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India's General Entertainment Channel's story moving on from soaps and dramas
How the content consumption patterns are changing in the media landscape
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Launching today, the channel will be available to audiences on all major DTH operators and cable ne…
Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
Classics gave a 43% push to overall Hindi GEC’s performance.
Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…
The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report
The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …
Zee Café has played a pivotal role in shaping the ‘glocal’ genre through compelling content: Kartik Mahadev, ZEEL
Zee Cafe has recently completed 20 years
With limited fresh content at their disposal, here's how GECs are tackling the lockdown
The lockdown has brought production to a halt, and GEC channels are trying to work their way around…
IPL series don’t bother the TV producers with viewership threats anymore . Here's why
Here’s how it is done: The afternoons are a perfect time for homemakers who love keeping themselves…
Zee To Launch Another GEC “Zindagi”, Earmarks 100 Cr Marketing Budget For The Same
If you thought that you had seen all that was to be seen in the General Entertainment (GEC) space, …
Zee horror show: Stock slumps over 32% after merger with Sony is called off
The stock of Zee Entertainment Enterprises slumped 9.9% in early morning trade, a day after Sony ca…
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
In-Content Advertising shows higher uplift in multiple brand parameters: Study
The insights of this study on ICA were derived by Kantar and Orbit
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB entered the mythology segment with its new show, Dharm Yoddha Garud
Trends that will shape the broadcast industry in 2022
New opportunities that 2022 will bring forth for the broadcast industry.
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL currently has 67 channels that come in 11 languages
Zee-Sony merger: Here’s what Sony is really getting from Zee Entertainment
Goenka, who presided over the company since the beginning of 2010s, led the company’s rise in …
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
HUL was the biggest advertiser followed by the Reckitt Benckiser Group
Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India
BARC India released the second edition of its What India Watched report for 2019
World Cup 2019 has managed to break the undivided Indian family across various screens
Sun TV also witnessed an increase in its viewership for the second month in a row though by …