<keyword id="19982503" type="General" weightage="20" keywordseo="Nag-Ashwin" source="keywords" meta.keywordsubtype="org" meta.entityname="Nag Ashwin" meta.hostid="261" meta.entityid="Nag Ashwin">Nag Ashwin</keyword>’s Prabhas-starrer <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword>, with its visually striking dystopian landscape and high-octane action sequences, had audiences flocking to theatres after its release. And despite mixed critical reviews about its pacing and narrative, the movie managed to gross over ₹900 crore globally — making it one of the highest-grossing <keyword id="20240199" type="General" weightage="20" keywordseo="Indian-films" source="keywords">Indian films</keyword> of 2024. Now, after enjoying significant box office success, the film is now dominating the <keyword id="19923295" type="General" weightage="20" keywordseo="OTT" source="keywords">OTT</keyword> space, as well! <keyword id="20033913" type="General" weightage="20" keywordseo="kalki" source="keywords">Kalki</keyword> 2898 AD has made an electrifying debut on OTT after its grand theatrical success. Released on August 22, 2024, the film stormed into the OTT scene, racking up a massive 4.5 million views in its first week, making it the fifth largest <keyword id="19897536" type="General" weightage="20" keywordseo="Netflix" source="keywords">Netflix</keyword> opening for a Hindi film. By the second week, the film had dethroned its competitors to claim the coveted #1 spot on Netflix's global non-English charts. Its viewership hit 2.6 million in Week 2, taking the cumulative tally to a staggering 7.1 million views. <div type="Article" hostid="261" msid="112081062" title="After Kalki 2898 AD&amp;#39;s success, Prabhas announces new movie &amp;#39;The Raja Saab&amp;#39;; to be released in April 2025" mstype="2" mssubtype="0"></div>What makes Kalki’s OTT performance even more impressive is the sheer volume of viewing hours — 7.5 million in Week 2 alone—leaving contenders like Untamed Royals and Phir Aayi Haseen Dillruba trailing behind by significant margins. With almost 225% higher views than Taapsee Pannu’s Phir Aayi <keyword id="20013799" type="General" weightage="20" keywordseo="haseen-dilruba" source="keywords">Haseen Dilruba</keyword>, Kalki has firmly established itself as the reigning king of the streaming world, as koimoi.com reported. The decision to release Kalki 2898 AD on OTT soon after its theatrical run was likely driven by the growing trend of hybrid release strategies. With the film’s immense global appeal, platforms like Netflix offer an extended shelf life, ensuring it reaches wider audiences, especially those who might have missed it in theatres. The transition to digital also allows for continued audience engagement, cementing the film’s legacy beyond its box office success. While its dominance continues on Netflix, Kalki is also making waves on <keyword id="19908523" type="General" weightage="20" keywordseo="Amazon-Prime-Video" source="keywords">Amazon Prime Video</keyword> in other languages, broadening its reach even further. As fans eagerly await Week 3’s verdict, the big question remains — will Kalki's futuristic saga maintain its momentum or start showing signs of slowdown? Only time will tell! <div type="Article" hostid="261" msid="113014812" title="Missing link in IC 814: The Kandahar Hijack had one “very important” European passenger — one the Netflix show surprisingly didn’t highlight" mstype="2" mssubtype="0"></div>

Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

Mumbai (Maharashtra) [India], July 5 (ANI): Actors <keyword id="6354713" type="General" weightage="20" keywordseo="kajol" source="Orion">Kajol</keyword> and <keyword id="210696" type="General" weightage="80" keywordseo="kriti-sanon" source="Orion">Kriti Sanon</keyword> are all set to star in writer-turned-producer <keyword id="511596" type="General" weightage="80" keywordseo="kanika-dhillon" source="Orion">Kanika Dhillon</keyword>'s much-anticipated mystery thriller 'Do Patti'. Taking to Instagram, <keyword id="263331" type="General" weightage="80" keywordseo="kriti" source="Orion">Kriti</keyword> treated fans to the new announcement and captioned the post, "Thrilled to announce DO PATTI! Alongside 3 very strong-headed, inspiring and immensely talented women! Monica, we couldn't have found a better platform than <keyword id="128682" type="General" weightage="80" keywordseo="netflix" source="Orion">Netflix</keyword> to tell this story! @netflix_inSuperrr duperr excited to reunite with Kajol ma'am after 8years! @kajol. Kanika - I've always loved your writing &amp; I'm so happy to be co-producing my first with you! Ufff.. this is a special one! @kanika.d @kathhapictures." Wimbledon: Carlos Alcaraz, Andy Murray start campaign with wins She added, "This one is gonna be a thrilling game with a lot of heart! A first for Blue Butterfly Films.@bluebutterflyfilmsofficial." After working in 'Dilwale', Kriti and Kajol are reuniting after 8 years. The film is set to take viewers on a thrilling suspense-filled ride like never before and transport audiences to the mesmerizing hills of North India, which serve as a stunning backdrop for the mystery and intrigue to unfold. Besides a riveting storyline, the film is peppered with commercial, exciting music. 'Do Patti' marks the debut of celebrated writer Kanika Dhillon and Kriti Sanon as producers. The 'Bhediya' actor on Tuesday announced that she is starting her own production company named "Blue Butterfly Films". Kriti took to Insta and shared the update. "And Its time to shift the gear. I've been in this magical industry living my dreams for 9 years. I've taken baby steps, learnt, evolved &amp; grown into the actor I am today! I absolutely lovvvee every bit and aspect of film-making. And now, its time to do more, to be more, to learn more, to tell more stories that touch my heart and hopefully yours too. Here's to constantly evolving and finding the most beautiful version of yourself. Beyond excited to finallyyyy start BLUE BUTTERFLY FILMS with a full heart and big dreams," Kriti wrote. After taking the world on adventurous trips with her stories in much-loved movies like 'Kedarnath', 'Manmarziyaan', 'Haseen Dilruba', 'Rashmi Rocket', and 'Guilty', amongst others, Kanika Dhillon sharing her excitement in a statement said, "I am absolutely thrilled to embark on this new journey as a producer. Do Patti is a compelling story, very close to my heart as a writer. And am thrilled to start my journey as a producer with Do PAtti. And such talented actors like Kriti and Kajol and of course Netflix. The writer in me feels empowered today that apart from creating the world on paper, I can curate my vision into reality. I hope to work towards building a production house that truly empowers stories and storytellers!" Sharing her thoughts on the film, Kajol added, "I couldn't be more thrilled to team up with Netflix once again after Tribhanga and Lust Stories 2, this time for an exhilarating ride that is Do Patti. The opportunity to be on streaming has been truly exciting as it allows us to venture into unexplored territories and present captivating stories to audiences across the globe. Do Patti has a standout script that promises a unique blend of adventure and mystery. It is a story that is not only rooted in India, but also promises the thrill that can be enjoyed by entertainment enthusiasts across borders '' Actor turned producer, Kriti Sanon shared, "Do Patti is a script that holds a very special place in my heart as it marks my debut as a Producer with my production house Blue Butterfly Films. I love every single aspect of film making and have always wanted to be more creatively involved in stories that touch my heart. And I felt in my gut that I was ready to shift the gear and do more. I'm excited to collaborate with the extremely talented Kanika Dhillon as a producer and we couldn't have asked for a better partner than Netflix for this magical journey. Adding to our women power is the amazing Kajol ma'am, who I'm thrilled to be working again with after almost 8 years (since Dilwale). I just cannot wait for this ride to begin!" Monika Shergill, Vice President of Content for Netflix India said, "We're thrilled to bring the powerhouse talent of Kajol and Kriti Sanon together on screen with Do Patti. Both actors are passionate about storytelling and always deliver unforgettable performances. In addition, it brings us great joy to support Kanika Dhillon and Kriti as they embark on their first creative journey as producers. We're looking forward to working together to bring their creative vision to our audiences and continue to tell riveting and exciting local stories." (ANI)

Kajol, Kriti Sanon to reunite for Kanika Dhillon's mystery thriller 'Do Patti'

What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?

<ul><li><keyword id="7433188" type="General" weightage="20" keywordseo="SUGAR-Cosmetics" source="Orion">SUGAR Cosmetics</keyword> launches its #BoldAndFree campaign featuring <keyword id="699893" type="General" weightage="20" keywordseo="taapsee-pannu" source="Orion">Taapsee Pannu</keyword>.</li><li>The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confident in their own skin without the need for external validation with SUGAR’s long-lasting makeup for the bold and free. </li></ul>SUGAR Cosmetics - one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree featuring actress, Taapsee Pannu on Wednesday, 22nd September. <div type="Youtube" id="a5RiQXOnqAM" title="Presenting SUGAR's First TV Commercial feat. Taapsee Pannu | #BoldAndFree | SUGAR Cosmetics" thumbUrl="https://i.ytimg.com/vi/a5RiQXOnqAM/mqdefault.jpg"></div> With Bollywood actress Taapsee Pannu as the face of the campaign, it is off to an aggressive start with both simultaneous launches on television, print and OOH. This will be further amplified across various mainstream digital and social media channels. The OOH campaign will go live PAN India including metro cities and major Tier I &amp; II cities. The TV Commercial will be aired nationwide in 8 languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu across all prime electronic channels. Taapsee has also made the official announcement on her Instagram profile as she posted the TVC. With over a decade of experience working in Hindi, Telugu and Tamil-language films, Taapsee is known for a wide variety of powerful roles that she has portrayed in women-centric films such as Haseen Dilruba, Thappad, Badla, Pink and Manmarziyaan among others. SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Campaign is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident &amp; bold in their own skin. The narrative of the TV Commercial plays on how we always subconsciously keep seeing ourselves in the mirror and are conscious of how we look. This need for approval – be it that of society or even the mirror we look into – always makes us second-guess how beautiful we “feel” – and this needs to change. With this campaign, SUGAR urges its patrons and viewers to break free from that urge of getting approvals to feel and look good because one does not need the validation of a mirror of society to feel beautiful and complete. While Taapsee stunningly brings forth this thought in the TVC, the OOH campaign helps create more opportunities for the brand’s messaging to be absorbed and create a larger impact with the audience. Speaking on this campaign collaboration, Taapsee Pannu said, “I love how SUGAR is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies, SUGAR’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her own skin. My absolute favourite are the SUGAR lipsticks - love how every colour suits &amp; vibes with the real me. So, if you’re looking for long lasting beauty products to keep up with the unstoppable you and your on-the-go lifestyle, just try SUGAR Cosmetics!” Founded in 2015, SUGAR Cosmetics is currently present in 10,000+ stores across 130+ cities, along with a robust digital presence through the brand owned website and app. SUGAR currently offers 550+ products in makeup and skincare and it known for their matte lipsticks, bold eyeliners, stick foundation, face palettes and more. Their social media popularity has also built a fan following for more than 5 million across all channels. “It gives me immense pleasure to welcome Taapsee to the family! Today, SUGAR is the makeup choice for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we believe in chasing dreams and being unstoppable. We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made - with the same bold, cheerful and fearless attitude that SUGAR resonates with. We’re super excited to have her on board for our #BoldAndFree Campaign, and can’t wait to create magic, one look at a time!” added Vineeta Singh, CEO &amp; Co-founder, SUGAR Cosmetics

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Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

Ashmita Gupta

Kajol, Kriti Sanon to reunite for Kanika Dhillon's mystery thriller 'Do Patti'

ANI

What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?

Eetika Kapoor

Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics

BI India Partner