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2 mins read
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its associa…
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Havas Media Group India launches an identity-based audience planning platform, Converged
This is a step towards preparing businesses for the future by optimising and allowing for stronger …
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Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
The agency's Mumbai office has reported the growth on the back of 15+ new account wins
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Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
The new virtual Village will also include a recruitment service, a first in the field of human reso…
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Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
The survey finds that consumers are today desperately seeking transparency & tangibility but brands…
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IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
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Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
The new network already boasts clients including Reckitt Benckiser, Renault, Tesco, Maersk, Club Me…
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Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
2 mins read
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
The initiative is aimed at fostering gender diversity and women leadership
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Anita Nayyar departs from Havas Group, Mohit Joshi to lead Havas Media India
She is moving on from the agency to pursue other interests.
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E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
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RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
The campaign has been designed and conceptualized by Havas Worldwide India
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95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
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Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International has named ex-cricketer Anand Yalvigi as the Director of this new vertical for …
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Efficiency and Emotion most important factors in good CX: Havas Study
The report unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digi…
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How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
4 mins read
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Experts tell us about the impact the outbreak could have on the advertising industry and what to ex…
3 mins read
Goafest to be held in physical form between April 7-9
Jaideep Gandhi has been elected as the Chairman for the Goafest 2022
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Havas Media Group's Anita Nayyar joins ZEE5 to strengthen its Ad tech offering
Anita Nayyar, EX-CEO of Havas Media Group, India & South East Asia joins ZEE5.
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Online ad fraud isn't going away, and advertisers themselves may be part of the problem
Schemes keep getting more sophisticated, and the industry seems powerless to stop them.