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I asked my young marketing team to 'make a relationship' with customers, they took me seriously: Zomato’s Deepinder Goyal on cheeky notifications
On The Great Indian Kapil Show, Zomato CEO Deepinder Goyal revealed the story behind the company's …
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…
Reed Alexander
Free tomatoes to i-pill notification, recent quick commerce incidents that sparked outrage
Quick commerce apps in India like Zepto, Blinkit, and Swiggy Instamart simplify last-minute errands…
Inside 'Project Rodeo,' the Tesla effort pushing the limits of self-driving technology
Nine test drivers describe the pressure of training Tesla's autonomous-driving software as the comp…
Grace Kay
America's chipmaking push will continue no matter who gets elected
US efforts to increase the production of semiconductor chips will continue under either a Harris an…
Jacob Zinkula
Dell employees used the company's signature corporate survey to tell bosses how they feel after its RTO push
Internal results from the tech company's annual "Tell Dell" survey show a double-digit drop in the …
Polly Thompson
Google's been on an efficiency drive. Its new CFO said it can 'push a little further.'
Google has spent the past couple of years getting its business into shape through layoffs and reorg…
Hugh Langley
How the election will impact your wallet
BI put together a five-part series about the impacts either a Trump or a Harris presidency could ha…
Matthew Fox,Ayelet Sheffey,Br…
Obama pushed Democrats into their YIMBY era
Pro-housing YIMBYs celebrated Obama's support for building new homes and cutting red tape during hi…
Eliza Relman
It's time to stop humblebragging about how busy we are
Endless meetings and crammed calendars can hurt productivity and morale. Prioritizing what has to g…
Tim Paradis
Big Tech workers got too used to perks. The pampering is over.
Meta's 'Grubhubgate' speaks to a bigger culture shift in Silicon Valley — and a festering distrust …
Lara O'Reilly,Rob Price,…
How century-old arbitration laws are failing consumers in the digital age
Companies like Disney and Uber include arbitration clauses in their Terms of Use, meaning consumers…
Lauren Edmonds
A man who started CrossFit in his 80s now does 100 push-ups a day
Jim Dreeben, 83, keeps active by kayaking, doing planks, swimming, walking, and doing battle-rope w…
Rachel Hosie
How Trump's election victory will impact your wallet
Trump's plan to enact tariffs on nearly all US imports is central to how his presidency will impact…
Matthew Fox,Ayelet Sheffey,Br…
The market for used phones is growing. Apple should be scared.
The market for refurbished phones is taking off. That should make Apple scared.
Amanda Hoover
I used to hate running but loved weight-lifting. Here's how I finally made jogging a habit I enjoy by embracing hybrid training.
Fitness reporter Rachel Hosie was another weightlifter who was "allergic to cardio." But since tryi…
Rachel Hosie
How to delete your X account permanently in 7 steps
To delete your X (formerly Twitter) account, you first need to deactivate it, and it will be delete…
Meira Gebel,Dave Johnson,Pete…
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
The rise of micro-acquisitions in India: How Flippa is driving the trend
As India’s start-up ecosystem matures, a new trend is emerging: micro-acquisitions. This approach –…
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…