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<ul><li>Havells celebrates Valentine’s Day with its unique #StopMeriGroomingPeAssuming Campaign.</li><li>With the latest digital campaign, Havells aims to reach out to its audience with key message of stopping assumptions and judgements made basis people’s appearance and grooming.</li></ul> Ahead of Valentine’s Day, <keyword id="116610" type="General" weightage="20" keywordseo="havells-india" source="Orion">Havells India</keyword> Limited, announced its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming, set to continue till 15th February 2022 is live on Havells’ official Facebook, Instagram, and Twitter pages. Conceptualized by the agency <keyword id="7278856" type="General" weightage="20" keywordseo="82-5-Communications" source="Orion">82.5 Communications</keyword> Pvt Ltd., the campaign features <keyword id="2618061" type="General" weightage="100" keywordseo="vicky-kaushal" source="Orion">Vicky Kaushal</keyword> and <keyword id="89958" type="General" weightage="80" keywordseo="shraddha-kapoor" source="Orion">Shraddha Kapoor</keyword> who share their perspective around personal grooming, self-worth and social validation. Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films featuring Vicky Kaushal and Shraddha Kapoor representing today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign off ‘#StopMeriGroomingPeAssuming.’ Commenting on the campaign, Ravindra Singh Negi, President- Electrical Consumer Durables, Havells India said, “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspective and thoughts associated with personal grooming and appearance. With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.” The first film of the campaign is live and the brand will launch two films in the coming weeks.

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

<ul><li>Ever since the pandemic and the resulting lockdown, Havells has changed its marketing strategy, instead of having a fixed annual budget and plan, the brand now has a flexible, rolling marketing plan, to be able to target audiences and geographies based on the changing day-to-day situations.</li><li><keyword id="821446" type="PERSON" weightage="20" keywordseo="Amit-Tiwari">Amit Tiwari</keyword>, Vice President, Marketing, <keyword id="116610" type="DOMAIN" weightage="20" keywordseo="Havells-India">Havells India</keyword> tells us about the brand's marketing strategy and its areas of focus for the next few quarters. </li></ul>For the last one year, brands have been working on minimizing the impact of the pandemic and the resultant lockdown on their organizations. For most, agility and adaptability has been the answer to the lockdown. Most brands that have been able to adapt to the dynamically changing conditions of the world we live in, have been able to cope well. For electrical equipment company Havells India Limited that manufactures fans, home and kitchen appliances and lights, amongst other things, the strategy has been to keep their marketing plans open. The brand has been following the LAM strategy, which stands for <keyword id="11143432" type="UNKNOWN" weightage="20" keywordseo="local-area-marketing">local area marketing</keyword>. Instead of keeping aside an annual marketing budget, the brand has been working on smaller, much targeted campaigns that have helped it gain more efficiency and come up with campaigns that are both more impactful and get them more ROI. Considering the uncertainty of the times we live in, the strategy has worked well for the brand, Amit Tiwari, Vice President, Marketing, Havells India tells us. “Before Covid hit us, we used to have an annual marketing plan. But last year, we decided to come up plans every 3 or 6 months. Today, with how things are, it is difficult to predict how things will be a few weeks from now and for most marketers, having a rolling plan makes more sense. Things are changing on a day-to-day basis so having a fixed budget is difficult,” he said. However, how difficult do the present circumstances make the life of a marketer, who usually work on a fixed budget set aside for marketing? “More than a challenge, I feel it is an opportunity of changing yourself and also rebooting your system so that you're ready for the future. There is a framework called local area marketing (LAM). For example, despite not being able to work on a national plan, there could be certain geographies where talking to our consumers could be possible. There are different markets that have different challenges, some might have moderate challenges while some might have no challenges. We look for such opportunities, so that we are able to reach out to targeted audiences in those geographies. This gives marketers a chance to reboot. You can pick and choose where you want to take your communication because you can get your marketing budget back but you cannot get your summer and the season back,” he explained. In terms of communication, the brand has come up with a campaign for Lloyd ACs and refrigerators, featuring <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> and <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>. It also came up with its Feeling Fan campaign for its IoT-enabled ceiling fans. The task at hand has been to talk about the strengths of each of the products, to break the clutter in the segment. The brand is also making the most out of <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> to make sure it is able to reach out to masses. <div type="Youtube" id="Pz0HZIXxksA" title="Lloyd Refrigerator I Uniform Cooling For Long-Lasting Freshness | Hindi | 45 Sec" thumbUrl="https://i.ytimg.com/vi/Pz0HZIXxksA/mqdefault.jpg"></div> <div type="Youtube" id="h4AHt5MkBG0" title="Lloyd Grande Heavy-Duty AC | Hindi | 60 Sec" thumbUrl="https://i.ytimg.com/vi/h4AHt5MkBG0/mqdefault.jpg"></div> <div type="Youtube" id="7Fh6oaaq_5A" title="Havells Ceiling Fan TV Commercial Video | Best Smart Ceiling Fan" thumbUrl="https://i.ytimg.com/vi/7Fh6oaaq_5A/mqdefault.jpg"></div> “From a communication perspective, we have always believed in purpose-led advertising. Our last three communications are about the purpose of our products in our consumers’ lives. For instance, our fan commercial talks about simple facts: that it’s a child’s play to operate the technology. Whenever we come out with a communication, we want the consumer to feel that they are a part of it. Before thinking like a marketer, I think like a consumer. If you are able to have a clear narrative, I believe it helps break the clutter,” Tiwari added. On why it decided to invest on IPL this year after having taken a break last year, he said, “A lot of TV channels have been running out of fresh content because they haven’t been able to shoot. And almost 89-90% of India is single TV household. So owing to the dearth of content currently, from an individual male-centric viewing, IPL has become more of a family viewing experience. So as a brand, it works brilliantly for us because we are on a property that has one of the highest impact and viewership multiply manifolds.” The brand has launched three new products and three communications this year. “This year, by design we launched the products because as a brand, we wanted to come back. So this year, we wanted to craft a communication that we felt would have a much higher impact both from an individual brand as well as the mother brand perspective,” he added. The brand had also come up with an Online to Offline model where it is helping connect consumers with distributors and dealers to simplify a consumer’s journey. “Consumers are looking us up on different marketplaces so we have been focusing a lot on creating our online stores on these different e-commerce platforms,” said Tiwari. On what his focus as a marketer going ahead is going to be, Tiwari said, “The first thing is to be ready about the uncertainties of the future. You have to get out of the planning mode and have to make sure that you are ready for any market under any situation or circumstances. The future is all about adaptability and accessibility and that is what will help a marketer succeed in this new world.”

How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times

New Delhi, Feb 19 () Fashion e-tailer Myntra on Wednesday said it has partnered Microsoft to accelerate its digital transformation. "As we accelerate our business and grow our value, the ability to scale our technology in a secure environment to accommodate this growth is critical," Myntra CEO Amar Nagaram said. Microsoft Azure platform provides Myntra's teams the ability to deliver innovative and personalised capabilities for customers with speed supported by a strong depth of technology expertise from the Microsoft team, he added. Myntra has worked closely with Microsoft to migrate its platform - from supply chain management to inventory to site capabilities - to Azure. Since the deployment of Azure, Myntra has recorded a 50 per cent rise in orders in the latest edition of its biennial End of Reason Sale.**** * PrimeInvestor.in to offer subscription-based research platform for investors PrimeInvestor.in on Wednesday announced the launch of its subscription-based research platform that will provide quality, unbiased guidance to retail investors for their personal finance decisions. Investors will be able to access in-depth research and recommendations on mutual funds (MFs), bonds, fixed deposit products and exchange-traded funds (ETFs), a statement said. Stock and insurance recommendations will be added soon to the offerings it added. PrimeInvestor will equip customers with in-depth research to help them take informed investment decisions, Srikanth Meenakshi, co-founder of PrimeInvestor.in said.**** * Oliveboard crosses 6 million subscribers in India, launches 'Skholar' Michael &amp; Susan Dell Foundation-funded edu-tech platform Oliveboard on Wednesday said it has crossed 6 million registered subscribers mark on its platform. The company has also launched Skholar, a free preparation platform for UPSC CSE aspirants, featuring revision notes, videos and test series, a statement said. Oliveboard is an online learning and assessment platform specialising in government and bank recruitment exams, with a large part of its user base concentrated in tier-II and III cities in India. Founded in 2012 by ex-Inmobi employees, Abhishek Patil and Satish Kumar, Oliveboard has received pre-series A funding from India Educational Investment Fund (IEIF), an early-stage impact investment fund established by the Michael &amp; Susan Dell Foundation. ***** Havells introduces smart range of IoT enabled fans Consumer electric products maker Havells India on Wednesday announced introduction of new smart range of fans with Internet of things (IoT) features. Priced at Rs 4,500, Carnesia-I range of fans is compatible with voice enabled devices like Alexa &amp; Google Home and can be operated with mobile application. "It is an intelligent fan that can sense temperature and humidity in the room and offer right speed for enhanced comfort to our consumers. With qualitative 'segment first' features we are sure that it will further strengthen our footprint in the industry," Havells India President Electrical Consumer Durables R S Negi said. Indian organised fan market is estimated to be around Rs 8,000 crore. Havells, entered fans segment in 2003 and is one of the fastest growing player in the segment. SR KRH RVK

Myntra adopts Microsoft Azure

The market is excited about the NDA government’s plan to develop 100 new smart cities as it could boost demand for several other industries. 
 
For instance, Assuming a population of two lakh in each of the 100 cities and four people in each house, the smart city plan would generate demand for 50 lakh new homes. 
 ETIG has identified 10 <keyword id="6354298" type="ORGANIZATION" weightage="40" keywordseo="stocks">stocks</keyword> that will likely be among those benefiting the most from a construction boom. Although the <keyword id="6484188" type="CITY" weightage="40" keywordseo="Sensex">Sensex</keyword> fell 350 points in the past one week, most of these stocks bucked the trend. 
 
Asian Paints and Berger Paints 
 Asian Paints and Berger Paints together control close to 75% of India’s organised retail paint market. The Indian paint industry, which was growing 1.6-1.8 times the pace of gross domestic product until a few years ago, now expands at twice the speed of <keyword id="35050" type="CITY" weightage="40" keywordseo="gdp">GDP</keyword> as consumers shift to branded products. 
 
 
 
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	And, both Asian Paints and Berger Paints have posted a compounded annual growth rate of more than 15% over the last three years. With new cities coming up, the growth of these companies could pick up and there could be a rise in their earnings multiples. Both also pay high dividends.
 
 
<keyword id="54253" type="CITY" weightage="40" keywordseo="UltraTech">UltraTech</keyword> and Ramco Cement 
 
Construction of new houses for the smart cities will improve cement demand. The slowdown has resulted in subdued demand over the past two years. But the likely increase in demand will not only give volume growth, but should give pricing power, which would result in higher profitability. 
 
 
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	UltraTech remains the safest bet, given its presence across the country. Ramco Cements is the most efficient among peers. The southern region has seen the lowest cement demand, which has resulted in lower valuations. However, this could change if demand picks up.
 
 
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(##include msid=4006719,type=11 ##) 
Indiabulls <keyword id="100080" type="ORGANIZATION" weightage="40" keywordseo="housing-finance">Housing Finance</keyword> and <keyword id="6367143" type="ORGANIZATION" weightage="40" keywordseo="LIC">LIC</keyword> Housing <keyword id="25455" type="ORGANIZATION" weightage="40" keywordseo="finance">Finance</keyword> 
 
With the new houses, demand for housing finance is also expected to improve. The industry expects housing finance companies to show more than 20% growth in net profits in this fiscal year. 
 
Indiabulls Housing Finance, due to its small base and tie-up with major banks, may continue to grow at a higher pace. 
 
In fiscal 2014, its loan book grew 20% year-on-year. 
 
 
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	In addition, post its reverse merger in 2013, the company became a housing finance company, which will result in lower cost of funds. What makes LIC Housing Finance a likely winner is strong brand recognition. The shares of Indiabulls Housing Finance and LIC Housing Finance are trading at a price-to-book value of 2.2 and 2.1, respectively. Considering the expected growth, these stocks look attractive at this level.
 
 
HSIL and Kajaria Ceramics 
 
Despite the slowdown over the past few years, the sanitary-ware and ceramics businesses of these companies have grown at more than 20% and that too without compromising on the profitability or operating margins. HSIL manufactures bathroom products while Kajaria is mainly into tiles manufacturing. 
 
 
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	Both have strong dealer networks across India. They have both added new capacities recently and have plans to expand further to cater to rising demand. Shares of HSIL have given a return of 159% year-to-date and Kajaria Ceramics 70%. Analysts continue to be bullish on these stocks.
 
 
Havells India and Orient Paper 
 
Construction of new cities will result in huge demand for cables, switchgear, lights, bulbs and fans. While Havells has all these in its portfolio, Orient Pa-per (Orient Electrical) is one of the oldest fan manufacturing companies and its other product categories include lighting, water heaters and kitchen appliances. 
 
 
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Both companies have shown a strong growth pattern over the past few quarters. In FY14, Havells’ sales grew 13% and Orient Paper’s 21%. Havells’ stock is trading at FY15 P/E of 32 and Orient at FY15 P/E of 12.

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<keyword id="334749" type="General" weightage="50" keywordseo="icici-securities-ltd" source="Orion">ICICI Securities Ltd</keyword> on Wednesday said it is one-year forward Nifty target is 19,425 with a sectoral bias towards banks, capital goods/infrastructure and automobiles. It has suggested investors to avoid sectors like information technology (IT), oil and gas and metals as they have more global exposure. The company has recommended Axis Bank, City Union Bank, Apollo Tyres, Eicher Motors, Coforge, Lemon Tree Hotels, Healthcare Global Enterprises, Laurus Labs, Container Corp, and Havells India stocks as its Muhurat 2022 picks. In a report, <keyword id="46909" type="General" weightage="100" keywordseo="icici-securities" source="Orion">ICICI Securities</keyword> said the year 2022 has been marked by volatility on account of a wide variety of global new flows ranging from geopolitical issues, higher inflation (mainly food and energy), and hawkish action of central banks. This has led to a decline in global equities, mainly in the US and <keyword id="28249" type="General" weightage="50" keywordseo="europe" source="Orion">Europe</keyword>. However, India has relatively outperformed global peers in terms of all economic parameters (capex spend, discretionary consumption, robust pick-up in banking activity, etc), the report notes. The same is reflected across Indian equity markets. "Going ahead, we believe Corporate India will likely deliver earnings growth in excess of 15 per cent over the next two years given the current economic milieu and provide a plethora of investing opportunities in Indian markets," ICICI Securities said. However, sticky global inflation will keep central banks hawkish and India will be no exception. Similar implications for global liquidity flows may create medium-term volatility in Indian markets. However, if such a scenario materialises, then the same will be a strong opportunity to take exposure to Indian equities, the report said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/financial-data-of-over-9-mn-cardholders-leaked-including-from-sbi-researchers/articleshow/94814538.cms">Financial data of over 9 mn cardholders leaked, including from SBI: Researchers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/these-are-the-5g-bands-supported-by-airtel-and-jio/articleshow/94814497.cms">These are the 5G bands supported by Airtel and Jio – make sure your phone has them</a>

Avoid sectors having global exposure like IT, oil, gas: ICICI Securities

Here are the best water heaters/geyser for home you can get this winter season

Telecom major Bharti <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> on Monday launched a new platform called Airtel IQ, marking the company's entry into an estimated $1 billion Indian cloud communications market. Airtel IQ, a cloud-based omni-channel communications platform, is designed to enable brands to deepen engagement with customers through timely and secure communication. Many of India's biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase itself, the company said. "Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers," Adarsh Nair, Chief Product Officer, Bharti Airtel, meanwhile, had this to say "So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there's a bit of Airtel IQ in there making it happen seamlessly and safely." Airtel IQ eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses can embed communication services such as voice, SMS, interactive voice response (IVR) in their applications and digital properties across desktop and mobile, all through a unified platform. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/airtel-partners-with-aakash-institute-to-bring-medical-and-engineering-education-content-to-its-dth-platform/articleshow/78640408.cms">Airtel partners with Aakash Institute to bring medical and engineering education content to its DTH platform</a>

You Searched For "havells india" and got 9 results

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

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