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Internal documents reveal how ad holding company giant Omnicom won the $800 million McDonald's account and used its model to pitch other advertisers
The second source said the Omnicom pitch focused heavily on its ability to respond in near-real-tim…
Patrick Coffee
ED and banks to lock horns over assets pledged by Vijay Mallya
A few weeks back, ED officials had taken possession of the shares of some of these companies an…
Critics are slamming this 'racist' Heineken beer ad that declares 'lighter is better'
In the ad, a bartender spots a light-skinned woman about to drink a glass of wine. He speedily grab…
Kate Taylor
The former CEO of ad-tech company Undertone is building a 'mini Accenture' for direct-to-consumer brands, and just made another big acquisition
Lifetime Brands, for example, has a range of homeware goods brands in its portfolio, such as Kitche…
Tanya Dua
Heineken is among drink stocks that just got whacked after a warning bad weather in Europe will curb beers in the sun
Carlsberg grew sales volumes by 3.6% last year, "helped by warm weather" in the Nordics and Western…
Theron Mohamed
Heineken is killing its 'Lighter Is Better' campaign after being slammed for 'racist' beer ad
In the ad that Chance posted, a bartender spots a light-skinned woman about to drink a glass of win…
Kate Taylor
Beer giants like Heineken and Constellation Brands are duking it out in the billion-dollar market for marijuana-infused drinks
Constellation, the third-largest beer company in the US, this week paid $4 billion for a 38% stake …
Business Insider
Beer giants like Heineken and Molson Coors are duking it out in the billion-dollar market for marijuana-infused drinks
The Nevada-based startup Two Roots is developing a line of THC-infused beers, including an IPA with…
Jeremy Berke
Heineken profits surged in the first half of 2016 - but investors are not happy
"Our first half performance reflects a very good first quarter, also helped by softer comparatives,…
Will Martin
Heineken seeking controlling stake in United Breweries
The stake hike, a bet on one of the world's fastest growing beer markets, will be completed in …
What you need to know in advertising today
2017 was the first year that US TV ad spending had declined since 2009, and that decline is set to …
Tanya Dua
What you need to know in advertising today
The Cambridge Analytica whistleblower denied claims that micro-targeting doesn't actually work - an…
Tanya Dua
China and Vietnam sales made Heineken smash its results
"This has been a good first quarter supported by a strong Vietnamese and Chinese New Year period an…
Matthew Nitch Smith
United Breweries Ltd snapped a 2-day fall today
United Breweries Ltd. snapped a 2-day fall on Tuesday on
media reports that global giant Heineken i…
A beloved craft-brewer owned by Heineken is brewing marijuana beer - but there's a catch
An untrained nose might think all marijuana smells the same. But marijuana varieties, like bee…
Melia Robinson
Kingfisher now belongs to Heineken for Rs 872 cr
USL sold 3.21% shares for Rs 872 crore in a block trade. The shares were sold at Rs 1,030 apiece, a…
Heineken is betting on a brew made with marijuana instead of alcohol, and it could help give a boost to the struggling beer industry
Called Hi-Fi Hops, Lagunitas' new cannabis drink is the latest wave of a larger move by established…
Erin Brodwin
Craft beer's argument for not selling out is totally flawed - and it's great news for Anheuser-Busch and Heineken
"Beer lovers want to know who is brewing their beer," Bob Pease, the president and CEO of the Brewe…
Kate Taylor
What you need to know in advertising today
Martin Shkreli is buying websites associated with the names of journalists critical of him and cust…