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2 mins read
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its associa…
2 mins read
Havas Media Group India launches an identity-based audience planning platform, Converged
This is a step towards preparing businesses for the future by optimising and allowing for stronger …
3 mins read
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
2 mins read
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
The agency's Mumbai office has reported the growth on the back of 15+ new account wins
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E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
3 mins read
Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
The survey finds that consumers are today desperately seeking transparency & tangibility but brands…
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Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
The new network already boasts clients including Reckitt Benckiser, Renault, Tesco, Maersk, Club Me…
3 mins read
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
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Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
The new virtual Village will also include a recruitment service, a first in the field of human reso…
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RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
The campaign has been designed and conceptualized by Havas Worldwide India
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Amazon eyes podcast company Wondery
Business Insider's top advertising and media stories for December 3.
Lauren Johnson
3 mins read
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
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Anita Nayyar departs from Havas Group, Mohit Joshi to lead Havas Media India
She is moving on from the agency to pursue other interests.
3 mins read
Online ad fraud isn't going away, and advertisers themselves may be part of the problem
Schemes keep getting more sophisticated, and the industry seems powerless to stop them.
Lucia Moses
5 mins read
Efficiency and Emotion most important factors in good CX: Havas Study
The report unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digi…
4 mins read
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Experts tell us about the impact the outbreak could have on the advertising industry and what to ex…
5 mins read
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
2 mins read
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
The initiative is aimed at fostering gender diversity and women leadership
3 mins read
Havas Media Group's Anita Nayyar joins ZEE5 to strengthen its Ad tech offering
Anita Nayyar, EX-CEO of Havas Media Group, India & South East Asia joins ZEE5.
4 mins read
People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
India is one of the three most important markets for Havas Creative, after China and the US