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<ul><li>The X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the most meaningful customer experience.</li><li>According to the X Index India report parameters, the number 1 brand is Apple followed by Taj Hotels, KIA, MG, Hyundai, OnePlus, Boat, Cult.fit, Michelin, and JBL.</li></ul> The X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the most meaningful customer experience. The <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword> launched the Havas CX function in October 2020, which spans across 18 of its major Villages around the world, with key hubs in London, Paris, New York, and Mumbai. It's a powerhouse of experts playing an important role in digital transformation, design, customer experience and engagement, e-Commerce, and much more. The recent report surveyed 50,000 consumers across nine markets including the U.S, UK, France, China, Brazil, Turkey, India, Portugal, and Spain to evaluate the customer experience performance of 500 brands. It found that while seamlessness, simplicity, and efficiency are still imperative to customer experience, brands must also fulfil citizen expectations. According to the X Index India report parameters, the number 1 brand is Apple followed by Taj Hotels, KIA, MG, Hyundai, OnePlus, Boat, Cult.fit, Michelin, and JBL. 50 leading brands across 13 categories including retail, fashion, financial services, automotive, entertainment, hospitality, beauty, health, and more were studied from India for the recent study. What’s interesting is that among the six countries also surveyed a year earlier, only India registered a lower overall score in 2021 compared with 2020. The higher scores in the other five markets (China, France, Portugal, UK, and the US) point to rising satisfaction with the customer experience. What this means is that while most geographies were able to leverage the new normal to cement their CX and deliver on consumers’ rising expectations, Indian brands were not as agile to keep up with the rising expectations. This makes it even more critical for Indian brands to now recognise that customer experience is synonymous with brand experience. For the second consecutive year, brand image has emerged as the strongest competitor to the X Index, representing 46% of India’s score. This hints at the fact that while ecosystems and the touchpoints were expanded during this new normal, brands also need to maintain continuous engagement to reinforce their image while also making it part of their CX. Despite heavy customer experience investments by brands, there’s still room for improvement with only a global average of 40% of consumers thinking the brands they interact with are “cantered on their needs as a customer.” This year’s research reveals that increased consumer expectations around trust, sustainability, and inclusivity are now impacting the evaluation of customer experience, with brands being assessed on the concrete actions they deliver to create a welcoming experience for all – shifting the traditional idea of customer experience to citizen experience. <keyword id="4002911" type="General" weightage="20" keywordseo="Prashant-Tekwani" source="Orion">Prashant Tekwani</keyword>, EVP &amp; Business Head, Havas CX India &amp; Havas Worldwide, West, says, “The pandemic has brought about a sea-change in consumer shopping behaviour. Brands now need to evolve their thinking from customer experience to citizen experience by making seamlessness and inclusivity their priority. According to the latest X Index report, India is the only country to register a lower overall score in 2021 in comparison to 2020. There is a gap that needs addressing for brands in India to score high in the CX journey. This shows how the understanding of the evolving expectation of the consumers is critical to maintaining the health of CX, growth and brand imagery. While meeting functional criteria around seamlessness, simplicity, and efficient customer service, brands must also go the extra mile to make a lasting impression in their customers’ minds.” <keyword id="5298124" type="General" weightage="20" keywordseo="Sumeer-Mathur" source="Orion">Sumeer Mathur</keyword>, National Strategy Head &amp; Managing Partner, <keyword id="1911890" type="General" weightage="20" keywordseo="havas-worldwide-india" source="Orion">Havas Worldwide India</keyword>, says, “Interestingly, out of all the parameters that we measure to arrive at a final score, the Brand image has emerged as the strongest contributor to the X Index, representing 46% of India’s score. This hints at the fact that while ecosystems and the touchpoints were expanded during this new normal, brands also need to maintain continuous engagement to reinforce their image while also making it part of their CX. Conversely, it could also mean that Indian brands are under leveraging other parameters and relying too heavily on the brand image alone to determine the customer experience.” The X Index identified four key principles to create a best-in-class citizen experience: Trust comes first: Brand trust is the most powerful denominator around the globe in the customer journey. Brands build trust by keeping their commitments to customers and being there in times of crisis. For example, brands that optimized their shopping experience during the COVID-19 pandemic saw better results; these optimizations included moving many traditionally in-person services online (consultations, etc.), and taking advantage of new platforms to integrate community building and social components. Brands also build trust with transparent business practices and by making commitments to social causes. Build an all-inclusive experience: For customer experience to become a citizen experience, brands must be inclusive. According to the X Index, consumers evaluate brands at every step of the journey, including the way they treat their frontline employees, foster inclusivity and break taboos in representation and marketing. Inclusivity also means enabling customers to participate in a community, with some brands introducing forums, clubs, and apps for customers to connect and interact with each other. Always be of service: Customer service is now defined by the speed of reaction to customer demands. It is one of the key discriminating factors. In addition, when it comes to staff and salespeople, consumers not only expect them to be efficient but also knowledgeable. Provide for the age of extra: When it comes to satisfying customers, going the extra mile is of paramount importance for brands. A key part of going above and beyond in making sure the experience feels extra personal.

Customer satisfaction dips for Indian brands in the CX journey: Havas CX report

<keyword id="20051732" type="General" weightage="20" keywordseo="Electronic-Voting-Machines" source="keywords">Electronic Voting Machines</keyword> (EVMs) have been at the heart of modernizing voting processes worldwide, including in the US and India. However, their journey has been fraught with issues that highlight both the promise and pitfalls of digital voting. The US, once heavily reliant on EVMs, has pulled back significantly in recent years, largely due to concerns about security and transparency. This shift provides an intriguing comparison to India’s continued reliance on EVMs, even as the country incorporates additional checks like <keyword id="23828650" type="General" weightage="20" keywordseo="Voter-Verified-Paper-Audit-Trails" source="keywords">Voter-Verified Paper Audit Trails</keyword> (VVPAT) to strengthen trust in the system. <h2>The US’s love-hate relationship with EVMs</h2>The history of voting machines in the United States goes back over a century, with early mechanical voting machines (lever systems) introduced in the late 1800s and dominating for much of the 20th century. Later came punch-card systems, which became infamous after the 2000 election’s “hanging chad” debacle in Florida, where authorities had to painfully and manually recount the votes over weeks. Following that crisis, Congress passed the Help America Vote Act (HAVA) in 2002, pushing states to replace outdated voting systems with modern, computerised Direct Recording Electronic (DRE) machines, believing they would improve accessibility and accuracy. However, these touchscreen DRE machines introduced new problems. By 2016, revelations about foreign hacking attempts on voter databases and research highlighting vulnerabilities in DRE software underscored the need for better security and transparency. A major turning point came with the 2020 presidential election and subsequent unfounded accusations of fraud, which amplified public distrust in purely electronic voting systems. Today, around 95% of American voters use systems with a paper trail to back up their votes, typically through optical scanners that read paper ballots and enable auditability, while only a small fraction of jurisdictions still use paperless EVMs. <h2>Adding paper trails</h2>In both the US and India, ensuring vote integrity has become central to the discussion around EVMs. While India was slower to adopt VVPAT, being trialled for the first time in the 2014 General Elections, this feature now serves a role similar to the hybrid systems the US has embraced, enabling verification and recounts if discrepancies arise. VVPAT, which prints a paper record of each vote that voters can see, was introduced by the Election Commission of India to build trust and create a tangible trail for audit purposes. <div type="Article" hostid="261" msid="115002787" title="Here&amp;#39;s what Trump&amp;#39;s victory means for Indian markets" mstype="2" mssubtype="0"></div>The US, in contrast, leans more heavily on optical scan machines, which directly scan paper ballots filled out by voters, leaving a clear, physical record from the outset. This trend gained momentum as DRE vulnerabilities were exposed; touchscreens without paper verification were phased out across much of the country. States like Virginia and Pennsylvania, for example, moved away from pure DREs after facing issues with hacked machines and machine malfunctions. <h2>Different paths, shared concerns</h2>While the US and India have approached voting technology differently, the challenges they face — such as security, transparency, and logistical concerns — are strikingly similar. In the US, outdated EVM infrastructure remains an issue, with hundreds of voting districts still using machines from over a decade ago, creating risks tied to malfunction, lack of parts, and security flaws. These problems are mitigated somewhat by the hybrid model (optical scanning with paper ballots), which ensures that even if a machine malfunctions, votes can still be counted manually. <div type="Article" hostid="261" msid="114965373" title="Joe Rogan endorsed Donald Trump, saying Elon Musk made a &amp;#39;compelling case&amp;#39; for the former president" mstype="2" mssubtype="0"></div>In India, EVMs have faced skepticism from opposition parties, with doubts raised over potential tampering and the lack of a physical vote count. While the introduction of VVPAT has helped address some of these concerns, experts argue that the level of transparency in Indian elections could benefit from further measures. The presence of VVPAT helps create an auditable trail, but questions remain about the random sampling method used in verifying these paper trails. As technology advances, both countries continue to refine their approaches to electronic voting, adapting to meet the demands of secure, reliable, and transparent elections. The US experience, however, offers a lesson on the importance of hybrid systems, especially when voter confidence is paramount in safeguarding democracy.

America’s complicated history with EVMs, and why the country almost stopped using them exclusively

<ul><li><keyword id="4697996" type="General" weightage="100" keywordseo="stashfin" source="Orion">Stashfin</keyword> launches ‘all-in-one card’ brand film.</li><li>It is conceptualised by <keyword id="397090" type="General" weightage="20" keywordseo="havas-worldwide" source="Orion">Havas Worldwide</keyword> <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> (Creative).</li></ul>Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one card, which is positioned to meet the needs of every customer. The film, conceptualised by Havas Worldwide India (Creative), brings alive the distinct proposition of Stashfin’s all-in-one card offering instant funds, free ATM withdrawals, cashback offers and welcome rewards. <div type="Youtube" id="P35_jIgCP3U" title="Stashfin credit line card is truly ALL-IN-ONE. Get Stashfin card for ALL your needs!" thumbUrl="https://i.ytimg.com/vi/P35_jIgCP3U/mqdefault.jpg"></div> With a brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towards the financial inclusion of various customer segments who find it hard to be accepted by traditional banking systems. The company also helps the underrepresented build their credit footprint to enable them to improve their quality of life. As consumers, everyone seeks perfection from the products they use, and Stashfin’s latest brand video is an attempt to cater to this insight. This led to Stashfin partnering with Havas Worldwide India (Creative) for creating a relevant communication campaign that aims to make the <keyword id="2461546" type="General" weightage="20" keywordseo="fintech" source="Orion">fintech</keyword> space accessible and relatable in an engaging way. Shruti Aggarwal, Co-founder, Stashfin, said, “At Stashfin, we’ve always put our customers first, and we’re constantly exploring ways to provide unique and relevant services for them, leading to greater financial freedom and inclusion. For our all-in-one brand video, we wanted to integrate our ethos of ‘nobody should be credit-starved’, in an easy, relatable format. I’m glad we could work with Havas Worldwide India (Creative). This has been an extremely fruitful experience.” <keyword id="255387" type="General" weightage="20" keywordseo="bobby-pawar" source="Orion">Bobby Pawar</keyword>, Chairman &amp; Chief Creative Officer, <keyword id="1825444" type="General" weightage="20" keywordseo="havas-group" source="Orion">Havas Group</keyword> India, said, “It’s been really exciting to partner with Stashfin for their brand video. We’ve worked with dozens of clients in India and globally, and I am impressed with Stashfin’s agility in the fintech space. It’s not every day that one gets to participate in a project that will be impactful, or decide the positioning of a product. Fintech is often perceived as a boring space, perhaps even one that is tough to grasp. We wanted to dispel that perception, and comedy was the best way to do that. The all-in-one brand video communicates the brand proposition and product features in the most meaningful and engaging way possible. I am sure customers across segments will enjoy this communication piece, which will drive the preference for brand Stashfin.”

Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition

<ul><li><keyword id="3330597" type="General" weightage="100" keywordseo="renewbuy" source="Orion">RenewBuy</keyword>'s new campaign with brand ambassador <keyword id="1946388" type="General" weightage="20" keywordseo="rajkummar-rao" source="Orion">Rajkummar Rao</keyword> highlights the brand’s promise of addressing consumer’s insurance needs. </li><li>It is conceputualised by <keyword id="1911890" type="General" weightage="20" keywordseo="havas-worldwide-india" source="Orion">Havas Worldwide India</keyword>.</li></ul>RenewBuy launches its first 360-degree ad campaign with its brand proposition of “Smart Tech, Right Advice”. The company has roped in Rajkummar Rao as its first brand ambassador. The ad campaign highlights the brand’s promise of addressing consumer’s insurance needs, through its digital led insurance POSP (Point of Sale Person) advisor network. The “Smart Tech, Right Advice” themed campaign emphasises on RenewBuy’s core value of being the most reliable InsurTech platform, where consumers can avail insurance policies digitally, from any part of the country, with the support of RenewBuy’s strong nationwide network of digitally enabled POSP insurance advisors. While consumers can always buy insurance directly, experience has shown that they still need the human touch. POSP insurance advisors can help them understand the product, its terms, and conditions, choose the right product as per their specific needs and requirements and most importantly give them assistance at the time of claims. In case of emerging markets, there is still a huge gap in terms of awareness of insurance, and product accessibility. Digitally enabled insurance advisors have been playing an instrumental role in building awareness along with making insurance accessible. Digital led insurance advisors can even reach out to the smallest district, without any branch led office and help consumers with insurance support. Digital, on the other hand, makes the entire insurance process seamless, paperless and contactless, with policy issued in few minutes. Speaking on the campaign launch, Devesh Joshi, Chief Marketing Officer, RenewBuy said, “RenewBuy recently raised funds worth USD 60 million, which is being used to scale up technology for exponential insurance advisor and consumer outreach. Through our 360-degree national campaign, we are targeting more than 700 million consumers with a focus on tier 2 cities and beyond. This campaign is our first media led consumer outreach program which stays true to our brand promise of- Smart Tech, Right Advice. We are integrating television, print, radio, OOH and digital for maximum consumer outreach across the country. The national media outreach will help us built a strong affinity with the consumers as well as in our mega partner onboarding objective, especially in tier 2 and beyond.” “We are happy to onboard Rajkummar Rao as the brand ambassador; his brand persona perfectly matches our ethos and core proposition. Rajkummar’s mass audience connect across geography and demography will help our brand connect with our core TG across consumers and insurance advisor ecosystem. The campaign is phased into two stages and nine regional languages to help us maximise our reach,” he further added. Speaking on the association, Rajkummar Rao said, “I am happy to associate with a brand like RenewBuy, which is India’s fastest growing InsurTech platform. The company has grown exponentially, due to the trust, transparency, and credibility it built amongst consumers and insurance advisors in the last six years. I believe RenewBuy’s digital platform can help in taking insurance products to every nook and corner of the country. I feel proud to be associated with them and cannot wait for the world to see their stories.” The campaign has been designed and conceptualized by Havas Worldwide India. “Fintech brands are largely about convenience, choice and/or price. RenewBuy goes beyond that. They offer expert advice that comes with human experience, amplified by artificial intelligence. The question was how we communicate that impactfully and meaningfully. The idea when we hit was as obvious, and probably funnier than my rather large nose. Put RenewBuy advisors to the test, rather extreme tests”, said <keyword id="255387" type="General" weightage="20" keywordseo="bobby-pawar" source="Orion">Bobby Pawar</keyword>, Chairman &amp; Chief Creative Officer, <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword>.

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign

<ul><li>India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth.</li><li><keyword id="7001513" type="UNKNOWN" weightage="20" keywordseo="Havas-Group-India">Havas Group India</keyword>’s report revealed that consumers are giving the highest weightage to the collective benefits (34.5%) that brands have to offer vs Functional and Personal benefits. </li></ul><keyword id="498769" type="COMPANY" weightage="20" keywordseo="Havas">Havas</keyword> Group India’s <keyword id="3132972" type="PERSON" weightage="20" keywordseo="Meaningful-Brands">Meaningful Brands</keyword> 2020: <keyword id="10132156" type="UNKNOWN" weightage="20" keywordseo="covid-edition-report">COVID edition report</keyword> said that 59% of the consumers have started to use brands' relationship with their employees as an evaluation parameter. 55% of consumers also expect more empathy from brands and want them to contribute to their mental and emotional well-being. The 2020 COVID edition of the study was conducted across 5 markets – India, Singapore, Indonesia, Philippines &amp; South Korea, with a total sample size of 2,900 respondents (this is in addition to 13,000 respondents met in India and over 350,000 respondents worldwide during 2019 wave of Meaningful Brands study). In India, the study focused on <keyword id="774347" type="PERSON" weightage="20" keywordseo="Consumer-expectations">consumer expectations</keyword> in the post lockdown scenario, how brands can deliver on those expectations by identifying 4 Meaningful Shifts &amp; measuring meaningful criteria across 7 key categories. The study identified 8 Meaningful Shifts across APAC, that can help brands close the expectation gap created due to the pandemic. In India, 4 of these shifts take top priority - <ol><li>Sensory innovations to drive health &amp; safety: Advanced, specific safety measures that the consumer can touch &amp; feel, taken to account for the concerns arising due to the pandemic.</li><li>Being well - mentally &amp; physically: Consumers expecting brands to take care of their physical &amp; mental health, relax procedures to help them. Skin in the game post crisis: Brand’s perspective &amp; investment for greater good - help the economy/ category recover post crisis.</li><li>Transparency: Honesty in processes &amp; an open dialogue with consumers. </li></ol>Key findings from the study: #1. India is one of the most optimistic countries in APAC Contrary to the anticipated mass mindset, 53.3% consumers in India (Versus APAC average of 39%) show an overwhelming optimism towards country’s economic growth in the future, one of the highest in the APAC. Many consumers believe that the future is optimistic, and the slowdown due to Covid-19 is temporary. #2. Rising optimism is getting translated into rising expectation Consumers are giving the highest weightage to the collective benefits (34.5%) that brands have to offer vs Functional and Personal benefits. Optimistic consumers are harder to please and this optimism is getting translated into consumers’ expectation from brands to operate highly on emotional benefits. However, brands have not kept pace in meeting these expectations or becoming meaningful enough to delight consumers and build loyalty. #3. More responsibility in the time of crisis Consumers are giving higher weightage to responsibility during this time of crisis. 59% of the consumers have started to use brands’ relationship with their employees as an evaluation parameter. Consumers want to see brands taking tangible actions to ensure the overall good and well-being of the country and the economy. They want brands to use their strengths to solve issues (created by Covid) even post crisis. #4. Brands to innovate for health &amp; safety Consumers are expecting brands to innovate with core focus on their health &amp; safety. 61% of the consumers expect brand innovations that enable them to stay healthy or ensure their safety. They expect these innovations to be tactile and practical. Essentially, things that they can see, touch and feel in all aspects of the brand experiences. #5. Transparency &amp; honesty at an all-time high 58% of the consumers want brands to become more transparent &amp; honest about their processes and products. Consumers expect nothing less than the highest standards of the safety &amp; hygiene from the brands in the time of Covid-19. They want brands to reassure and ignite confidence in them regarding the safety standards they follow by being transparent and honest. In addition to the above findings, the study also reveals that consumers expect brands to act like experts, be more empathetic and contribute towards their mental &amp; emotional well-being; 52% of the consumers are even ready to go vocal for local as their faith for local brands have been reinstated. The findings have been further distilled into opportunity areas by capturing shifts in each of the seven categories - Automobiles, Consumer Durables, FMCG, eCommerce, Beauty &amp; Wellness, Retail and Telco. <ul><li>Automotive: 42% of the consumers believe that the role of automobile in handling daily chores has increased post-pandemic.</li></ul><ul><li>Consumer Durables: 64% consumers show intention to purchase a new product that offers to help them enhance their health &amp; safety and 61% expect brands to play a more active role in helping them learn new skills that would help them to deal with the new normal.</li></ul><ul><li>FMCG: 44% consumers expect brands to provide ways to manage household chores better; 42% want ideas from brands that help them entertain themselves. </li></ul><ul><li>eCommerce: 54% consumers expect brands to show commitment towards helping the country wade through the crisis; 52% consumers expect brands to support those who were made redundant during the crisis </li></ul><ul><li>Beauty &amp; Wellness: 60% consumers expect to see brands introducing new products that help them stay safe and healthy; 50% want enhanced safety and hygiene standards from the brands.</li></ul><ul><li>Retail: 59% consumers expect brands to show the protective measures they have taken considering the pandemic.</li></ul><ul><li>Telco: 58% consumers expect brands to ensure that they stay connected with their friends and family; 60% want enhanced customer service capable of handling queries in the new normal. </li></ul>Commenting on the study, Neeraj Bassi, Chief Strategy Officer, Havas Group India said: “Meaningful Brands by Havas Group is the first global framework that not only connects brands with human well-being but also ensures business returns. This proprietary study giving us a depth of understanding of meaningful journey of brands across the globe. The India edition attempts to find the recalibration of expectation due to lockdown and how can brands navigate the new normal to stay meaningful to their franchise. The true differentiator of this COVID edition is actionability. The study measured meaningful criteria across 7 key categories in India – Automobiles, Consumer Durables, FMCG, eCommerce, Beauty &amp; Wellness, Retail and Telco and identified 4 Meaningful Shifts that can help brands close the expectation gap created due to the pandemic. We hope brands leverage these shifts and move forward on their meaningful journey.”

Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year

<ul><li><keyword id="248051" type="General" weightage="20" keywordseo="Ashish-Bhasin" source="Orion">Ashish Bhasin</keyword> will be the ex-officio member of the new AAAI Executive Committee.</li><li><keyword id="232445" type="General" weightage="20" keywordseo="Prasanth-Kumar" source="Orion">Prasanth Kumar</keyword>, CEO, Group M Media India, was re-elected as Vice-President of the Association.</li></ul><keyword id="937472" type="General" weightage="20" keywordseo="anupriya-acharya" source="Orion">Anupriya Acharya</keyword>, CEO- South Asia, <keyword id="226149" type="General" weightage="20" keywordseo="Publicis-Groupe" source="Orion">Publicis Groupe</keyword>, has been re-elected as President of the <keyword id="137213" type="General" weightage="20" keywordseo="Advertising-Agencies-Association-of-India" source="Orion">Advertising Agencies Association of India</keyword> (AAAI) for the year 2021-22 at the AAAI's Annual General Body Meeting, held on 30th September 2021. Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the Association. Other elected members of the Executive Committee in alphabetical order are: Ranadeb Barua (Havas Worldwide India Pvt Ltd) Mohit Joshi (Havas Media India Pvt Ltd) Kunal Lalani (Crayons Advertising Pvt Ltd) Rohan Mehta (Kinnect Media Pvt Ltd) Vivek Srivastava (Innocean Worldwide Communication Pvt Ltd) Immediate Past President, Ashish Bhasin will be the ex-officio member of the new AAAI Executive Committee. On this occasion, Anupriya Acharya, President AAAI, said “It’s a privilege to be re-elected for another term as the President of AAAI and I thank all the AAAI members for placing their trust in me and for their strong support. This past one year, given the pandemic backdrop, our key priority has been to assist our members in navigating the challenging times. Our Executive Committee has been steadfast on this and despite virtual meetings, it made tremendous progress. We have also taken multiple initiatives to pivot to the new Normal, make the association future-ready and drive inclusivity. In fact, I am delighted to share that beyond creative and media, now digital agencies too are taking keen interest and are becoming full-fledged members of the Association. With the markets opening up, the EC and I look forward to driving these initiatives further.” The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.

Anupriya Acharya re-elected President of Advertising Agencies Association of India

<ul><li><keyword id="8058818" type="COMPANY" weightage="20" keywordseo="Unstereotype-Alliance">Unstereotype Alliance</keyword>'s India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI), The Advertising Club and Samhita Social Ventures.</li><li>This new coalition of partners, championed by Hindustan Unilever will focus on broadening the representation of women and men in non-traditional roles in media and advertising. </li></ul>Today, the <keyword id="11017647" type="UNKNOWN" weightage="20" keywordseo="unstereotype">Unstereotype</keyword> Alliance launches the India national chapter with a coalition formed to tackle <keyword id="11017648" type="UNKNOWN" weightage="20" keywordseo="harmful-stereotypes">harmful stereotypes</keyword> advertising with support from EU funded WeEmpowerAsia Programme. The Alliance will center its work in India on broadening the representation of women and girls in non-traditional roles in advertising with a focus on women returning to the workforce.. Convened by UN Women, the United Nations Entity for Gender Equality and Women’s Empowerment, the Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes from advertising and media. India is the ninth national chapter to launch worldwide, and the second in Asia. The Unstereotype Alliance’s India National Chapter Founding Members include: Hindustan Unilever (Champion), Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI), The Advertising Club and Samhita Social Ventures. Phumzile Mlambo-Ngcuka, Executive Director of UN Women, commented: The launch of the India national chapter is a significant milestone for the Unstereotype Alliance. It shows that the India advertising and media industry is coming together in all its strength and diversity to tackle the harmful stereotypes that hinder progress towards gender equality. This is critical to addressing the drivers of inequality such as violence against women and girls, intergenerational poverty and the lack of women in leadership and decision-making roles. We hope that you will join us in making unstereotyped advertising and content the norm rather than the exception. Stereotypes in advertising perpetuate negative social norms and hinder progress of gender equality. Harmful social norms contribute to increased acceptance of gender-based violence, lack of economic decision-making for women and constricted opportunities in the job market. The chapter has defined strategic priorities to address gender stereotypes with a focus on harmful patriarchal traditions and norms to broaden the representation of empowered and autonomous women in private and public life, including in business leadership; and to ensure progressive representation in media and advertising. Unstereotype Alliance research into gender equality attitudes shows that there is a clear role not only to remove stereotypes in advertising and media, but to challenge widely-held beliefs and norms in society. Data from the Gender Equality Attitudes study, conducted across 10 countries including India, shows that whilst many Indians recognize the importance of women’s rights, outdated beliefs persist. Specifically: <ul><li>87% believe that it is essential for society to treat women as equal to men, yet</li><li>39% believe that there are acceptable circumstances for someone to hit their spouse or partner </li><li>39% believe that a woman should not earn more than her husband </li><li>49% believe that for the same job, men should be paid more than women </li><li>75% believe that when a mother works for pay, the children suffer </li></ul>Susan Ferguson, Country Representative, UN Women India: "UN Women India is excited to launch the India chapter of the Unstereotype Alliance. I am confident with the support of such committed partners, we will generate a positive and enduring impact in the advertising and media industry and contribute to shaping a gender-equal world." Priya Nair, Executive Director,-Beauty &amp; Personal Care, Hindustan Unilever: "Across the globe, consumers are increasingly expecting brands to take a stand on the issues they care most about – gender stereotype has been one such issue. At HUL, we are committed to driving gender equity, including stepping up of brand programmes, advocacy to challenge the status quo and #unstereotyping advertising. With one billion people using our products every day and even more seeing our advertising, we know we have the power to make a real difference. Various organisations need to come together to bring about this systematic change and set new standards of empowerment and equality. As a founding member of the Unstereotype Alliance, we look forward to supporting UN Women, to drive social change, encourage action, and put an end to gender stereotypes and discrimination” CVL Srinivas, Country Head, WPP, India: WPP is delighted to be a founding member of the Unstereotype Alliance – India Chapter. We look forward to working with the Alliance to bring about positive change to the issue of Gender Equality through the creative use of our skills and the passion of our people in this area.” Deepika Warrier, CMO, Diageo India: “Diageo India is proud to be associated with The Unstereotype Alliance – India Chapter, which will work to accelerate progressive gender portrayal in advertising. Together, we will lead the creation of a framework that encourages increasingly progressive codes with themes ranging from empowerment to celebrating the power and imperfections of womanhood to challenging stereotypes to ultimately moving beyond gender codes. We hope our efforts would contribute to empowering women regardless of their race, class, age, ability, religion, sexuality, language, education etc.” Anupriya Acharya, CEO, Publicis Groupe South Asia: “Publicis Groupe through Viva la difference is a company that celebrates talent, inclusivity and diversity. Our core values and people-first culture synergise seamlessly with the Unstereotype Alliance’s larger mission and objectives and we are pleased to be a part of its India Chapter. Publicis Groupe India looks forward to collaborating with other future-facing companies in building narratives that are progressive, purposeful, gender-equal, human and authentic.” Rana Barua, Group CEO, Havas Group India: “We are delighted to be coming on board at a crucial time as a member of the UN Women Unstereotype Alliance as they begin their chapter in India. At Havas Group, we are clear on driving gender diversity and want to bring about a cultural transformation and mindset shift that will encourage many more women leaders in the group. Our alliance with UN Women Unstereotype Alliance will surely help us in this journey.” Manish Kapoor, Secretary General, Advertising Standard Council of India: "Positive gender portrayals and depictions in advertising are high on ASCI’s agenda, and we aim to shape this narrative in the coming months through different initiatives. Partnering with the Unstereotype alliance is an important step in this journey. Working together helps synchronise voices of different stakeholders and we are very pleased to be a part of the alliance.” Sudhesh Kapoor, Secretary General, AAAI: “We are sure that this Alliance will go a long way in taking down some popularly held myths about genders which are consciously or sub-consciously propagated by popular media and advertising.” Namrata Tata, The Advertising Club: "While many organizations are taking initiatives to drive gender diversity &amp; equality, collaboration at an industry level is needed to see the needle movement. As an integral part of the advertising industry ,The Advertising Club believes in driving real change when it comes to the portrayal of gender norms. We are delighted to join The Unstereotype alliance convened by UN women , which aims at removing negative gender stereotypes in Advertising and Media" Priya Naik, Founder and CEO, Samhita Social Ventures: "Companies, media and content companies, advertisers, and creative agencies have a social and ethical responsibility to break gender stereotype, as well as the capability to do so on a large scale. I am proud to be a part of the Unstereotype Alliance movement to dismantle traditional gender roles and their related conventions."

UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media

<ul><li><keyword id="937472" type="PERSON" weightage="20" keywordseo="Anupriya-Acharya">Anupriya Acharya</keyword>, Publicis Groupe’s CEO, South Asia has been elected as the President of <keyword id="137213" type="ORGANIZATION" weightage="20" keywordseo="Advertising-Agencies-Association-of-India">Advertising Agencies Association of India</keyword> for the year 2020-21.</li><li><keyword id="232445" type="PERSON" weightage="20" keywordseo="Prasanth-Kumar">Prasanth Kumar</keyword> CEO, South Asia, GroupM was unanimously elected Vice-President of the Association. </li><li><keyword id="248051" type="PERSON" weightage="20" keywordseo="Ashish-Bhasin">Ashish Bhasin</keyword> will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President.</li></ul> Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) has handed over charge of AAAI to Anupriya Acharya, Publicis Groupe’s CEO, South Asia, who was elected as the President of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body Meeting. Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the Association. Other elected members of the Executive Committee in alphabetical order are: <ul><li><keyword id="7491447" type="UNKNOWN" weightage="20" keywordseo="Anand-Bhadkamkar">Anand Bhadkamkar</keyword>, <keyword id="6368370" type="COMPANY" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> Marketing Solutions Pvt Ltd</li><li>Kunal Lalani, Crayons Advertising Pvt Ltd</li><li><keyword id="138476" type="PERSON" weightage="20" keywordseo="Mohit-Joshi">Mohit Joshi</keyword>, Havas Media India Pvt Ltd</li><li>Pranav Premnarayen, Prem Associates Advertising &amp; Marketing</li><li><keyword id="1193084" type="PERSON" weightage="20" keywordseo="Rana-Barua">Rana Barua</keyword>, Havas Worldwide India Pvt Ltd</li><li>Vivek Srivastava, Innocean Worldwide Communications Pvt Ltd</li></ul> Ashish Bhasin will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President. On this occasion, Anupriya Acharya, President AAAI said, “It’s a tremendous honour and also an enormous responsibility to be elected as the President of such a prestigious organisation. I am acutely aware that our industry, like the rest of the world, has just witnessed the most unprecedented times and it’s a difficult time for most. The pandemic has only underscored the relevance of the collective thinking and the heightened role that AAAI can play. I will strive to do my best to further the interests of the advertising industry and take AAAI to greater heights as we emerge into the new normal. Many top advertising professionals have contributed very selflessly and relentlessly to the AAAI, both with and without executive positions. And that is what inspires me immensely as I take on this position. Many thanks to Ashish Bhasin for his leadership in the last two years as President – he has made great progress in making the association more inclusive, diverse and future-ready. Also thanks to all the Executive committee members and the secretariat for all the learning they have given me in the past many years”. Outgoing President Ashish Bhasin stated, “I have had the privilege to lead AAAI for two years as its president, I wish to thank all my fellow executive committee members for their wholehearted cooperation and valuable support. I would also like to congratulate Anupriya Acharya on her election as President. Anupriya has been a key member of the Indian media and advertising industry for a long time. I’m sure she will play a stellar role in taking forward the Association and its work. I wish her the very best for this role.” The Advertising Agencies Association of India (AAAI) is the apex national organisation of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.

Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively

<ul><li>In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. </li><li>The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. </li><li>Ogilvy's <keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword> will head the Direct Lions.</li></ul> Cannes Lions has announced the <keyword id="2692230" type="PERSON" weightage="20" keywordseo="Jury-Presidents">Jury Presidents</keyword> selected to lead the juries at the 2020 Festival of Creativity (taking place from 22-26 June 2020). The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. Among the global spread of elite industry experts, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. <keyword id="1733515" type="PERSON" weightage="20" keywordseo="Simon-Cook">Simon Cook</keyword>, Managing Director, Cannes Lions, said, “We’re delighted to present such an impressive global line-up of experts from all over the world. The Cannes Lions Jury Presidents represent the many facets of the creative global industry and will play a fundamental role in defining the creative benchmark on the global stage in 2020. As the uses of creativity expand and diversify, so does the work and so do our expert juries. This year, we have established gender parity in our President line-up as part of our on-going commitment to appoint outstanding global talent that represents the full breadth of our diverse community.” Here's the list of Jury Presidents for <keyword id="8414828" type="UNKNOWN" weightage="20" keywordseo="cannes-lions-2020">Cannes Lions 2020</keyword>: <ul><li>Titanium Lions - Susan Credle, Global Chief Creative Officer, FCB, Global</li><li>Design Lions - Pum Lefebure, Co-Founder \&amp; Chief Creative Officer, Design Army, USA</li><li>Film Lions - Richard Brim, Chief Creative Officer, adam&amp;eveDDB, UK</li><li>Mobile Lions - Andrew Keller, VP, Global Creative Director, Facebook, Global</li><li>Outdoor Lions - Luiz Sanches, Chairman, Chief Creative Officer &amp; Partner, AlmapBBDO, Brazil</li><li>Print &amp; Publishing Lions - Liz Taylor, Global Chief Creative Officer Leo Burnett / Worldwide Chief Creative Officer Publicis Communications NA</li><li>Radio &amp; Audio Lions - Ted Lim, Chief Creative Officer, Dentsu Brand Agencies, Dentsu Aegis Network, APAC</li><li>Digital Craft Lions - Jax Ostle-Evans, Managing Director, Stink Studios, UK</li><li>Film Craft Lions - Kerstin Emhoff, President, PRETTYBIRD, USA</li><li>Industry Craft Lions - Jayanta Jenkins, Global Executive Creative Director, Samsung Mobile, Cheil Worldwide, Global</li><li>Entertainment Lions - Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), Global</li><li>Entertainment Lions for Music - Wyclef Jean, President and Chief Strategy Officer, Carnival World Music Group, USA</li><li>Entertainment Lions for Sport - Ben Hartman, Chief Client Officer, International, Octagon, Global</li><li>Brand Experience &amp; Activation Lions - Vicki Maguire, Chief Creative Officer, Havas, UK</li><li>Creative Business Transformation Lions - Ronald Ng, Global Chief Creative Officer, Isobar, Global</li><li>Creative eCommerce Lions - Tiffany Rolfe, EVP Chief Creative Officer, R/GA, USA </li><li>Glass: The Lion for Change - Karen Blackett OBE, WPP UK Country Manager and Chairwoman MediaCom UK &amp; Ireland</li><li>Sustainable Development Goals Lions - Eduardo Maruri, VP Global Creative Board &amp; President/CEO Europe, Grey Worldwide, Global</li><li>Health &amp; Wellness Lions - Tom Richards, Chief Creative Officer and Chairman of the Havas Health Global Creative Council, Havas Lynx Group, Global</li><li>Pharma Lions - Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard, Global</li><li>Innovation Lions - Claudia Cristovao, Head of Google Brand Studio, APAC, Google</li><li>Creative Effectiveness Lions - Ann Mukherjee, Chairman and CEO, Pernod Ricard NA</li><li>Creative Data Lions – Maurice Riley, Chief Data Officer, Digitas, Australia &amp; New Zealand</li><li>Creative Strategy Lions - Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, Global</li><li>Direct Lions - Sonal Dabral, Chief Creative Officer, South &amp; SE Asia &amp; Vice Chairman, India, Ogilvy, South &amp; SE Asia</li><li>Media Lions - Philippa Brown, Worldwide CEO, PHD, Global</li><li>PR Lions - Gail Heimann, President &amp; CEO, Weber Shandwick, USA</li><li>Social &amp; Influencer Lions - Debbi Vandeven, Global Chief Creative Officer, VMLY&amp;R, Global</li></ul>The Presidents will join their juries at the Cannes Lions International Festival of Creativity where the winning work will be awarded and celebrated each evening from 22-26 June 2020. Entries to the Lions Awards open on 16th January 2020.

Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women

<ul><li>While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi.</li><li>With a steady monsoon, plump harvest so far and IPL returning, <keyword id="34612" type="General" weightage="20" keywordseo="advertising-industry" source="Orion">advertising industry</keyword> is hopeful that the ongoing <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> will bring in cheer and serve as a respite from the pandemic-associated slumber. It will help the ad world bounce back to normalcy.</li></ul>India is the land of festivals and every festival is celebrated with great pomp and joy in this country. While the recently concluded festival of Ganesh Chaturthi, which is otherwise known for its fanfare and grand celebration, was affected due to the pandemic, it has brought in early improvement in consumer sentiment. According to Axis My India report, 42% of families said they will shop more or the same as compared to last year. This gives an indication that there is a sense of cautious optimism and the pent-up demand or degree of revenge shopping that happened last year might not be the same this year. This expected increase in spends is higher among private and government service employees. The spends increase on essentials like personal &amp; household care is at 47%, an increase of 4 percentage point over last month. Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then prepare for India’s biggest festival, Diwali. Ergo, brands are pinning a lot of hopes on the festive season this year to help them bounce back. They have started working on their advertising campaigns in full swing to win back consumer trust and help shape the market sentiment. The progress of the advertising industry has always been in tandem with consumer sentiment and about 40-45% of the annual ad spends in India happen between Raksha Bandhan and New Year. In many ways, advertising is a lag and lead indicator for our country -- if the country's GDP is growing at 8%, advertising grows at 12%. If GDP falls, ad revenue falls even lower. In 2020, when ad revenue had reached as low as -60% in April, a lot of hopes are banking on the festive season this year for industry’s overall revival. Mohit Joshi, CEO, Havas Media Group India said, “With the increase in the vaccination numbers and positive market sentiments, the festive period is poised for a stronger, and better recovery from 2020. It is estimated that the festive season will generate advertising upwards of INR 7000 Crore, which is approximately 12-15% higher than last year’s festive season and is expected to provide big support to the growing economy.” This Indian festive season is coupled with IPL, which is a gigantic festival in itself that drives advertising industry’s revenue and holds the power to alter market sentiment. Joshi said that the return of IPL 2021 and a slew of high-impact properties like the ICC T20 World Cup coupled with reality shows like the KBC 13, Bigg Boss 15, Dance+6, and several mega OTT releases will make it a festive bonanza for all stakeholders. Hari Krishnan, CEO, Mullen Lintas is also optimistic about seeing a better recovery than 2020. He said, “Last year, it was cautious optimism. This time around, there seems to be a lot more confidence post-vaccination and the optimism appears to be a lot more reassured. That apart, there are two big cricketing events and that’s definitely going to bring a lot of eyeballs back to television. It’s a great reach platform and something that brands would be eager to be a part of. There’s every chance that this festive season could see a lot of pent-up shopping happening which different categories could benefit from.” Experts said that digital will lead the game as advertisers have been shifting their monies from traditional to virtual platforms. Sahil Shah, Managing Partner, WATConsult said, “I reckon it will be a 60-70% jump in certain categories who will go even more aggressive. And compared to pre-covid levels, overall spends should be 15-20% higher. I think digital invariably will see the maximum percentage-wise growth followed by TV and then other mediums. From a marketing point of view, data-led communication will gain more importance and so will eCommerce investments. Also, marketers are experimenting with newer ways of reaching the consumer through innovative content and experiences which is an area that the overall <keyword id="618493" type="General" weightage="20" keywordseo="digital-marketing" source="Orion">digital marketing</keyword> industry will surely move towards.” <cmsannotation type="cmsannotation" annotationid="Digital media to take lead, followed by TV and print" text="Digital media to take lead, followed by TV and print">Digital media to take lead, followed by TV and print</cmsannotation> Rishabh Mahendru, AVP, Client Servicing, AdLift is expecting to see ad revenue grow by 10%-15% this year. While digital is likely to get the bigger chunk of the pie, he said that Facebook (Instagram), OTT and YouTube will be in lead within that sector. He also said if there’s another lockdown, e-commerce will still continue to flourish. “Time was more uncertain last year, still the e-commerce industry saw a growth of more than 50% festive orders. This year, we should see same or better results,” said Mahendru. On the other hand, Unmisha Bhatt, Chief Strategy Officer &amp; Director, India and MENA Region at Tonic Worldwide said that brands will explore LinkedIn this year. She said, “Innovative campaigns will be seen by brands on LinkedIn considering the rise in engagement by professionals on LinkedIn. High Reach/Awareness platforms like TV and Outdoor will remain a part of the integrated pie and will see the same demand as earlier. However, the platform which will see the most growth over the previous years is digital since its gained relevance.” Sharing a few other trends which we could see in digital marketing, Bhatt added, “Video commerce and live stream shopping is one of the new trends that we will see coming up soon. And remember teleshopping? We will soon see the rise of that on digital too! Seamless user journey and functionalities will emulate the retail environment to ensure consumers don’t miss the retail experiences. This means, technology-based experiential marketing with AR/VR and Mixed reality to ensure consumer recall, as well as engagement, will see a rise too along with experience commerce which enables sales. Conversation commerce will also pick up in the form of chatbots as it leads to faster responses for the impatient consumer.” Digital adoption accelerated by the pandemic has drastically changed the way audiences consume media. This has also paved the way for content creators, bringing them into the spotlight. Prachi Bali, National Head Client Partnerships &amp; Business Head (North), FoxyMoron (Zoo Media) said, “Besides the usual engagement platforms of FB, IG &amp; YT, regional and nano influencers are seeing a great deal of interest. Also, regional and smaller content/publishing platforms are finding their way into media plans. Brands want to build a stronger consumer connect by making the content work harder, multiplied by language and platform, rather than making stand-alone traditional pieces of content. Consumer-facing technologies that drive engagement such as filters, interactive ads, shoppable videos are the trends we will see brands adopt as they all encourage social commerce. ” While brands and advertisers are extra cautious this year to commit big monies on media after 2020 and will be looking at ROI from their media investments, they still want to make hay while the sun shines. Prasad Shejale, Founder and CEO, Logicserve Digital said, “Advertisers will tend to focus on all the possible mediums and attract more and more audiences. I am positive that they will scale up equally across different mediums now and hence, all the mediums are sure to grow. With such a focus, I foresee even the bottom-funnel channels to grow. Looking at consumer behaviour and preferences over the past few months or years, I feel video channel will witness a huge growth as there is a dire need to break the clutter nowadays. When I say video, it will be video in every way whether it is video on demand or on social media or OTT. Having said that, while we know that the advertisers will try to make the most out of the festive season and explore different formats or platforms, a lot of them are also focusing on the right measurement infrastructure that helps them understand the impact properly and also provides useful insights to plan for future activities.” <cmsannotation type="cmsannotation" annotationid="Auto industry, e-commerce and travel to be the big spenders" text="Auto industry, e-commerce and travel to be the big spenders">Auto industry, e-commerce and travel to be the big spenders</cmsannotation> As per the data from Gipsi, (Tonic’s AI and HI research arm), search queries have risen by 3x across categories like online shopping, travel, automobile (specifically SUV’s segment), fashion, and gadgets over 2019. Experts also opined that auto will see a boom because consumers are now avoiding public transport. Other categories that popped up in our discussion were EduTech, E-commerce, OTT and travel. “People have begun travelling, offices are slowly opening up. Traffic is back on the roads and the restaurants are filling up slowly. This year, fashion &amp; accessories, FMCG, Durables, EdTech, FinTech and most of the new e-commerce/online brands should be active. We could see some action from auto sector as well,” said Krishnan. Joshi also shared his optimism about spends from the auto and e-commerce industry. He said, “Automobile, gaming, education, beverages, FMCG, cement, tyres &amp; consumer durables are some of the categories that will re-activate their marketing plans in H2. Given the advertising clutter during the festive period, brands will need to drive awareness and stay top-of-mind throughout the consumer’s purchase and consumption journey.” Apart from these obvious ones, Shejale highlighted that the travel industry, which suffered the most during 2020, has finally started picking up. He said, “Firstly, I am sure travel will revive and has already started picking up. As the travel industry flourishes, the hotel and hospitality will grow too. Apart from these, retail (online as well as offline) will also recuperate and continue to grow.” Trends so far have only indicated that consumer sentiment is improving, which is more likely to continue growing during the ongoing festive season.

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

<div class="KonaFilter image-container display-table float_right click-to-enlarge"><div><div class="image"><a title_source="Conway Chamber of Commerce / YouTube" title_caption="Acxiom CEO Scott Howe." class="zoomin" href="https://static-ssl.businessinsider.com/image/5374b33a6bb3f7c171360e25-960/scott-howe-3.png"></a><a href="https://www.youtube.com/watch?v=ADEV8vgrm_E">Conway Chamber of Commerce / YouTube</a>Acxiom CEO Scott Howe.</div></div></div>Good morning, AdLand. Here's what you need to know today:
Data management giant Acxiom <a href="http://www.adexchanger.com/data-exchanges/acxiom-to-buy-liveramp-for-310m/">will acquire B2B software company LiveRamp</a> in a deal worth $310 million. LiveRamp's software helps companies match their offline customer data with online audiences to better target their <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword>. LiveRamp CEO Auren Hoffman says his company <a href="http://blog.liveramp.com/2014/05/14/acxiom-signs-agreement-to-acquire-liveramp/">will continue to work with its existing data management clients</a> and hopes to work with "every marketing application in the world."
Ogilvy &amp; Mather New York <a href="http://www.mediabistro.com/agencyspy/ogilvy-appoints-new-ed-of-content-production_b65556">hired Jenny Gadd as executive director of content production</a>. Gadd most recently served as head of integrated production at Johannes Leonardo.
Freelance creative director Paul Caiozzo <a href="http://adage.com/article/agency-news/goodby-appoints-paul-caiozzo-n-y-ecd/293216/">joined</a> Goodby, Silverstein &amp; Partners. Caiozzo will start off working on the Comcast/XFINITY account, but his role will also include drumming up new business for the agency.
TD Ameritrade <a href="http://www.adweek.com/news/advertising-branding/havas-unit-wins-td-ameritrades-creative-account-157621">tapped Havas Worldwide to be its lead creative agency</a>. TD Ameritrade's annual media spend is estimated to be $100 million.
Cognac brand Remy Martin <a href="http://www.campaignlive.co.uk/news/1294287/remy-martin-seeks-global-ad-agency/">is looking for a new global advertising agency</a>.
Heinz <a href="http://adage.com/article/agency-news/heinz-taps-ipg-omnicom-shops-global-media/293214/">chose UM to run its media buying and planning in the U.S. and Canada</a>, and Omnicom Media Group to run its international business.
Intuit <a href="http://adage.com/article/btob/intuit-small-businesses-national-ads/293219/">made commercials for the three runner-up semifinalists</a> in its Super Bowl ad giveaway contest: egg producer Locally Laid Egg Company, fertilizer company POOP-Natural Dairy Compost, and all-natural dogfood maker Barley Labs. The accounting software company paid for a commercial for girls building toy company GoldieBlox during this year's game.
SapientNitro <a href="http://www.mediabistro.com/agencyspy/sapientnitro-names-new-chief-creative-officer-for-india_b65534">named KV "Pops" Sridhar to the post of CCO in India</a>. Sridhar was most recently CCO at Leo Burnett - India &amp; Subcontinent.
Previously on Business Insider Advertising:
<ul>
<li><a href="http://www.businessinsider.com/big-food-is-fighting-a-frozen-foods-crisis-2014-5">Big Food Is Fighting A Frozen Foods Crisis</a></li>
<li><a href="http://www.businessinsider.com/ginny-bahr-ad-agency-jwts-longest-serving-employee-2014-5">Meet Ginny Bahr: She Has Worked At Ad Agency JWT Since The 'Mad Men' Era And Isn't Quitting</a></li>
<li><a href="http://www.businessinsider.com/lets-face-it-dick-costolo-has-lost-his-grip-on-the-twitter-story-2014-5">Let's Face It, Dick Costolo Has Lost His Grip On The Twitter Story</a></li>
<li><a href="http://www.businessinsider.com/ikeas-new-family-tree-ad-2014-5">Ikea's New Ad Puts A Twist On The Traditional Family Tree</a></li>
</ul>

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