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<ul class="summary-list"><li>Lineworkers are in Florida to repair downed electrical lines after Hurricane Ian.</li><li>TikTokers have shared screenshots of dating apps, showing an influx of linemen, to the app.</li></ul>As TikTokers Paige Baden and Emily Hosein flipped through Bumble and Tinder in the wake of Hurricane Ian, they noticed an influx of "<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@emilyhosein1/video/7128087687252151595?is_copy_url=1&amp;is_from_webapp=v1">blue collar boys</a>" — the denim- and hard-hat-clad linemen dispatched to fix downed power lines."Just want any wives or girlfriends to be aware that their lineman husbands or boyfriends, now that they're out of town helping us in Florida — this is what my Bumble account looks like," Baden, who says she's in central Florida, told viewers in an <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@paigebaden42/video/7149626809083006254?is_copy_url=1&amp;is_from_webapp=v1">October 1 video</a>, before cutting to a slideshow of screenshots of men with the profession "lineman" listed.TikToks showing screenshots of linemen on dating apps, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@emilyhosein1/video/7148808832309808427?is_copy_url=1&amp;is_from_webapp=v1">particularly one by @emilyhosein1</a>, whose bio describes herself as a 20-year-old Floridian, sparked intense conversation on the app — eliciting joking responses from spouses offering advice for "bucket bunnies" and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@katlin_marie/video/7149219234076216622?embed_source=null_null_null&amp;is_from_webapp=v1&amp;item_id=7149219234076216622&amp;refer=embed&amp;referer_url=www.standard.co.uk%2Ftech%2Flineman-linewives-bucket-bunnies-tiktok-drama-b1030621.html&amp;referer_video_id=7149219234076216622">backlash from angry spouses</a>.Hosein's September 26 video has been <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@emilyhosein1/video/7148808832309808427?is_copy_url=1&amp;is_from_webapp=v1">viewed more than 9.3 million times</a>. The hashtags #<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/tag/linemen">linemen</a>, #<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/tag/linewife">linewife</a>, and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/tag/bucketbunny">#bucketbunny</a> currently have 381.2 million, 128.3 million, and 11.7 million views respectively. Journeyman lineworkers will often be on a job site for weeks or months at a time, which can put a strain on many relationships and ramp up the possibility of an affair.Posts from so-called "bucket bunnies" — women who are openly pursuing these lineworkers — stoked the ire of some of the men's wives and generated a world of drama on the platform. Stitches included line wives saying they'd <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@kaylaamariee12330/video/7148973977191468330?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%23stitch%20with%20%40emilyhosein1&amp;t=1665084157686">spotted their partner in the video</a> or <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@paigebaden42/video/7149626809083006254?is_copy_url=1&amp;is_from_webapp=v1">men with families who they recognized</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@cassiehouse/video/7149178782459448622?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7120698119249577518">requests from others for Floridians to keep posting</a>.User @cassiehouse noted that her journeyman lineworker husband wasn't currently in Florida, but encouraged "bucket bunnies" to continue to post about the men they were seeing on dating apps. "For any of you ladies who have found your man in this post, wait," she said in an October 1 stitch. "Pretend you don't know for the next couple of months. You cash those bad boys out. And then you go and live your best life on his dime." Some lineworker wives took a different tack. "You might have a snack," <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@katlin_marie/video/7149219234076216622">Kaitlin Staley (@kaitlin_marie) in a September 30 TikTok</a>. "But honey, he's got a whole meal at home waitin', and he knows.""If you're thirsty or desperate, just say that," she continued. A self-described pipeline wife, @ohhmtee, offered a three-fingered salute in solidarity, a la "The Hunger Games," to lineworkers' wives. "We dealt with Row Hoes before Tik Tok," she <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@ohhmtee/video/7149208599091236139?is_copy_url=1&amp;is_from_webapp=v1&amp;q=bucket%20bunny&amp;t=1665083666155">wrote</a>. "I stand with all the linemen wives as they prepare to take on Florida's bucket bunnies. Blue collar is not a trend, it's a lifestyle."While some spouses have directed their ire at "bucket bunnies," others have focused their attention on the "hell" the actual linemen may face from partners who've discovered their infidelity via TikTok."I promise the men fear the wrath of their old lady a lot more than anything Hurricane Ian is dishing out right now," TikToker @alabama.sisi <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@alabama.sisi/video/7148981652935413038?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%23stitch%20with%20%40emilyhosein1&amp;t=1665084157686">said in an October 1 video</a>. "I know that's a natural disaster but baby, this will be hell brought to you in a motherf——g handbasket if mine, and I'm sure all the others, are ever caught on them TikToks." Videos from self-professed "bucket bunnies," particularly those expressing excitement about the linemen, have elicited anger from linemen wives, but they mostly seem to have inspired jokes.Spouses have stitched the dating profile slideshows with descriptions of their partner and care notes like he "<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/t/ZTRuY4QLy/">likes the extra rinse cycle on his laundry"</a> and advice to <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/t/ZTRuYgGAq/">do his laundry separately because of the smell and grime</a>, to disillusion posters from the desirability of the "linemen wife life.""Let me know when you want to return him to sender, so I can clean my house and hide the Amazon packages," TikToker Stephanie Hamelink (@effaniehams) <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/t/ZTRuY4QLy/">said in an October 1 video</a>."I just want to tell you guys some of the things that come along with being a linemen wife, because it is not for the faint of heart," another TikToker, Brit Hunter (@mrs.britthunter), told "bucket bunnies" in <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@mrs.britthunter/video/7149208422154718510?_r=1&amp;_t=8WHm8FlSj5K&amp;is_from_webapp=v1&amp;item_id=7149208422154718510">an October 1 video</a>."You want to buy a cute little 1950s farmhouse and fix it up?" she continued, "Too bad. Pay somebody to do it or do it yourself because your husband is not going to be home to do it. And when he is home, he's tired, and he's hungry."As the viral dating app screenshots have circulated, so too has the app's amateur sleuthing. TikTokers have misidentified at least one man shown in the videos for a similar-looking man with the same first name.Blake DeMelo (blakeedemelo) posted a <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@blakeedemelo/video/7149215444308708654?is_copy_url=1&amp;is_from_webapp=v1">September 30 video</a> about the mix up. "Idk what's going on but apparently, I'm in Florida and on Tinder," he said. The actual owner of the Tinder account, @tha_balakay, responded to the controversy in a video captioned: "<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@tha_balakay/video/7149347222168079659?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7120698119249577518">I'm actually banned from Tinder now</a>" on October 1. "Finally cleared my name hahahaha," DeMelo commented.Another man, Jake Tanner (@thatguyjake21) said he recognized his photos being used in one of the publicized Tinder profiles under the name "Landon," though <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/t/ZTRuYGvMS/">the photo was taken years ago in Iowa</a>."I don't even have Tinder, and the power company didn't release us, so not even working in Florida. So, just watch out, there are definitely some posers down there."

Thousands of lineworkers have gone to Florida to repair downed power lines in the aftermath of Hurricane Ian. Their wives are warning 'bucket bunnies' to stay away.

<ul class="summary-list"><li><keyword id="21880" type="PERSON" weightage="60" keywordseo="Playboy">Playboy</keyword>'s owner PLBY is buying the Australian brand Honey Birdette, known for selling <keyword id="460" type="COMPANY" weightage="60" keywordseo="lingerie">lingerie</keyword> and sex toys.</li><li>PLBY said it plans to expand the brand in the US to grow its clothing and "sexual wellness" business.</li><li>The <keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">news</keyword> comes as lingerie giant <keyword id="5656" type="COMPANY" weightage="60" keywordseo="Victorias-Secret">Victoria's Secret</keyword> upends its brand image and steps back from racy ads.</li></ul>The owner of Playboy is spending $333 million on the racy Australian lingerie brand Honey Birdette.PLBY Group, the company behind the late Hugh Hefner's Playboy empire, said <a href="https://www.globenewswire.com/news-release/2021/06/29/2254532/0/en/PLBY-Group-to-Acquire-Honey-Birdette.html">Tuesday</a> that the acquisition would help it grow its Playboy-branded clothing business and its "sexual wellness" business, which covers Playboy sex toys and lingerie.<a href="https://www.wsj.com/articles/playboy-owner-to-buy-lingerie-retailer-honey-birdette-for-over-330-million-11624914000">The Wall Street Journal</a> was first to report the news.PLBY CEO Ben Kohn said in a <a href="https://www.globenewswire.com/news-release/2021/06/29/2254532/0/en/PLBY-Group-to-Acquire-Honey-Birdette.html">statement Tuesday</a> that the company would "take advantage of Honey Birdette's superior product design, sourcing and direct-to-consumer capabilities" to grow its business. <div type="image" title="Honey Birdette lingerie brand" height="1000" width="1333" msid="83955860" hostid="261"></div>Honey Birdette was founded 15 years ago and has about 60 stores, mostly in the US and UK, according to The Journal. It is set to open new flagship stores in Dallas, Miami, and New York over the next few months. The brand, which PLBY said was expected to pull in $73 million in revenue between June 2020 and June 2021, is known for its provocative lingerie and marketing. Read more: <a href="https://www.businessinsider.com/victorias-secret-cmo-talks-about-the-iconic-brand-repositioning-2021-6">Victoria's Secret's new CMO on how the brand's radically different new image will help it win back disillusioned shoppers</a>Some customers in Australia had called for the brand's ad displays in stores to be taken down, saying that they were <a href="https://www.dailymail.co.uk/news/article-9662859/Sydney-parents-beg-Honey-Birdette-replace-soft-porn-ads-running-outside-city-department-stores.html">borderline pornographic</a>, per a Daily Mail report from early June.The plans for Honey Birdette's expansion come as Victoria's Secret <a href="https://www.businessinsider.com/victorias-secret-lingerie-comeback-years-declining-sales-wall-street-2021-5">is toning down</a> its racy marketing. The lingerie giant said earlier this month that it was <a href="https://www.businessinsider.com/victorias-secret-angels-are-no-longer-relevant-to-brand-2021-6">ditching its Angels</a>, and instead partnering with a group of inspirational women including activists and entrepreneurs to promote a new brand image and <a href="https://www.businessinsider.com/victorias-secret-lingerie-comeback-years-declining-sales-wall-street-2021-5">shape its turnaround</a>.

Playboy's owner is buying a raunchy lingerie brand for $333 million, just as industry giant Victoria's Secret ditches its Angels and tones down racy marketing

Mumbai, More people signed up for <keyword id="19925152" type="General" weightage="20" keywordseo="prime-video" source="keywords">Prime Video</keyword> in India than any other country outside of the US in recent years, Head of Prime Video and Amazon MGM Studios <keyword id="20143672" type="General" weightage="20" keywordseo="mike-hopkins" source="keywords">Mike Hopkins</keyword> has said. India is one of the key geographies for Amazon, <keyword id="21019964" type="General" weightage="20" keywordseo="hopkins" source="keywords">Hopkins</keyword> said on Tuesday at a star-studded Prime Video Presents event here that saw the announcement of the streamer's 2024 slate of 69 projects including shows, movies, documentaries and returning titles across languages and regions. "I have a couple of stats to just explain how things are going here. The first one is that for the last several years, outside of the US, more people have signed up for Prime in India than anywhere else in the world. That's pretty good growth. "The other thing about India is that more people started subscribing to Prime Video here than any other benefit... In the last year, India had the highest percentage of Prime members stream Prime Video than any other country in the world," Hopkins said during a chat with event host <keyword id="19901337" type="General" weightage="20" keywordseo="karan-johar" source="keywords">Karan Johar</keyword>. "We look at that next 250 million subscribers that we're going to acquire, which are definitely going to come from outside the United States. We're not going to be able to achieve that unless we do a really good job for customers in India, so India is a key geography for us," Hopkins said. He also spoke about the exponential growth that streaming has had in India despite being in the market only for the last few years. Hopkins said "Farzi", "Indian Police Force" and "The Family Man" are among the shows that have worked well internationally. "I've heard many people say this week that more people are streaming TV. And they're watching it on linear television and satellite... What's remarkable about it is that streaming has only really existed for seven or eight years," he said. According to Hopkins, Indian content is making its presence felt on a global level. Last year, he said, Indian titles were watched in over 200 countries and territories worldwide. He said that while the streamer commissions programming in different parts of the world, the core philosophy has always been that the content should first work with the audience it is made for. "(In India,) we've really knocked it out of the park. Some of the shows that are working the best for us internationally are 'Farzi', 'Indian Police Force', 'The Family Man' and many more. So we couldn't be more thrilled with what's going on here." The India slate announcement featured returning titles such as "Mirzapur 3", "Panchayat 3" and "Pataal Lok 2" as well as new shows and movies like "Call Me Bae", "Be Happy" and "<keyword id="20354241" type="General" weightage="20" keywordseo="subedar" source="keywords">Subedar</keyword>". The slate also featured titles such as "Citadel: Honey Bunny", "Daldal", which marks Bhumi Pednekar's OTT debut, Ankur Tewari and Swanand Kirkire-created "Bandwale" and "Daring Partners" starring Tamannaah Bhatia and Diana Penty.

India key geography for us: Mike Hopkins on Prime Video's new slate of 69 titles

<ul class="summary-list"><li>My son asked whether the tooth fairy didn't like us after he received $1 for his tooth.</li><li>With tears in his eyes, he said his friend got $5 for each tooth.</li></ul>"Doesn't the <a href="https://www.insider.com/dads-hilarious-tooth-fairy-letter-2017-9">tooth fairy</a> like us?" my freckle-faced son asked.I chuckled as I loaded the dishwasher, but then I glanced up and saw the tears pooling in his eyes. "Oh, honey, of course, she likes you. Why would you think she doesn't?" I asked."Well, my friend gets $5 from her, but we only get $1. I just don't understand," he said.An exasperated sigh escaped against my will. I felt like yelling, "Are you freaking serious? Five dollars? Who are these parents, and do they not think about the rest of us?"Instead, I held my son in silence while I tried to figure out how to save his heart while remaining honest. After all, my husband and I worked full-time with side gigs, shopped at <a href="https://www.insider.com/thrift-shopping-mistakes-tips-for-buying-secondhand-clothes">thrift stores</a> and <a href="https://www.insider.com/how-to-make-money-from-your-old-stuff-2019-2">garage sales</a>, and <a href="https://www.insider.com/used-car-buying-tips-2019-4">drove used cars</a> because we couldn't afford to buy new ones.Finally, I said, "Well, honey, the tooth fairy and Santa and the <a href="https://www.insider.com/surprising-easter-fun-facts-stats-2019-4">Easter Bunny</a> all know about each family and what their lives are like. So they make decisions that fit each family just right. Isn't that cool?""Hmm," he said. "Is that why our gifts from Santa are unwrapped, but some of my friends get them in special paper?""Exactly," I said, exhaling. <h2>I didn't want to burden him with our finances</h2>He was appeased in the moment, but it was not the first or last time the issues of material wealth would come up.I struggled to find the balance between my own upbringing — where I was made to feel like a financial burden — and going too far on the opposite end by spoiling them. I wanted to raise responsible, caring children, but I didn't want them laden with adult burdens and guilt like I was. Unlike my siblings and me, they would have the opportunity to be kids.Still, it was time to talk about money. We didn't tell our two sons how much we earned but that we had to live within our means, and that meant if we couldn't pay for it now, we either didn't get it or we saved and bought it when we could. We thought of examples of items we'd done this with and told them they could do it, too."For example, you know how you want that $300 Nintendo Switch?" we said. "That's a bit much for a gift, but we'd love to see you save up for most of it, and then maybe we could pitch in to help you pay the rest."<h2>They bought things they wanted themselves</h2>Our boys reacted with equal parts worry and excitement, wondering how they'd save up enough while grabbing notebooks and pens to plan for pooling their resources and setting up a sharing schedule. Still, guilt threatened to engulf me at times. Wasn't I still reenacting my childhood here? I was forcing my children to buy their own items like I had to. The difference was that we would help them, we weren't making them pay for essentials, and we showed them love and acceptance.Now they are teenagers, and our sons have saved up for binoculars, Nintendos, gaming computers, a kayak, and a high-end camera. In every situation, we told them how proud we were they set a goal and reached it.The biggest reward for us as parents came the day one of our sons said that he noticed his friends sometimes didn't care about or take care of their own stuff. "I really appreciate what I have," he said. And that was all I wanted.

My son asked me if the tooth fairy didn't like us. I had to get real about our finances.

When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a><a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow nofollow noopener sponsored sponsored nofollow sponsored"></a><ul class="summary-list"><li><a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a> by Sunday Riley gives the illusion of having naturally clear, glowing skin for the cool price of $85 (available at <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored">Sephora</a>, <a href="https://www.amazon.com/gp/product/B0037LRZHA/ref=as_li_tl?ie=UTF8&amp;tag=biipf_062620_sunday-riley-good-genes-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B0037LRZHA&amp;linkId=8f4c2b8ca4ada3fd720fb493e8c998e6a4ada3fd720fb493e8c998e6" target="_blank" rel="nofollow noopener sponsored">Amazon</a>, and <a href="https://go.skimresources.com?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.dermstore.com%2Fproduct_GOOD%2BGENES%2BAllInOne%2BLactic%2BAcid%2BTreatment_40133.htm0133.htm" target="_blank" rel="nofollow noopener sponsored">Dermstore</a>) for a single ounce. </li><li>The secret ingredient is lactic acid, a powerful exfoliant that can make skin smooth, bright, and even. </li><li>Despite having heard rave <keyword id="52147" type="PERSON" weightage="60" keywordseo="reviews">reviews</keyword> about <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a> for years, it was still a shock to see how quickly my skin began to improve, immediately cementing its spot in my routine.</li><li>Those with sensitive skin may have adverse reactions to such a high percentage of lactic acid, but it can be used alternatively as a mask.</li></ul>Table of ContentsIt is with deep regret that I must inform you that Sunday Riley's cult-favorite <keyword id="110679" type="PERSON" weightage="60" keywordseo="skincare">skincare</keyword> product, <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a>, is worth every penny. 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I find that I only need to layer on a light moisturizer and I'm good to go, though I've been known to skip it if it's a particularly humid evening.<h2>How Good Genes mixes with other products and what to avoid</h2>I do occasionally use prescription creams and other products with active ingredients and wanted to make sure that there would be no interference or adverse reactions. Dr. Chang cautioned against using other harsh or irritating products, including AHAs and BHAs, in conjunction with <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a>. "I would be cautious when using lactic acid with retinols, benzoyl peroxide, and other possibly irritating products," she said. <h2>Cons to consider</h2><a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow nofollow noopener sponsored sponsored nofollow sponsored"><div type="image" title="Sunday Riley Good Genes 2" height="900" width="1200" msid="76695912" hostid="261"></div></a>Despite the fact that the price mysteriously dropped a few months ago, <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a> remains extremely expensive. It's definitely a luxury skincare product and the price tag reflects that.More importantly, even though it's incredibly popular, <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a> is not necessarily for everyone. Dr. Chang explained that anyone with sensitive skin should be very cautious while trying Good Genes, and stressed the importance of spot testing before applying it to your entire face. She mentions that, "if your skin is red, irritated or inflamed, you may want to avoid using lactic acid or other exfoliant-containing products until your skin is healed. Anyone with a known allergy to lactic acid should avoid this product."Lastly, while this is not about the product itself, it could shape how you view the brand itself. In the fall of 2019, Sunday Riley settled a <a href="https://www.nytimes.com/2019/10/22/us/sunday-riley-fake-reviews.html" target="_blank" rel="noopener">complaint</a> with the Federal Trade Commission after having been accused of falsifying reviews on Sephora's website. Based on information from a whistleblower, the FTC claimed that the founder, Ms. Sunday Riley herself, asked staff to leave five-star reviews on products like <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a> and to "dislike" negative reviews. As part of the settlement, the company agreed to not engage in illegal posting moving forward but did not have to admit to any wrongdoing. This was especially shocking considering Good Genes and the rest of the Sunday Riley lineup have always been top shelf by beauty lovers. <h2>The bottom line</h2>I've been using <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a> for over three weeks now and am amazed at how quickly it changed the overall look of my skin. It's healthier and smoother than it has been in years, and knowing that I have such a powerful tool in my beauty kit has helped me simplify the rest of my routine as a whole. With <a href="https://shop-links.co/1710678917727021029" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored nofollow sponsored">Good Genes</a> doing the heavy lifting, there's no need to pile on an excessive amount of products every morning and night. So while it does have a hefty price tag, it more or less evens out since my skin requires less overall maintenance.

I hate to say it, but Sunday Riley's $85 Good Genes serum is absolutely worth the cost — it helped clear up my skin within weeks

<ul><li>Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey.</li><li>Today, we speak to <keyword id="7539381" type="UNKNOWN" weightage="20" keywordseo="Niharika-NM">Niharika NM</keyword>, a <keyword id="3507594" type="PERSON" weightage="20" keywordseo="social-media-star">social media star</keyword> who has been winning hearts on the internet with her honest <keyword id="8322765" type="UNKNOWN" weightage="20" keywordseo="instagram-reels">Instagram Reels</keyword>.</li><li>She also completed an amazing feat of touching one million followers in just two months. </li><li>We spoke to us about the inspiration behind becoming a content creator, her real-life parents, sense of responsibility that comes with one million followers, sang her favourite Indian jingle and a lot more. </li></ul>Niharika NM made surviving 2020 a little bit easier for us with her sass, humor and rant. She recently became the fastest-growing content creators on Instagram by touching 1 million followers in just two months. The fact that Niharika went from 100k to 1 million in just two months testifies how much the internet is obsessed with her. So, for our second episode, we did not need to look any further; Niharika was an obvious choice. We reached out to Niharika to get her to spill the tea behind her amazing feat of crossing one million, get a peek into her real life and ‘Reel’ life, and we got her to sing her favourite Indian jingle. <div type="Video" msid="80156204" hostid="261" title="Niharika NM talks about her journey to becoming a social media star" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=80156204"></div> “Honestly, I have no idea. I genuinely do not know how whatever happened, happened. Whenever someone calls me an influencer, I ask, ‘Who me?’” says Niharika on crossing one million and becoming an influencer. She is quite content with her growth trajectory and aims to just make her audience smile a little, one video at a time. “I just bring whatever I do offline, online -- be it my energy, personality or the type of jokes I crack. Whatever I say to my friends I just bring that online and I am just glad that people can resonate with it to a point that we were able to get to one million in two months. I still can’t believe it. We just did that, oh my god,” adds Niharika as she looks at her phone in awe and surprise. However, having an influence on one million people also comes with its own challenges. On whether she feels a sense of responsibility towards her fans, she nods. “I do. In terms of content, I want to be able to give the best I can to them. They give so much love and support and I feel I don’t want to disappoint them even with one video. So I put a lot of pressure on myself that this video needs to be perfect. I need to edit out this one second or it might be too long. I am very particular about those little things. I just hope I don’t disappoint them because I am scared of disappointing them. But I am also aware that I can’t impress them with all of my videos. So, I make sure that I remind myself that I need to create content that I am proud of and hope that people will like that.” As a social media star, you constantly weigh your progress with the kind of numbers you achieve: you keep a tab on views and shares on each video. On top of that, comedy is also very subjective and we Indians love trolling from the comfort of our homes -- sitting cooped up inside our blankets and behind our screens. Niharika has already learnt how to not get lost in the number game. “I didn’t even expect a quarter of the numbers we are getting today. So I am very grateful for everything that’s happening. I am not greedier. For now, I just focus on my content and don’t check the number of likes and views too much because I know it can get a little overwhelming to keep. So, once I upload a video, I just ignore it. I don’t check how many views it got, nothing. I upload and I am like ok, onto the next one now.” Between studying in the US for MBA and creating content regularly, Niharika only gets 4 hours of sleep everyday. Luckily, we caught her on the day when she had slept soundly for 8 hours, which Niharika says is quite rare. (Maybe we are her luck charm). “Honestly, I want to say I do sleep because my mom is gonna be watching/reading this and she’s gonna be worried, but I don’t have the best sleeping schedule. I am really not proud of it. Functioning between two time zones, it gets a little difficult but I get at least four hours of sleep a day,” shares Niharika. She started her brand journey with Daniel Wellington when she only had 5,000 followers. That was the first time she felt, “Wooh, I am an influencer.” Now, she is hoping to get a brand deal with Nike or Adidas: two brands that have always been on her vision board. From joking with friends to joking in front of one million virtual people Niharika found her inspiration in people around her. Her friends and family are her biggest cheerleaders. (Where can we buy such friends, da?) She takes a real-life inspiration and turns that into a video. It is because of this relatable content that Niharika tasted the sweet fruit of success much quicker than a lot of other influencers. She is honest and rants about little hurdles in our life. On finding the route to content creation, Niharika says, “It was never a plan per se. When I was in engineering in second year, I used to crack all these dumb one-liner jokes to my friends and at that time, they told me that if I could make money out of this, I would be super rich. I’d wonder who would employ me for this. That’s when YouTube was becoming a thing and I jumped on that bandwagon. It got difficult to juggle between academics and YouTube, so content fell off my radar. I realised that I can make short-format videos, I tried my hand at it. YouTube was my creative outlet and it got big all of a sudden.” Turning everyday life stories into Reels and her beloved-character Mom “I don’t have a process. I just talk to my friends and family for inspiration and they are all so animated, over-the-top. They are such clowns that I tend to find content when I interact with them. I just call them and ask them about their day, they’d complain about something and I make that into a video. I just make a list of ideas on my Notes App whenever I talk to them,” says Niharika. Her recent video about random uncles gargling and making weird sounds was inspired by her father’s friend. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Her most loved character, her reel-life mother, which was also the first character she wrote, is a little exaggerated. She says that the audience enjoys her mother character more than ‘her as a person.’ “They say, can you do that again? We like the mom better,” chuckles Niharika. Telling us more about her real-life parents, Niharika shares, “My characters are a little bit like my characters. They are exaggerated for comic-timing and to make it funnier. Most of the dialogues are what my parents have said to me before -- just my expressions are exaggerated. At the same time, they are quite chill but they are savage. Niharika is fondly called ‘Honey’ at home and growing up, when Idea dropped its most-love jingle, ‘Hunny Bunny,’ her parents and relatives found the perfect pop-culture reference to annoy her. Revisiting her childhood days, she sang her favourite jingle for us. “You are my pumpkin-pumpkin, hello hunny bunny. Honey was my nickname at home and it became easier for my family to sing that jingle to get my attention. I used to hate. They would be like, ‘Hello Pumpkin, Pumpkin.’ So, I love that jingle,” recalls Niharika. Vision for brand Niharika and tips for budding creators Her focus in 2021 is to focus more on long-form content. Sharing her vision, Niharika says, “I wanna get back on my YouTube game and try my hand at long-form content. I also want to be able to start a content-series on Instagram that very ‘me’ and not just Reels. Hopefully, also be able to experiment with blog-style content. That’s as far as my brain has thought for myself for this year. Hopefully, something cooler will come across.” About personal growth, she wants to focus on becoming a little less co-dependent. After the pandemic and moving to LA away from her parents, she realised that she is a very people-person. “I am very co-dependent on my family and friends. I hate being by myself and love being around people. After the pandemic, I realised that I can be by myself and it isn’t as bad as I made it seem. Having said that, I’d like to be around people.” Switching to her South Indian, she added, “You know those kind of people who go to watch a movie alone or go out for a meal, I don’t get how they do it? I would be awkward by myself. So, my 2021 resolution is to be a little more independent.” Her advice to budding content creators is a simple mantra she follows. “Be yourself and make content that you are proud of. Do what makes you happy. You will find people who appreciate you, for you. Don’t stress. There’s enough space for everyone on social media. Follow your own path and do not care about people’s opinions -- opinions are not facts. Do your thing,” she concludes. (And that, dear reader, is our 2021 resolution too)

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers

<ul class="summary-list"><li>We list the most iconic <keyword id="87180" type="PERSON" weightage="60" keywordseo="desserts">desserts</keyword> from every <keyword id="6355728" type="UNKNOWN" weightage="60" keywordseo="state">state</keyword> in the US.</li><li>Some states even have their own official state desserts, such as Alabama's lane cake and Maryland's Smith Island cake.</li><li>Others are unofficial state desserts that are world renowned, such as the New York cheesecake and the Pennsylvania whoopie pie.</li></ul>Following is a transcript of the <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>:From shave ice to Boston cream pie, here is each state's favorite <keyword id="31573" type="PERSON" weightage="60" keywordseo="dessert">dessert</keyword>.Alabama - Lane cake Lane cake was made the official state dessert of Alabama in 2016. Its filling typically includes pecans, coconut flakes, raisins, and a generous amount of bourbon.Alaska - Akutaq Indigenous people would mix seal oil, animal fat, fish, berries, or other available ingredients to make Akutaq. A modern adaptation of the recipe uses vegetable shortening instead of animal fat and adds sugar. Arizona - Sopaipilla The sopapilla is a cross between Latin American fried pastry and Navajo fry bread. This fried pastry can be served savory or sweet. To serve it as a dessert, drizzle honey or sift powdered sugar on top. Arkansas - Possum pie Possum pie can be found at diners and restaurants throughout Arkansas. Its layers consist of a crust, a cream cheese mixture, chocolate pudding, and whipped cream.California - Doughnuts Doughnut shops are a quintessential part of California. Whether you like them plain, over the top, or packed to the brim, you're guaranteed to find one you like here. Colorado - Duffeyroll Duffeyrolls are extremely popular in Denver. They look like cinnamon rolls, but are lighter and have a flakier texture. Connecticut - Snickerdoodle The snickerdoodle is a classic cinnamon sugar cookie, but cream of tartar is the key ingredient to a true, classic snickerdoodle. Delaware - Peach pie Peach pie is Delaware's state dessert. In the 19th century, Delaware was the country's leading producer of peaches. Even today, residents love making and eating the state dessert. Florida - Key lime pie Key lime pie is synonymous with Florida. The pie filling consists of key lime juice, sweetened condensed milk, and egg yolk. Georgia - Peach cobbler Restaurants and home bakers alike love making peach cobblers in Georgia. To make it extra special, add ice cream on top.Hawaii - Shave ice Shave ice is an iconic dessert in Hawaii. A block of ice is shaved and then drizzled with rainbow syrups. You can add toppings such as adzuki bean paste or condensed milk. Idaho - Ice cream potato It may look like a potato, but it's actually ice cream. The ice cream potato can be found at Boise's Westside Drive In. Vanilla ice cream is shaped like a potato and dusted in cocoa powder. Then it's topped with whipped cream, crushed Oreos, and peanuts. Illinois - Popcorn Popcorn became the Illinois state snack <keyword id="6181" type="COMPANY" weightage="100" keywordseo="Food">food</keyword> in 2004. Garrett Popcorn serves its popcorn fresh to customers and can make anywhere from 30 to 150 batches every day. Popular flavors include CaramelCrisp, CheeseCorn, and a mix of the two.Indiana - Sugar cream pie The Indiana sugar cream pie is a regional specialty. Characterized by its buttery crust and rich vanilla custard filling, the pie originated from the Amish and Shaker communities that settled in Indiana in the 1800s. Iowa - Ice cream Le Mars, Iowa, is the "Ice Cream Capital of the World." Home to the Blue Bunny Ice Cream Parlor &amp; Museum, you can find over 50 ice cream sculptures throughout the city.Kansas - Frozen custard Frozen custard is a denser, creamier version of ice cream. Frozen custard has pasteurized egg yolk, which gives it its smoother texture. Sheridan's specializes in frozen custard and has seven location in Kansas and Missouri. Get it in a cone or a cup and make sure to add toppings. Kentucky - Bourbon ball Bourbon balls are a sweet and boozy delight. The bite-sized confection is made of Kentucky bourbon-soaked pecans, butter, and powdered sugar and then dipped in chocolate. Louisiana - Beignets No Louisiana trip is complete without trying beignets at Café du Monde. Square-shaped pieces of dough are deep-fried and generously sprinkled with powdered sugar. Maine - Wild blueberry pie The blueberry pie, made with wild Maine blueberries, became the state dessert in 2011. Maine is one of the world's top suppliers of wild blueberries, not to be confused with cultivated blueberries. Wild blueberries are smaller and have a sweeter and tangier taste. Maryland - Smith Island cake The Smith Island cake is a layered cake named after Smith Island, in Chesapeake Bay. Traditionally, it consists of eight to 10 layers of cake with frosting between each layer. Massachusetts - Boston cream pie The Boston cream pie is a decadent cake filled with custard or cream. And the chocolate glaze is a must. It's also the Massachusetts state dessert. Michigan - Mackinac Island fudge Michigan is well known for its Mackinac Island fudge. Visitors can watch it being poured onto a marble slab and worked into solid fudge as it cools and hardens.Minnesota - Blueberry muffin While a muffin may be considered more of a breakfast food, you can certainly eat it for dessert. Especially since Minnesota's state muffin is the blueberry muffin.Mississippi - Mississippi mud pie The Mississippi mud pie is a rich, chocolaty dessert. The pie consists of a chocolate crust, one to three chocolate layers, and a whipped cream topping.Missouri - Gooey butter cake The gooey butter cake is a St. Louis original. It has a yellow cake bottom with a cream cheese, egg, and powdered sugar filling.Montana- Huckleberry pie Huckleberry pie is a favorite dessert in Montana. Huckleberries are grown in the northwestern United States, especially in the mountainous parts of Montana. They're sweet and tart, similar to a blueberries. And perfect for a dessert pie.Nebraska - Kolache The kolache is a pastry roll popular in the Midwest and Texas. Soft dough is filled with fruit or cream cheese. It originated in Eastern Europe and was brought to the US in the 1800s.Nevada - Chocolate You can find chocolate treats all over Nevada at chocolate shops and all-you-can-eat buffets. Las Vegas also has one of the largest chocolate fountains in the world at the Bellagio, at 27 feet tall.New Hampshire - Cider doughnuts Cider doughnuts are a New England favorite, especially in the fall. New Hampshire is home to many apple orchards, including the oldest continuously operated one in America, Applecrest Farms.New Jersey - Saltwater taffy Saltwater taffy is a sweet treat you can enjoy on many Jersey boardwalks. It's made by mixing and stretching corn syrup, sugar, and butter. There are dozens of flavors to enjoy, including vanilla, strawberry, and bubblegum.New Mexico - Bizcochitos Bizcochitos are New Mexico's state cookie. The anise-flavored shortbread cookie is often eaten at special celebrations like weddings, baptisms, and holidays. This recipe was influenced by locals and immigrants from other Hispanic countries.New York - Cheesecake New York-style cheesecake is characterized by its dense and rich texture, made possible by using lots of cream cheese and extra eggs and egg yolks. It's great by itself, but putting strawberries on top adds an extra-sweet flavor.North Carolina - Sweet potato pie Sweet potato pie is a Southern classic. But instead of empty calories, the pie is filled with mashed sweet potatoes, which are full of fiber and vitamin A.North Dakota - Krumkake The krumkake is a Norwegian waffle cookie. The cookie is rolled into a cone while hot and can be filled with cream. It was brought to the Midwest by Scandinavian immigrants.Ohio - Buckeye Buckeyes are peanut-butter balls dipped in chocolate. They are meant to resemble the nut of the buckeye tree, which is Ohio's state tree.Oklahoma - Fried pie Arbuckle Mountain Fried Pies are famous throughout Oklahoma. These handheld treats are perfect for on the go, and there are over a dozen flavors to choose from, including chocolate and cherry.Oregon - Marionberry pie The marionberry pie is an Oregon favorite. The marionberry was created by Oregon State University and the US Department of Agriculture in a berry-developing partnership in the early 1900s.Pennsylvania - Whoopie pie Amish people in Pennsylvania invented the whoopie pie. Marshmallow fluff or buttercream is sandwiched between two pieces of cake-like cookies.Rhode Island - Doughboy The doughboy is similar to a zeppole but local to Rhode Island. It starts out as a flattened pizza dough that is deep-fried and then topped with powdered sugar. South Carolina - Coconut cake Coconut cake is a must-have in the South. It's made up of coconut cake, coconut filling, coconut cream cheese frosting, and is covered with toasted coconut flakes. The Peninsula Grill in Charleston even has a 12-Layer Ultimate Coconut Cake that weighs about 12 pounds.South Dakota - Kuchen The word kuchen roughly translates to "cake" in German. The pastry has a dough crust and custard and fruit filling. German immigrants brought it to South Dakota in the 1880s.Tennessee - Banana pudding Banana pudding consists of layers of vanilla wafers, pudding, and bananas. This simple but delicious dessert is a Southern staple. There's even a National Banana Pudding Festival held in Centerville, Tennessee, annually.Texas - Pecan pie Texans love their pecan pie so much they made it the state pie. You can find the nutty treat at restaurants, dessert shops, and many family gatherings.Utah - Jell-O Jell-O is Utah's state snack food. It's popular among the state's large Mormon population. To make it a sweeter treat, add whipped cream on top.Vermont - Apple pie Nothing warms the heart and stomach like apple pie. Sliced Vermont apples are placed inside a pie crust with a lattice top and baked to perfection.Virginia - Chess pie Virginians love their chess pie. The simple pie is made up of flour, butter, sugar, and eggs and on occasion an acid such as vinegar, buttermilk, or lemon juice.Washington - Nanaimo bars While the Nanaimo bar is Canadian by birth, it was made popular in the US by Starbucks, whose headquarters are in Seattle. This no-bake dessert bar is decadent and delicious.West Virginia - Shoofly pie While invented by the Pennsylvania Dutch, the shoofly pie is very popular in West Virginia. The star of the decadent pie is molasses. There's even an annual West Virginia Molasses Festival in Arnoldsburg.Wisconsin - Cream puff Original Cream Puffs are popular at the Wisconsin State Fair. The puff pastry is piled high with cream and extremely fun to eat.Wyoming - Cowboy cookie Cowboy cookies are packed with a bunch of flavors and textures. This cookie contains chocolate, pecans, coconut, oats, and cinnamon.While they aren't states, here are the favorite desserts in Washington, DC, and Puerto Rico. Washington, DC - Cupcakes Cupcakes reign supreme in Washington, DC. Local favorites are Georgetown Cupcake and Baked &amp; Wired. Puerto Rico - Flan Flan is a popular custardy dessert in Puerto Rico and other Spanish-speaking countries and territories. Most Puerto Rican flans are milk-based. What foods do you think we should cover next? Let us know in the comments.

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