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hoichoi adds 13 million cumulative subscribers in 3 years with 40% of its direct revenue coming from International users

<ul><li>It has chosen to remain a premium player that provides original content.</li><li>Almost 40% of <keyword id="1723835" type="General" weightage="20" keywordseo="hoichoi" source="Orion">hoichoi</keyword>’s revenues come from international subscriptions – US, UK, Australia, Canada, Middle East and Bangladesh are its key overseas markets.</li><li>It’s expanding its distribution globally with tie-ups with telecom players in Bahrain, Bangladesh and more.</li><li>The group’s television background helped them maintain the timelines and stick to budgets, which helped contain creative costs.</li></ul>When Shree Venkatesh Films (SVF), a West Bengal-based film and TV production company, wanted to get into OTT in 2017 – they wanted to start small – launching five original shows across three genres under the brand name hoichoi, which means excitement. Those were early days for vernacular shows – until then Indian original series across languages mostly premiered on YouTube and were short-form content. This was just before the launch of Netflix’s Sacred Games and Amazon Prime’s Inside Edge. Much like these shows, hoichoi’s bets took off too. <div type="image" title="WhatsApp Image 2022-10-03 at 6.08.30 PM." height="900" width="1200" msid="94629590" hostid="261" sizebytes="34982" caption="&amp;lt;p&amp;gt;Soumya Mukherjee, chief operating officer of Hoichoi&amp;lt;/p&amp;gt;"></div> “We saw an initial uptick for our originals. Four out of the five shows we launched created a lot of buzz,” Soumya Mukherjee, chief operating officer of hoichoi told Business Insider India. Ever since, there has been no stopping this regional OTT platform, which now caters to over 250 million Bengalis worldwide. The platform claims to be one of its kind with over 100 originals in a single language and more than 2,000 hours of content across web series, movies, shorts, docu-series and more. Moreover, it claims to have turned profitable within five years of its launch in spite of a large number of in-house productions of original films and shows. The OTT player claims that its direct subscriptions grew 50%, with a 20% month-on-month increase in watch time, in the post-lockdown period. “Along with this, hoichoi continues to have one of the highest refresh rates in India for a single language, with close to 5-7 titles, which includes original shows, world premiere movies and Hindi-dubbed originals releasing every month,” the company said. Turu love, Tansener Tanpura, Karagar and Kaiser are some of its top-rated shows on IMDB. Premium-only The secret, Mukherjee says, lies in its pricing strategy. “From the start, we positioned ourselves as a premium product with around ₹1,000 per annum. From day 1, we knew that content had to be protected and had never looked to diversify. We want to tell great stories with a good mix of movies and shows,” he said. In the US, it charges around $10 per month - on par with what OTT giant Netflix charges in the market. The reason is the love for content in the mother tongue, Bengali, which is the second most-spoken Indian language, as per Mukherjee. “Bengalis are deeply rooted to their culture wherever they are,” he said. In fact, almost 40% of hoichoi’s revenues come from international subscriptions, including the US, UK, Australia, Canada, Middle East and Bangladesh. The OTT claims that customer stickiness is high and almost 70-75% of their subscribers renew subscriptions annually. It premiers a new movie every month and that aids its renewals, it claims. “While our monthly active users have increased by 40%, our international user base has also risen by 30%. Not only do these numbers make us ecstatic, but also motivate us to do even better, as we step into our sixth year,” said Vishnu Mohta, co-founder of hoichoi. Content Refresh: 25 new shows announced Hoichoi also claims to go the extra mile with its user experience. “To help some of our elderly subscribers, we send our people to visit personally and demonstrate as and when needed,” says Mukherjee. As India’s first vernacular OTT enters its sixth year, it announced 25 new shows – four from Bangladesh and 21 from India – with top creators and across genres. For its latest series, it also roped in national award-winning creator Srijit Mukherji, who is creating a crime detective show Feluda. Mukherjee attributes hoichoi’s success to Bengal’s wide talent pool of writers, producers, actors, technicians and directors, in addition to its legacy. “We imbibed the discipline of TV and the quality of films into the OTT venture,” he explains. The group’s presence in television helped them maintain the timelines and stick to budgets, which helped contain creative costs. Their targeted marketing also helped contain marketing costs to 20% of the overall revenue — which Mukherjee claims is one of the lowest in the industry. Over the years, hoichoi launched a lot of new faces, but is also now focusing on bringing in bigger actors into its fold. “Naturally production costs will increase but in terms of revenue growth we are doing ok,” he says. Distribution strategy Last year, the platform became a part of Prime Channels – where multiple OTTs can be subscribed to. While it is seeing traction for its Hindi-dubbed library on Prime Channels as well as on MX Player, it wants to remain rooted in Bengali. Its best-performing show on both these platforms was Charitraheen. It has also partnered with Jio, Airtel XStream, Tata Play and Dish TV and is looking at deep integration within and outside India as well. It has tied up with Bangladeshi telecom players Grameenphone, Robi and Banglalink and also Bahrain-based telco Batelco. Also, the player is not too worried about password sharing, which is the blight of its business. “We do not see too many cases of password sharing. We only offer two simultaneous streaming across five devices,” Mukherjee says. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/auto-sales-remain-buoyant-in-september-with-reports-of-a-good-festive-season-ahead/articleshow/94622721.cms">Auto sales remain buoyant in September with reports of a good festive season ahead</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/electronics-mart-india-ipo-set-to-open-on-oct-4-commands-grey-market-premium-of-30/share/articleshow/94620046.cms">Electronics Mart India IPO set to open on Oct 4; commands grey market premium of ₹30/share</a>

This pioneering regional OTT has turned profitable in 5 years – here’s how

<ul><li>After the pandemic, many of us were stuck within the four walls of our houses and OTT platforms like <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword>, Amazon Prime and <keyword id="2739840" type="General" weightage="20" keywordseo="hotstar" source="Orion">Hotstar</keyword> sometimes became the only source of entertainment in our lives.</li><li>The pandemic also gave a push to the regional <keyword id="9056838" type="General" weightage="20" keywordseo="ott-industry" source="Orion">OTT industry</keyword> and saw the birth of native language streaming players like Hoichoi, aha, Sun NXT, Planet Marathi, Koode, and City Short TV.</li><li>As per experts, the regional OTT players have already captured 50% of the OTT market in less than 3-4 years.</li></ul>Kaiser, the homicide detective who tries to deal with double murders and his own demons side by side; then there is Three Roses – with young girls who are in the middle of to-be-married mess in the complex Indian juxtaposition of tradition and independence. Yes, you have guessed it right. They are all topics of superhit web series but you can’t find them on Netflix, Prime or even Disney Hotstar – they are from Hoichoi, Bengali OTT and aha, a Telugu and Tamil OTT, respectively. Apart from regional cinema taking over <keyword id="143" type="General" weightage="20" keywordseo="bollywood" source="Orion">Bollywood</keyword>, a silent revolution is underway where regional OTTs are taking away the eyeballs of Indians – by offering them quality content in their mother tongue. And, there are a lot of these. Of the total <a href="https://www.businessinsider.in/business/news/a-cred-like-platform-is-what-indian-ott-users-want-to-juggle-multiple-subscriptions/articleshow/92570894.cms">60 OTT </a>platforms in India, around 12 of them are exclusively regional across languages like — Sun NXT, Planet Marathi, Koode, and City Short TV, which is a hyperlocal content OTT. One movie, every week According to a FICCI-EY <a href="https://www.financialexpress.com/brandwagon/regional-ott-on-the-rise-as-subscribers-choose-native-language-over-hindi/2272860/">report</a>, the share of regional language consumption on OTT platforms will cross 50% by 2025 from the 30% share it held in 2019. As per FICCI-EY though, regional consumption is expected to surpass Hindi, which is predicted to touch a 45% consumption rate. But a few players are confident that it has already hit this number. “The regional OTT market today probably is 50% already of the total OTT market size in India, including all regional languages. It is set to grow faster than Hindi for sure,” Ajit Thakur, CEO of Telugu and Tamil OTT platform aha told Business Insider India. The OTT, which is adding one movie every week, has touched 10 million monthly active users (Maus) in two years. Its app saw 30 million downloads. It has also generated $2 million in non-subscription <a href="https://www.afaqs.com/news/media/telugu-ott-platform-aha-to-rely-on-avod-to-break-even">revenue </a>in the last six months and is considering adding gaming onto its platform and becoming a super app. Aha also intends to target Tamil-speaking viewers as well after winning the hearts of the people who speak the fourth most spoken <a href="https://www.bbc.com/news/world-45902204">language </a>in India and also one of the top 10 fastest-growing <a href="https://www.bbc.com/news/world-45902204">languages </a>in America. The magic price point Apart from the content, the price points of these OTTs are attractive too — as it’s akin to subscribing for a regional TV channel pack as opposed to the full range with all genres and offerings across languages – like Netflix, Prime, Disney Hotstar or even Zee. Hoichoi however has ‘eased’ its subscription with a syndication deal with mainstream OTT players such as MX Player and Amazon Prime. Hoichoi, one of the earliest regional OTT platforms to launch in India, is trying to capture the 250 million Bengali speakers across the world. “The generic OTT market has grown at least 30-50% over the year and we've all outpaced that industry by a fair margin. We've got about 120 odd shows, in addition to about 600-700 movies. In fact, April, May and June were bigger than COVID months for us,” Vishnu Mohta, co-founder of the Bengali streaming platform told Business Insider India. Its extensive content library remains unmatched in the OTT universe. But Mohta says that it’s just ‘getting started’. “I see a stable growth trajectory for the next five years,” he said – which is much higher than the growth in ‘national’ OTTs. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTT platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Price </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual mobile </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1788 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Prime Video </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1499 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">aha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹299 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hoichoi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹999 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Planet Marathi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Annual </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹365 </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> Trending across 7 countries Planet Marathi was a pandemic baby as it was launched during the lockdown. As the name suggests it caters to Marathi-speaking audiences India and abroad. <div type="image" title="Planet marathi" msid="92795598" hostid="261" caption="&amp;lt;p&amp;gt;Planet Marathi&amp;lt;/p&amp;gt;"></div> It already has a superhit web show to its name – Raanbaazaar, which delves into the murky world of politics and two escorts and the mindgame involved. The show became the most-watched Marathi series on OTT and trended across seven countries – thanks to the state’s extensive expat population. “We launched 13 Planet Marathi originals and have another 24 planned out over the next year. Our viewership comes from India and across the world. There has been an increase in the stickiness of the content, with time spent by users increasing almost 350% after Raanbaazaar’s release,” said Akshay Bardapurkar, founder of Planet Marathi. In the meanwhile, top OTTs haven’t been ignoring these viewers either. In fact most of them release regional movies and shows with audio and subtitle options – thereby ‘extending’ the reach of regional content to non-regional players as well. The best example in this list is the recently launched Modern Love Hyderabad which has an original Telugu show dubbed across five languages including Hindi and English, for those who want to catch the flavour of the show in their own language. ZEE5 too has <a href="https://www.businesstoday.in/latest/corporate/story/zee5-plans-to-triple-investment-in-tamil-telugu-content-in-2022-328762-2022-04-05">tripled </a>its investment into regional content this year and international player <a href="https://www.thehindubusinessline.com/info-tech/netflix-on-the-lookout-for-regional-language-content-in-2022/article37835172.ece">Netflix </a>is also looking to deeper inroads in India by zooming in on regional market — but whether they would be able to win the war in every regional turf across India is left to be seen – as India has 121 official <a href="https://indianexpress.com/article/india/more-than-19500-mother-tongues-spoken-in-india-census-5241056/">languages </a>and 19,500 mother tongues.

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

5 famous people with ten or more children!

<ul><li><keyword id="18076926" type="General" weightage="20" keywordseo="bbc-player" source="Orion">BBC Player</keyword> and <keyword id="18076927" type="General" weightage="20" keywordseo="bbc-kids" source="Orion">BBC Kids</keyword> will be available for Prime Video subscribers, as an add-on.</li><li>Benedict Cumberbatch-starring Sherlock, BAFTA -winning Happy Valley and crime thriller Six Four are some of the shows that will be available on the streaming platform.</li><li>BBC Kids will offer shows like Hey Duggee, Go Jetters, JoJo &amp; Gran Gran, Sarah &amp; Duck, Junior Bake Off and others. </li></ul>The bustling Indian OTT video market has a new entrant — the legendary BBC, which launched its services on <keyword id="12162669" type="General" weightage="20" keywordseo="prime-video-channels" source="Orion">Prime Video Channels</keyword> on Thursday. Both its OTT offerings – BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, documentaries, comedies and more. Prime members will be able to purchase an annual add-on subscription of BBC Player for ₹599 – which will also provide full access to BBC Kids. Alternatively, members can subscribe to BBC Kids only for ₹199 annually. BBC’s popular show Sherlock starring Benedict Cumberbatch, BAFTA award-winning Happy Valley, crime thriller Six Four, British political thriller The Diplomat and sitcom Citizen Khan – are some of the shows that will be available on the new OTT offering that’s entering India. BBC Kids will offer BBC Studios’ kids shows like Hey Duggee, Go Jetters, JoJo &amp; Gran Gran, Sarah &amp; Duck, Junior Bake Off and others. “These brands will offer a curated, multi-genre content line-up, offering the best of British entertainment to the discerning Indian audience. Subscribed members will gain access to some of BBC Studios’ latest hits as well as our classics shows, including our well-acclaimed wealth of kids’ entertainment, all under one roof,” said Stanley Fernandes, vice president-distribution, BBC Studios, South Asia. Prime Video Channels bring 20 international and regional OTTs under its umbrella including – Lionsgate Play, discovery+, Eros Now, ManoramaMAX, hoichoi, NammaFlix and many more. Subscribers of Prime Video can add on to their subscription by choosing these OTTs. “Since its launch in India, Prime Video Channels has seen exponential growth in India with people subscribing to Channels of their choice from the length and breadth of the country,” said Vivek Srivastava, head – Prime Video Channels, Prime Video. The Indian OTT market is expected to see a compounded annual growth rate (CAGR) of 14.3% to produce revenue of $3.5 billion by 2027, says a recent report by PricewaterhouseCoopers. “With new launches from international players and increasing pay-lite options, OTT revenue has surged in recent years, expanding a further 25.1% in 2022 to reach $1.8 billion This is over six times the revenue of 2018,” said PwC. The report also estimates that subscription service revenue will expand at 13% CAGR, while advertising-supported services (AVOD) will grow at a higher rate, albeit from a lower base.

BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Disney/Marvel Studios"Thor: Ragnarok"</div></div></div><ul class="summary-list"><li>According to a new report from analysts at Morgan Stanley, Disney's upcoming streaming service will gain over 20 million subscribers by 2024.</li><li>The analysts projected the service to be profitable in 2026, and noted the service will be "more modest" than Netflix in its scope of content and spending.</li></ul> With a library full of Marvel, Star Wars, and other beloved franchises, Disney is expected to be a major force in the streaming wars when it launches its own service late next year.A new report from analysts at Morgan Stanley, led by Benjamin Swinburne, estimated the service will gain around 23 million subscribers by 2024, and between 40-45 million by 2028. Based on an expected monthly subscription price of $9 at launch, which could increase to $13 by 2028, the analysts predicted the service will be profitable in 2026.The analysts wrote that they saw the Disney service becoming a $6-billion-plus business, "with stand-alone EBIT profitability achieved in 2026E."Disney would have been a formidable player in the streaming game even without the Fox merger, but the analysis was made with the assumption that the Disney-Fox deal will be completed as planned. Last week, 21st Century Fox president Peter Rice told <a href="https://variety.com/2018/biz/news/disney-fox-deal-will-be-ready-to-close-jan-1-says-peter-rice-exclusive-1202976061/" target="_blank" rel="noopener">Variety</a> that the deal is expected to close by January 1, at which point Disney will own Fox's film studio and other assets. That means that Disney will own Fox's Marvel superhero properties the X-Men and Fantastic Four, as well as other franchises like "Avatar" and "Alien."The Morgan Stanley report noted that Disney's service will be "more modest" in its scope of content and spending than its primary competition, Netflix. Netflix made it a goal this year to have <a href="https://www.businessinsider.com/netflix-over-1000-original-tv-shows-movies-by-end-of-year-2018-5" target="_blank" rel="noopener">1,000 original shows and movies</a> by year's end, and spent an estimated $8 billion to do so. The analysis estimated Netflix to have 227 million subscribers by 2022 compared to the 117 million it had last year. But that doesn't mean that Disney isn't dropping big bucks on the service. Morgan Stanley expects Disney to spend nearly $2 billion on content for the streaming service prior to its launch in 2019, and "could have 8-10 original TV series (including at least 2-3 high-profile series with larger budgets), 3-4 original films, as well as other original TV movies and short-form content ready to be released.""The service is also expected to include library content from Disney Channel and a steady pipeline of recent theatrical releases in the US following the expiration of its Netflix pay-1 deal in calendar 2018," the analysts added.Netflix won't be Disney's only competition, though. AT&amp;T, which now owns Time Warner, announced last week that it will <a href="https://www.businessinsider.com/att-launching-streaming-service-next-year-with-hbo-included-2018-10" target="_blank" rel="noopener">launch its own streaming service</a> next year that will include HBO. Amazon is developing a pricey "Lord of the Rings" TV series, and Hulu should never be counted out with a wide-range of content that includes the Emmy-winning "The Handmaid's Tale."<h2>Read more of Business Insider's coverage on Disney's upcoming streaming service:</h2><ul><li><a href="https://www.businessinsider.com/star-wars-live-action-tv-show-from-jon-favreau-is-called-the-mandalorian-2018-10" target="_blank" rel="noopener">The live-action 'Star Wars' TV show is officially called 'The Mandalorian'</a></li><li><a href="https://www.businessinsider.com/disney-developing-marvel-shows-for-streaming-service-starring-loki-scarlett-witch-2018-9" target="_blank" rel="noopener">Disney is reportedly developing Marvel TV shows for its upcoming streaming service</a></li><li><a href="https://www.businessinsider.com/scarlet-witch-tv-series-could-introduce-x-men-to-marvel-cinematic-universe-2018-9" target="_blank" rel="noopener">Disney's Scarlet Witch TV show could finally introduce the X-Men to the MCU</a></li><li><a href="https://www.businessinsider.com/fan-theory-suggests-loki-didnt-die-in-avengers-infinity-war-2018-9" target="_blank" rel="noopener">A potential TV show gives new life to a popular theory that Loki didn't die in 'Avengers: Infinity War'</a></li><li><a href="https://www.businessinsider.com/star-wars-movies-wont-be-on-disney-streaming-service-at-launch-2018-8" target="_blank" rel="noopener">Disney's upcoming streaming service likely won't have its full catalog at launch, notably lacking classic 'Star Wars' movies</a></li></ul> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/game-of-thrones-stunt-coordinator-stunt-people-fire-2018-9">How "Game of Thrones" sets stunt people on fire</a></h3> <div> </div> </div>

Morgan Stanley predicts how many years investors will have to wait before Disney's Netflix competitor is profitable, and how many subscribers it will get

<ul class="summary-list"><li><keyword id="11910992" type="UNKNOWN" weightage="60" keywordseo="creators" source="Orion">Creators</keyword> who are part of <keyword id="11894124" type="UNKNOWN" weightage="60" keywordseo="youtube" source="Orion">YouTube</keyword>'s Partner Program can monetize their videos with ads.</li><li>To apply to make money YouTubers must have 1,000 subscribers — and 4,000 watch hours or 10 million shorts views.</li></ul>Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle.To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. To apply to make money YouTubers must have at least 1,000 subscribers and either 4,000 valid public watch hours in the last 12 months, or 10 million valid public shorts views in the last 90 days. Once accepted, creators can start making money from their channels through ads filtered through <keyword id="11892740" type="UNKNOWN" weightage="60" keywordseo="google" source="Orion">Google</keyword>'s AdSense program on long-form videos and shorts, subscriptions, YouTube Premium, shopping, and channel memberships.Amanda Wan, who had 8,500 YouTube subscribers when she spoke with Insider, said that she filmed longer videos — between 10 to 15 minutes long — to help reach the required watch hours.<a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5?r=youtube-starting-money-lp">Check out how much money 26 YouTubers make per month from the program</a>On February 1, in place of the shorts fund, <a href="https://www.businessinsider.com/youtubers-reveal-how-much-theyre-getting-paid-shorts-ad-revenue-2023-2?r=youtube-starting-money-lp">YouTube began sharing revenue from shorts ads with creators.</a> Those who have 1,000 subscribers and 10 million views on Shorts within 90 days can apply to qualify to receive a portion of the revenue from ads on their short-form videos.<a href="https://www.businessinsider.com/youtubers-reveal-how-much-theyre-getting-paid-shorts-ad-revenue-2023-2?r=youtube-starting-money-lp">Read about how much money 6 YouTubers are making from shorts via ad-revenue sharing</a>YouTube also announced that it would launch a new tier of the Partner Program later in 2023, which will allow lower thresholds of eligibility for long-form, live, and Shorts creators. <a href="https://www.businessinsider.com/youtube-revamp-creator-pay-revenue-share-shorts-tiktok-challenge-2022-9?r=youtube-starting-money-lp">These creators won't be able to monetize with ads.</a> Instead, they will gain access to fan-funded monetization tools like Super Thanks (viewer tips) and channel memberships. <h2>The most common way creators earn money directly from YouTube is through Google-placed ads</h2>Even smaller creators can cash in. Jen Lauren, a creator who had 5,000 subscribers on YouTube when she spoke with Insider, said <a href="https://www.businessinsider.com/how-much-money-youtube-nano-influencer-with-5000-subscribers-makes-2021-12?r=youtube-starting-money-lp">that in one month</a> her channel made $349 from ads. (<a href="https://www.businessinsider.com/how-much-money-youtube-nano-influencer-with-5000-subscribers-makes-2021-12?r=youtube-starting-money-lp">Read more about how Lauren makes money as a nano influencer.</a>)YouTube creator Shelby Church <a href="https://www.businessinsider.com/how-much-money-youtube-pays-creators-influencers-one-million-views-2019-7?r=youtube-starting-money-lp">told Insider that</a> she likes to include four ads on a single video that's over 10 minutes long, which helps increase her monthly revenue. (<a href="https://www.businessinsider.com/how-much-money-youtube-pays-creators-influencers-one-million-views-2019-7?r=youtube-starting-money-lp">Here's how much she made from a video with 1 million views</a>.)<a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5?r=youtube-starting-money-lp">Read more on how much money 26 YouTubers make per month</a>Some of the different types of ads you can include in your YouTube video are:<ul><li>Display ads, which appear on the upper right side of your video, above the video suggestions list. </li><li>Overlay ads, which appear as a banner within the lower portion of your video. </li><li>Bumper ads, which are non-skippable ads that must be watched by a viewer before your video. These ads last 6 seconds or fewer. </li><li>Sponsored cards, which display relevant video content within the right side of your video. </li><li>Mid-roll ads, which can be placed in videos over 10 minutes long. They can be both skippable and non-skippable ads. A creator can decide whether they want mid-roll ads to be auto-generated by YouTube or manually placed. </li></ul>Once those ads start earning money, the creator will receive a check in the mail from YouTube after they have earned at least $100. "I think my first paycheck was like $124," said Zoe Pritchard, who had 23,000 subscribers when she spoke with Insider. "I was so excited. I went and bought a ring light with it."Creators who earn money on YouTube must also keep in mind that they will need to <a href="https://www.businessinsider.com/how-do-influencers-pay-taxes-tips-for-youtube-instagram-blogs-2020-2?r=youtube-starting-money-lp">pay taxes on any income they make from the platform</a>. <div type="image" title="Jen Lauren" height="713" width="951" msid="88998473" hostid="261"></div><h2>So, how much money do creators make on YouTube?</h2>For every 1,000 ad views, advertisers pay a certain rate to YouTube (CPM). YouTube then takes 45% and the creator gets the rest. YouTube's central monetization metric is called revenue per mille (RPM), which shows how much revenue a creator earns per every 1,000 views after YouTube's cut. Some subjects, like personal finance, can boost a creator's ad rate by attracting a lucrative audience.<a href="https://www.businessinsider.com/how-much-money-youtube-creators-make-per-1000-views-rpm-2021-5?r=youtube-starting-money-lp">Here's a full breakdown of Insider's coverage of what YouTube creators earn per 1,000 views</a>Insider spoke with six creators about how much they were paid for shorts in the first month of ad-revenue sharing.For shorts payments, YouTube first pools revenue from ads on shorts, and then pays an undisclosed amount to record labels for music licensing, and creators receive 45% of the remaining money based on their percentage of the total shorts views on the platform<a href="https://www.businessinsider.com/youtubers-reveal-how-much-theyre-getting-paid-shorts-ad-revenue-2023-2?r=youtube-starting-money-lp">Here's how much those 6 YouTubers made in the first month of the shorts monetization program</a>Overall, Insider has spoken with dozens of YouTube creators, from under 5,000 subscribers to over 9 million, about how much money they make.Here's our coverage of how much YouTuber creators earn monthly:<ul><li><a href="https://www.businessinsider.com/how-much-money-nas-daily-earns-video-ads-facebook-youtube-2022-8?r=youtube-starting-money-lp">Nas Daily, an education creator with 9 million subscribers</a></li><li><a href="https://www.businessinsider.com/youtuber-with-3-million-subscribers-year-of-rpm-rates-2022-12?r=youtube-starting-money-lp">Ali Abdaal, a productivity and entrepreneurship creator with 3.6 million subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-influencers-1-million-subscribers-2021-5?r=youtube-starting-money-lp">Tiffany Ma, a lifestyle creator with 1.8 million subscribers</a></li><li><a href="https://www.businessinsider.com/how-youtuber-has-made-over-a-million-dollars-ad-revenue-2021-10?r=youtube-starting-money-lp">Andrei Jikh has 1.7 million subscribers and films videos about cryptocurrency </a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-influencers-1-million-subscribers-2021-6?r=youtube-starting-money-lp">Nate O'Brien, a personal-finance creator with 1 million subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-photographer-youtuber-earns-brand-sponsorships-multiple-income-streams-2022-10?r=youtube-starting-money-lp">Manny Ortiz, a photography creator with 663,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-influencers-600000-subscribers-2021-6?r=youtube-starting-money-lp">Kelly Stamps, a minimalism-lifestyle creator with 600,000 subscribers</a></li><li><a href="https://www.businessinsider.com/kwebbelkop-vtube-youtube-venture-bloo-how-much-he-earns-spends-2022-8?r=youtube-starting-money-lp">Bloo, a VTube channel with 504,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-makes-sponsors-ads-affiliate-marketing-2021-4?r=youtube-starting-money-lp">Charlie Chang, a personal-finance creator with 350,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-does-a-finance-youtuber-make-a-month-year-2022-11?r=youtube-starting-money-lp">Joshua Mayo, a personal-finance creator with 270,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-youtube-creator-makes-200-thousand-subscribers-sponsorships-affiliate-2021-7?r=youtube-starting-money-lp">Charli Prangley, a web and graphic design creator with 200,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-200k-subscribers-makes-per-month-salary-2020-11?r=youtube-starting-money-lp">Erin Winters, a business creator with 200,000 subscribers </a></li><li><a href="https://www.businessinsider.com/how-asmr-youtube-creator-grows-channel-earns-money-semidecoco-2020-12?r=youtube-starting-money-lp">SemideCoco, an ASMR creator with 150,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-makes-per-month-125-thousand-subscribers-2021-1?r=youtube-starting-money-lp">Levi Hildebrand, a zero-waste creator with 125,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-youtuber-100k-followers-earns-month-painting-videos-2022-9?r=youtube-starting-money-lp">Kelsey Rodriguez, a YouTube painter with 100,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-a-youtuber-100-k-subscribers-makes-year-asmr-2022-1?r=youtube-starting-money-lp">Sarah Lavender, an ASMR creator with 100,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-a-youtuber-with-80000-subscribers-earns-each-month-2021-7?r=youtube-starting-money-lp">Chloe Tan, a college life creator with 80,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-with-50000-subscribers-makes-ads-sponsors-2022-4?r=youtube-starting-money-lp">Kelly Anne Smith, a personal-finance creator with 50,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-50-thousand-subscribers-2021-8?r=youtube-starting-money-lp">Macy Schmidt, a lifestyle creator with 50,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-with-50-thousand-subscribers-earns-2021-3?r=youtube-starting-money-lp">Marissa Lyda, personal-finance creator with 50,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-micro-youtube-influencer-earns-candle-maker-2020-11?r=youtube-starting-money-lp">Erica Boucher, a creator with a DIY candle making channel with 31,000 subscribers</a></li><li><a href="https://www.businessinsider.com/micro-influencer-recession-proof-creator-multiple-revenue-streams-instagram-youtube-2022-8?r=youtube-starting-money-lp">Aisha Beau Frisbey, a lifestyle creator with 30,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-a-youtuber-makes-from-four-income-streams-2022-4?r=youtube-starting-money-lp">Jake Tilk, an entrepreneurship YouTuber with 18,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-nano-influencer-earns-on-youtube-6000-subscribers-2021-2?r=youtube-starting-money-lp">Meghan Pruitt, a college influencer with 6,800 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-nano-influencer-with-5000-subscribers-makes-2021-12?r=youtube-starting-money-lp">Jen Lauren, a nano influencer with 5,000 subscribers</a></li></ul>

How many YouTube subscribers you need to start making money

<ul class="summary-list"><li>Creators who are part of YouTube's Partner Program can monetize their videos with ads.</li><li>To join YPP, creators must have a set of metrics on either long form videos or shorts.</li></ul>Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle.A creator must be a member of the YouTube Partner Program to qualify for the platform's monetization features. To start earning money directly from YouTube, creators must meet a threshold of 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million YouTube shorts views in the past 90 days. Once accepted, eligible creators can earn money from features such as channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.For AdSense, to start earning money from YouTube, creators must have 1,000 subscribers and 4,000 watch hours in the past year. That qualifies them to get a split of the ad revenue that comes from their videos.In 2023, in place of the shorts fund, <a href="https://www.businessinsider.com/youtubers-reveal-how-much-theyre-getting-paid-shorts-ad-revenue-2023-2?r=youtube-starting-money-lp">YouTube also began sharing revenue from shorts ads with creators.</a>Amanda Wan, who had 8,500 YouTube subscribers when she spoke with Business Insider, said she filmed longer videos — between 10- to 15-minutes long — to help reach the required watch hours.<a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5?r=youtube-starting-money-lp">Check out how much money 28 YouTubers make per month</a><h2>The most common way creators earn money directly from YouTube is through Google-placed ads</h2>Even smaller creators can cash in. Jen Lauren, a creator who had 5,000 subscribers on YouTube when she spoke with BI, said that in one month, her channel made $349 from ads. (<a href="https://www.businessinsider.com/how-much-money-youtube-nano-influencer-with-5000-subscribers-makes-2021-12?r=youtube-starting-money-lp">Read more about how Lauren makes money as a nano influencer.</a>)YouTube creator Shelby Church told BI that she likes to include four ads on a single video that's over 10 minutes long, which helps increase her monthly revenue. (<a href="https://www.businessinsider.com/how-much-money-youtube-pays-creators-influencers-one-million-views-2019-7?r=youtube-starting-money-lp">Here's how much she made from a video with 1 million views</a>.)Some of the different types of ads you can include in your YouTube video are:<ul><li>Display ads, which appear on the upper right side of your video above the video suggestions list. </li><li>Overlay ads, which appear as a banner within the lower portion of your video. </li><li>Bumper ads, are non-skippable ads that must be watched by a viewer before your video. These ads last six seconds or fewer. </li><li>Sponsored cards, which display relevant video content on the right side of your video. </li><li>Mid-roll ads, which can be placed in videos over 10 minutes long. They can be both skippable and non-skippable ads. A creator can decide whether they want mid-roll ads to be auto-generated by YouTube or manually placed. </li></ul>Once those ads start earning money, the creator will receive a check in the mail from YouTube after they have earned at least $100. "I think my first paycheck was like $124," said Zoe Pritchard, who had 23,000 subscribers when she spoke with BI. "I was so excited. I went and bought a ring light with it."Creators who earn money on YouTube must also keep in mind that they will need to <a href="https://www.businessinsider.com/how-do-influencers-pay-taxes-tips-for-youtube-instagram-blogs-2020-2?r=youtube-starting-money-lp">pay taxes on any income they make from the platform</a>. <div type="image" title="Jen Lauren" height="713" width="951" msid="101554270" hostid="261"></div><h2>So, how much money do creators make on YouTube?</h2>For every 1,000 ad views, advertisers pay a certain rate to YouTube (CPM). For long-form videos, YouTube takes 45%, and the creator gets the rest. YouTube's central monetization metric is called revenue per mille (RPM), which shows how much revenue a creator earns per every 1,000 views after YouTube's cut. Some subjects, like personal finance, can boost a creator's ad rate by attracting a lucrative audience.<a href="https://www.businessinsider.com/how-much-money-youtubers-earn-per-1000-views-rpm-2022-11?r=youtube-starting-money-lp">Check out how much money 8 YouTubers make per 1,000 views</a>For shorts payments, YouTube first pools revenue from ads on shorts and then pays an undisclosed amount to record labels for music licensing, and creators receive 45% of the remaining money based on their percentage of the total shorts views on the platform.BI spoke with six creators about how much they were paid for shorts in the first month of ad-revenue sharing.<a href="https://www.businessinsider.com/youtubers-reveal-how-much-theyre-getting-paid-shorts-ad-revenue-2023-2?r=youtube-starting-money-lp">Here's how much those 6 YouTubers made in the first month of the shorts monetization program</a>Overall, BI has spoken with dozens of YouTube creators, from under 5,000 subscribers to over 9 million, about how much money they make.Here's our coverage of how much YouTuber creators earn monthly:<ul><li><a href="https://www.businessinsider.com/how-much-money-nas-daily-earns-video-ads-facebook-youtube-2022-8?r=youtube-starting-money-lp">Nas Daily, an education creator with 9 million subscribers</a></li><li><a href="https://www.businessinsider.com/youtuber-with-3-million-subscribers-year-of-rpm-rates-2022-12?r=youtube-starting-money-lp">Ali Abdaal, a productivity and entrepreneurship creator with 3.6 million subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-influencers-1-million-subscribers-2021-5?r=youtube-starting-money-lp">Tiffany Ma, a lifestyle creator with 1.8 million subscribers</a></li><li><a href="https://www.businessinsider.com/how-youtuber-has-made-over-a-million-dollars-ad-revenue-2021-10?r=youtube-starting-money-lp">Andrei Jikh has 1.7 million subscribers and films videos about cryptocurrency </a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-influencers-1-million-subscribers-2021-6?r=youtube-starting-money-lp">Nate O'Brien, a personal-finance creator with 1 million subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-photographer-youtuber-earns-brand-sponsorships-multiple-income-streams-2022-10?r=youtube-starting-money-lp">Manny Ortiz, a photography creator with 663,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-influencers-600000-subscribers-2021-6?r=youtube-starting-money-lp">Kelly Stamps, a minimalism-lifestyle creator with 600,000 subscribers</a></li><li><a href="https://www.businessinsider.com/kwebbelkop-vtube-youtube-venture-bloo-how-much-he-earns-spends-2022-8?r=youtube-starting-money-lp">Bloo, a VTube channel with 504,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-makes-sponsors-ads-affiliate-marketing-2021-4?r=youtube-starting-money-lp">Charlie Chang, a personal-finance creator with 350,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-does-a-finance-youtuber-make-a-month-year-2022-11?r=youtube-starting-money-lp">Joshua Mayo, a personal-finance creator with 270,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-youtube-creator-makes-200-thousand-subscribers-sponsorships-affiliate-2021-7?r=youtube-starting-money-lp">Charli Prangley, a web and graphic design creator with 200,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-200k-subscribers-makes-per-month-salary-2020-11?r=youtube-starting-money-lp">Erin Winters, a business creator with 200,000 subscribers </a></li><li><a href="https://www.businessinsider.com/how-asmr-youtube-creator-grows-channel-earns-money-semidecoco-2020-12?r=youtube-starting-money-lp">SemideCoco, an ASMR creator with 150,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-makes-per-month-125-thousand-subscribers-2021-1?r=youtube-starting-money-lp">Levi Hildebrand, a zero-waste creator with 125,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-youtuber-100k-followers-earns-month-painting-videos-2022-9?r=youtube-starting-money-lp">Kelsey Rodriguez, a YouTube painter with 100,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-a-youtuber-100-k-subscribers-makes-year-asmr-2022-1?r=youtube-starting-money-lp">Sarah Lavender, an ASMR creator with 100,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-a-youtuber-with-80000-subscribers-earns-each-month-2021-7?r=youtube-starting-money-lp">Chloe Tan, a college life creator with 80,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-with-50000-subscribers-makes-ads-sponsors-2022-4?r=youtube-starting-money-lp">Kelly Anne Smith, a personal-finance creator with 50,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-pays-50-thousand-subscribers-2021-8?r=youtube-starting-money-lp">Macy Schmidt, a lifestyle creator with 50,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtuber-with-50-thousand-subscribers-earns-2021-3?r=youtube-starting-money-lp">Marissa Lyda, personal-finance creator with 50,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-micro-youtube-influencer-earns-candle-maker-2020-11?r=youtube-starting-money-lp">Erica Boucher, a creator with a DIY candle-making channel with 31,000 subscribers</a></li><li><a href="https://www.businessinsider.com/micro-influencer-recession-proof-creator-multiple-revenue-streams-instagram-youtube-2022-8?r=youtube-starting-money-lp">Aisha Beau Frisbey, a lifestyle creator with 30,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-a-youtuber-makes-from-four-income-streams-2022-4?r=youtube-starting-money-lp">Jake Tilk, an entrepreneurship YouTuber with 18,000 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-nano-influencer-earns-on-youtube-6000-subscribers-2021-2?r=youtube-starting-money-lp">Meghan Pruitt, a college influencer with 6,800 subscribers</a></li><li><a href="https://www.businessinsider.com/how-much-money-youtube-nano-influencer-with-5000-subscribers-makes-2021-12?r=youtube-starting-money-lp">Jen Lauren, a nano influencer with 5,000 subscribers</a></li></ul>This story has been updated to include new details and coverage.

How many subscribers you need to start making money on YouTube

<ul class="summary-list"><li><a target="_blank" href="https://markets.businessinsider.com/news/stocks/trump-media-stock-price-soars-djt-ticker-symbol-truth-social-2024-3">Trump's social media company</a> released new financials, which aren't good.</li><li>But those are just the numbers he's willing to release.</li></ul>The stock price for Trump Media &amp; Technology Group Corp — Donald Trump's social media company — dropped by nearly 25% on Monday.Supposedly that's because <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-shares-donald-trump-media-plunged-18-financial-liabilities-tmtg-2024-4">investors got a look at new financials, which illustrate that Trump Media &amp; Technology Group</a> — the company that brought you Truth Social — is a bad business.That doesn't make any sense.There are zero people who care about the business prospects of Trump Media &amp; Technology Group who were unaware it was a bad business. You could see that in the company's <a target="_blank" href="https://www.sec.gov/Archives/edgar/data/1849635/000119312524038590/d408563d424b4.htm">previous filings</a>, which also illustrated that it was a bad business.If you want to squint, you could argue that the <a target="_blank" href="https://www.sec.gov/Archives/edgar/data/1849635/000114036124016719/ef20025342_ex99-4.htm">new filings</a> are extra bad because they illustrate that the bad business is getting worse.For instance: After generating $3.4 million in revenue for the first nine months of 2023 — an average of $1.1 million a quarter — Trump Media only generated another $750,000 in revenue in the last quarter of the year. A hard growth story to sell, even for Donald Trump.But no rational person looked at <a target="_blank" href="https://www.businessinsider.com/trump-media-stock-price-crash-spac-djt-truth-social-2024-4">Trump Media &amp; Technology Group Corp.'s financials and concluded it was a company worth $6 billion </a>or $9 billion or anything close to it. People bought the stock because they like Donald Trump, or they like the idea of investing in a meme stock propped up by people who like Donald Trump.I can hear your objection right now: How can you be sure Trump Media &amp; Technology Group isn't a real business based solely on its miserable financials? Don't fast-growing tech companies often work on growth, then turn around and focus on stuff like revenue and profits?Sure! Sometimes.<a target="_blank" href="https://www.sec.gov/Archives/edgar/data/1418091/000119312513390321/d564001ds1.htm">Twitter, for instance</a>, was losing money when it went public, and investors thought it was worth tens of billions of dollars right up until Elon Musk bought it. (It's been a <a target="_blank" href="https://fortune.com/2024/03/30/fidelity-x-stake-73-decline-since-elon-musk-twitter-takeover/">different story since then</a>.)But Twitter, and every other social media company that has gone public, was at least able to tell investors it was getting more popular by providing numbers like average users and other statistics that were increasing. See: <a target="_blank" href="https://www.businessinsider.com/reddits-ipo-set-to-take-front-page-of-internet-public-2024-3">Reddit's IPO</a> last month.And Trump Media &amp; Technology Group? They're not telling investors anything about how many people are signing up. Or how many of them are sticking around. Or how ad sales are going.Nothing. Nada.Per Trump Media's most recent filing, which echoes one it made earlier this year: "TMTG believes that adhering to traditional key performance indicators, such as signups, average revenue per user, ad impressions and pricing, or active user accounts including monthly and daily active users, could potentially divert its focus from strategic evaluation with respect to the progress and growth of its business."Translation: If we tell you how many people are using Truth Social — or how many people signed up but aren't using Truth Social anymore — even we may have a hard time getting you to invest in us. So we won't!Trump's company isn't even promising to keep track of this stuff itself: "TMTG may find it challenging or cost-prohibitive to implement such effective controls and procedures and may never collect, monitor, or report any or certain key operating metrics." I've asked the company for comment.So there you go. The numbers Trump's social media company are willing to share with investors illustrate that it's a lousy business. And the numbers it won't share with them? Those must be something else.So the next time Trump Media stock tanks — <a target="_blank" href="https://www.businessinsider.com/trump-media-short-interest-meme-stock-gamestop-2024-3">a bet a lot of people have already made</a> — feel free to imagine a good reason why. Just don't say they've seen new data. We already know everything we need to know about this one.

How many users does Donald Trump's social media company have? He won't say.

<ul class="summary-list"><li>You can see how many <keyword id="11894124" type="UNKNOWN" weightage="60" keywordseo="youtube" source="Orion">YouTube</keyword> <keyword id="12651290" type="UNKNOWN" weightage="60" keywordseo="subscribers" source="Orion">subscribers</keyword> you have using the website or mobile app.</li><li>If you want a list of your YouTube subscribers, including their usernames, you'll have to go on the website.</li></ul>With over 500 hours of video uploaded to YouTube every minute, it's hard to stand out from the crowd. So if you do start to attract some subscribers, it's good to keep track of them. Not only does it let you see how fast you're growing, but seeing who's subscribed is great for planning new video ideas.You can see a full list of all your YouTube subscribers on the website, and see how many subscribers you have on both the website and mobile app. Here's how to do each.<h2>How to see your YouTube subscribers on the website</h2>1. <a href="https://www.youtube.com/" target="_blank" rel="noopener">Log into your YouTube account on the website</a> and click on your profile photo in the top-right corner of your screen. 2. Click the YouTube Studio option.<div type="image" title="The YouTube homepage, with the YouTube Studio option highlighted." height="1476" width="2880" msid="88039517" hostid="261"></div>3. Underneath the Channel analytics heading, you'll see a count of how many subscribers you have.4. Scroll down to the Recent subscribers box and click See all. A pop-up with all of your subscribers will appear, and you can sort it by the date they subscribed, how many subscribers they have, and more.<div type="image" title="A YouTube Studio page with the user's recent subscribers listed." height="1527" width="2878" msid="88039519" hostid="261"></div>Note that if a <keyword id="12651292" type="UNKNOWN" weightage="60" keywordseo="subscriber" source="Orion">subscriber</keyword>'s made their profile private, they won't show up here.<h2>How to see your YouTube subscribers on mobile</h2>That complete list of all your subscribers is only available on the YouTube website, <a href="https://m.youtube.com/" target="_blank" rel="noopener">which you can open on your phone in a web browser app</a>.In the YouTube mobile app, though, you can only see how many subscribers you have, not a list of who they are. Here's how to do that. 1. Open the <keyword id="12062960" type="UNKNOWN" weightage="60" keywordseo="youtube-app" source="Orion">YouTube app</keyword> and tap your profile icon in the top-right corner, then select Your channel.<div type="image" title="The options menu in the YouTube mobile app, with the &quot;Your channel&quot; option highlighted." height="1792" width="828" msid="88039521" hostid="261"></div>2. On your channel, your YouTube <keyword id="12651291" type="UNKNOWN" weightage="60" keywordseo="subscriber-count" source="Orion">subscriber count</keyword> will be displayed next to your user icon and beneath your name.<div type="image" title="A YouTube channel. Its subscriber count is highlighted." height="1792" width="828" msid="88039523" hostid="261"></div>Jennifer Still contributed to a previous version of this article.

How to see all your YouTube subscribers on a computer or phone

<ul class="summary-list"><li><a target="_blank" href="https://www.businessinsider.com/guides/streaming/netflix-price">Netflix</a> will stop regularly releasing subscriber statistics starting next year.</li><li>The streaming giant added 9.3 million paying users in the last quarter — a great result that Wall Street normally rewards.</li></ul>For years, <a target="_blank" href="https://www.businessinsider.com/how-netflix-is-changing-the-entertainment-industry-2021-8">Netflix</a> investors cared about one thing more than anything else: Go-go growth, which they measured by the number of subscribers the streaming company signed up.Now, those investors are going to have to live without that data.Starting next year, <a target="_blank" href="https://www.businessinsider.com/netflix-wins-streaming-wars-this-chart-shows-why-2024-1">Netflix will stop releasing subscriber statistics</a> on a regular basis, the company announced. Instead, it said in an investor letter, it will "announce major subscriber milestones as we cross them."It's a major shift in how the company interacts with Wall Street. And it comes on the same day that the company announced a huge boost in subscribers: <a target="_blank" href="https://www.businessinsider.com/netflix-beats-new-subscriber-estimates-earnings-2024-4">Netflix said it added 9.3 million paying users</a> in the last quarter — about 4 million more than the average Wall Street forecast.What's the rationale for the change?Netflix says it's because it no longer thinks subscriber growth is a good way to understand the company's progress — something it has been saying for some time in its investor letters.Here's the explanation in their words:To push that point across, last year, Netflix stopped providing quarterly guidance on subscriber growth. But analysts still created their own estimates. But starting in the first quarter of next year, that's all going to grind to a halt.<a target="_blank" href="https://markets.businessinsider.com/stocks/nflx-stock">Netflix shares</a> are down a bit after the news — which could simply be a reaction to the fact that Netflix stock has been on a tear for some time, so even wowza numbers aren't enough to wow investors right now.<h2>Will Netflix be able to crush it in the future?</h2>But it's also understandable if investors think Netflix is going to stop providing subscriber numbers because the numbers aren't going to be as impressive in the future.Which, really, is a proxy for the main question about Netflix for a very long time: Just how big can the company get?Today, <a target="_blank" href="https://www.businessinsider.com/netflix-password-sharing-crackdown-has-been-a-huge-success-data-2023-8">Netflix has nearly 270 million paid subscribers</a> around the world, which makes it much, much bigger than its peers. But for the past few years, investors have wondered if Netflix might be stalling — either because of competition from the likes of <a target="_blank" href="https://www.businessinsider.com/netflix-streaming-wars-disney-amazon-advertising-2024-2">Disney</a>, or because there simply may not be as many people interested in paying for videos, period.That's why <a target="_blank" href="https://www.vox.com/recode/23032705/netflix-subscriber-loss-streaming-wars">Netflix's admission that it lost a million subscribers</a> two years ago shook the entire media world and had everyone asking — was that a Netflix problem or a Streaming problem?Since then, investors have stopped telling would-be Netflix rivals to grow at all costs, and have started pushing them to worry about profits, not subscriber numbers (this also, not coincidentally, synced with the end of zero interest rates, which changed the way most investors viewed most companies, period).Netflix now looks well set up to live in that world, too: After burning money for years as it built up its streaming business, it is now consistently profitable — this quarter, it earned an eye-popping $2.3 billion on revenue of $9.4 billion, though some of that seems due to one-time accounting issues.Will that satisfy investors? On the one hand — it's going to take some getting used to, and plenty of people will reasonably be asking why now? On the other: There really aren't any rules about how this stuff works — which is why Google/Alphabet has provided next-to-no information about its business forever and has been rewarded with sky-high stock for most of that time. Let's see if it works for Netflix.

Netflix is going to stop telling the world how many subscribers it has. Why?

<ul><li>The Indian <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword> industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry over the next 9 to 10 years, according to independent transaction advisory firm RBSA Advisors.</li><li>The pandemic has given a big boost to the OTT industry.</li><li>The massive investments made by OTT services like <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, Amazon, Disney+ Hotstar and others in original as well as acquired content will help subscription video-on-demand make up a lion share of the total OTT revenues going forward.</li></ul>India's Over the Top (OTT) entertainment industry has the potential to grow to be a $15 billion industry over the next 9 to 10 years, according to independent transaction advisory firm RBSA Advisors. The size of the OTT market in FY20 stood in the range of $ 1.7 billion (both Video and Audio) and it is burgeoning into a multi-billion-dollar industry, cannibalizing into the established bastion of traditional television, radio and cinema auditorium forms of media and entertainment. With access to better networks, digital connectivity and smartphones, OTT platforms in India have increasingly attracted subscribers on a concurrent basis. Apart from top favourites like Disney+ Hotstar, <keyword id="2976376" type="PERSON" weightage="20" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword> and Netflix, the space is seeing many local and regional OTT players, such as <keyword id="3163762" type="PERSON" weightage="20" keywordseo="SonyLIV">SonyLIV</keyword>, <keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword>, <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">Zee5</keyword>, <keyword id="2480506" type="PERSON" weightage="20" keywordseo="Eros-Now">Eros Now</keyword>, ALTBalaji, Hoichoi and Adda Times, to name just a few. <keyword id="1257401" type="PERSON" weightage="20" keywordseo="Rajeev-shah">Rajeev Shah</keyword>, MD &amp; CEO RBSA Advisors, "Covid-19 has changed the way audience consume media. An undeniable trend surfaced in this period with the adoption of OTTs. The growing market and consumer appetite for content of choice available on OTT platforms fuelled this spurt. OTTs offer a never before consumer experience–choice of content, ease of access, choice of device/mediums (hand phone, laptop, tablet or TV screen), liberal censorship policy." Adds Shah, "We find ourselves in extraordinary times, where pandemic has had a negative effect on many traditional sectors. Conversely Covid has accelerated the shift in consumers' behaviour, pulling forward OTT disruption, otherwise which would have taken minimum half a decade." NV Capital Co-Founder and Managing Partner Vivek Menon adds, “India is the next bastion after US for boosting the subscriber base of International OTT players given the highly regulated environment of International OTT players in China. Add to that there are many international entrants like Comcast owned “Peacock” &amp; HBO sitting on the fence waiting to make their mark in India. Looking at this trend as well as the rapid rise of home-grown OTT providers, this industry will continue its strong growth momentum in the years to come.” The quality of content will always remain a significant driver of consumer growth. In recent years, we have witnessed a massive rise in original content being aired on OTT platforms. Apart from creating original content and facilitating binge-watching, networks and production houses have also begun to see value in getting rights to live events and performances. Audiences in India recently saw Filmfare and streaming social networks join forces for the first-ever OTT awards. This was a landmark event for India's media and entertainment industry. The massive investments made by OTT services like Netflix, Amazon, Disney+ Hotstar and others in original as well as acquired content will help subscription video-on-demand make up a lion share of the total OTT revenues going forward. Further, the next wave of growth in the OTT landscape will come from tier 2,3,4 cities and the Indian language speaking population. Key Factors Driving the industry • India has the second-highest per capita consumption of online video in the world • Cheapest mobile data in the world at INR 18.5/GB (2015 - INR313/GB) • Growth in rural internet penetration • The number of smartphone users in India is increasing at astronomical rate •The average monthly data usage per user in India increased 20% year-on-year to 13.5 GB in December 2020 as Indians spent about five hours daily on a smartphone, as per the Mobile Broadband India Traffic Index (Mbit) 2021. • Smartphones with affordable data have also brought the vibrant native speakers base of 22 scheduled Indian languages from Tier 2, 3, 4 cities online and created a massive opportunity • The next wave of growth in the OTT landscape will come from our very own Tier 2,3,4 cities and the Indian language speaking population • The viewing habits of Indian consumers have evolved a lot in the last few years. While on the one hand, short-form video content consumption on smartphones and social platforms has been on the rise, binge-watching shows on various OTT platforms have also become more common on the other hand

India's OTT industry to be worth $15 billion by 2030: Report

<ul class="summary-list"><li>One study found that people burn about three to four <keyword id="20964" type="PERSON" weightage="60" keywordseo="calories" source="Orion">calories</keyword> per minute during <keyword id="11899146" type="UNKNOWN" weightage="60" keywordseo="Sex" source="Orion">sex</keyword>.</li><li>Burn more calories during sex by getting on top and making the sex last longer.</li><li>Exercising before sex can increase arousal and burn additional calories.</li></ul>Sex may feel like a workout sometimes, but just how many calories are you actually burning under the sheets? <a href="https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/604787" target="_blank" rel="noopener">Past research</a> has concluded that sex equates to light to moderate exercise. Several more studies since then have been able to determine the average amount of calories burned during sex — and it's much less than <a href="https://www.insider.com/how-to-start-running" target="_blank" rel="noopener">going for a run</a> or hitting the gym. Important: The exact amount of calories sex can burn for you depends on weight, duration of sex, and other factors. Similar to measuring calorie expenditure for any physical activity, there is no one-size-fits-all answer. The good news is sex offers plenty of <keyword id="11894571" type="UNKNOWN" weightage="100" keywordseo="health" source="Orion">health</keyword> benefits beyond calorie loss. That said, here are some insights from the latest research on how many calories you burn during sex. <h2>How many calories does sex actually burn?</h2>Research has found that men burn an average of 101 calories during sex, or about 4.2 calories burned per minute. Women burn an average of 69 calories during sex, or about 3.2 per minute. These results are from a<a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0079342#pone-0079342-g001" target="_blank" rel="noopener"> small 2013 study</a> that compared the caloric burn young, healthy heterosexual couples experienced spending 25 minutes of having sex versus running on a treadmill for 30 minutes. The researchers found that during the average sexual activity session — defined as foreplay, intercourse, and at least one partner's orgasm — men burned 101 calories, and women burned 69.1 calories. Sex burned significantly less calories than when the same participants exercised on a treadmill — where men burned 9.2 calories per minute and women burned 7.1 calories per minute — more than twice as much as sex."There is some kind of energy expenditure [during sex] but it's not that big," says<a href="https://professeurs.uqam.ca/professeur/karelis.antony/" target="_blank" rel="noopener"> Antony Karelis, PhD</a>, co-author of the study and a professor in the department of exercise science at the University of Quebec, Montreal. Another<a href="https://www.nejm.org/doi/full/10.1056/NEJMsa1208051" target="_blank" rel="noopener"> 2013 review</a> concluded similar results — a man in his 30s might only burn 21 calories during intercourse if he's having sex for six minutes.Five to six minutes is about the<a href="https://pubmed.ncbi.nlm.nih.gov/16422843/" target="_blank" rel="noopener"> average duration</a> of sexual intercourse — not including foreplay. And, of course, calorie expenditure is individualized, meaning you may burn slightly more or fewer calories than these study participants.<h2>How to burn more calories during sex</h2>Let's get the obvious out of the way, first: Whoever is on top is probably doing most of the movement and will likely be expending more energy, meaning they will burn more calories. So, if you're looking to burn a few more calories during sex, take charge and get on top, or have you and your partner take turns so you can both benefit. Breaking a sweat is a good indication that you're putting in work, says Karelis. You can also make the sex session <a href="https://www.insider.com/how-to-last-longer-in-bed" target="_blank" rel="noopener">last longer</a> in hopes of burning more calories, but that's easier said than done. As for different <a href="https://www.insider.com/sex-positions" target="_blank" rel="noopener">positions</a>, "it would be incredibly difficult for people to change sex in such a substantial way that it would be equivalent to a workout," says<a href="https://publichealth.indiana.edu/research/faculty-directory/profile.html?user=debby" target="_blank" rel="noopener"> Debby Herbenick, PhD</a>, professor of sexual and reproductive health at the Indiana University School of Public Health and author of "The Coregasm Workout: The Revolutionary Method for Better Sex Through Exercise." Herbenick adds that "there are endless sex positions, and I recommend that people choose the ones that are pleasurable for them and their partner, not the one that will burn five or 10 more calories."However, if you're looking to expand your library of sex positions to include those that call for <a href="https://www.insider.com/sex-positions-that-burn-calories" target="_blank" rel="noopener">more strength or cardio</a>, you might try <a href="https://www.insider.com/standing-sex-positions" target="_blank" rel="noopener">standing positions</a> or those that require flexibility, such as the wheelbarrow. Quick tip: Exercise itself can enhance arousal, according to Herbenick. You can exercise with your partner before sex as some real calorie-burning foreplay, and then focus on simply enjoying sex.<h2>Don't forget about the other benefits of sex</h2>There are numerous <a href="https://www.insider.com/benefits-of-sex" target="_blank" rel="noopener">health benefits of sex</a> beyond calorie burning. If you're feeling disappointed that sex doesn't burn as many calories as you'd hoped, consider that a healthy sex life can bring many more physical and mental health benefits. Sex can help:<ul><li>Reduce stress and<a href="https://www.insider.com/what-is-anxiety" target="_blank" rel="noopener"> anxiety</a></li><li><a href="https://www.insider.com/how-to-release-endorphins" target="_blank" rel="noopener">Boost mood</a> and self-confidence </li><li>Increase libido, or<a href="https://www.insider.com/how-to-increase-sex-drive" target="_blank" rel="noopener"> sex drive</a></li><li><a href="https://www.insider.com/how-to-sleep-better" target="_blank" rel="noopener">Improve sleep</a></li><li><a href="https://www.insider.com/how-to-lower-blood-pressure" target="_blank" rel="noopener">Lower blood pressure</a></li><li>Boost immunity </li><li>Relieve pain</li><li>Reduce the risk of prostate cancer in men </li><li>Strengthen <a href="https://www.insider.com/pelvic-floor-excercises" target="_blank" rel="noopener">pelvic floor muscles</a> in women </li></ul><h2>Insider's takeaway </h2>Overall, research has found that sex can be equivalent to light to moderate exercise. One study showed that men burned about 101 calories during sex, or 4.2 calories per minute. Women burned about 69 calories during sex, or 3.1 calories per minute. To burn more calories during sex, get on top and try lasting longer. It's also a good idea to exercise before sex, as you'll increase arousal and burn far more calories in total.

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