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Raksha Bandhan, a cherished Indian festival celebrating the unique bond between brothers and sisters, is a day filled with love, care, and joyous traditions. As we approach <keyword id="19978604" type="General" weightage="20" keywordseo="Raksha-Bandhan-2024" source="Orion">Raksha Bandhan 2024</keyword> on Monday, August 19, it's time to express our heartfelt emotions to our siblings. Whether you are looking for the perfect wish for your brother, a touching message for your sister or a thoughtful quote to share on social media, you’ll have it here. <h2>15 heartfelt <keyword id="3577991" type="General" weightage="100" keywordseo="Raksha-Bandhan-wishes" source="Orion">Raksha Bandhan wishes</keyword> for brothers</h2><ul><li>Dear Brother, you are my first friend and forever protector. On this <keyword id="6373020" type="General" weightage="20" keywordseo="Rakhi" source="Orion">Rakhi</keyword>, I wish you all the happiness and success you deserve!</li><li>To the best brother in the world, may your life be filled with joy, prosperity, and endless love. Happy Raksha Bandhan!</li><li>You have always been my hero, guiding me through life with your wisdom and strength. Happy Rakhi, Bhai!</li><li>On this special day, I pray for your well-being and success. May our bond grow stronger with each passing year. Happy Raksha Bandhan!</li><li>Thank you for being my shield and my confidant. I am blessed to have you as my brother. Happy Rakhi!</li><li>You are more than just my brother; you are my mentor and my best friend. Wishing you a joyful Raksha Bandhan!</li><li>No matter how far we are, our bond remains unbreakable. Sending you love and warm wishes on Raksha Bandhan!</li><li>Brother, you are my guardian angel in disguise. May you always be blessed with happiness. Happy Rakhi!</li><li>To the one who always stood by me, protected me, and encouraged me, Happy Raksha Bandhan! You're the best brother ever!</li><li>Dear Bhai, may you always walk the path of success and may all your dreams come true. Happy Raksha Bandhan!</li><li>You are my pillar of strength and my guiding star. Wishing you a Raksha Bandhan filled with love and joy!</li><li>Your presence in my life is a blessing, and on this Rakhi, I wish you all the happiness in the world!</li><li>Thank you for being the best brother anyone could ask for. Here's to many more Rakhi celebrations together!</li><li>Your love and protection are my greatest treasures. Wishing you a very Happy Raksha Bandhan, dear Brother!</li><li>May this Raksha Bandhan bring you peace, prosperity, and joy. I am grateful to have you as my brother!</li></ul><h2>15 heartfelt Raksha Bandhan wishes for sisters</h2><ul><li>Dear Sister, you are my source of strength and joy. May this Rakhi bring you all the happiness in the world!</li><li>On this special day, I promise to always protect you and stand by you, no matter what. Happy Raksha Bandhan!</li><li>You are my sister, my confidante, and my best friend. Wishing you a Raksha Bandhan filled with love and laughter!</li><li>To my dearest sister, may your life be as bright and beautiful as you are. Happy Raksha Bandhan!</li><li>Sister, you are the light of my life, and I am so grateful to have you by my side. Happy Rakhi!</li><li>Wishing you a Raksha Bandhan full of love, joy, and endless blessings. You deserve the best, dear Sister!</li><li>You are my guiding star and my biggest supporter. Thank you for always being there for me. Happy Raksha Bandhan!</li><li>To my lovely sister, may all your dreams come true and may you find happiness in everything you do. Happy Rakhi!</li><li>Sister, you make my world a better place just by being in it. Wishing you a wonderful Raksha Bandhan!</li><li>On this Rakhi, I wish you all the success and joy in the world. Thank you for being an amazing sister!</li><li>You are my role model and my source of inspiration. Happy Raksha Bandhan to the best sister ever!</li><li>Sister, you are the most precious gift in my life. Wishing you a Raksha Bandhan filled with love and happiness!</li><li>May your life be filled with endless joy and may you always find success in everything you do. Happy Rakhi!</li><li>You are not just my sister but also my best friend and confidante. I am blessed to have you in my life. Happy Raksha Bandhan!</li><li>Dear Sister, may this Rakhi strengthen our bond and may we always be there for each other. Happy Raksha Bandhan!</li></ul><div type="Article" hostid="261" msid="112559982" title="Raksha Bandhan 2024: The history and cultural significance of the Rakhi festival" mstype="2" mssubtype="0"></div> <h2>10 memorable <keyword id="6822586" type="General" weightage="20" keywordseo="Raksha-Bandhan-quotes" source="Orion">Raksha Bandhan quotes</keyword></h2>The bond between a brother and sister is like no other. It is both cherished and protected, bound by love and loyalty. A brother is a friend given by nature, a protector in life, and a lifelong companion in joy and sorrow. Sisters are different flowers from the same garden, blossoming together with love and care. Brothers and sisters are as close as hands and feet, bound by love and strengthened by memories. A sister is both your mirror – and your opposite, a constant presence in the story of your life. - Elizabeth Fishel There is no love like the love for a brother. There is no love like the love from a brother. – Astrid Alauda Our siblings are our first friends, our fiercest rivals, and our most loyal supporters. The greatest gift our parents ever gave us was each other. Happy Raksha Bandhan to all brothers and sisters! Brothers and sisters may fight like cats and dogs, but they are the best of friends when the chips are down. A sister is a gift to the heart, a friend to the spirit, a golden thread to the meaning of life. – Isadora James <h2>5 WhatsApp Status for Raksha Bandhan 2024</h2><ul><li>Celebrating the bond of love and protection this Raksha Bandhan. Happy Rakhi to all brothers and sisters! #RakshaBandhan2024</li><li>No matter how far we are, our bond remains strong. Happy Raksha Bandhan to my beloved sibling! 🌟❤️ #SiblingLove</li><li>Tying the knot of protection and love. Happy Raksha Bandhan! #RakhiCelebration</li><li>Blessed to have a brother/sister like you. Wishing you a joyous Raksha Bandhan! #RakshaBandhanVibes</li><li>Raksha Bandhan: A day to celebrate the endless bond of love between siblings. Happy Rakhi! #SiblingGoals</li></ul><div type="Article" hostid="261" msid="112530289" title="Raksha Bandhan 2024: 5 fun sibling challenges" mstype="2" mssubtype="0"></div>This Raksha Bandhan, express your feelings with these heartfelt wishes, memorable quotes, and touching WhatsApp statuses. Whether near or far, let your siblings know how much they mean to you. SEE ALSO: <a href="https://www.businessinsider.in/thelife/webstories/raksha-bandhan-2024-10-gifts-that-will-make-your-sister-feel-special/slidelist/112465765.cms" data-type="tilCustomLink" target="_blank">Raksha Bandhan 2024: 10 gifts that will make your sister feel special</a>

Raksha Bandhan 2024: Heartfelt wishes, quotes, and WhatsApp status

<ul><li>Indian consumers lean on their family for the smallest and the biggest needs and celebrate our smallest and biggest joys together.</li><li>So with Raksha Bandhan round the corner, brands are reminding consumers to celebrate their love for each other in modern ways.</li><li>Here are a few advertisements that stood out from this year.</li></ul>This year, brands have given a new perspective to old traditions of Raksha Bandhan. They are urging consumers to celebrate the tradition of tying a rakhi by focusing on its essence: it is not just about a brother protecting his sister, this pious festival is a celebration of love, protection, support and life-long companionship. With their campaigns this year, brands are reminding us that it is okay to relook at certain traditions and bring them in sync with the modern reality of gender equality. On the other hand, some brands simply chose to celebrate the little quirks and nok-jhonks that the siblings share. Here are a few campaigns that stood out, in no particular order: <keyword id="138037" type="COMPANY" weightage="20" keywordseo="Tanishq" source="Orion">Tanishq</keyword> Conceptualised by Tanishq and <keyword id="2805202" type="PERSON" weightage="20" keywordseo="Dentsu-Webchutney" source="Orion">Dentsu Webchutney</keyword>, this campaign celebrates the beautiful bond of a sister and her sister-in-law. It showcases how their relationship is much more evolved than just being sisters-in-law and rather being #SistersByChoice. The tradition of ‘Lumba Rakhi’ on Raksha Bandhan symbolizes this pure bond of love, care and nurture - a tradition where the sister ties the Lumba Rakhi to her sister-in-law as well for, it is believed that it is not just the brother but the sister-in-law too, who is responsible for the sister’s protection and together they form a protective cocoon around the sister. <div type="Youtube" id="tylRt7nPalQ" title="Celebrating sisters-in-law who are #SistersByChoice" thumbUrl="https://i.ytimg.com/vi/tylRt7nPalQ/mqdefault.jpg"></div> Cadbury Celebrations Every year, siblings in India celebrate Raksha Bandhan following the traditional rituals of a sister tying a Rakhi, a thread symbolising the bond they share, and the brother in return gifting a promise to protect her and that bond, all their life. However, this moment of joy, is deeply missed by many children in the country who are differently-abled, especially with their upper limbs. Often these children opt for prosthetic hands to help them build their lives. The journey for them is a long one where, as the child grows up, the prosthetic arms are recommended change, basis various factors. They typically start with basic prosthetic arms which lack the sense of touch, a very important sensation in their formative years. To make a meaningful difference to the lives of these children and help them celebrate this bond in the most fulfilling way possible, Cadbury Celebrations has partnered with Social Hardware, an organization working towards providing assistive devices and rehabilitation services to underserved communities to develop a unique senor based prosthetic arm that will let children feel the sense of touch, an integral part of growing up. The campaign is conceptualised by <keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India" source="Orion">Ogilvy India</keyword>. <div type="Youtube" id="d2FMYYi33tM" title="Cadbury Celebrations | The feeling of #MyFirstRakhi" thumbUrl="https://i.ytimg.com/vi/d2FMYYi33tM/mqdefault.jpg"></div> Edelweiss Mutual Funds In the last two years, all of us have experienced love and support from people around us who may not necessarily be our family. People and communities came together to help each other. Every relation grows stronger with time. This Raksha Bandhan, <keyword id="222564" type="COMPANY" weightage="20" keywordseo="Edelweiss-Mutual-Fund" source="Orion">Edelweiss Mutual Fund</keyword> urges you to identify and celebrate these unusual bonds of love that have stood with you in challenging times. Conceptualized by Campen Factory, this campaign reminds you that Raksha Bandhan is not only about celebrating the traditional relationship between a brother and sister. It’s about celebrating any bond that is meaningful and stands the test of time. <div type="Youtube" id="zcTo40v03tg" title="Someone at the door - A film by #EdelweissMutualFund on relationships #BoundByLove" thumbUrl="https://i.ytimg.com/vi/zcTo40v03tg/mqdefault.jpg"></div> Bombay Shaving Company Growing up with a sibling is amazing fun. You help each other shine through everything in life. There are moments of love, happiness, joy and naughtiness. This Rakhi, Bombay Shaving Company celebrates this special relationship between siblings. <div type="Youtube" id="g07daTRADC8" title="Are you also like this with your sibling? | @Bombay Shaving Company celebrates Rakhi" thumbUrl="https://i.ytimg.com/vi/g07daTRADC8/mqdefault.jpg"></div> Amazon This campaign reminds you that some gifts don’t come in boxes. <div type="Youtube" id="B6axexxolTE" title="This Raksha Bandhan - #DeliverTheLove" thumbUrl="https://i.ytimg.com/vi/B6axexxolTE/mqdefault.jpg"></div> Swiggy Do you also nag your younger sibling and convince them to do all your chores? Then you will definitely relate with Swiggy’s campaign. <div type="Youtube" id="IbV_hFt2tI4" title="Kya aap apne bade bhai-behen se pareshan hai? #GenieHaiNaa" thumbUrl="https://i.ytimg.com/vi/IbV_hFt2tI4/mqdefault.jpg"></div> Ferns N Petals From the most irritating habits to the most adorable quirks, every sibling will relate to this film. <div type="Youtube" id="OZshtjuyz2w" title="Bandhan Pyaar Ka by Ferns N Petals" thumbUrl="https://i.ytimg.com/vi/OZshtjuyz2w/mqdefault.jpg"></div> Gulf Oil As a part of its on-going Gulf Superfleet Suraksha Bandhan campaign, Gulf Oil has released a long-form digital video to appreciate truck drivers who have been behind the wheels to ensure uninterrupted supply of essentials and medical supplies. This digital film, themed around the festival of Raksha Bandhan, depicts how sometimes even loved ones need to change their outlook. <div type="Youtube" id="NY9fPEmKI5Y" title="Gulf Superfleet Suraksha Bandhan" thumbUrl="https://i.ytimg.com/vi/NY9fPEmKI5Y/mqdefault.jpg"></div>

Brands celebrate Raksha Bandhan with a new perspective this year

<keyword id="6385850" type="UNKNOWN" weightage="20" keywordseo="Raksha-Bandhan">Raksha Bandhan</keyword> is a very special day, one that celebrates the invaluable bond between siblings. The relationship between sister and brother is one of the strongest and loving bonds in a family. Raksha Bandhan is an occasion to show how much your sister means to you and express your love for her. On this auspicious day, give something wonderful, useful, and memorable to your sister and watch her face light up with joy and happiness. Here are some thoughtful and unique gift ideas for this year. The best gifts you can procure for your sister who is studying The COVID-19 pandemic lockdown has brought a significant change in education. With more focus on online classes and remote education, your student sister will find branded headphones or a good webcam system very useful. Good books always make for great gifts and help them add to good reading habits. Look for some titles that are connected to her studies or something that can boost her general knowledge. If your sister is a creative writer, stories and novels are something that she would love to read. Suitable gifts for an employed sister Following the pandemic situation, most firms have moved into remote working. If your sister is working from home - books, magazine subscriptions or audiobooks can be some perfect gifts you can get her. Tablets, phones, or a music player can help your sister spend her leisure time in a more relaxed manner and beat all the stress that strenuous work from home assignments bring along. The right gifts for a homemaker sister While the list of gift items you can think of for a homemaker sister are endless, some of these ideas would really help in the current lockdown situation. Gift vouchers for grocery purchase can bring a smile to her face, as she can stock up provision supplies at her home with a custom made order list. Vouchers from pharmacies and drug stores, coupons and e-gift cards from online shops and e-retailers would be a thoughtful present for Raksha Bandhan. Another way to show her you care and give her a break from all the cooking would be a gift voucher for food delivery or from a restaurant. Also, you can give her some beautiful crockery, serving sets and some useful kitchenware that will add to her kitchen’s sparkle and something that she can use. Memorable <keyword id="6821844" type="UNKNOWN" weightage="20" keywordseo="Raksha-Bandhan-Gifts-for-sisters">Raksha Bandhan gifts for sisters</keyword> To make Raksha Bandhan unforgettable for your sister, here are some unique gifting ideas. Whether studying, working or running her home - your sister will always love and adore personalised gifts. They can be in the form of chocolate boxes, personalised mugs, cushions or photo frames. With the focus shifting to healthy living, ‘going green’ is the new mantra. Miniature plants, money plant terrarium, and Vastu plants can add some greenery and good luck to her living space. And of course, one can never go wrong with jewellery - if your sister loves fashion, watches, earrings and bracelets or rings would make for great gifts.

Celebrating Raksha Bandhan - here are some unique gift ideas for your sister

One of the warmest and strongest bonds within families are the ones shared between siblings. The bond between a brother and sister is one that holds the test of time. <keyword id="6385850" type="UNKNOWN" weightage="20" keywordseo="Raksha-Bandhan">Raksha Bandhan</keyword> is a celebration of that sacred bond between a brother and sister. There are many legends on the origin of Raksha Bandhan. But the essence of this day, lies in the name itself - the bond of protection. On this day, sisters tie a ‘rakhi’ around their brothers’ wrists - as a token of their love and protection. And in return, the brothers shower them with gifts, sweets and money. Raksha Bandhan is also known as Rakhi Purnima, Saluno, and Rakri, and is celebrated every year on Purnima (full moon day) of Shravan month as per the Hindu calendar. This year, Raksha Bandhan will be celebrated on Monday, August 3, 2020. So on this special day, greet your sister or brother with a wonderful wish or message that will celebrate the special bond you both share. Here are a few <keyword id="6822586" type="UNKNOWN" weightage="20" keywordseo="Raksha-bandhan-quotes">Raksha Bandhan quotes</keyword>, wishes and messages to choose from. <keyword id="6822014" type="UNKNOWN" weightage="20" keywordseo="raksha-bandhan-messages">Raksha Bandhan messages</keyword> and quotes to send a brother My darling brother, I know I fight with you a lot, but today, on this auspicious occasion of Raksha Bandhan, I just want to tell you that you are my world and being your sister is an honor for me. I know you will always be there for me. You are my best friend and the best gift I ever received! Happy Raksha Bandhan, brother! My dear brother, you are the reason for my smile. I thank the universe for choosing me as your sister. We often disagree, fight and argue. But that doesn’t change my love for you. Wishing you a Happy Raksha Bandhan, Bhai! We are not together on this Raksha Bandhan, but that doesn’t change my love for you. I promise to always take care of you and protect you. Happy Raksha Bandhan! You are the luckiest boy because you have a sister like me. Happy Raksha Bandhan bro! With a small hope that our love for each other never diminishes, I want to wish you a very Happy Raksha Bandhan! You are the best gift that I received from my parents. Love you so much brother! Happy Raksha Bandhan! Thank you for being my first best friend and guardian, brother. Happy Rakhi to you! Sending my best wishes and lots of love to you, dear brother. Happy Raksha Bandhan! Thanks for being an awesome brother, guide, and friend. I have the loveliest and sweetest brother in this world. Thanks for being the best one!! Happy Raksha Bandhan! I must have done something right that God blessed me with a brother like you. Happy Rakhi, Bhaiya! The one who is reading this message is very close to my heart and I love him the most. He is indeed you, my handsome brother. Happy Raksha Bandhan! You fight with me for the smallest things and tease me all the time. But, I know you are the one who also loves me the most. I want to tell you, my brother, that I also love you the same way. I love you, Bhai. Happy Raksha Bandhan! On this special day, I want to tell you that I will always be there for you. I feel blessed to have you in my life; you are such a wonderful person. I promise to always love and protect you. Happy Rakhi, Bhai! Happy Raksha Bandhan, my brother!!! This Raksha Bandhan, I promise you that whenever you need me in difficult times, I will always be there by your side to protect &amp; support you. I might not express my love for you often, but today on the occasion of Rakhi, I promise you that I’ll always be there for you. Happy Raksha Bandhan! This Raksha Bandhan, I pray to God to give my handsome brother good health, long life, the world of happiness, positivity, peace and all that he desires for. Happy Raksha Bandhan to my lovely brother!! Raksha Bandhan messages and quotes to send a sister This Rakhi, I wish our bond of love grows stronger with each passing year. Happy Raksha Bandhan! One thing I never forget to pray to God is – to protect my sweet sister from all the evil and fill her life with happiness. Happy Raksha Bandhan! We might be poles apart, but I respect and love you. Sending my love and best wishes on Rakhi today. Happy Raksha Bandhan! As the years go by, the love between a brother and sister multiplies with caring and sharing. Happy Raksha Bandhan! Missing the fights and enormous love that we shared in our childhood days. Happy Raksha Bandhan, sister! I don’t need anyone else, as long as you are by my side, sister. Thank you so much for loving me, supporting me, guiding me and being as crazy as me. You’re the best sister that a brother can ask for. Happy Raksha Bandhan! I feel proud to have a sister like you. Be the same strong-minded girl always!! Happy Raksha Bandhan! On the occasion of Rakhi, I want to send my love and best wishes to you. You have always been my best friend! Happy Raksha Bandhan, sister! Hey sister!! I may be younger than you but strong enough to protect you from any evil. Happy Raksha Bandhan! You make this life beautiful for me. I promise to protect you from every evil and will support you in every decision you make. I love you, my beautiful sister. Have the best day today and always! You are a gem; I just pray to God to give you long life and abundant happiness. Thank you so much (sister’s name) for loving and supporting me throughout. I am very grateful to God for having you as my sister. I have always confided in you, and you have always given me the freedom to do so many amazing things in my life. I wish our bond strengthens with each Rakhi. Happy Raksha Bandhan, sister! I am glad to receive the most precious gift from God - that is you, sister!! Loads of love &amp; Happy Raksha Bandhan! You care for me like a mother. I cannot thank you enough for loving, supporting, and pampering me even. No one can be like you, my darling sister. Wish you a very happy Raksha Bandhan, dearest sister. Your happiness is my world, my baby sister!! Happy Raksha Bandhan! Life is beautiful because of you, my darling sister. Happy Raksha Bandhan!

Raksha Bandhan messages, wishes and quotes you can share with your siblings

<keyword id="6385850" type="UNKNOWN" weightage="100" keywordseo="Raksha-Bandhan">Raksha Bandhan</keyword> is just around the corner. On this day, sisters tie the sacred thread called <keyword id="6373020" type="PERSON" weightage="100" keywordseo="Rakhi">Rakhi</keyword> on their brothers’ wrists while the brothers shower them with gifts and blessings. However, going by the state of affairs in the country vis-a-vis women safety is concerned, here’s a list of gifts that every Indian sister truly deserves this Raksha Bandhan... 
 
Love 
Every woman deserves to be loved. But sisters are special. They are your first friend and confidante. So this Raksha Bandhan, shower your sister with all the love and affection. Pamper her and make her feel special on this day and forever. 
 
Respect 
With the new of rapes, molestation and sexual abuse wrecking our brains like never before, this is the best gift that you can give to your sister this Raksha Bandhan. After all, if you respect your sister, chances are high that you would respect others’ sisters too! 
 
Encouragement 
Motivate her, support her, stand by her and see her bloom into a beautiful flower. Let her chase her dreams and follow her heart and she’ll make you proud. Don’t snatch away that opportunity from her just because she is a girl. 
 
Comfort 
Be her confidante once again. Be that friend to your sister with whom she is comfortable enough to share her secrets and fears. You never know what she’s going through. By maintaining a friendly relationship with your sister, you might help her confide in you and find comfort when she needs it the most. 
 
Safety 
Since time immemorial, brothers have been promising to protect their sisters every Raksha Bandhan. This Rakhi, take a pledge to safeguard others’ sisters too! Every woman in India deserves to be safe – be it your sister or your neighbours. Just because she’s a stranger to you, it doesn’t make her an object to be abused. 
 
Make this Raksha Bandhan a happy one in true sense!

5 Gifts Every Indian Sister Deserves This Raksha Bandhan

<ul><li>The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%.</li><li>Businesses of all kinds and sizes suffered and put their advertising activities on hold to give their consumers space to process the unprecedented times.</li><li>So, after a year and a half of lull, brands and advertisers went all out with their marketing activities during the festive season this year. Consumers were extra excited to step out, shop zealously and as most research studies reflected, Diwali exceeded expectations and broke previous records.</li><li>So, we speak to media experts and digital agencies to find out if the advertising industry has managed to bounce back this year, discuss the industry’s spending so far and their expectations from the last festival of the season, Christmas.</li></ul>After a year and a half of celebrating festivals virtually, Indian consumers were excited to have some sense of normalcy back this year during the festive season. Advertisers and brands also went all out to leverage on this uptick in consumer sentiment, starting from Raksha Bandhan to Diwali. Experts were also hopeful that the festive season will bring in cheer and serve as a respite from the pandemic-associated slumber. According to Redseer Consulting, 2021 saw India witness its biggest ever Festive Sales with brands clocking a Gross Merchandise Value (GMV) of $9.2 billion through online channels over this period. Online Festive Sales in India continued to grow at a blistering pace and saw a 23% YoY growth in GMV. On the other hand, the categories that witnessed subdued growth this year included the likes of home furnishings, home decor, furnishings and other electronics. Looking back at 2020, Eeshita Ghosh, General Manager and Office Head, Motivator Bangalore said, “The festival of 2021 is definitely better than 2020 and as high if not more than 2019. The ad volume started picking up from Q3 of 2021 and with more than 20% growth over 2019 Q3. The festival months saw multiple new advertisers getting active, approximately 2000+ new advertisers are active in media. The inventory was full, and the market sentiments were very positive. With festival and IPL, media was very active with multiple new categories.” A lot of hopes were banking on the festive season for the industry's overall revival, however, unlike Ghosh, Neena Dasgupta, CEO &amp; Director, Zirca Digital Solutions was a little disappointed; not with the numbers but with overall creativity. Explaining why, Dasgupta said, “Honestly, the performance fell short of expectations. Not only in terms of volume but also the kind of activities. I felt our methods possibly regressed a bit to remain cautious and conservative. Innovative ideas were few and yet each of them benefited. The consumer is now more aware and it’s time we took their psychometric into consideration. And at times where media dollars need to be more efficient and effective, we have to embrace tech that allows us to capture the consumer mindset and then deploy media buys across mediums.” Sharing how the festive season has panned out so far for the advertising industry, Dasgupta added, “It’s been an interesting festive season. There was exuberance in the consumer spirit and it reflected in some categories. And yet the exuberance didn’t necessarily translate into communication to the same scale. This was possibly a combination of inflation, economic imbalance at consumer levels and some category constraints that impacted sales. What was interesting g though was the growth in rural activities at the consumer end and advertising end too. Every medium had its share. And fintech growth made some aspirations real for this segment. We now have a fascinating growth story for Bharat.” With a steady monsoon and plump harvest so far, it was a cheerful year for rural India as well. They spent their harvest festivals with more enthusiasm and happiness to share with their loved ones. Brands also left no stone unturned to expand their marketing activities beyond metro and Tier I cities this year. In fact, this year, Tier II and III had the lion’s share in e-commerce spends. Will we return to 2019’s ad spends? After June, the advertising industry’s performance picked up by leaps and bounds. Raksha Bandhan, Ganesh Chaturthi and ace festival Diwali, improved consumer sentiment and helped the advertising industry to bounce back. But have we returned to 2019’s levels? “The ADEX numbers for October and November are yet to come, but as we observed from our billing, we are positive that it has bounced back to 2019 levels,” said Ghosh. Dasgupta told Advertising and Media Insider that regional and rural markets exceeded 2019’s performance but some markets are yet to reach there. Decoding media dispersion this festive season While there was buoyancy across the board, television got the most attention from advertisers yet again, followed by digital. Talking about medium dispersion, Monaz Todywalla, CEO at PHD Media India said, “In terms of mediums, television and digital continue to drive impact and lead from the front, with digital playing a vital role in ensuring last-mile connectivity and driving sales across multiple touchpoints. Raman Mittal, CMO and Co-Founder, TO THE NEW was delighted to see digital getting a bigger piece of pie than 2020. He said, "COVID revolutionized the way people shop. We saw businesses go all out on digital channels this Diwali season to communicate with potential clients. Companies have adjusted their attention on digital marketing to stay up with new shopping channels and get the biggest piece of the pie as a result of continual digital transformation." "Interaction and Influencers were the two themes that peaked this festive season," Raman continued. "Giveaways, contests, and online polls were used to promote interactive content. In addition, the top celebrities were enlisted to help brands stand out amid the crowd. These tendencies, we believe, will last well into Christmas and New Year." Within digital, video got the most attention and while traditional advertisers continued to spend heavily, they were matched and at times exceeded by online services/startups. Mihir Karkare, Cofounder and EVP of Mirum India said, "The videos ruled the roost this festive season. Online video platforms were in great demand – YouTube and OTT were the preferred choices for brands. Apart from Diwali, all the cricketing action also contributed heavily towards increased advertising spends. From a 'growth of share' standpoint, Influencer marketing as come of age." Hopes rest on Christmas Christmas is the last festival of the year. Will it give an additional impetus and help the advertising industry exceed 2019’s performance? “Christmas is a bit low, but we have seen many advertisers continuing with the momentum built during the Q3 period. I expect Q4 to be like Q2 and will be higher than Q4 of 2020 and close to 2019 Q4,” answered Ghosh. PHD Media’s Todywalla is optimistic that the momentum will continue and brands will keep up with their marketing blitzkrieg. “With consumers showing an increased propensity to spend, pent-up demand from brands translating into a bouquet of launches - complimented by high-decibel marketing campaigns, and an overall increase in consumption and sales from all corners of the media and entertainment ecosystem, the festivities have ushered in a season that's peppered with a healthy dose of optimism. We believe this wave of hope and optimism is expected to be carried forth into the coming year too," said Todywalla. With a huge push from key festivals such as Diwali, Ganesh Chaturthi and Raksha Bandhan, cautious optimism continues to thrive in the advertising industry.

Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?

The other names of Bhai Dooj are Bhaiya Dooj, Bhai Dooj, Bhau-Beej, and Bhai Phota in different regions of India. Bhai Dooj is an exclusive kind of celebration that heralds the loving relationship between a brother and sister. The prefix Bhai means brother and Dooj means the second day of the lunar month during the waxing phase. The essence of this festival includes the sisters praying for the welfare and happiness of their brothers and the brothers assuring their concern, care and protection for their sisters. When is Bhai Dooj celebrated? Bhai Dooj is celebrated as a part of the five days long Diwali festival. This event falls two days after Diwali and marks the conclusion of the Diwali celebrations. Bhai Dooj Shubh Muhurat This year, Bhai Dooj will be celebrated on Tuesday, October 29, 2019. The Shubh Mururat for Bhai Dooj is from 01:11 pm and 13:25 pm with a duration of 02 hours and 14 minutes. Legends connected with Bhai Dooj There are two highly interesting mythological stories that tell us the origin of Bhai Dooj. The first one is connected to Lord Krishna. It is said Shubadra, the sister of Lord Krishna invited Krishna in a loving and grand manner after he had defeated the demon Narakasur. She applied tilak in the forehead of Krishna as a mark of celebrating his victory, garlanded him and performed arati. Krishna was highly pleased with his sister’s love and hence he blessed her with several boons. The second story is connected to Yama, the god of death who visited his sister Yamuna. Since Yama met his sister on the second day (Dwitiya) of the waxing phase of lunar month in the month of Kartika, the festival is also called as Yamadvitiya. Bhai Dooj puja procedure Sisters perform this puja seeking the welfare of their brother. Brothers visit their sisters on this day. Sisters invite them in a ritualistic way and apply tilak on their foreheads. Applying tilak and performing arati must be done during the right Muhurat to get the maximum benefits of the Bhai Dooj puja. Sisters also treat their brothers with a lot of sweets and delicious dishes. While visiting their sisters, brothers do carry a lot of gifts for their sisters and give their assurance to protect them and care for them during all times. In essence and spirit, the theme of Bhai Dooj resembles that of Raksha Bandhan. Regional variations in Bhai Dooj celebrations In Bengal, Bhai Dooj is called as Bhai Phota and is celebrated by sisters by applying tilak to their brothers’ foreheads. They chant a special mantra during the ritual. In Haryana, the same ritual of tilak is performed and the sisters offer a dry coconut to their brothers tied with Kalawa thread during the arati. Final word Celebrating the affectionate bond between brother and sister, Bhai Dooj is a very sacred and momentous event for the Hindus. Hence this event is enthusiastically awaited by sisters and brothers in order to refresh and rejoice their relationship.

Bhai Dooj puja time, date, all schedule you need to know

<ul><li>To join the bandwagon of offering healthy solutions to consumers, <keyword id="215445" type="COMPANY" weightage="20" keywordseo="Perfetti-Van-Melle-India">Perfetti Van Melle India</keyword>’s <keyword id="10113427" type="UNKNOWN" weightage="20" keywordseo="alpenliebe-juicyfills">Alpenliebe JuiCyfills</keyword> launched Liquid filled Candy with fruit juice and Vitamin C.</li><li>We speak to Rajesh Ramakrishnan - Managing Director, <keyword id="135659" type="COMPANY" weightage="20" keywordseo="Perfetti-Van-Melle">Perfetti Van Melle</keyword> India to understand the idea behind launching immunity-based candy, impact of lockdown on the company and goals ahead. </li></ul>Since the COVID-19 virus came into our lives, brands have tried to come up with out-of-the-box solutions to help people surf through the rough waters and fight the virus. From anti-corona fabric to antiviral paint, brands have come up with all kinds of innovative, and at times even bizarre solutions to deal with the virus. To join the bandwagon of offering healthy solutions to consumers, Perfetti Van Melle India forayed into the fruit candy segment with Alpenliebe JuiCyfills that is a Liquid filled Candy with fruit juice and Vitamin C. In these testing times, Vitamin C has seen its importance increasing in the market since it helps build immunity. So, the brand wanted to offer a fun and healthy option to kids and adults. It launched a TVC reminding people that sometimes bringing the inner child out can also bring happiness to a family. The TVC showcases a kid who relishes the fruity blast of the new Alpenliebe JuiCyfills and is suddenly hit by an idea to bring his bickering grandparents together. Bolstered with the fruity mischief the kid plays a prank that lands his grandparents in a sweet moment of reconciliation. The idea was to position itself as a candy that ‘brings hearts together.’ <div type="Youtube" id="LwCKsIcCfhU" title="Alpenliebe JuiCyfills - #ShararatKaPhalMeethaBhiHotaHai" thumbUrl="https://i.ytimg.com/vi/LwCKsIcCfhU/mqdefault.jpg"></div> However, since confectionery doesn't fall under essentials, there was a clear cut down on the consumption rate. Telling us how the lockdown impacted Perfetti Van Melle India, Rajesh Ramakrishnan - Managing Director, said, “The <keyword id="10113426" type="UNKNOWN" weightage="20" keywordseo="confectionery-category">confectionery category</keyword> falls under the larger Impulse category. We are highly dependent on footfalls on the street. Due to the lockdown from end of March, the traffic in the street significantly came down- schools, colleges, offices were all closed and this greatly impacted our business. April was tough and then May-Aug picked up slowly as the lockdown started easing a bit. The good part is that most of our portfolio is at Re 1 and hence it is an affordable treat for many, so the bounce back is also that much faster.” Increasing focus on e-commerce was another trend that the brand latched onto. “One of the key trends that we see is moving towards Fortification, especially in the F&amp;B category. Consumers are looking for products that provide health related benefits in these times. Another is the move towards greater in-home stocking leading to in-home consumption. There is also a greater shift towards e-commerce across categories,” said Ramakrishnan. Perfetti Van Melle had to cut down its ad spends in the beginning of the lockdown and is now slowly bouncing back. “We had also cut down our spends during the tough months. But now we are slowly getting back to spending to further fuel demand and support our new launches. TV still continues to be our mainstay medium, while our spends in Digital have gone up,” said Ramakrishnan. To minimise COVID’s impact further, the confectionery giant is also focusing more on its large packs for in-home consumption and target consumers via e-commerce. And like any other F&amp;B brand, festive season plays a key role for Perfetti Van Melle. Speaking about the initiatives lined up during the festive season, Ramakrishnan said, “The festive season between Aug-Dec is a key period for us as well, like it is for many F&amp;B products. We have several initiatives lined up for the festive season on Alpenliebe and Alpenliebe Juzt Jelly. We kicked this off with an interesting activation on Alpenliebe during Raksha Bandhan, where we encouraged families to come together to create DIY Rakhis.” The confectionery industry is roughly worth Rs 12,000 crore and was growing steadily before COVID. Ramakrishnan said that it will take a while for the industry to come back to its normal rate of growth, since that would also depend on footfalls in the street. Meanwhile, the brand will continue to focus on staying relevant and building trust. Ramakrishnan said, “Brand building is always a long-term proposition. Consumers consume products that fulfil their functional needs and they connect with brands at an emotional level. This is not likely to dramatically change during or post the pandemic. I believe that brands need to stick to the fundamentals – understand and anticipate consumer needs, offer differentiated products, build strong consumer engagement and drive distribution. In fact, we have observed that consumers become less experimental and prefer to stick to their trusted brands. Brands which have stronger connect are doing better during this period because of the trust they have built over the years. We at Perfetti, operate in a largely impulse category, and the different brands in our portfolio play different roles in the lives of the consumer. For example, Center fruit is all about 'mood transformation' which uplifts your mood and makes you happy, Alpenliebe is about 'Bringing Hearts closer' by getting the family closer to each other. These are very relevant spaces in general and especially in these times.” As a marketer, Ramakrishnan said that it is important to be empathetic to consumers, understand and anticipate their needs in these tough times, and meet those needs. Perfetti Van Melle is currently the market leader in confectioneries and will be focusing towards further strengthening its position during and post-COVID.

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Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?

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Bhai Dooj puja time, date, all schedule you need to know

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Why Perfetti Van Melle India decided to launch Vitamin C candies

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