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Reese Witherspoon sparked a hygiene debate online after eating snow, but it's nothing new. What is 'snow cream' and why is it all over TikTok?
Reese Witherspoon made a "snow salt Chococinno" in a TikTok video on Friday, but is the snow-themed…
Lauren Edmonds
E-commerce sales for mobile phones that are above 15,000 have doubled up: Report
Here is how consumer buying behaviour has changed between December'19 and August'20.
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
1 in 4 elders are injured while attempting to use the toilet at night
Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
Menstrual hygiene is still not considered a priority in India
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
How Reckitt Benckiser increased its focus on spreading awareness around health and hygiene during t…
Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
The stigma related to incontinence and usage of dry pants is deplorable to many.
Are consumers ready to see period blood in red? RIO's relaunch of ad and ASCI’s nod on it proves they are
Nobel Hygiene’s RIO was the first brand in India to show period blood-like liquid on TV.
We anticipate an increase in demand for more portable hand hygiene products as people start stepping out: Unilever’s Samir Singh
The global monthly production of Lifebuoy hand sanitizer increased by 56 times.
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Jio & Airtel tie for the first place in Telecom Network Providers category
EXCLUSIVE: India’s biggest adult hygiene brand talks about how demonetization has affected business
Nobel Hygiene is one of the leading disposable hygiene care products manufacturers in the country w…
Simply Put: From Dal to Dolce—India is loving its luxury life
Indian consumers are embracing premium products across categories, from cars and FMCG to smartphone…
It turns out snoozing is not that bad for you. Here's why you should stop, but also don't stress about it.
Garcia agrees with this, saying that if your goal is to sleep better, then disrupting the last port…
Hannah Nwoko
MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.
MrBeast has had a few difficult months. But his game show "Beast Games," which had a budget of $100…
Lindsay Dodgson
Support like child tax credits and basic income reduces child abuse, researchers found
Doctors found that giving financial support to low-income families could lower rates of child negle…