brand-sponsorships-2020-8">5 Instagram 'micro' influencers explain how much money they charge brands for sponsorships</a>. (By Amanda Perelli and Sydney Bradley)</li></ul>YouTube<ul><li><a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5">11 YouTube creators break down their monthly incomes from their videos</a>. (By Amanda Perelli and Sydney Bradley)</li></ul><div type="image" title="Tanya Zuckerbrot F-Factor" height="1053" width="1404" msid="78039950" hostid="261"></div><h2>This week from Insider's digital culture team: </h2><ul><li><a href="https://www.insider.com/danielle-bernstein-influencer-visited-the-hamptons-contracts-covid-19-coronavirus-2020-9">Fashion influencer Danielle Bernstein has contracted the coronavirus after backlash for vacationing in the Hamptons.</a> (by Lindsay Dodgson)</li><li><a href="https://www.insider.com/addison-rae-kourtney-kardashian-friends-kim-easterling-skims-ad-2020-9">How TikTok star Addison Rae became friends with the Kardashian family, and now the face of a new SKIMS shapewear ad</a>. (by Kat Tenbarge)</li><li><a href="https://www.insider.com/pregnant-influencer-london-goheen-onlyfans-reece-hawkins-tammy-hembrow-2020-9">An Instagram influencer with over 500,000 followers is posting pregnancy updates on OnlyFans</a>. (by Rachel Greenspan)</li><li><a href="https://www.insider.com/f-factor-tanya-zuckerbrot-legal-threats-denial-amid-controversy-2020-9">People have come forward on social media claiming that they experienced health problems while following the F-Factor diet</a>. (By Rachel Greenspan and Anna Medaris Miller)</li></ul><h2>Here's what else we're reading and watching: </h2><ul><li><a href="https://www.nbcnews.com/pop-culture/viral/cardi-b-shared-choreographer-s-wap-dance-then-it-went-n1239446">A choreographer's 'WAP'</a><a href="https://www.nbcnews.com/pop-culture/viral/cardi-b-shared-choreographer-s-wap-dance-then-it-went-n1239446"> dance</a><a href="https://www.nbcnews.com/pop-culture/viral/cardi-b-shared-choreographer-s-wap-dance-then-it-went-n1239446"></a><a href="https://www.nbcnews.com/pop-culture/viral/cardi-b-shared-choreographer-s-wap-dance-then-it-went-n1239446"> went viral on TikTok after Cardi B shared it.</a> (by Kalhan Rosenblatt, from NBC News)</li><li><a href="https://www.nytimes.com/2020/09/08/style/Gen-Z-the-content-creator-who-can-make-or-break-your-skin-care-brand.html?smtyp=cur&amp;smid=tw-nytimesimes">Skincare by Hyram has become the most authoritative voice in skincare for Gen Z.</a> (by Rachel Strugatz, from The New York Times)</li><li><a href="https://www.businessoffashion.com/articles/professional/influencer-brands-blm-morals-clause-contracts">Some fashion content creators have ended campaigns with brands caught up in cancel culture</a>. (by Alexandra Mondalek, from Business of Fashion)</li><li><a href="https://wwd.com/business-news/media/what-to-watch-the-mega-influencer-is-here-to-stay-1234571897/">Mega influencers are resonating with luxury consumers, working with Dior and Louis Vuitton</a>. (by Natalie Theodosi, from WWD)</li></ul>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com<h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Subscribe to the newsletter here</a>.</h2>

How much money a thrifting YouTube creator makes per month on the platform

<a href="https://www.businessinsider.com/category/the-inside-story"></a><div type="image" title="Amanda Perelli" height="1667" width="2500" msid="75815733" hostid="261"></div><ul class="summary-list"><li>Business Insider is taking you behind the scenes of our best stories with our new series "<keyword id="6740960" type="UNKNOWN" weightage="60" keywordseo="the-inside-story">The Inside Story</keyword>." </li><li>This week, BI deputy executive editor Olivia Oran spoke to reporter Amanda Perelli, who covers what's new in the business of YouTube, Instagram, and influencer culture at large. </li><li>Perelli shares how she keeps up with the super-fast changing industry, why average people should care about <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">influencers</keyword>, and her own social <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword> habits (lots of TikTok!). </li><li>You can sign up for Amanda's weekly newsletter <a href="http://newsletter.businessinsider.com/join/influencerdashboard?nr_email_referer=1&amp;utm_source=Sailthru&amp;utm_medium=email&amp;utm_content=influencer_dashboard&amp;utm_campaign=Post%20Blast%20thewire:%20Introducing%20Influencer%20Dashboard%2C%20a%20weekly%20newsletter%20on%20the%20business%20of%20YouTube%2C%20Instagram%2C%20and%20influencers&amp;utm_term=Influencer%20Newsletter%20-%20Editorialtter%20-%20Editorial">"Influencer Dashboard" here.</a></li></ul>Olivia Oran: Covering influencers is such a fascinating beat, particularly for someone just getting started in journalism. How'd you land such a cool area to cover?Amanda Perelli: I applied for the YouTube and influencer business fellowship at BI last spring, as I was preparing to graduate from college. The fellowship caught my eye because I have always been someone who's watched YouTube videos, from the original beauty gurus like Blair Fowler (JuicyStar07) and Bethany Mota (MacBarbie07), to keeping up with now popular creators like Shane Dawson and Jeffree Star all throughout my senior year. I've loved having the opportunity to report on creators from a business standpoint. So many of these stars are incredibly business-savvy and have built entire companies all from their initial success online. Through building relationships with some of the top managers and agents, along with creators themselves, I was able to turn the fellowship into a full-time position and I now report entirely on the business of influencers for BI Prime. Oran: Describe an average day on the influencer beat. Perelli: On an average day, I typically wake up and check social media (YouTube's trending page, Instagram and Twitter) to see what I may have missed overnight. I read a couple of industry-specific newsletters, like Benjamin Grubbs from The Creator Economy or check YouTube-specific publications like Tubefilter. I work alongside my colleague Dan Whateley and together we typically will report on what's new in the industry, like how influencers are shifting their business strategies, or the <a href="https://www.businessinsider.com/how-brands-should-use-social-media-influencer-marketing-during-coronavirus-2020-4">changes in influencer marketing. </a>When we are in the office (pre-coronavirus), I love to meet up with people in the industry for coffee or check out their filming studios in the city – <a href="https://www.businessinsider.com/day-inside-studio-of-youtube-star-doctor-mike-photos-interview-2019-11">like I did with Doctor Mike</a>. Constantly meeting new people and introducing myself has helped me a ton and allowed me to gain so many valuable sources and ideas for stories. When I can't do that (either because we are in quarantine or because most of the industry is based on the West Coast) I like to plan a few intro calls later in the day to chat with interesting creators or other professionals in the industry. I also spend time working on our newsletter "<a href="http://newsletter.businessinsider.com/join/influencerdashboard?nr_email_referer=1&amp;utm_source=Sailthru&amp;utm_medium=email&amp;utm_content=influencer_dashboard&amp;utm_campaign=Post%20Blast%20thewire:%20Introducing%20Influencer%20Dashboard%2C%20a%20weekly%20newsletter%20on%20the%20business%20of%20YouTube%2C%20Instagram%2C%20and%20influencers&amp;utm_term=Influencer%20Newsletter%20-%20Editorialtter%20-%20Editorial">Influencer Dashboard,</a>" which comes out every Thursday and highlights our best stories from the past week.Oran: Why should the average person care about influencers? Perelli: You can likely find an "influencer" for anything you are passionate about, from cars, makeup, DIYs, and books, to fitness and scuba diving – the list is endless. Yes, <a href="https://www.businessinsider.com/how-instagram-influencers-get-free-products-and-trips-2019-8">influencers earn their money by getting you to buy the things that they talk about</a>, but they can also be helpful in learning a new skill (tie-dying is all the rage now) or just provide pure entertainment (it doesn't matter who you are, an <a href="https://www.businessinsider.com/youtube-creator-dallmyd-searches-for-treasure-finds-iphones-guns-2019-8">"underwater treasure hunters</a>" video will mesmerize you).Oran: What's the toughest part of your beat? Perelli: How fast everything changes! When I started in summer 2019, TikTok wasn't something I gave any attention to. Now it's a large part of what I cover. Since the industry changes fast, there's always going to be new creators everyone cares about, or a new emerging platform to pay attention to. It's important to keep your eye on those things so that you can be the first to report on them – like when the van-life traveller, Jennelle Eliana took over YouTube and gained over a million followers in a month. <a href="https://www.businessinsider.com/youtuber-jennelle-eliana-rapidly-gained-million-subscribers-interview-2019-7?utm_source=markets&amp;utm_medium=ingestgest">I was the first to interview her</a>, which was exciting, and I'm eager to interview so many other top creators – it's a long list that changes by the month. Oran: You're constantly writing about new platforms. What are your own social media habits? Perelli: I watch a lot of YouTube videos, which hasn't changed since I was hired for this role. I like to watch a mix of popular creators (like David Dobrik, Shane Dawson, etc.) and also niche creators like <a href="https://www.businessinsider.com/how-much-money-harvard-youtube-influencer-earned-one-year-2019-12">college vloggers</a>, <a href="https://www.businessinsider.com/graham-stephan-youtube-star-shares-his-income-earnings-and-advice-2020-3">finance influencers</a> or <a href="https://www.businessinsider.com/how-much-money-youtubers-make-a-month-minimalist-influencer-2020-3">minimalists</a>. Everyday I try to find new creators on YouTube who are sharing business tips. Some of my favorite stories (<a href="https://www.businessinsider.com/instagram-influencer-how-much-money-she-earns-from-sponsored-post-2019-10">like this interview with Katy Bellotte</a>) came from listening to her podcast on the subway and quickly reaching out for an interview on some of the topics she was covering. I also spend a good amount of time each day watching TikTok videos. To make it productive, I look for how brands are using the app, or the ways creators are monetizing their platforms. Oran: How do you think the influencer business will change post Covid?Perelli: I think that more creators will focus on expanding their business outside of the traditional <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> revenue models and looking for ways to sell things like merchandise or services, so that they aren't relying on the market to survive. Dan and I <a href="https://www.businessinsider.com/why-coronavirus-wont-destroy-the-influencer-economy-creator-business-2020-5">reported on this trend recently</a>, and we agree that the industry isn't going to fade away, and that creators are savvy enough to pivot. Categories like food, fitness and life at home are crushing right now on social media. I think we will see new brands emerge in those spaces and lean into influencer marketing more than ever. Oran: Who are your favorite influencers to follow and why? Perelli: My favorite creators to follow are the ones who share inside information on how they've turned their success into a business. Some examples would be creators like Shelby Church (<a href="https://www.businessinsider.com/how-much-money-youtube-creator-makes-year-1-million-subscribers-2020-1">here's how much YouTube paid her in 2019</a>), Ruby Asabor (<a href="https://www.businessinsider.com/how-much-youtube-pays-creators-influencers-per-view-hundred-thousand-2020-2">she's a recent college grad who makes 6-figures as a YouTube influencer</a>), and Natalie Barbu (<a href="https://www.businessinsider.com/youtube-influencer-creator-crash-course-how-to-make-money-ads-2020-2">we filmed a creator crash course with her</a>), or fan accounts like DobrikPress on Twitter and Instagram are great for keeping up with the latest news on top influencers. I also watch Philip DeFranco's YouTube videos to keep up with industry news. My latest after-work obsession is watching skincare influencers on YouTube and TikTok, like Skincare by Hyram, who has 1.6 million subscribers and reacts to viral skincare routines. <h2>Read some of Amanda's top stories here: </h2><a href="https://www.businessinsider.com/addison-rae-easterling-interview-tiktok-business-merch-dance-fame-money-2020-4">TikTok star Addison Rae describes her rise to 33 million followers, from dancing competitively at 6 years old to catching Mariah Carey's attention</a><a href="https://www.businessinsider.com/how-much-money-tiktok-stars-make-from-sponsorships-song-integrations-2020-1">A college TikTok influencer with 1.6 million followers explains how much money she makes — and her 3 main sources of income</a><a href="https://www.businessinsider.com/how-much-money-harvard-youtube-influencer-earns-from-ads-sponsorships-2019-11">A Harvard student with 265,000 YouTube subscribers breaks down how much money she earns as a college influencer</a><a href="https://www.businessinsider.com/top-talent-managers-of-youtube-creators-influencers-power-list-2019-10">The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media</a><a href="https://www.businessinsider.com/instagram-influencer-how-much-money-she-earns-from-sponsored-post-2019-10">An Instagram influencer with 166,000 followers breaks down how much money she earns from a sponsored post</a>Read the original article on <a href="https://www.businessinsider.com/qa-with-amanda-perelli-influencer-reporter-2020-5">Business Insider</a>

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