Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…

Most effective ways to market to GenZ

Have you ever felt left out during water cooler sessions? Or have you ever scratched your head when…

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

Over 75% of the Gen Z’s can be termed as a “brand loyal” generation

Stacking all the internships one possibly can is, for some, a non-negotiable rite of passage to sec…

Under the Samarth program, rural entrepreneurs from across the country are onboarded to the platfor…

What if the stuffy finance class you took in college was a video game taught by a blue cartoon masc…

Experts discuss the new ways of appealing to GenZ

Over 79% of Gen Zs are willing to spend more than 2 years in their first job provided employers off…

An estimated 47% of daters prefer to have a budget-friendly Valentine's day date over fancy dining …

Indians no longer have to fly abroad to buy Valentinos, Balenciaga, or shop at Tiffany & Co. — as t…

In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers ar…

Tinder's growth story in India

This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…

The brand received 40,000 calls on the number it gave away in its ad within 48 hours

Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …

MTV Youth Study 2021 decodes Gen Z

A deep understanding of our listeners and a constant connection with them throughout thei…

The top influencer news of the week includes how much money a TikTok creator with 1.6 million follo…