Encouraged by volume growth, margin improvement and recovery in rural sales, India's top fast-movin…

HUL saw a 15% growth in Home Care, which was enabled by a strong recovery in Fabric Wash

The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape,…

Sebamed has grown its marketing budget by 3X over the last 3 years and aims to grow 10X in the next…

Positive Beauty will also accelerate our science and technology programmes and innovation partnersh…

The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Pu…

The ad war between Fast Moving Consumer Goods giants Hindustan Unilever (HUL) and German personal c…

The rise of gaming is also opening up a new touchpoint for marketers

Way before platform economy became a buzzword, Anupam Mittal built a platform for Indians seeking l…

HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, wh…

Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skin…

India’s tour of Sri Lanka comprises three ODIs and three T20s that began on July 18 and will go on …

Analysts at Edelweiss Securities described as a match ‘made in heaven’. The first quarter earnin…

The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.”

The ad war between Sebamed and HUL escalates

India is the ninth national chapter to launch worldwide, and the second in Asia

Indian stock market index Sensex jumped over 250 points in early trade on Thursday led by gains in …

The FCT for South decreased by 4% during week 17.

These are many areas in rural India that cannot be reached through TV, radio and print, but whe…

As per ASCI, Dant Kanti's ads claim that the product is "Effective Against Pyorrhoea, Swelling &…