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<ul><li>Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. </li><li>Leaders of different categories like Surf Excel, Facebook, Nykaa, Fanta, and Google to name a few, came forward to celebrate Holi in newer ways this year. </li></ul>Holi brings with it a yearning for home, for spending time with your loved ones and of course, memories of simpler times when the day would not be complete without gulaal and water balloons. It is not just about the colours, it is also about being with your loved ones, forgetting your differences and celebrating a day of similarities together. As the famous song from Sholay goes ‘All unite on Holi.’ Brands also do not leave any stone unturned to remind their consumers that they are a part of their big family. Whether it is about celebrating the happiness around our country, washing away old stains of differences, or spreading social awareness, brands have touched different hues of India this time, too. They have put their best foot forward and reminded the country that Holi is a festival of neutrality and positivity, which breaks the cultural differences. With Coronavirus’ fear mounting in India, not many are in the mood to celebrate. The excitement that this joyous festival brings has diminished. However, many brands have stepped up to remind consumers to be happy, prioritise their safety, celebrate Holi without water or by tapping into live streams. Here are a few campaigns that stood out: Surf Excel’s #RangAccheHain This time, Surf Excel aims to resolve the family clashes and encourages us to see the world through the eyes of little kids. Differences start clouding our vision as we grow older. This Holi, Surf Excel’s #RangAccheHain celebrates this spirit of togetherness and reminds us how a heart full of goodness and a fist full of colours can bring us closer. 
 
 <div type="Youtube" id="ImojBhmmhSA" title="Surf Excel Holi 2020 | #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/ImojBhmmhSA/mqdefault.jpg"></div>





 Nykaa’s #ColorMeFree Nykaa celebrated International Women’s Day and Holi together by encouraging women of all colours to embrace themselves. "Itni saavli hai - shaadi kaisi hogi?" "She's so pretty, for a dark girl." "Dhoop me mat raho, kaali ho jaaogi." We've all experienced these prejudices in our lives. Alas, more often that not, from our families and friends. While half of our population is darker-skinned than the rest, the unhealthy fair-skin obsession in India is real and damaging. This is what Nykaa and rapper Dee MC of Gully Boy fame mirror together in a powerful video called 'Rang.' 

 
 <div type="Youtube" id="siTfcHQ888Y" title="Rang ft. Dee MC | Official Music Video | Celebrating Women of Colour | Women's Day | Nykaa" thumbUrl="https://i.ytimg.com/vi/siTfcHQ888Y/mqdefault.jpg"></div>





 Google’s Colourful Digital Activity Google has helped people sitting behind computer screens on Holi to break the monotony and smile together. Google’s latest Easter Egg lets you go wild, colour your screens into different hues and unleash the kid inside you who loved using Paint on your desktops. 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="834" retweetcount="158" status="🔴Step 1: Go to the Google search app. 🟣Step 2: Type ‘Holi’. 🟢Step 3: Tap on the coloured powder bowls. 🔵Step 4: Sta… https://t.co/cSyV2ogdP1" createdat="1583737078000" id="1236909075494916098"></div>





 Facebook’s More Together Facebook’s ‘More Together’ showcases how people across the country can do more by coming together, harnessing the power of their connections on the platform. The campaign marks many firsts for the company. India is the first country in the Asia Pacific region where such a campaign is being rolled out. It is also the first time Facebook has rolled out a high decibel campaign of this stature in India. It is themed around Holi and personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app. 
 
 <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div>





 Livpure’s #BinaPaaniHoliManani Playing Holi with water isn't so much fun when it causes so much water waste. Livpure aims to put an end to this wasteful aspect of one of the most loved festivals of India. Their new Holi campaign #BinaPaaniHoliManani seeks to create awareness around the rampant use of water balloons, which contributes greatly to water wastage during Holi. The digital film uses kids, who face the major brunt of this problem, to make a statement against using water balloons. 
 
 <div type="Youtube" id="ocy6fGHJbBQ" title="#BinaPaaniHoliManaani - Celebrating Holi with Livpure" thumbUrl="https://i.ytimg.com/vi/ocy6fGHJbBQ/mqdefault.jpg"></div>





 Fbb’s #BuraNaKhelo fbb is voicing a strong point of view on the occasion of Holi and Women’s Day to stand-up against the bad-touch many women experience during this festival. Voicing out every women’s opinion, fbb and DDB Mudra Group, have created a film featuring Mithila Palker narrating the inner feelings of all women. The campaign urges men and women to join hands with Mithila and create awareness to ensure that women are respected and made to feel safe in all circumstances. fbb is also giving out stickers at its stores to all its customers to help create more awareness about this initiative. 
 
 <div type="Youtube" id="tIyzxPPj3gM" title="#BuraNaKhelo" thumbUrl="https://i.ytimg.com/vi/tIyzxPPj3gM/mqdefault.jpg"></div>





 MP Birla Cement’s #HappyHoli Based on a poem by noted radio presenter Neelesh Mishra that narrates a spouse’s longing for the presence of their significant other, Birla Cement’s film plays allegorical homage to the love and longing that Krishna bore for Radha. The narrative is at once playful and passionate, describing the many festivities that the celebration of Holi entails interspersed with the yearning of a wife to see her returning husband. Filled with several realistic interactions that are typical to Holi, the underlying message comes through subtly but surely: just as the gulaal colours our clothes and faces, it is those who are dear to us that colour our lives. Every individual in our family and circles adds a different hue to our journeys, some dark and some light, but it is these relationships that build us and make us who we are. They instill in us strength, integrity and stability, which are qualities that MP Birla Cement also aspires to possess. 
 
 <div type="Youtube" id="1eBvontEkzE" title="#HappyHoli!" thumbUrl="https://i.ytimg.com/vi/1eBvontEkzE/mqdefault.jpg"></div>





 Fanta’s #NoBahanaHoli ‘Khelo Fanta Wali #NoBahanaHoli” campaign, in a playful manner, reiterates the brand’s core promise of being the best companion for uninhibited playful fun this Holi. The campaign reinforces how Fanta’s bold orangey taste helps teens to unlock their playful selves, enabling them to shed their inhibitions. Teens today seem to face a lot of peer pressure and as a result go through painstaking effort to protect their curated personas, which can get in the way of maximising their enjoyment during festivals like Holi. Fanta reminds teens that its okay to let fun just be fun and that there's nothing wrong in just enjoying the moment to the fullest. In the two videos, Fanta’s brand ambassador Sara Ali Khan invites teens to shed their excuses and play their #NoBahanaHoli. 
 
 <div type="Youtube" id="Cujs3uYGFOg" title="FANTA_NO_BAHANA_SELFIE_18sec-2.mov" thumbUrl="https://i.ytimg.com/vi/Cujs3uYGFOg/mqdefault.jpg"></div>





 Max Fashion’s #MaxWaliApnoHoli Max Fashion’s campaign spins around how colours of Max bring people together during Holi, irrespective of whether they like playing with colours or not. Capturing the affectionate moments between siblings, the campaign revolves around a family of five rejoicing in the celebrations of Holi. The film focuses on the youngest member of the family who is running away from his sisters with a fear of getting coloured by them. A colourful twist is further added to their playful bond when the sisters gift their brother trendy outfits instead of soaking him in multi-colours. Through this film, Max celebrates the true spirit of Holi by celebrating togetherness and spreading happiness with their stance – #HoliApnoWali. The film has been conceptualized by Lighstream, the branded content studio owned by Rainshine Entertainment. 
 
 <div type="Youtube" id="qe2oCk1cd9s" title="#MaxHoliApnoWali" thumbUrl="https://i.ytimg.com/vi/qe2oCk1cd9s/mqdefault.jpg"></div>

Brands celebrate different hues of India this Holi

<ul class="summary-list"><li><keyword id="2490172" type="PERSON" weightage="60" keywordseo="Luke-Bracey">Luke Bracey</keyword> said that he got along with his "<keyword id="10160456" type="UNKNOWN" weightage="60" keywordseo="holidate">Holidate</keyword>" costar <keyword id="161543" type="PERSON" weightage="60" keywordseo="Emma-Roberts">Emma Roberts</keyword> from the moment they read lines together.</li><li>"As soon as I walked in the room, I don't remember exactly what happened, but something funny happened and we all just started cracking up laughing," he told Insider.</li><li>Bracey added that he felt like he was "meeting an old friend" when he auditioned with Roberts. </li><li>"We really didn't have to work on getting to know each other or chemistry, because it honestly felt like we'd been friends for a very long time," he said. </li></ul><a href="https://www.insider.com/category/luke-bracey">Luke Bracey</a> said <a href="https://www.insider.com/category/emma-roberts">Emma Roberts</a> felt like an "old friend" when they first met to read lines for <keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword>'s "<a href="https://www.insider.com/category/holidate">Holidate</a>."In the 2020 movie, two single strangers named Jackson (Bracey) and Sloane (Roberts) agree to accompany each other as plus-ones to holiday celebrations without any emotions involved.And just like their on-screen characters, Bracey and Roberts formed an immediate friendship. "My experience with Emma was amazing," Bracey told Insider during a recent phone <keyword id="28970" type="ENTERTAINMENT" weightage="60" keywordseo="interview">interview</keyword>. "As soon as I walked in the room, I don't remember exactly what happened, but something funny happened and we all just started cracking up laughing."The Australian actor continued: "It was like meeting an old friend. It was like Emma and I had been old friends for a long time."Their natural connection helped them with their performances in the film, Bracey explained."There was such an ease to it," he said. "We really didn't have to work on getting to know each other or chemistry because it honestly felt like we'd been friends for a very long time."<div type="image" title="holidate" height="2676" width="3568" msid="78922191" hostid="261"></div>Roberts and Bracey star in almost every single scene of the Netflix romantic comedy, and the "G.I. Joe: Retaliation" actor said they'd end up spending 12 to 14 hours together per day while filming the movie in Atlanta. "For those days at work to be just us laughing on-camera and off-camera, it was a blessing," he told Insider. Bracey continued, "There are so many times where we're just cracking up before the cameras are rolling. I'm sure there are plenty of outtakes of us just being absolute fools and laughing our heads off."The cast also includes stars like Kristin Chenoweth, Jessica Capshaw, Jake Manley, Frances Fisher, and Alex Moffat. According to Bracey, the group had a "lovely dynamic.""We were all having so much fun. And I think that shows in the film," he said. "If there's life when the cameras are off, that pulse comes through.""Holidate" is Bracey's first time appearing in a romantic comedy, which he told Insider was a brand new "challenge" for him. "I never really tried a rom-com, and everyone loves a rom-com," he said. "It'll be exciting to be part of one and to challenge myself that way."The actor said that he hopes viewers can have as much fun watching the movie as the cast had making it."I hope they have a lovely couple of hours off from whatever they're doing at the moment," he said, adding that it's particularly important for people to take time to relax during the pandemic."When you can't go on holiday and moments like this with the pandemic, I think it's really, really lovely that we can sit and laugh and think of our loved ones and think of the close relationships we have," Bracey said. "Holidate" is now available to stream on Netflix.

'Holidate' star Luke Bracey says it was like 'meeting an old friend' when he first read lines with costar Emma Roberts

<ul class="summary-list"><li>"<keyword id="10160456" type="UNKNOWN" weightage="60" keywordseo="holidate">Holidate</keyword>" lead <keyword id="2490172" type="PERSON" weightage="60" keywordseo="Luke-Bracey">Luke Bracey</keyword> said that he, his costar <keyword id="161543" type="PERSON" weightage="60" keywordseo="Emma-Roberts">Emma Roberts</keyword>, and director John Whitesell looked to the 1989 film "<keyword id="110014" type="PERSON" weightage="60" keywordseo="When-Harry-Met-Sally">When Harry Met Sally</keyword>" for inspiration. </li><li>Like Harry and Sally, "Holidate" characters Jackson (Bracey) and Sloane (Roberts) start out as friends before they develop romantic feelings for each other.</li><li>"They're just friends in that one for a lot of it," the Australian actor told Insider, referring to Harry and Sally, adding, "We wanted to capture that kind of idea of friendship becoming something." </li></ul>"<a href="https://www.insider.com/category/when-harry-met-sally">When Harry Met Sally...</a>" fans may recognize some parallels between the 1989 film and <keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword>'s upcoming romantic comedy, "Holidate."Luke Bracey, who stars in the movie, told Insider that the Rob Reiner-directed film was a "big inspiration" for him, his costar <a href="https://www.insider.com/category/emma-roberts">Emma Roberts</a>, and "Holidate" director John Whitesell. "Emma and John and I, the director, we kind of looked towards 'When Harry Met Sally...,'" Bracey told Insider. "That's a great feat, you know?"In the 2020 movie, two single strangers named Jackson (Bracey) and Sloane (Roberts) agree to accompany each other as plus-ones to holiday celebrations with no strings attached. That way, Sloane dodges criticism from her family for not being in a committed relationship, and Jackson has a place to celebrate since his family lives in Australia. Like Harry (Billy Crystal) and Sally (Meg Ryan), the characters' friendship serves as the foundation for a budding romance, and they develop feelings for each other along the way. Though Harry and Sally's relationship turns romantic at the end of the movie, they spend the majority of the film as well-acquainted friends. "They're just friends in that one for a lot of it. We wanted to capture that kind of idea of friendship becoming something," Bracey explained.He added that "all great romantic relationships," like those in "When Harry Met Sally..." and "Holidate," begin with "honesty and friendship and being your true self without the worry of romance."<div type="image" title="holidate" height="2678" width="4018" msid="78838152" hostid="261"></div>The Australian actor is known for his roles in films like "Monte Carlo" and "G.I. Joe: Retaliation." He also recently appeared on the first season of Hulu's "Little Fires Everywhere.""Holidate" is his first romantic comedy, and Bracey told Insider that he was eager to take on a new "challenge." When he read the script, written by Tiffany Paulsen, Bracey said he knew that the Netflix film was the right segue into the genre. "I read the script and I just laughed out loud, and that does not happen often, especially when you're just reading one," he said. "I was just laughing and laughing and laughing."Bracey said he felt "fortunate" that Whitesell chose him to play Jackson, who's also a fellow Australian living in America.The actor, who <a href="https://www.dailymail.co.uk/tvshowbiz/article-8788345/How-Australian-actor-Luke-Bracey-Hollywoods-HOTTEST-new-hunk.html">moved to the United States when he was 20 years old to pursue acting</a>, told Insider that he immediately related to the character since he puts himself out there and meets different people."I really admire that part of Jackson, his ability to be honest and open, which can be really hard," he said.Bracey continued: "There's also been times where, you know, I've kind of felt out of place and felt very isolated in wherever I've been, but then that kind of idea of like, just put yourself out there and be open to things and say yes and go forward and meet new people that offer you something different that you don't know.""Holidate" premieres on Netflix on October 28. Watch the trailer below.

'Holidate' star Luke Bracey says he and Emma Roberts looked to 'When Harry Met Sally' for inspiration while making the romantic comedy

<ul class="summary-list"><li><keyword id="161543" type="PERSON" weightage="60" keywordseo="Emma-Roberts">Emma Roberts</keyword> said she blocked her mom, Kelly Cunningham, on Instagram after she accidentally revealed the actress' <keyword id="6357793" type="UNKNOWN" weightage="60" keywordseo="pregnancy">pregnancy</keyword> to fans. </li><li>Roberts was being "pretty low key" about the news that she was expecting her and her boyfriend <keyword id="822218" type="PERSON" weightage="60" keywordseo="Garrett-Hedlund">Garrett Hedlund</keyword>'s first child.</li><li>Her mother unwittingly confirmed the news by responding to fans' comments, though. </li><li>"It was unbelievable. When I said to her, 'Mom, you revealed my pregnancy.' She goes, 'Emma, you announced it!' And I said, 'No I didn't. That was a tabloid.' She goes, 'Oh I didn't ... that wasn't clear,'" Roberts recalled on Monday's episode of "Jimmy Kimmel Live."</li><li>She said they "kind of laughed" and "kind of got into a fight" before Roberts "blocked her." </li></ul><a href="https://www.insider.com/category/emma-roberts">Emma Roberts</a> temporarily blocked her mother, Kelly Cunningham, on social media after she unwittingly "spilled the beans" about her daughter's pregnancy. The 29-year-old actress is expecting her first child with her boyfriend <a href="https://www.insider.com/category/garrett-hedlund">Garrett Hedlund</a> and said she was planning on keeping the news under wraps. "I was keeping my pregnancy pretty low key but unfortunately my mother has Instagram. Which, mothers and Instagram, it's a bad combination," Roberts said on Monday's episode of "<a href="https://www.youtube.com/watch?v=81Mjyq1SWOQ&amp;feature=emb_titleitle">Jimmy Kimmel Live</a>."She added, "She definitely spilled the beans."The actress prefaced the story by explaining that Cunningham doesn't own a computer and used a flip phone until Roberts gifting her an iPhone three years ago. "It was the worst thing I ever did," she said, explaining that her mother's online activity "started slow with a Google Alert" on her. "She's like, 'Emma, have you seen this photo from 2010?!' I'm like, 'Yes, I've seen that photo.' So I'm getting flooded with, 'Is this true?' And, 'Have you seen this and that?'" Roberts recalled. "And then she got Instagram."The actress said her mother "had no idea what she was dealing with" as her follower base grew and even got "totally catfished" by a user pretending to be Jackson Browne, a famous musician."It led to interacting with my fans and just thanking them for all their pregnancy wishes," Roberts said. "It was a disaster, and I found it all out on a plane, so I couldn't get to her. I couldn't call her or attack her."The actress' friends sent her screenshots of Cunningham's interactions with fans confirming Roberts' pregnancy. According to <a href="https://www.etonline.com/emma-roberts-is-pregnant-expecting-first-child-with-garrett-hedlund-report-148725">Entertainment Tonight</a>, she responded "YES!!" to a fan who asked, "Kelly is Emma pregnant???" in late June. <a href="https://www.usmagazine.com/celebrity-moms/news/emma-roberts-is-pregnant-expecting-1st-child-with-garrett-hedlund/">Us Weekly</a> confirmed the news that Hedlund and Roberts were expecting their first child together shortly after. "It was unbelievable," Roberts said. "When I said to her, 'Mom, you revealed my pregnancy.' She goes, 'Emma, you announced it!' And I said, 'No I didn't. That was a tabloid.' She goes, 'Oh I didn't... that wasn't clear.'"Once Roberts' plane touched down and she could contact her mom about her online activity, she said they "kind of laughed" and "kind of got into a fight.""I blocked her at one point," she admitted, joking that it was her "only weapon" in what she called an "Instagram war" with her mother. And though it wasn't the reveal that Roberts had been hoping for, she said it would be a "good story to tell the baby."After Cunningham tipped off fans to the baby news, Roberts confirmed that she's pregnant with a boy on Instagram on August 30. The "American Horror Story" actress cradled her stomach and sat beside Hedlund, captioning the post, "Me...and my two favorite guys."Roberts and Hedlund were <a href="https://www.insider.com/emma-roberts-garrett-hedlund-relationship-timeline-photos#march-20-2019-us-weekly-reported-that-roberts-split-with-on-again-off-again-boyfriend-and-fianc-evan-peters-and-started-dating-hedlund-1">first linked in March 2019</a>, shortly after the actress split from her on-again, off-again boyfriend and then-fiancé Evan Peters. Similar to her desire to keep her pregnancy under wraps, the "Holidate" star spoke about the importance of privacy in her romantic relationships. "I never want to talk about relationships I'm in or that are ending or have ended," she told <a href="https://www.cosmopolitan.com/entertainment/celebs/a27229495/emma-roberts-break-up-evan-peters-dating-netflix-movie/">Cosmopolitan</a> in May 2019.Roberts continued, "It's hard enough to be with someone by yourself, let alone with an audience. Growing up is hard. Sometimes it makes me sad that I can't have a private moment."

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Brands celebrate different hues of India this Holi

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'Holidate' star Luke Bracey says it was like 'meeting an old friend' when he first read lines with costar Emma Roberts

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'Holidate' star Luke Bracey says he and Emma Roberts looked to 'When Harry Met Sally' for inspiration while making the romantic comedy

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Emma Roberts says she blocked her own mom on Instagram after she 'spilled the beans' about the actress' pregnancy

Claudia Willen

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