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Upcoming films collaborating with brands to reach out to more audience is nothing new. But a superhero movie's tie up with brands would definitely be at par with it superpower. As per a news report by The Economic Times, Hollywood superhero film 'Avengers: Age of Ultron' has emerged as the most-marketed movie in India, tying up with 50 brands for promotions, double the number of brand associations Shah Rukh Khan-starrer Ra.One had inked. The sequel to <keyword id="319257" type="ENTERTAINMENT" weightage="80" keywordseo="The-Avengers">The Avengers</keyword>, the highest-grossing Hollywood film so far, expects to earn Rs 120 crore in retail sales from tie-ups with brands including Pepsi-Co's <keyword id="6439698" type="ENTERTAINMENT" weightage="80" keywordseo="mountain">Mountain</keyword> Dew, Funskool and Pantaloons, said a person involved in the marketing deals. Till now Ra.One, which raked in Rs 50 crore from product placements with 25 brand associations, has been the most marketed movie in India. 
 
The difference in marketability between Hollywood and Bollywood films has blurred, thanks to various English movie channels. "Brands partnering with Avengers are leveraging on its popularity in India, with the Indian audience showing similar preferences as global ones. This is a record brand association for any Hollywood film in the country," Abhishek Maheshwari, VP and head at Disney Consumer Products told the ET. 
 
(Image: IGN India)

​This upcoming hollywood movie is the most marketed movie in India

<ul><li>Much-anticipated sequels to The Orphan, Avatar, Black Panther and Puss in Boots are expected to hit the theaters over the next 6-7 months.</li><li>Overall, 21 Hollywood movies are expected to be released in India until March 2023.</li><li>These movies will release amidst anticipation that the number of moviegoers may dip in August-September.</li></ul>The Indian film industry is not the only one that has lined up some of the biggest releases this year. After the success of Hollywood movies like Thor: Love and Thunder and Minions: The Rise of Gru, about 21 English movies are expected to hit the Indian screens in the next 6-7 months. The list also includes much-anticipated sequels to The Orphan, Avatar, Black Panther and Puss in Boots, besides ‘Ant-Man and the Wasp: Quantumania’ and ‘Aquaman and the Lost Kingdom’. Here is the complete list of English movies that are expected to be released in 2022 and the first quarter of 2023. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Movies </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Release date in India </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Orphan: First Kill </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 19, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nope </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 19, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Where The Crawdads Sing </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 19, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dragon Ball Super: Super Hero </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 26, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Invitation </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 26, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Three Thousand Years of Longing </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 26, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Beast </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 2, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Woman King </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 16, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mrs Harris Goes To Paris </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 23, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Don’t Worry Darling </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 30, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lyle, Lyle, Crocodile </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 7, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Black Adam </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 21, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Prey For The Devil </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 28, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Blade </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November 3, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Black Panther: Wakanda Forever </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November 11 ,2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Avatar 2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 16 ,2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shazam! Fury of the Gods </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 21 ,2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Puss in Boots: The Last Wish </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 21, 2022 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ant-Man and the Wasp: Quantumania </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 17, 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aquaman and the Lost Kingdom </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 17 ,2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">John Wick Chapter 4 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 24, 2023 </td></tr></tbody><tbody></tbody></table>Source: <a href="https://in.bookmyshow.com/explore/upcoming-movies-national-capital-region-ncr?referrerBase=movies&amp;languages=english">BookMyShow</a>, Media reports Bollywood has also <a href="https://www.businessinsider.in/business/news/will-aamir-khans-laal-singh-chaddha-be-the-box-of-chocolates-bollywood-is-waiting-for/articleshow/93481202.cms">lined up big releases for 2022</a>, after all it is the first time in two years that the audience isn’t too worried about going to the movies because of Covid-19. The pent up demand and the lineup of good content did show its results in the April-June quarter, with PVR and INOX reporting their highest ever quarterly revenue and profit. However, there is a chance that the Indian film industry may not be able to keep up with the momentum in the ongoing September quarter. According to a survey by Local Circles, based on responses from 11,000 people, only one in five respondents (22%) are planning to watch a movie in the cinema hall or multiplex in the next 60 days. Two in five (41%) had made such plans in March, indicating that the <a href="https://www.businessinsider.in/business/news/laal-singh-chaddha-raksha-bandhan-and-brahmastra-may-not-be-able-to-drive-people-to-theaters-survey/articleshow/93482593.cms">footfall in theaters may dip by half</a>. Both Hollywood and Bollywood are betting on audiences returning to cinemas in huge numbers. It remains to be seen how this will play out in the days and months to come. SEE ALSO <a href="https://www.businessinsider.in/india/news/pathan-liger-godfather-heres-a-list-of-forthcoming-movie-releases-that-will-decide-the-fate-of-the-multiplexes/articleshow/93482455.cms">Pathan, Liger, Godfather: Here’s a list of forthcoming movie releases that will decide the fate of the multiplexes</a> <a href="https://www.businessinsider.in/business/news/laal-singh-chaddha-raksha-bandhan-and-brahmastra-may-not-be-able-to-drive-people-to-theaters-survey/articleshow/93482593.cms">Indian moviegoers might stay home this August in spite of big releases, says survey</a> <a href="https://www.businessinsider.in/business/startups/news/web3-is-at-an-inflection-point-where-online-assets-will-start-staying-online-survey/articleshow/93482801.cms">Web3 is at an inflection point where online assets will start staying online: Survey</a>

Avatar 2, Black Panther 2, Ant Man — Here is a complete list of Hollywood movies expected to hit Indian theaters in the next 6-7 months

<ul><li>Every week, Business Insider India picks up all the new releases across theatres and different OTT platforms in India for its readers. </li><li>This week Once Upon a Time in Hollywood is streaming on <keyword id="163880" type="ORGANIZATION" weightage="20" keywordseo="Apple-TV">Apple TV</keyword>. </li><li>Visit Business Insider for more stories. </li></ul>Every week, Business Insider India picks up all the new releases across theatres and OTT platforms in India for the readers. Once upon a time in Hollywood on Apple TV <div type="image" title="once-upon-a-time-in-hollywood-920x584" msid="72293660" hostid="261"></div>

 Director: Quentin Tarantino Stars: <keyword id="26566" type="PERSON" weightage="20" keywordseo="Leonardo-DiCaprio">Leonardo DiCaprio</keyword>, Brad Pitt, Margot Robbie IMDb: 7.9/10 Description: In this Tarantino’s extravaganza, an aging actor Rick Dalton (DiCaprio) and his stunt double Cliff Booth (Pitt) worry about their future in the competitive Hollywood. In a parallel storyline, Margot Robbie portrays Dalton's neighbour Sharon Tate, who was murdered by members of the <keyword id="260614" type="PERSON" weightage="20" keywordseo="Charles-Manson">Charles Manson</keyword> family in real life. But Tarantino adds twists and turns to the plot, and shows Bruce Lee as a feisty and egoistic actor. What critics say: It is Tarantino's best, bravest and most confrontationally impudent movie since <keyword id="62231" type="ENTERTAINMENT" weightage="20" keywordseo="Pulp-Fiction">Pulp Fiction</keyword>., wrote <keyword id="8389246" type="UNKNOWN" weightage="20" keywordseo="Nigel-Andrews">Nigel Andrews</keyword> from Financial Times Out of love on Hotstar <div type="image" title="Capture" msid="72293696" hostid="261"></div>

 Director: Tigmanshu Dhulia and Aijaz Khan Stars: Rasika Dugal Description: Dr. Meera Kapoor’s perfect marriage runs into a problem as her husband who is facing a mid-life crisis has an affair with a 22 year old girl The Conspiracy on Amazon Prime <div type="image" title="hqdefault" msid="72293701" hostid="261"></div>

 Director: Christopher MacBride Stars: Aaron Poole, James Gilbert, <keyword id="36019" type="PERSON" weightage="20" keywordseo="ian-anderson">Ian Anderson</keyword> IMDb: 6.3/10 Description: Two filmmakers feature a conspiracy theorist in their movie but soon the theorist vanishes without a trace. Both of them begin a quest to look for the theorist only to discover an ancient secret society. What critics say: Continually surprises and engages the viewer even when it's falling apart wrote Christopher Runyon Movie Mezzanine The Guard on Amazon Prime <div type="image" title="Still-from-The-Guard-007" msid="72293721" hostid="261"></div>

 Director: John Michael McDonagh Stars: Brendan Gleeson, Don Cheadle, Mark Strong IMDb: 7.3/10 Description: Sergeant Gerry Boyle — a small town Irish policeman with confrontational personality — is forced to join hands with an FBI agent join hands to take down an international drug smuggling cartel. What critics say: The Guard offers an offbeat take on a genre without skimping on the violence or gunplay, said Jim Schembri from The Age (Australia).

Weekend Watchlist: The top shows on Netflix, Amazon Prime, and other streaming services

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul class="summary-list"><li>China is preparing to celebrate the 70th anniversary of the founding of the People's Republic of China.</li><li>In the run-up to this celebration the Communist Party has ramped up its censorship of domestic movies, with at least two long-awaited Chinese blockbusters getting unexpectedly axed this summer.</li><li>This censorship has in turn opened up the Chinese box office for Hollywood films to fill the void, negating fears that the US-China trade war could crush revenues for American movies in the country.</li><li>Experts told Business Insider that Hollywood has a "big opening" to take advantage of China's increasing censorship of domestic movies.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet" target="_blank" rel="noopener">Visit Business Insider's homepage for more stories</a>.</li></ul>The <a href="https://www.businessinsider.com/category/us-china-trade-war">ongoing US-China trade war</a> has ignited fears that Hollywood, which is increasingly relying on China for financial success, would lose out on its biggest market.But those fears are misplaced, experts say, and China's ever-tightening censorship on its own movies means that a gap is actually opening up for American blockbusters to fill.China's ruling Communist Party has been particularly sensitive and paranoid over its censorship this year as it prepares to celebrate the 70th anniversary of the founding of the People's Republic of China on October 1.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>The party is already notorious for censoring any and all content seen to jeopardize its morals or hold on power, from <a href="https://www.businessinsider.com/how-china-deals-with-dissent-threats-family-arrests-2018-8">deleting social media posts and detaining livestreamers</a>, to cutting out movie scenes it considers uncouth, like those depicting <a href="https://www.businessinsider.com/hbo-game-of-thrones-season-8-premiere-censored-in-china-fans-upset-2019-4">sex and fighting in "Game of Thrones"</a> and or <a href="https://www.businessinsider.com/bohemian-rhapsody-china-release-raises-censorship-concerns-2019-2">LGBT romance in "Bohemian Rhapsody."</a>China is in the midst of preparations for its big anniversary in October - the first significant anniversary since it emerged as a global superpower, which will be celebrated with a <a href="https://www.hongkongfp.com/2019/08/29/plan-huge-anniversary-military-parade-set-largest-chinas-history/">massive patriotic military parade.</a>As part of those preparations it has further ramped up its scrutiny of domestically-made movies, with at least two long-awaited Chinese blockbusters being canceled this summer.Neither of those cancellations have been explicitly blamed on censorship concerns, but experts say that this is pretty obviously the reason.In June, Chinese censors canceled the long-awaited box-office opening of "The Eight Hundred," an $80 million, patriotic World War II movie that focuses on the Communist Party's 1949 rivals, the Kuomintang.Beijing blamed the cancellation on "technical reasons," <a href="https://variety.com/2019/film/news/history-why-eight-hundred-shanghai-cancelled-1203244771/">Variety reported</a>. But according to the magazine, the film was axed because the China Red Culture Research Association - a research group sympathetic to the ruling Communist Party - said the film depicted the Kuomintang too sensitively."It is a reversal of history, and misleads the audience. If left unchecked, it will certainly deprive the entire Communist Party of its historical basis," the group's secretary-general Wang Benzhou said, according to Variety.Censors also pulled "The Hidden Sword," a long-awaited summer movie about about a 1930s military officer who led the Chinese fight against Japanese soldiers at the Great Wall, for "market reasons."Again, critics are skeptical about the true reasons for the film being scrapped, and some believe it was axed because the movie's hero fought for the Kuomintang instead of the Communist Party, the <a href="https://www.scmp.com/news/china/society/article/3018850/chinese-movie-fans-say-censors-are-tightening-their-grip-hidden">South China Morning Post</a> and Variety reported.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>"Anything that deals with the [Communist] Party history or anything that's at all controversial, especially about the Chinese past, has not been allowed to show in Chinese theatres," Stanley Rosen, a political science professor and cinema expert at the University of Southern California told Business Insider.Rosen said: "The official designation [of the cancellation] is 'technical reasons,' but it's basically censorship."Xin Zhang, an analyst at IHS Markit focusing on Chinese cinema, told Business Insider the censorship "is not only for foreign films, but also for local films."It has a strict censorship for which films are going to screen in the market."This is reflected in the decreased number of films, both domestic and foreign, shown in China this year so far. A total of 68 movies were scheduled to be shown in the country between late June and the end of August, <a href="https://qz.com/quartzy/1667963/chinas-censorship-is-sinking-its-own-movie-market/">Quartz reported</a> in July, citing statistics from China's Maoyan movie-ticketing site.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><h2>Chinese domestic censorship has cleared the way for Hollywood to take advantage</h2>China's increased censorship may have tanked the release of some of its biggest domestic movies, but in doing so, Beijing has made&#xa0;way for American blockbusters to fill the gap.This in turn has negated Hollywood producers' fears that China would use the US movie industry as a stick to beat Washington with in the ongoing trade war between the two countries by not importing Hollywood films.Hollywood studios are heavily reliant on overseas box offices for revenues, with <a href="https://www.businessinsider.com/china-approving-more-hollywood-movies-to-reach-goal-by-years-end-2018-12">China being the most important market</a>.Under an official quota, China can publicly screen 34 foreign films a year. These movies generally come from countries with sizable movie industries like the US, UK, South Korea, and India, and the film producers take a cut of the box-office earnings made in China.While countries like the UK do contribute, Hollywood films currently account for 85% to 90% of the total number of imported films in the Chinese market, Zhang said.The quota has been surpassed in both of the last two years, and was meant to be renegotiated in 2017, but that renegotiation has been kicked into the long grass, possibly due to the trade war, according to both <a href="https://cn.reuters.com/article/usa-trade-china-movies-idCNL3N1SP2HR">Reuters</a> and <a href="https://www.scmp.com/news/china/diplomacy-defence/article/2153976/hollywood-edge-its-seat-waiting-china-deal-amid-trade">The South China Morning Post</a>. China imported 40 revenue-sharing films in 2017 and 42 in 2018, according to IHS Markit statistics.Hollywood producers typically take 35% to 40% of the market share from Chinese cinemas, Zhang said.US and Canadian box offices earned a total of $11.9 billion on all films last year, while China alone earned $9 billion, according to the&#xa0;<a href="https://www.mpaa.org/wp-content/uploads/2019/03/MPAA-THEME-Report-2018.pdf">Motion Picture Association of America</a>.&#xa0;So precious is the revenue made by Hollywood movies in China, producers have even appeared to self-censor movies in order to pass censors and ensure their films are shown.Most recently the "Top Gun: Maverick" appeared to censor itself by <a href="https://www.businessinsider.com/top-guns-maverick-appears-changed-to-please-chinas-communist-party-2019-7">removing a Taiwanese flag from the jacket of its titular character, Maverick, played by Tom Cruise.</a>Read more:<a href="https://www.businessinsider.com/4-times-hollywood-changed-its-movies-to-keep-china-happy-2019-8">&#xa0;4 times Hollywood changed movies to keep China happy</a><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>Having feared that the Chinese box office revenue stream would dry up as a result of the trade war, Beijing's scrapping of its own blockbusters "leaves a big opening for Hollywood blockbusters to show, even over the summer," Rosen said.And the numbers show it:<ul><li>"Avengers: Endgame" <a href="https://www.businessinsider.com/marvel-china-popularity-over-star-wars-shows-franchise-is-more-valuable-2019-5">broke box-office records</a> by earning $614 million in China alone in May. It made $850 million in the US by comparison, <a href="https://www.forbes.com/sites/scottmendelson/2019/07/12/avengers-endgame-avatar-marvel-cameron-star-wars-alita-aquaman-spider-man-disney-china-box-office/#4c28e7ea396d">according to Forbes</a>.</li><li>"The Lion King" raked in <a href="https://www.businessinsider.com/the-lion-king-slammed-by-critic-reviews-loved-by-audiences-2019-7">$97 million</a> in China in July.</li><li>"Spider-Man: Far From Home" earned <a href="https://variety.com/2019/film/news/spider-man-far-from-home-china-toy-story-4-spirited-away-1203256752/">$97.2 million</a> in its opening weekend this July.</li><li>"Hobbs &amp; Shaw" earned $164 million in its first ten days in China - surpassing the $157 million earned in North America over its first three weekends, <a href="https://variety.com/2019/film/asia/hobbs-shaw-china-box-office-overtakes-north-america-gross-in-second-weekend-1203320783/">Variety reported</a>. This was actually <a href="https://www.businessinsider.com/hobbs-and-shaw-underperforming-at-the-china-box-office-2019-9">an underperformance</a> in the country given the popularity of the franchise and Dwayne "The Rock" Johnson.</li></ul>"Chinese people have continued to show enthusiasm in watching big Hollywood films," Jue Wang, a lecturer at the Leiden University Institute for Area Studies, told Business Insider.Read more: <a href="https://www.businessinsider.com/top-hollywood-movies-at-china-box-office-in-2018-venom-aquaman-2018-12">9 Hollywood movies that dominated the Chinese box office in 2018, including some that underperformed in the US</a><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>Hollywood's success at the Chinese box office in 2019 counters fears among film producers that China would stop importing American films to punish President Donald Trump over the trade war.The Washington Post in June <a href="https://www.washingtonpost.com/business/2019/06/14/trade-wars-unlikely-victim-hollywood/">cited</a> producers as saying that they are already working under the assumption of a Chinese freeze on American films, and that "the industry is operating as if it's close to a total shutdown.""People say with the trade war, for example, is going to hurt Hollywood. But in fact for a variety of reasons the trade war has not hurt Hollywood blockbusters at all," Rosen told Business Insider.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>The Communist Party's censorship isn't the only reason behind Hollywood's unexpected success in China, though.China, in a way, can't afford to boycott all Hollywood films. The country's nascent film industry doesn't make enough movies to prop up the market alone - the US and UK each produce about 700 films a year, while China only produces 300, Zhang said."So they [China] do need a lot of diversity and a lot of options for cinema-goers," she said.Another reason behind Hollywood's summer boom is that there have just been a bunch of great movies this year, and China simply doesn't want to miss out."Hollywood this year has had very strong titles, like 'Avengers: Endgame,'" Zhang said. "It's a very big title and has performed very well - not only in China, [but] in every country, every market."<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><h2>Hollywood takes advantage, but independent US movies are suffering in China</h2>Not all American movies are safe from the trade war, though. Independent, lower-budget films have been suffering since 2017, months before Trump began his trade war.After Beijing ordered businesses to clamp down on investing abroad in 2017 - an effort to stop too much money from leaving the country - one of the first things that lost Chinese investment were independent films, Wang said. Trade tensions have further exacerbated this hesitancy, she said.Rosen said: "No one knows whether the Chinese authorities are going to approve showing these films because of the trade war with the US, for example, [and] whether theater owners will show these films in theaters.""Hollywood's doing well, but independent filmmakers are not," he added.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>Hollywood's China boom might not last for long, though.Chinese regulators are "mercurial," and business with the US is "subject to geopolitical crosswinds," The Washington Post noted in its June story.<a href="https://www.businessinsider.com/hollywood-made-in-china-excerpt-2017-1">Aynne Kokas</a>, a University of Virginia media professor and Chinese cinema expert, also told The Post that instability in the Chinese box office "poses a dire situation for Hollywood.""It's a very dangerous financial position to be reliant on Chinese box office to recoup profits," she said.<div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/democratic-candidates-2020-presidential-debate-us-economy-2019-7">Here's how the top 7 Democratic presidential candidates want to transform the US economy</a></h3> <div> </div> </div>

China is ramping up censorship of its movie industry ahead of its huge 70th anniversary celebrations, and Hollywood is stepping in to fill the void

<ul><li>The film’s ticket preorders in the US have beaten a record set by Marvel.</li><li>The movie is touted to hit $100 million in the first weekend in the US.</li><li>The <keyword id="15406295" type="General" weightage="100" keywordseo="eras-tour" source="Orion">Eras Tour</keyword> has been heralded to have lifted the US economy with its 53 shows.</li></ul> It's time for <keyword id="35866" type="General" weightage="100" keywordseo="taylor-swift" source="Orion">Taylor Swift</keyword>’s fans in India to rejoice. The mega pop star’s ‘Eras Tour’ concert film will premiere in Indian theaters on November 3, 2023. Swift has herself confirmed the release of the film on social media platform <a href="https://twitter.com/taylorswift13/status/1706639859354337704?t=4Lh404FFijjAlB-6O_1s7w&amp;s=08" data-type="tilCustomLink" target="_blank">X</a> saying that the movie, directed by Sam Wrench, will have a worldwide release starting October 13. For the uninitiated, this film essentially gives Swift’s fans a chance to relive the best parts of her highly successful The Eras Tour. Such has been the success of this tour in the United States that it has been heralded as having <a href="https://www.businessinsider.in/policy/economy/news/taylor-swift-helped-lift-the-us-economy-this-summer-with-her-eras-tour-she-cant-get-back-to-the-states-soon-enough/articleshow/103733852.cms">lifted the US economy</a> this summer. Sample this, after five months and 53 shows, data from the research company QuestionPro as reported by Fortune, estimates that the tour could generate $4.6 billion in US consumer spending. Swift is an astute business person and she proved it again as her Eras Tour movie was approved for an interim <a href="https://www.businessinsider.in/policy/economy/news/taylor-swifts-movie-is-a-go-amid-the-hollywood-actors-strike-after-she-agreed-to-meet-their-demands-something-major-studios-still-havent-done/articleshow/103607527.cms">agreement during the SAG-AFTRA strike</a> in Hollywood. How did she pull it off? — By simply agreeing to actors' demands, something which the major studios are still to do. The movie is already being touted as a hit and is reportedly on track to make up to <a href="https://www.cnbc.com/2023/09/05/taylor-swift-eras-tour-concert-film-could-open-with-100-million.html">$100 million in its first weekend</a>. Another interesting facet of the movie is that contrary to Hollywood norms, a theater chain is releasing a movie on its own. AMC Theatres, had first announced the movie in early September. This time, AMC is also the <a href="https://www.businessinsider.in/entertainment/news/taylor-swifts-eras-tour-movie-made-it-into-theaters-by-sidestepping-hollywood-studios/articleshow/103329240.cms">concert film's distributor.</a> Such is the hype around the concert film that it sold $26 million in tickets in a single day. This AMC says is the highest ever for single-day ticket preorders <a href="https://www.businessinsider.in/entertainment/news/taylor-swifts-eras-tour-movie-ticket-sales-just-humbled-one-of-marvels-biggest-hits/articleshow/103291698.cms">beating none other than Marvel</a>’s "Spider-Man: No Way Home" by nearly $10 million

Taylor Swift's ‘Eras Tour’ concert film set to premier in India

<ul><li>Gadar, Jailer and OMG2 opening weekend collections are the best the industry has seen in a long time.</li><li>While Deol and Rajnikanth movies charged up single screens, Nolan’s Oppenheimer gave IMAX its biggest ever opening weekend in India.</li><li>Punjabi movie Carry on Jetta 3 entered the Rs 100 crore club while Marathi movie Bhaipan Bharideva is on its way to the landmark.</li><li>Stellar September releases and OTTs slashing budgets bode well for movie theatres, says a research report. </li></ul>Indian movie theatres are dusting off their ‘Housefull’ boards with superhits like Sunny Deol’s Gadar 2, Rajnikanth’s Jailer and a good opening for Akshay Kumar and Pankaj Tripathi’s OMG 2. Thanks to the Independence Day holiday effect, the opening weekend collections of these three movies zoomed to ₹390 crore — the best the industry has seen in a long time. “August looks promising,” says a research report by Nuvama, adding that strong footfalls are likely for extended days given more holidays and pent-up demand for the sequel of Gadar and Jailer. The good times for movie theatres started in July itself starting with the mega success of Barbenheimer. Karan Johar’s Rocky aur Rani ki Prem Kahani and Tom Cruise’s Mission Impossible- Dead Reckoning Part One — added to the collections as the much needed footfalls inched higher. While Sunny Deol and Rajnikanth movies charged up the single screens across the nation, Christopher Nolan’s atom bomb magnum opus Oppenheimer brought the shine back to IMAX. “Oppenheimer scored the biggest IMAX opening weekend ever in a diverse collection of markets including India. As he has done throughout his career, Christopher Nolan pushed the boundaries of IMAX technology to deliver unforgettable storytelling with Oppenheimer and audiences are responding in numbers we’ve not seen in our 50-year history,” said Rich Gelfond, CEO of IMAX. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Movie </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India Gross collections </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jailer </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹204.3 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gadar 2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹205 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OMG 2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹65 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rocky aur Rani ki Prem Kahani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹157.5 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Satyaprem Ki Katha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹99.8 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Baipan Bhari </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹89.6 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Carry on Jetta 3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹55.9 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oppenheimer </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹124 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Barbie </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹44.7 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mission Impossible- Dead Reckoning Part One </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹127 crore </td></tr></tbody><tbody></tbody></table>Source: Sacnilk.com Punjabi &amp; Marathi movies add to the coffers The story of silver screen successes in the recent past extends beyond Hollywood, Bollywood and Telugu cinema. The recent months have seen a lot of traction from regional movies — extending beyond the South movies. Punjabi movie Carry on Jetta 3, starring Gippy Grewal and Jaswinder Bhalla, became the first movie to cross the ₹100 crore mark in worldwide collections even as it grossed over half of that in India. A Marathi movie — which also boasts of an all-female lead starring Rohini Hattangadi and Baipan Bhari Deva — has also grossed ₹89.6 crore Added to that, many other recent Hindi releases like Satyaprem Ki Katha also came close to becoming superhits – signalling good times for movie makers, theatre owners and investors of PVR. The stock of PVR ran up by 22% in the last three months, and analysts expect better times ahead. “We continue to reiterate our positive stance on multiplexes over the medium/long-term. PVR INOX continues its focus on expanding F&amp;B offerings (especially for INOX chain) and recently introduced F&amp;B items starting at ₹99, gaining good traction. Ticket synergy benefits shall likely kick in from upcoming quarters while the F&amp;B synergy benefits are already as per plans,” said Nuvama. More movies, fewer OTTs The pipeline of big movies in the coming months is also full — with Ayushmann Khurrana’s Dream Girl 2, Hollywood movie, Grand Turismo, and Malayalam movie, King of Kotha, in August. In September, Shah Rukh Khan who is riding high on the success of Pathaan will release yet another movie Jawan. Conjuring universe movie ‘The Nun 2’ will also release next month along with yet another Prabhas starrer, Salaar Part 1. Added to that, the biggest competitor of theatres, the OTT, is slashing budgets, forcing couch surfers to step out. “Recent Hindi films are hinting towards a revival, and we expect international OTTs to cut India budget by 20–30% in FY24, both of which bode well for PVR INOX,” says Nuvama.

Gadar 2, Jailer, Oppenheimer & more resurrect the big screens as people throng to theatres again

<ul><li><keyword id="6354552" type="LOCATION" weightage="20" keywordseo="hyderabad">Hyderabad</keyword> was home to maximum number of movie lovers, followed by <keyword id="6358070" type="LOCATION" weightage="20" keywordseo="mumbai">Mumbai</keyword> and Bengaluru. Until last year, Hyderabad stood at position fourth. </li><li>According to BookMyShow, the demand for Hindi movies grew 12% from last year. However the demand for Hollywood movies grew more than Hindi movies at 56%. </li><li>Disney’s <keyword id="19584" type="CITY" weightage="20" keywordseo="aladdin">Aladdin</keyword> featuring <keyword id="4793" type="PERSON" weightage="20" keywordseo="Will-Smith">Will Smith</keyword> was the longest running movie in India. It ran for 179 days, said BookMyShow. </li></ul>You probably know this but bookmyshow data has reinforced that Hyderabad is home to the most movie lovers. It was at the fourth position last year. But next to it comes maximum city Mumbai where people take time off their busy schedules to watch movies. Bengaluru came in third. There are no prizes either - for guessing which movie was ‘booked’ the most last year. It was The Avengers:Endgame. This also tipped the balance towards English movies as its demand went up by 56%. The demand for Hindi movies rose by 12% as compared to last year. In fact, the second and third slots for number 2 and movies went to Uri: The Surgical Strike and Kabir Singh. All in all, for the year, the number of screens occupied by widest circulated movies went up by 86%. As many as 45 movies sold over a million tickets on the platform. Two stars stand tall amidst the staggering growth. Ashay Kumar who had 4 releases this year sold 9.3 million tickets while <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword> who had delivered 3 superhits came second at 6.3 million. Movies with most number of shelf life Though the success of a movie is now judged by its earnings and collections, the time that they stay in theatres is also a key indicator of popularity. Disney’s Aladdin featuring Will Smith was the longest running movie in India. It ran for 179 days, said BookMyShow. Aladdin is followed by Ayogya, a Tamil movie, that was at the box office for 125 days and Kabir Singh ran for 102 days. Telugu movie Maharshi was also in the list of longest running movies in India in 2019 at 99 days, a day shy of a century. See also: <a href="https://www.businessinsider.in/entertainment/news/sacred-games-2-kabir-singh-are-amongst-the-most-popular-views-on-netflix-india/articleshow/73028464.cms?src=hp_latest">Sacred Games 2, Kabir Singh are amongst the most popular views on Netflix India</a> <a href="https://www.businessinsider.in/entertainment/news/more-bad-newzz-for-salman-khan-as-akshays-movie-cuts-into-his-dabangg-earnings/articleshow/73025018.cms">More bad Newzz for Salman Khan as Akshay’s movie cuts into his Dabangg earnings</a>

Hyderabad beats Mumbai, the home of Bollywood, for the number of movie lovers in 2019

Mumbai, May 7 () Lionsgate India has announced that it will be livestreaming some of its hit movies as part of a new initiative to raise funds for people impacted by the coronavirus pandemic.The studio has partnered with Facebook for the initiative "Lionsgate Live! A Night at The Movies" during which it will screen a Hollywood blockbusters on four Fridays starting May 8.The movies to be screened are Jennifer Lawrence-starrer "The Hunger Games", Kristen Stewart and Robert Pattinson's "Twilight", heist movie "Now You See Me 2" and "Wonder", starring Julia Roberts, Owen Wilson and jacob Tremblay.Lionsgate has enlisted popular film stars Anil Kapoor, Ananya Panday and Sanya Malhotra to participate in this initiative. Viewers can watch these films with their friends and family during the livestreaming and can also donate by pressing the button next to the video. All the proceeds from the initiative will go towards NGO GiveIndia ."This will be a unique opportunity for viewers to extend their support and donate for this charitable cause. Moreover, we are delighted to have Ananya Panday, Sanya Malhotra and Anil Kapoor on board who will help us to spread awareness of this ground-breaking initiative," Rohit Jain, Managing Director Lionsgate South Asia, said in a statement. RB RB BKBK

COVID-19: Lionsgate to livestream films to raise funds for GiveIndia

Imagine watching a movie on the computer. The opening credits roll. There is a slight shakiness, a few “zoom ins” or “zoom outs” and the texture of the print is quite grainy, but eventually the monitor seems to fit in the entire frame of the movie screen. Welcome to the world of 'cam print' movies. It's prevalent all over the world, but in India, a film-crazy nation, it takes on a whole new persona of its own. 
 
In India, the Hindi and the Tamil movie industry have hegemony over the rest when it comes to numbers. The fact that these industries also churn out a massive number of movies every year, most of which are targeted to lower middle class income groups, or as the producers like to call it, the masses, make the piracy scene even more intriguing. Here's how – India does not make too many films that are visual extravaganzas. By that I mean, a movie that releases on a Friday and if it's not an Interstellar or an <keyword id="44111" type="CITY" weightage="20" keywordseo="Avatar">Avatar</keyword>, won't really compel people to wait and get tickets a week later. They'd want to “check it out” as soon as a cam print is released. This way, they save a whole lot of money, which is a huge deal here. 
 
But here's the thing – with the rise of the multiplex culture in the country and a growing young earning class, most of the urban youth now has access to most films. About 4-5 years ago, the scene was different. Only the metros would get access to the blockbusters while tier-II and tier-III towns would usually have to wait three or six months before they could get any chances to screen the films. And this resulted in a higher demand for pirated copies. The main reason was that back then they used physical prints while today the theaters mainly use digital prints which cost about 1/5th of their reel counterparts. 
 So, yes, it is true that the frequency of <keyword id="77845" type="UNKNOWN" weightage="20" keywordseo="camcorder">camcorder</keyword> piracy in India has gone down. There has been a 16% drop in the entire Asia Pacific region from last year. In India, as opposed to 44 cases of camcorder piracy, there were 40 this year. One of the major breakthroughs this year was the arrest and subsequent shutdown of piracy teams like Yamraaj and NickkkDoN, both from Indore. It is interesting to know that Indore is a tier-II town, a place where the culture of camcorder piracy is not new. It's just that earlier they were mostly pirating Indian films, but now, with the arrival of multiplexes, they are pirating Hollywood films too. 
 How seriously is the camcorder piracy movement hurting the coffers of the film studios? As it turns out, and this is quite interesting, it's mainly the two extreme ends of the movie budget spectrum that are hurting the most. Small-time <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> filmmakers and some known names in the regional cinema business are struggling against it because unlike studios behind mainstream Bollywood titles, they are not exactly in a position to dictate terms with the distributors. Telugu film Manam was one of the most pirated Indian films this year. The studio behind it along with law enforcement officials have been trying to track websites which are streaming camcorder prints of the film. And on the other end, Hollywood films, for which India is one of the biggest international markets, also lose big money due to camcorder piracy. But they lose more money when they actually release blu-ray prints, because that's when the torrent sites come into play, almost annihilating the home-video business for these films. But that's a whole other story. 
 
In the middle of this cat and mouse game, only mainstream Bollywood films seem to not get too affected by the camcorder piracy hoopla. That's mainly because their approach to movie making is pretty much like the Blitzkreig – put some heavy money in to cast stars who draw in the crowds, price the tickets for the weekends (including the opening one) relatively high, and recover almost half of the money in the first three days, even before the verdict on the quality of the movie is out far and wide. 
 
For now, the biggest winner in India (if the fight against camcorder piracy is won) will be regional cinema studios and small time indie filmmakers—because unlike mainstream Bollywood or international studios, they have much to lose from pirates.

Camcorder Video Piracy In India And Who It Affects The Most

<ul><li>Kabir Singh was the most searched film on Google in India followed by 3 exceptional Hollywood movies — Avengers: Endgame, Joker and Captain Marvel. </li><li>Everything related to Kabir Singh was a success. The film became the highest-grossing Indian movie after minting ₹276 crore </li><li>Marvel’s Avengers: Endgame became the highest-grossing film of all time with its total box-office collection hitting $2.789 billion. </li></ul>As 2019 draws to a close, Google narrows down the top movies that users searched for the most in India. Kabir Singh was the most searched film on Google in India followed by 3 exceptional Hollywood movies — Avengers: Endgame, Joker and Captain Marvel. Here’s a list of the top 10 movies searched for on Google in 2019: Kabir Singh <div type="image" title="Kabir_Singh" msid="72475823" hostid="261"></div>

 Everything related to Kabir Singh was a success. The film became the highest-grossing Indian movie after minting ₹276 crore. Its music album was the ‘most favourite’ on Spotify music in 2019. Kabir Singh, starring Shahid Kapoor and <keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword>, is a remake of the famous Telugu hit film Arjun Reddy. The film revolves around a self-destructive lover who struggles with anger issues gets addicted to drugs and alcohol after his girlfriend is forced to marry someone else. Avengers: Endgame <div type="image" title="PRI_95933080" msid="72475830" hostid="261"></div>

 Avengers: Endgame was the most awaited movie from the Marvel Comic Universe — the final film in the Avengers trilogy. Most of the fans wanted to know what Doctor Strange and <keyword id="6414070" type="UNKNOWN" weightage="20" keywordseo="Iron-Man">Iron Man</keyword> will do to reverse Thanos’ snap, which killed off half the human on Earth at end of Infinity War. Marvel’s Avengers: Endgame became the highest-grossing film of all time with its total box-office collection hitting $2.789 billion. It broke Avatar’s record, which it had for almost a decade, of $2.788 billion. Joker <div type="image" title="maxresdefault" msid="72475867" hostid="261"></div>

 Joker is one of the oldest villains in DC's comics — and famed for being Batman’s arch-nemesis. This film is based on his origin story which has been evolving since the 1940s. It portrays how a disturbed loner Arthur Fleck, with difficult parentage and childhood, turns into a sociopath. Joker grossed $331 million in India. Globally, Joker’s collections hit $234 million, with $140.5 million coming from 73 offshore territories. Joker grossed $93.5 million globally over its first weekend, making it the best October debut ever. Captain Marvel <div type="image" title="_105912023_marvel1_disney" msid="72475876" hostid="261"></div>

 Captain Marvel introduces the Marvel Cinematic Universe's (MCU) first standalone, female-franchise title character, Carol Danvers or Captain Marvel. The film follows Danvers' journey as she becomes one of the universe's most powerful heroes. It released in India just before Avengers: Endgame and garnered $427 million. It is among the highest grossing US films in the country. Super 30 <div type="image" title="E80B6AAF-D127-4C31-B8E0-E3268124FAA6" msid="72475883" hostid="261"></div>

 Super 30 is a biopic starring Bollywood’s Hrithik Roshan who plays the role of an inspiring teacher, Anand Kumar. Based on a true-story, Kumar revolutionises the education system in the heartlands with his Super 30 programme. He coaches talented but underprivileged children who wish to crack engineering entrance exam of IIT-JEE. Hrithik Roshan’s Super 30 crossed ₹100 crore mark, 11 days after its release in India. Its overall earning were ₹147 crore. Mission Mangal <div type="image" title="ED13004A-DD88-44AA-97A5-0E227DEE2B6F" msid="72475892" hostid="261"></div>

 <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>’s Mission Mangal is based on India’s space mission to Mars. And, one of the many reasons it caught the attention of the masses was because ISRO was simultaneously planning its real-life launch of Chandrayaan 2 — India’s second mission to the moon. It was released over the weekend — owing to the holiday on August 15 for Independence Day— which boosted collections. Mission Mangal crossed ₹29 crore within 24 hours of release covering 20% of the movie’s total budget of ₹140 crore. Overall, it earned around ₹192 crore. Gully Boy <div type="image" title="201911035_1-h_2019" msid="72475899" hostid="261"></div>

 Gully Boy is loosely based on the life of street rappers, Divine and Naezy. The film was shot in Dharavi — one of the world’s largest slum. The movie stars <keyword id="143436" type="PERSON" weightage="20" keywordseo="Ranvir-Singh">Ranvir Singh</keyword> as the lead with Kalki Koechlin, Vijay Raaz and Siddhant Chaturvedi in supporting roles. 'Gully Boy' was India's official entry to the Oscars in 2019. It earned ₹134 crore at the box office. War <div type="image" title="_d4ebc3ea-e4f2-11e9-939f-ba4a7f73df5c" msid="72475905" hostid="261"></div>

 War is an action thriller where an Indian soldier Khalid, played by Tiger Shroff, is assigned to kill his mentor Kabir, Hrithik Roshan — a spy gone rogue. The movie crossed ₹250 crore within 11 days of its release, according to film critic Taran Adarsh. It became the second-highest grosser of 2019, a title previously held by Aditya Dhar’s Uri: The Surgical Strike. Housefull 4 <div type="image" title="104308-houseful4-trailer1" msid="72475915" hostid="261"></div>

 The third Akshay Kumar movie int Google’s top 10, Housefull 4, earned ₹53 crore in the first three days of its release. The incarnation dramedy involves three brothers who are supposed to marry three sisters but things go haywire after one of the brothers ‘remembers’ their past. The film features Akshay Kumar, Riteish Deshmukh, Bobby Deol, <keyword id="210696" type="PERSON" weightage="20" keywordseo="Kriti-Sanon">Kriti Sanon</keyword>, Kriti Kharbanda, Pooja Hegde and Chunkey Pandey. Housefull 4 has also earned a whopping ₹77 crore in international markets. Uri - The Surgical Strike <div type="image" title="806551-uri" msid="72475923" hostid="261"></div>

 Uri - The Surgical Strike starring Vicky Kaushal is a jolting reminder of India's surgical strikes against Pakistan in 2016. The movie was lauded for triggering the patriotic feelings in India. The film earned an estimated ₹342.06 crore. It is the first midrange movie to cross ₹200 crore.Both Kaushal and Uri’s director won the national award for the film.

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This upcoming hollywood movie is the most marketed movie in India