You Searched For "havas research study" and got 17 results
Sort By:
5 mins read
Efficiency and Emotion most important factors in good CX: Havas Study
The report unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digi…
3 mins read
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
3 mins read
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
3 mins read
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
3 mins read
The advertising industry admits it has a major transparency problem and it's about to find out just how big of an issue it is
While almost everyone in the industry knows practices such as kickbacks and rebates have been going…
Lara O'Reilly
4 mins read
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Havas CX shows customer experience is most meaningful when it combines the best functional service …
4 mins read
Havas' new wave ad agency The Annex has pulled in $80 million in revenue by hiring graffiti artists, Instagram stars and Chance the Rapper's designer
"The Annex is focused less on creating the perfect 30-second spot, and more on developing interesti…
Tanya Dua
3 mins read
The ad industry may be bracing for some wild deals, says a new industry report - including AT&T buying an agency
With Time Warner and AppNexus under its belt, AT&T has pieced together both content and the tec…
Tanya Dua
5 mins read
UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
India is the ninth national chapter to launch worldwide, and the second in Asia
6 mins read
Cultivated: CannTrust ousts its CEO, cannabis policy takes center stage on Capitol Hill, and more
That was after more reporting came to light this week about just how deep the rot went. After The G…
Jeremy Berke
3 mins read
9 Unfair Advantages That Help People Get Ahead
Nothing you can do to your sleep schedule will significantly affect your natural need for sleep, bu…
4 mins read
The Cannes Lions ad festival was postponed over the coronavirus, but advertisers may sit it out anyway, and millions of dollars are at stake
One senior-level holding company executive said that, in addition to health concerns, agencies and …
Patrick Coffee
8 mins read
Bombshell report claims US ad agencies unethically pad their profits with rebate schemes
Luis Di-Como, SVP of global media at Unilever, told Business Insider: "Trust and transparency are c…
Lara O'Reilly
7 mins read
TikTok is breaking download records and taking over pop culture. But experts say it faces challenges in turning user growth into profit.
While TikTok's user base is growing quickly and brands are finding creative ways to get involved wi…
Dan Whateley
8 mins read
Advertisers say Snapchat's unique selling point is that it's the cool, new thing - which puts a lot of pressure on the company to stay relevant
In the S-1, Snapchat says its vertical video ads are "as good as television" - and in some ways bet…
Lara O'Reilly
34 mins read
We talked to the father and son VC team who are launching a new fund to back European tech startups
SK: The way we think about it is what do people need for 18 months of revenue-free runway? We think…