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4 mins read
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Havas CX shows customer experience is most meaningful when it combines the best functional service …
2 mins read
Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
With a brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towar…
2 mins read
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
The new virtual Village will also include a recruitment service, a first in the field of human reso…
2 mins read
Havas Media Group India adds new businesses worth Rs 750+ crore in Q3
One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its associa…
3 mins read
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
The campaign has been designed and conceptualized by Havas Worldwide India
3 mins read
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
2 mins read
Havas Media Group India launches an identity-based audience planning platform, Converged
This is a step towards preparing businesses for the future by optimising and allowing for stronger …
2 mins read
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign reminds the audience that divorce does not mean the end of a rel…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
2 mins read
Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore
The agency's Mumbai office has reported the growth on the back of 15+ new account wins
3 mins read
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
3 mins read
Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
The survey finds that consumers are today desperately seeking transparency & tangibility but brands…
8 mins read
Lessons 2021 taught our advertising leaders
If 2020 was about self-isolation and prioritizing their physical health, 2021 taught me the importa…
5 mins read
Efficiency and Emotion most important factors in good CX: Havas Study
The report unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digi…
5 mins read
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
2 mins read
Havas Group India brings branding and design group Conran to Mumbai
Conran Design Group opens its third global office in Mumbai
3 mins read
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
The new network already boasts clients including Reckitt Benckiser, Renault, Tesco, Maersk, Club Me…
2 mins read
Havas Group India kickstarts ‘Women who Inspire’ initiative to foster gender diversity and women leadership
The initiative is aimed at fostering gender diversity and women leadership
4 mins read
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Consumers also value the brands who contribute to their mental and emotional well-being
3 mins read
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…