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4 mins read
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Havas CX shows customer experience is most meaningful when it combines the best functional service …
3 mins read
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
3 mins read
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
3 mins read
Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
The survey finds that consumers are today desperately seeking transparency & tangibility but brands…
5 mins read
Efficiency and Emotion most important factors in good CX: Havas Study
The report unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digi…
4 mins read
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Consumers also value the brands who contribute to their mental and emotional well-being
2 mins read
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
The agency's Mumbai office has reported the growth on the back of 15+ new account wins
2 mins read
Anita Nayyar departs from Havas Group, Mohit Joshi to lead Havas Media India
She is moving on from the agency to pursue other interests.
2 mins read
Amazon eyes podcast company Wondery
Business Insider's top advertising and media stories for December 3.
Lauren Johnson
2 mins read
Havas Group acquires experiential agency Shobiz
Havas Group announced its third acquisition in India in 2019 – Shobiz – an experiential agency.
3 mins read
Online ad fraud isn't going away, and advertisers themselves may be part of the problem
Schemes keep getting more sophisticated, and the industry seems powerless to stop them.
Lucia Moses
3 mins read
Advertising Stocks Heat Peaks In Anticipation Of More Mergers
A note from CEO and chairman Michael Roth circulated to staff after the merger went public that sta…
Laura Stampler
4 mins read
The former CEO of Havas explains why the traditional advertising agency network model could be dead in 10 years
Jones admits that companies like WPP and Publicis could just pivot to offer similar services as You…
Lara O'Reilly
2 mins read
Federal prosecutors investigating shady media-buying practices in the ad industry have reportedly begun issuing subpoenas
Meanwhile, media agencies continue to face tremendous pressure as their business models come under …
Tanya Dua
3 mins read
The ad industry may be bracing for some wild deals, says a new industry report - including AT&T buying an agency
With Time Warner and AppNexus under its belt, AT&T has pieced together both content and the tec…
Tanya Dua
1 min read
Daily Caller removes bizarre video mocking New York Times reporter that critics said was anti-Semitic
The Daily Caller had been the subject of controversy over some of its coverage of the white na…
Maxwell Tani
8 mins read
Bombshell report claims US ad agencies unethically pad their profits with rebate schemes
Luis Di-Como, SVP of global media at Unilever, told Business Insider: "Trust and transparency are c…
Lara O'Reilly
1 min read
Report: Facebook's Q2 Ad Revenue Will Fall 25%
To note, Standard Media Index provides a timely, detailed, complete, and accurate view of media per…
Jim Edwards
2 mins read
Report: Brands Will Favor Digital Ad Campaigns Over Sponsorships In 2014 [THE BRIEF]
A new report from WPP-owned sponsorship, research, and consulting firm IEG suggests that corporatio…