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How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…
Shriya Bhattacharya
Tech billionaire Elon Musk's social media posts have had a 'sudden boost' since July, new research reveals
The research further found that since July, other conservative and right-wing X accounts have perfo…
PTI
Is your child a fussy eater? It may be in your genes!
A new study has shown that children's picky eating habits are mostly genetic. However, there is a w…
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
Influencers and vloggers are showing off their lives in Saudi Arabia's Neom. It's falling flat.
Users mocked Saudi Arabia's still-developing Neom city after a vlogger showed off what it's like to…
Grace Eliza Goodwin
I was a fitness influencer with 1 million Instagram followers. I made a career U-turn after I realized my content was damaging myself and others.
Madalin Giorgetta would get 60,000 likes on a bikini photo as a fitness influencer. She re-trained …
Kim Schewitz
Elon Musk is becoming a key part of Trump's get-out-the-vote plan
Elon Musk has increasingly thrown his massive influence — and wallet — behind Trump as Election Day…
Geoff Weiss,Grace Eliza Goodw…
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
These Mormon influencers turned their shocking scandal into a reality TV show. It's been good for business.
Mormon TikToker Taylor Frankie Paul got herself a Hulu reality show not by making content about her…
Palmer Haasch
Forget swing states. Here's how the generations flipped on Election Day.
Gen Xers, millennials, and Gen Z all shifted more conservative this election cycle, while boomers m…
Noah Sheidlower,Juliana Kaplan
How gold became one of the world's hottest investments
Central banks purchased a record 483 tons of gold in the first half of the year, according to the W…
Matthew Fox
'Quiet vacationing' shows how sad America's work culture has become
'Quiet vacationing' involves taking some time off without officially informing your employer. It's …
Dan DeFrancesco
How Reddit went from a weird corner of the web to everyone's favorite digital hangout
Reddit's ability to ensure more human conversation has broadened its appeal and helped it become a …
Emily Stewart
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
Boom or bust — how RBI’s decision to leave rates unchanged affects homebuyers
If you're an aspiring homebuyer, now is not the time. And if you're already paying home loan EMIs, …
OPINION: How green motivators are shaping consumer choices — a fresh look at Herzberg’s Two-Factor Theory
Originally developed to explain workplace motivation, Herzberg’s theory can also shed light on how …
How Putin and Xi both bent their nations to their will to become presidents for life
The leaders of Russia and China have achieved absolute power over their countries, and are now bond…
Tom Porter
Mike Tyson and Jake Paul are going to box live on Netflix. Here's how a heavyweight champion and a YouTuber-turned-boxer ended up fighting.
Mike Tyson and Jake Paul will go head-to-head on Netflix on Friday. Here's what to know about how t…