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4 mins read

Boom2Bust: Streaming services slip after their pandemic-highs

The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

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6 mins read

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

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3 mins read

Hotstar’s new VIP subscription plan revolves around how users in India consume video

Hotstar has a new ‘VIP’ subscription plan that costs ₹365 per year. That’s nearly a third of its no…

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3 mins read

Hotstar's Uday Shankar wants credit for reviving IPL through streaming

The Indan Premier League (IPL) is back on its feet and worth $5.7 billion — an all-time high for th…

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2 mins read

Hotstar has had a great 2019 – with 555 installs per minute and 95% of consumption coming from mobile phones

Whether you are in the metro or the bus, in the waiting lounge of an airport or in the park, there’…

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2 mins read

India’s online media streaming market has exploded, growing nearly 4 times in just 6 years. Here are the main players

India’s ‘hyper competitive’ market for over-the-top content has attracted global as well as local p…

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2 mins read

Netflix dominates internet traffic, just not in Asia

While Netflix also dominates in terms of traffic with 27% of the streaming video traffic share, …

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3 mins read

Disney+ Hotstar Premium set to become the second most expensive OTT subscription in India

Disney+ and Hotstar are both part of the same parent company, Walt Disney. And they are utilizin…

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2 mins read

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment

The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…

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2 mins read

Hotstar quietly rolls out Disney+ in India -- with dozens of originals including Star Wars and High School Musical

The services are a part of Hotstar premium subscription plan, and its subscribers do not have to…

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2 mins read

Hotstar is adding to 'free' content — making life more difficult for Netflix, Amazon and the likes

The move is further timed well, just before the beginning of the next season of the Indian Pre…

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2 mins read

Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL

Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.

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2 mins read

Netflix's new $3 plan in India is evidence of tough competition from rivals like Amazon and Hotstar

The global streaming company does not break out its performance in specific international markets. …

Ashley Rodriguez   


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7 mins read

Netflix is losing to homegrown OTT players in India — as the country remains addicted to soaps and movies

In fact, Netflix is only ahead of SunNXT, a platform that offers regional content. However, it’s…

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5 mins read

Here's what we learned from two recent auctions about the future of sports broadcasting

Rather unsurprisingly, Rupert Murdoch was at the centre of both bids. Murdoch’s 21st Century Fox…

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2 mins read

Diwali delights: 'Pippa', 'Ghoomer', 'Valatty' to sparkle on OTT

Ahead of the festival of lights, the digital platforms are brimming with fresh exciting titles, tha…

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1 min read

JioCinema breaks world record with over 3.2 crore viewers during IPL final

JioCinema, the official digital streaming partner of IPL (Indian Premier League) 2023, has broken t…