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Business Insider Latest Story Image
3 mins read

Meta's head of Threads shares advice about how and when to post — as the debate swirls around engagement bait

Meta is sharing new advice for Threads creators about how often and when to post content, as the pl…

Sydney Bradley   


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3 mins read

Meta's Threads has 275 million users. It sure doesn't feel that way.

Mark Zuckerberg says Threads is approaching the user numbers that Twitter had back in 2019. I'm on …

Peter Kafka   


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2 mins read

Instagram will force teenagers to have a private account, enable sleep mode after 10 PM

In a bid to offer parents more control over how their teenage children use social media, Meta-owned…

Business Insider Latest Story Image
4 mins read

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Gordon MacMillan thinks Bluesky is well-placed to be the new Twitter, but it's still hard to leave …

Jyoti Mann   


Business Insider Latest Story Image
5 mins read

Engagement bait's rise on Threads is another example of how we just can't help ourselves on social media

There's often something in your behavior on social media that's leading the apps to send those post…

Dan DeFrancesco   


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4 mins read

Threads added a green dot to show you're online. I have a theory about why.

On Meta's Threads, there's now a green dot to indicate when a person is online. I have a theory abo…

Katie Notopoulos   


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1 min read

You can now add music to your Instagram profile – here's how

Popular social media platform Instagram has announced a new feature that allows users to add music …

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2 mins read

A college student who tracks Elon Musk and Mark Zuckerberg's private jets says his Threads accounts have been suspended

Meta cited privacy policy violations and potential physical harm as reasons for suspending the acco…

Beatrice Nolan   


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4 mins read

Boeing's ambitions of challenging SpaceX are hanging by a thread

A series of problems on Starliner's maiden crewed voyage has left the spacecraft, along with two as…

Tom Carter   


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2 mins read

Mark Zuckerberg isn't personally liable for any harm caused to children by Facebook and Instagram, judge says

Over two dozen lawsuits accuse Mark Zuckerberg's platforms of being dangerously addictive to childr…

Lauren Edmonds,Kenneth Niemey…   


Business Insider Latest Story Image
9 mins read

Rage bait is all the rage on Threads — so I tried it. I'm sorry?

Threads attracts engagement-baiters: people asking grabby questions looking to get a bunch of repli…

Katie Notopoulos   


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2 mins read

Taylor Swift just endorsed Instagram

Taylor Swift used Instagram, and only Instagram, to endorse Kamala Harris. That's got to sting for …

Peter Kafka   


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3 mins read

I created a chatbot of myself and had it answer my Instagram DMs. Boy, was I annoying.

The Instagram chatbot based on me was super-annoying. I did some test chatting with myself — and my…

Katie Notopoulos   


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3 mins read

How to use Threads, Instagram's new rival to Twitter

The standalone app comes as some Twitter users seek alternative apps following Elon Musk's takeover…

Aaron Mok   


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5 mins read

Big Tech workers got too used to perks. The pampering is over.

Meta's 'Grubhubgate' speaks to a bigger culture shift in Silicon Valley — and a festering distrust …

Lara O'Reilly,Rob Price,…   


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2 mins read

Meta is ready to inject AI images of you into your Instagram and Facebook feeds

Meta is experimenting with serving more AI-generated content, including people's digital likeliness…

Sarah Jackson   


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3 mins read

In defense of that 'Goodbye Meta AI' post that's all over Instagram

Instagram users including Tom Brady are posting "Goodbye Meta AI" to try to stop their data from be…

Katie Notopoulos   


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2 mins read

Instagram has surged to a new high among US teens, new data reveals

Instagram usage is at a high among US teens, per Piper Sandler. But TikTok is still teens' favorite.

Sydney Bradley,Dan Whateley   


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4 mins read

How making money as an influencer has changed in a decade

Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…

Lindsay Dodgson   


Business Insider Latest Story Image
3 mins read

Instagram is rolling out Teen Accounts by default. It's about time.

Instagram will turn on more restrictive settings by default for all users under 18. The "Teen Accou…

Katie Notopoulos