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<a href="http://www.businessinsider.in/searchresult.cms?query=Microsoft">Microsoft</a> has announced a kickass new app for its upcoming <a href="http://www.businessinsider.in/searchresult.cms?query=HoloLens">HoloLens</a> <keyword id="6369782" type="UNKNOWN" weightage="100" keywordseo="Augmented-reality">augmented reality</keyword> headset - <a href="http://www.businessinsider.in/searchresult.cms?query=Actiongram">Actiongram</a>. This one lets users add 3D animated graphics to real world environments via <a href="http://www.businessinsider.in/searchresult.cms?query=HoloLens">HoloLens</a>. It can then record both live and animated content using <a href="http://www.businessinsider.in/searchresult.cms?query=HoloLens">HoloLens</a>'s mixed reality capture. That means you can pose with your Zombie pal, train your pet dragon and ride your Unicorn around your bedroom. 
 <keyword id="10387" type="CITY" weightage="80" keywordseo="Microsoft">Microsoft</keyword> is calling it a <keyword id="3293156" type="UNKNOWN" weightage="60" keywordseo="holographic-storytelling">holographic storytelling</keyword> tool. Basically if you want to spice up your life with zombies, unicorns and aliens, this is your thing. There’s a pre-defined library of <keyword id="1239977" type="UNKNOWN" weightage="80" keywordseo="3D-models">3D models</keyword> and <keyword id="415861" type="UNKNOWN" weightage="100" keywordseo="visual-effects">visual effects</keyword> that you can position and direct. It’s nothing like Hollywood, but it’s damn cool. 
 
The <a href="http://www.businessinsider.in/searchresult.cms?query=Actiongram">Actiongram</a> app was developed by a small team of five people in a mere six months. Why did they do it? Just to prove the <a href="http://www.businessinsider.in/searchresult.cms?query=HoloLens">HoloLens</a> can be used to create high-quality holographs, and that they did. 
 The app will be available in the <keyword id="6354717" type="ORGANIZATION" weightage="80" keywordseo="Windows">Windows</keyword> Store as a part of the <a href="http://www.businessinsider.in/searchresult.cms?query=Microsoft">Microsoft</a> <a href="http://www.businessinsider.in/searchresult.cms?query=HoloLens">HoloLens</a> Development Edition. Shipping begins on 30th March, and developers based in Canada and the USA can <a href="https://www.microsoft.com/microsoft-hololens/en-us/development-edition" target="_blank">apply</a> for to buy at a whopping $3,000 (Approx Rs. 2 lakhs). 
 
Watch the live demonstration here! 
 
<a href="http://www.winbeta.org/wp-content/uploads/2016/03/actiongram-1040x580.jpg">Image Source</a>

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<ul><li>Today's parents are concerned about their children's disconnectedness from their culture and heritage.</li><li>However, technology is making it possible to bring stories related to our past and history to children in an engaging way.</li><li>Dr <keyword id="4755913" type="General" weightage="20" keywordseo="rishi-mohan-bhatnagar" source="Orion">Rishi Mohan Bhatnagar</keyword>, President at <keyword id="4123476" type="General" weightage="20" keywordseo="aeris-communications" source="Orion">Aeris Communications</keyword> writes about the potential that technology has to keep the next generation connected to our rich history.</li></ul>There is widespread concern among Indian parents today about the risk that our children might lose their rootedness to our culture. With busy lifestyles, parents are finding it hard to devote the time to impart these cultural values themselves. This gap is often filled by <keyword id="12806323" type="General" weightage="20" keywordseo="audio-visual-content" source="Orion">audio-visual content</keyword> on various electronic devices. Children can access global content on these devices; given their large budgets and extensive creative teams, it is inevitable that children will be drawn to games and videos from content studios in the West. This leads to a homogenization of cultural signals that children are receiving - they will be more aware of the food, culture, and norms of the West than of their own country. Some children are lucky to have their grandparents living with them, and sharing with these kids the rich stories from our itihasas and puranas. But even with grandparents around, children might prefer the sleekly designed, action-packed games and video content on their tablets! Thus, there is a very real risk that our next generation will grow up without much awareness of our rich and ancient culture. As a parent of young children, this is a very personal question for me. While technology could be blamed for some of these problems, I look at it differently. I believe technology can be the greatest tool to take our culture, tradition, and values to the next generation. Provided of course, that we use technology in bold and innovative ways. Here are some thoughts on how we can leverage tech to take Bharat’s treasures to our children: Powerful audio-visual storytelling India is full of great stories and storytellers. Our classical and folk music also have been vehicles to communicate stories from our itihasas and puranas. For urban children of the previous generations who did not have access to folk storytellers, the <keyword id="173109" type="General" weightage="20" keywordseo="amar-chitra-katha" source="Orion">Amar Chitra Katha</keyword> comics were an excellent gateway to the magical world of our gods and culture. What if we upgraded our comic books for tablet-based consumption? What if one could tap onto the page and listen to the sounds of the war from the <keyword id="49038" type="General" weightage="20" keywordseo="mahabharata" source="Orion">Mahabharata</keyword>? If we make digital comics that are really compelling, we can out-compete the alternate options out there. VR-tours of Indian temples and monuments India is a land of architectural marvels. Imagine if our children can put on a <keyword id="2409754" type="General" weightage="20" keywordseo="vr-headset" source="Orion">VR headset</keyword> and go on a virtual tour through the Rajput palaces, or up to the icy slopes of Mount Kailash? The VR experience can include powerful storytelling that educates and excites the children, so that they will want to seek out these monuments by themselves. We can even incorporate games into the VR experience. When games like <keyword id="1011585" type="General" weightage="20" keywordseo="Temple-Run" source="Orion">Temple Run</keyword> are popular, these virtual reality games in real ancient temples can become even more attractive among our children. Holograms of historical figures What if we could bring home some of the figures of our history, in 3-D holographic form? Imagine a birthday party with holograms of little Krishna or Shivaji the great. The personalities from our past will leap out of the pages of our kids’ history books and into their drawing rooms. Will this not plant the desire in them to learn more about these legends? Compelling digital (and physical) games India has a $1.5B market for physical games and toys. Game creators are pushing the boundaries in creativity, and there are games these days that do not just engage children but also educate. But these learning-centric games typically focus on mathematics, general knowledge, and logic. I believe that for our children to be successful, it is equally important for them to have a grounding in Indian value systems. This is not a ‘nice to have’, but a ‘must have’. I have observed many successful people, and their rootedness gives them the strength and clarity to push toward success. The need of the hour is for well-crafted digital and digital-cum-physical games that are built around Indic stories and values. We should embrace tech and use it creatively to our advantage. That is the way forward.

Technology: Helping take culture and heritage to the next generation

<ul><li>In the '<keyword id="1622347" type="PERSON" weightage="20" keywordseo="New-Normal">new normal</keyword>', events and conferences have taken the biggest hit, with many big-ticket events being cancelled or postponed. </li><li>However, the industry is now witnessing a huge change, with marketers and brand managers looking at alternate ways to host events and maintain visibility in the market.</li><li><keyword id="6354512" type="DOMAIN" weightage="20" keywordseo="Infosys">Infosys</keyword> BPM's <keyword id="946036" type="PERSON" weightage="20" keywordseo="Manoj-Nair">Manoj Nair</keyword>, Head of Marketing and <keyword id="9784833" type="PERSON" weightage="20" keywordseo="manoj-madhusudan">Manoj Madhusudan</keyword>, Senior Marketing Manager write about events of the future, ie <keyword id="9084093" type="UNKNOWN" weightage="20" keywordseo="virtual-events">virtual events</keyword>, and how virtual platforms are likely to inhabit a lion’s share in the mix of events in the future.</li></ul> Put on a nice shirt, wear a tie, a good-looking blazer, and comb the hair. “Heartiest welcome to our keynote speaker, ladies and gentlemen,” the event presenter declares. But this is not your usual event, complete with gra<a name="_GoBack"></a>ndeur and in-person networking. The COVID-19 pandemic has bundled the opulence of events to fit inside your laptop window. Is this the New Normal? We say, yes. In the last few months events and conferences have taken the biggest hit, with the world coming to a virtual standstill. Several big-ticket events were canceled or postponed, anticipating the situation to be a temporary one. But the pandemic is not receding anytime soon, that much has become clear. Once the bastion of marketing stalwarts to network and generate leads, the events space is now going through a crucial pivot. Event marketers and brand managers have had to look at alternate ways to host events and maintain visibility in the market. Virtual aspects are being adopted increasingly, as a result. Digitally simulated conferences, summits, and even the in-house meetings have become commonplace. The Reverse Movement Virtual events are not new to the industry, by any means. But the virtual type often took a back seat to <keyword id="1541152" type="PERSON" weightage="20" keywordseo="live-events">live events</keyword>. The pandemic, however, has reversed the flow. With the pandemic pushing up demand, the expected growth rate for virtual events have shot up to 23.2% between 2020 to 2027. The events industry, whichtill now has typically relied on live events for the appeal of in-person networking, is now building upon the existing virtual formats through technology such as holographic, virtual reality, livestreaming, and simulated conferences. Gradually, a distinction in the forms of virtual events has also emerged: -Standard virtual meetings – These can be anything from team meetings to townhalls on WebEx or Microsoft Teams. -Live streaming–This type of meeting demands higher production value, where multiple content pieces, including videos and graphics,can be stitched together in a single window. -<keyword id="142599" type="PERSON" weightage="20" keywordseo="virtual-conference">Virtual conference</keyword> – This type enhances experience with interactive tools. There are multiple virtual conference platforms available that have cashed into this new opportunity, including The Virtual Show, Adobe Connect, Accelevents, and On24. These platforms have transformed overnight from being a webinar platform, to simulating live conferences. This will allow the event industry to monetize virtual eventswith sponsorships and brand reach, like a live event. A few advantages of a virtual event are clear: -Reduced cost. Virtual events can be hosted at a fraction of the cost of a live, physical event, which is a win-win for both the organizers and the sponsors. -Virtual events can bring in its fold attendees, who are often constrained to travel. -Virtual events can pack in an audience like sardines in a tin, provided the platform can support. -Less coordination required in deciding the right location and month for hosting an event. -For companies that are ahead of the curve in digital storytelling, virtual events are a good way to showcase their prowess. Breaking Down the Fourth Wall The rise of virtual events has also brought the quality of experience in sharp focus. Surely, the impersonal set up of a live event cannot be looked over altogether. But providing an experience emulating live events is still a challenge with virtual events. However, technology is gradually catching up to this need, without piling up expenses or compromising on health concerns. Events today are being designed with as much precision as a live event, with dedicated sections as the lobby, an auditorium, and a set up that recreate the feel of entering a hotel lobby for a conference. Going forward, virtual platforms are likely to inhabit a lion’s share in the mix of events, long after the effects of the pandemic have receded, as restrictions on travel and gatherings are expected to continue for a while. When live events do make a comeback, it will merge with the virtual aspects to create a hybrid model, allowing companies and brands to enhance the reach to a wider audience, new ways of monetization, and attendee experience. For now, hope to see you virtually at the next conference.

Going places, by not going anywhere, with the virtual avatar of corporate events

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Technology: Helping take culture and heritage to the next generation

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