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Boom2Bust: Streaming services slip after their pandemic-highs
The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
Hotstar’s new VIP subscription plan revolves around how users in India consume video
Hotstar has a new ‘VIP’ subscription plan that costs ₹365 per year. That’s nearly a third of its no…
Hotstar's Uday Shankar wants credit for reviving IPL through streaming
The Indan Premier League (IPL) is back on its feet and worth $5.7 billion — an all-time high for th…
Hotstar has had a great 2019 – with 555 installs per minute and 95% of consumption coming from mobile phones
Whether you are in the metro or the bus, in the waiting lounge of an airport or in the park, there’…
India’s online media streaming market has exploded, growing nearly 4 times in just 6 years. Here are the main players
India’s ‘hyper competitive’ market for over-the-top content has attracted global as well as local p…
Netflix dominates internet traffic, just not in Asia
While Netflix also dominates in terms of traffic with 27% of the streaming video traffic share, …
Disney+ Hotstar Premium set to become the second most expensive OTT subscription in India
Disney+ and Hotstar are both part of the same parent company, Walt Disney. And they are utilizin…
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…
Hotstar quietly rolls out Disney+ in India -- with dozens of originals including Star Wars and High School Musical
The services are a part of Hotstar premium subscription plan, and its subscribers do not have to…
Hotstar is adding to 'free' content — making life more difficult for Netflix, Amazon and the likes
The move is further timed well, just before the beginning of the next season of the Indian Pre…
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
Netflix's new $3 plan in India is evidence of tough competition from rivals like Amazon and Hotstar
The global streaming company does not break out its performance in specific international markets. …
Ashley Rodriguez
Netflix is losing to homegrown OTT players in India — as the country remains addicted to soaps and movies
In fact, Netflix is only ahead of SunNXT, a platform that offers regional content. However, it’s…
Here's what we learned from two recent auctions about the future of sports broadcasting
Rather unsurprisingly, Rupert Murdoch was at the centre of both bids. Murdoch’s 21st Century Fox…
Diwali delights: 'Pippa', 'Ghoomer', 'Valatty' to sparkle on OTT
Ahead of the festival of lights, the digital platforms are brimming with fresh exciting titles, tha…
JioCinema breaks world record with over 3.2 crore viewers during IPL final
JioCinema, the official digital streaming partner of IPL (Indian Premier League) 2023, has broken t…