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If you want to look elegant and suave this wedding season, you should check out these hand embroidered collection crafted by artisans of Kutch. 
 
The collection of sarees, cholis, stoles, kurtis, blouse pieces, etc are hand embroidered and the colour combinations are magical. 
 <keyword id="246912" type="ORGANIZATION" weightage="20" keywordseo="Shrujan">Shrujan</keyword> Trust, a Bhuj-based not-for-profit organization, has brought all the connection under one roof and the exhibitions have been held at many places, including Delhi. It is currently ongoing in Mumbai. 
 The exhibition will also feature a special high end collection designed by Late Chanda ben Shroff, founder of Shrujan, and <keyword id="6" type="ENTERTAINMENT" weightage="20" keywordseo="fashion">fashion</keyword> designer Sudha Patel. 
 
Check out these hand crafted sarees, cholis, blouse pieces, dupattas, stoles, etc to take the wedding season wear a notch higher

Check out these exquisite, hand embroidered wedding attires by craftsman from Kutch and they quite elegant

The year was 1969. <a href="http://www.businessinsider.in/searchresult.cms?query=kutch&amp;sortorder=effectivedate">Kutch</a> had already endured five years of drought. Famine and cries for help was everywhere. 
 It was also the year that <keyword id="3020053" type="UNKNOWN" weightage="100" keywordseo="Chanda-Shroff">Chanda Shroff</keyword> travelled from <a href="http://www.businessinsider.in/searchresult.cms?query=mumbai&amp;sortorder=effectivedate">Mumbai</a> to her native place <keyword id="6361801" type="COMPANY" weightage="100" keywordseo="Kutch">Kutch</keyword> along with the Ramakrishna Mission to help in the <a href="http://www.businessinsider.in/searchresult.cms?query=drought&amp;sortorder=effectivedate">drought</a>-relief efforts. 
 
However, they encountered a difficulty when they reached Dhaneti village. 
 
The Ahir community and several other communities in Bhuj’s villages were reluctant to accept the help packages and instead insisted on being given work instead. 
 
While trying to reason with them, Chandaben noticed the beautiful <a href="http://www.businessinsider.in/searchresult.cms?query=embroidery&amp;sortorder=effectivedate">embroidery</a> on their clothes and realised that all these communities, right from the Jaths to the Meghwaads had one thing in common- the intricate <keyword id="9925" type="UNKNOWN" weightage="100" keywordseo="embroidery">embroidery</keyword> done by their women. 
 
As an experiment, she bought 30 <a href="http://www.businessinsider.in/searchresult.cms?query=sarees&amp;sortorder=effectivedate">sarees</a> worth Rs 5,000 and asked 30 different women to work on them as their canvas, adorning it with their embroidery. 
 
Once completed, these sarees were taken back to Mumbai and sold at an exhibition, with demands for more. 
 The proceeds were given to the women and thus her temporary experiment took a more permanent shape in the form of <keyword id="3355044" type="UNKNOWN" weightage="100" keywordseo="Shrujan-Trust">Shrujan Trust</keyword>. 
 For the last half-a-century, this Bhuj-based NGO has been leading the charge for <keyword id="112877" type="UNKNOWN" weightage="100" keywordseo="Women-empowerment">women empowerment</keyword> in the Kutch region. 
 
Apart from providing the women a source of income, the trust has also dedicated itself to reviving the age-old art of making unique hand-embroidered Kutch craft. Though, the artisans in this region have been practicing this craft for generations, it was Shrujan that turned this ‘heritage into a source of income.’ 
 
 
 “From helping 30 women, we have, over the last 40 years, helped more than 22,000 in 120 villages… and revived the art, as well. For the women the greatest advantage was that they could earn without leaving their homes. It's been more than an earning. It has helped their self-esteem, dignity, positioning in the household. Their children are educated,” says <keyword id="1039499" type="UNKNOWN" weightage="100" keywordseo="Ami-Shroff">Ami Shroff</keyword>, daughter of Chanda Shroff, who has now taken over the reins. 
 
Today, Shrujan Trust is working with 4000 women from 12 different communities who are living in 120 villages. 
 
As Shrujan’s popularity grew, they started receiving requests from many women who did not know embroidery. The organisation facilitated their training by getting none other than the women from other communities to train them. This served two purposes for them- they got more women involved in the art besides pushing the ones who already knew embroidery to do even better. 
 
“We always push them for quality. They are made to understand that when their work is of good quality, we can command a better price for it. If the quality drops, the money they earn from it drops as well,” says Ami. 
 
 
 
However, the sale of the products does not in any way affect the income of these women who are paid as soon as their work is completed. 
 
Once Shrujan zeroes in on the artisans, their production team takes the raw materials to the homes of these women. "We get our raw material from the weavers directly while the embroidery threads come especially from Bombay to ensure that they doesn’t bleed,” explains Ami. After the products are completed, they are either sold in exhibitions or from Shrujan’s store. 
 
According to Ami, these women earn anywhere between Rs 3,000-5,000 a month. “Many of these women are either farmers or cattle herders. They do not embroidery all day, every day. For them, this is an alternate income,” she explains. 
 
They do find themselves taking on the role of primary bread winners during calamities and often earn more during that period. 
 
That’s not all. These women who have no formal education can yet do fine embroidery work called ‘Soof embroidery’ which is based on mathematical calculations. Thus, the complete embroidery is done on calculations which they keep doing in their mind while working on multiple pieces. 
 Taking their initiative a notch higher, Shrujan Trust also initiated an ambitious studio called ‘The Living and Learning Design Centre (<keyword id="3334709" type="UNKNOWN" weightage="100" keywordseo="LLDC">LLDC</keyword>)' in Bhuj. 
 
 
 The nine-acre LLDC not only houses India's biggest craft's museum which displays the embroideries of the communities of Kutch but is also an active hub for <keyword id="6493896" type="UNKNOWN" weightage="100" keywordseo="Crafts">crafts</keyword> which are present within the Kutch region. 
 
Their aim as always is to preserve and revive this heritage craft and give it back to the generation that has not seen it. 
 
“We want to ensure that these women view it more than as a way to earn. They shouldn’t lose the connect that their ancestors had,” says Ami. 
 
Just last month, Shrujan conducted workshops and got two designers to help local artisans elevate their skill of embroidery, learn new techniques and also create new designs based on their old embroidery methods. Age old designs have also been preserved from different communities of Kutch, so that these artisans learn and practice these embroideries and gain expertise. 
 
The studio also acts as a creative place where the artisans come up with new and innovative designs never seen before. She also wishes to train individuals in the 22 crafts of Kutch at the Centre’s craft studio. At present, it runs workshops that are open to all who want to learn the crafts – regardless of whether they have a background in them. 
 
When asked about the biggest challenge that Shrujan Trust had to face, Ami is quick to reply. 
 
 
 
“Garnering publicity about these crafts individually and not just collectively is a big challenge, Apart from that, getting people to stop trying to bargain when it comes to prices is another problem. If you don’t argue about the prices when you go to a designer shop, then why are you arguing about the same when you are buying from these artisans?”

This NGO has been single-handedly empowering the women
of Kutch for the last 46 years

A sixth-grade social science textbook that I read described India as a piece of fabric, with countless threads coloured in a myriad of majestic shades, woven together. This metaphor holds exceptionally well when put into the context of our <keyword id="22706215" type="General" weightage="20" keywordseo="handloom-industry" source="keywords">handloom industry</keyword>. India has a rich history of handlooms and weaving cultures. The culture of handlooms is so intricately woven into Indian culture, that there are whole towns dedicated to the same: <keyword id="248532" type="General" weightage="20" keywordseo="Chanderi" source="Orion">Chanderi</keyword> in Madhya Pradesh to Pochampally in Telangana and a dozen more! Unfortunately, the handloom industry in India is dying. The struggle is multi-faceted, ranging from a declining workforce to fierce competition from <keyword id="20496028" type="General" weightage="20" keywordseo="power-looms" source="keywords">power looms</keyword>. Hence, five years ago, August 7 was proclaimed <keyword id="22677698" type="General" weightage="20" keywordseo="National-Handloom-Day" source="keywords">National Handloom Day</keyword> in response to this crisis and to heighten public awareness. This date holds special historical significance, commemorating the initiation of the Swadeshi Movement in 1905—a pivotal act of defiance against British colonial rule. <h2>When did this industry come into existence?</h2>According to archaeological findings, the origins of handloom in the Indian subcontinent may be traced back to the Indus Valley Civilization. The Mughal Empire was known to support and patronise <keyword id="20258864" type="General" weightage="20" keywordseo="weavers" source="keywords">weavers</keyword>. The support from the royal patrons resulted in the invention of new textiles such as ‘Mulmul’ and ‘Banarasi Brocade’ among others. This era witnessed a heightened worldwide demand for Indian textiles. In the 17th century, India produced 25% of the world’s textiles, with Bengal accounting for more than 50% of textiles and 80% of silks imported by the Dutch from Asia. <h2>What led to the decline of the <keyword id="19934660" type="General" weightage="100" keywordseo="Indian-handloom" source="keywords">Indian handloom</keyword>?</h2>The East India Company's entry fuelled the industry's initial decline, which started in the 1830s. The weavers were obliged to sell only to the British, and that too at exceedingly cheap prices, virtually putting them out of business. On the other hand, Indian cloth was taxed excessively to promote machine-made British clothing. The Industrial Revolution in Britain strengthened their indigenous textile industry, giving rise to new markets for cheaper textiles. In India, the collapse of the Mughal aristocracies meant no access to royal patronage. As a result, textiles like Khadi and muslin had little demand in the market. Circling back to the present, the industry is facing both similar and new challenges. Fabrics made on power looms are cheaper and faster to produce, in comparison to handloom fabrics. The industry is largely unorganised, and the wages are shockingly low. 67% of <keyword id="22706216" type="General" weightage="20" keywordseo="handloom-workers" source="keywords">handloom workers</keyword> are earning less than the minimum wage every month. Faced with economic challenges, the older artisans are thus forced to encourage the newer generation to choose an alternative career path. This migration of the workforce from a traditional sector is evident from the fall in the number of weavers less than 35 years of age- from 26.13 lakh in 2009-10 to 16.07 lakh in 2019-20. The majority of weavers do not have access to banking facilities, let alone institutional credit. Furthermore, if one manages to accumulate credit, there is a mismatch between the supply and demand forces due to the lack of awareness about handwoven textiles in the current generation. <h2>Initiatives for revival</h2>The cultural significance of the Indian handloom isn’t just limited to its beauty and extravagance, but it extends to our independence struggle as well. The Swadeshi movement immortalised the charkha and advocated for the use of indigenous goods. Following independence, the Indian government took many measures to revive the handloom industry. In 1953, India’s Parliament approved the Khadi and Other Handloom Industries Development Act. In 1955, the All India Handloom Fabrics Marketing Cooperative Society was formed to promote the sale of fabrics produced by handloom cooperatives across India. The National Handloom Development Programme (NHDP) aimed to provide financial assistance for marketing and production. The Handloom Weavers’ Comprehensive Welfare Scheme offers health and life insurance to weavers, to ensure social security. The organisation commenced a fortnight-long exhibition, “VIRAASAT” dedicated to celebrating the 10th National Handloom Day began at Handloom Haat in Janpath, New Delhi on Saturday, 3rd August 2024, and will conclude on 16th August 2024. The Handloom Mark scheme was introduced to authenticate handloom products, thus enabling weavers to gain better market access and ensuring that consumers get genuine products. Moreover, the India Trade Portal also mentions that the GOI plans to provide financial assistance of Rs. 30 crore to at least 10,000 handlooms. Various state governments also regularly conduct handloom expos and fairs, providing platforms for weavers to showcase and sell their products directly to consumers. <h2>Contemporary Brands and their love for Indian handloom</h2>Modern, popular designers such as <keyword id="8264" type="General" weightage="20" keywordseo="Sabyasachi" source="Orion">Sabyasachi</keyword> and <keyword id="21493890" type="General" weightage="20" keywordseo="ritu-kumar" source="keywords">Ritu Kumar</keyword> are known to work closely with weavers and have been doing their part by bringing worldwide attention to the handloom industries. Recently, <keyword id="1472101" type="General" weightage="20" keywordseo="Ajrakh" source="Orion">Ajrakh</keyword> was brought into the limelight when Alia Bhatt wore a custom Abu Jani Sandeep Khosla Ajrakh saree to Joy Awards in Riyadh. However, it’s not just the fashion moguls who are working towards the revival of this industry. Contemporary indie brands are partnering with local weavers, and creating awareness about their work. The emergence of such indie brands and their association with local artisans is beneficial for both entities. For instance, Joskai Studio derives its name from ‘Joskai’, a woven piece of cloth worn as a part of the traditional costume of the Tiwa community of Assam. They work with artisans in northeast India, specifically from the weaving village of Saualkuchi in Assam. Rouka by Sreejith Jeevan is a Kerala-based brand that works strictly with weavers from Kerala, specifically Chendamangalam and Kuthampally. <h2>Employment and Exports</h2>According to the Indian Trade Portal, the Indian handloom sector is the country’s second-largest employer after agriculture in rural areas. The Handloom Census 2019-20 mentions that the industry employs about 35,22,512 workers across the country, with women forming 77.29% of the workforce. India is the second largest exporter of handloom products in the world, with exports valued at $ 353.9 million in 2017- 18, as per EXIM bank's working papers. The major handloom export centres are Karur, Panipat, Varanasi and Kannur where handloom products like bed linen, table linen, toilet linen, floor coverings, and embroidered textile materials and curtains etc. are produced for export markets. During April 2021-February 2022, India exported handloom products worth 1693 crore, as per Indian Trade Portal. Indian silk scarves also form a sizable chunk of total handloom exports, in addition to home textiles like carpets, rugs and mats, which constitute over 13.6% of India’s total handloom exports. <h2>The Path Forward</h2>The mere existence of organisations and allocation of funds isn’t enough to sustain the legacy of India’s rich handloom industry. Big corporations working with local weavers ensure employment but don't protect them from exploitation and meagre wages, leaving them vulnerable. The people in power ought to come up with strategies that ensure the trickle-down effect of the schemes and funds. The new generation of buyers has a greater purchasing power than the one before them. Marketing focused on bringing Indian handloom practices into the limelight can do wonders in this case.

Fabric of a nation: Sustaining India's handloom legacy in modern times

<keyword id="6354779" type="General" weightage="20" keywordseo="Jaipur" source="Orion">Jaipur</keyword>, the Pink City, beckons travelers from around the world with its rich cultural heritage, stunning architecture, and vibrant traditions. Visiting Jaipur in October during the festive season is an experience like no other. As you immerse yourself in the festivities, don't miss the opportunity to take home some of the city's iconic heritage items. These souvenirs not only serve as mementos of your trip but also connect you with the history and traditions of this enchanting city. In this article, we'll explore 10 famous <keyword id="17739381" type="General" weightage="100" keywordseo="Things-to-buy-in-Jaipur" source="Orion">things to buy in Jaipur</keyword>, allowing you to discover the essence of this royal city. <cmsannotation type="cmsannotation" annotationid="Jaipur's Signature Blue Pottery" comment="subhead" text="Jaipur's Signature Blue Pottery">Jaipur's Signature Blue Pottery</cmsannotation> Jaipur's exquisite blue pottery is a testament to the city's artistic prowess. This unique craft involves hand-painting ceramics with eye-catching blue designs. From decorative plates and tiles to intricately designed vases, these pieces of art make for beautiful and unique home decor items. The vibrant hues and delicate patterns are sure to remind you of Jaipur's charm long after your visit. <cmsannotation type="cmsannotation" annotationid="Rajasthani Textiles and Fabrics" comment="subhead" text="Rajasthani Textiles and Fabrics">Rajasthani Textiles and Fabrics</cmsannotation> Jaipur is renowned for its textiles and fabrics, with Bandhani (tie-dye) and Leheriya (wave pattern) being two of the most iconic styles. Stroll through the bustling markets to discover an array of colorful fabrics, including sarees, scarves, and clothing adorned with these traditional prints. These textiles are not only a feast for the eyes but also a delightful way to embrace Jaipur's vibrant culture. <cmsannotation type="cmsannotation" annotationid="Jewelry with Kundan and Meenakari Work" comment="subhead" text="Jewelry with Kundan and Meenakari Work">Jewelry with Kundan and Meenakari Work</cmsannotation> Jaipur's jewelry craftsmanship is world-famous, and it's a must-buy for any visitor. Explore the city's jewelry markets to find stunning pieces featuring Kundan and Meenakari work. These jewelry items are known for their intricate designs, colorful gemstones, and enameling techniques. Whether it's a necklace, earrings, or bangles, owning a piece of Jaipur's jewelry is like owning a piece of its royal history. <cmsannotation type="cmsannotation" annotationid="Block-Printed and Hand-Embroidered Clothing" comment="subhead" text="Block-Printed and Hand-Embroidered Clothing">Block-Printed and Hand-Embroidered Clothing</cmsannotation> Jaipur's markets offer an extensive selection of block-printed and hand-embroidered clothing. From sarees and suits to kurtis and scarves, you'll find an array of comfortable yet elegant garments that showcase the city's traditional craftsmanship. Wearing these pieces will not only make you feel like a part of Jaipur but also add a touch of Rajasthani charm to your wardrobe. <cmsannotation type="cmsannotation" annotationid="Traditional Jaipuri Jootis (Footwear)" comment="subhead" text="Traditional Jaipuri Jootis (Footwear)">Traditional Jaipuri Jootis (Footwear)</cmsannotation> Jaipur's traditional jootis, also known as mojaris, are a blend of style and comfort. These handcrafted leather shoes come in various colors and intricate designs, making them a perfect addition to your attire. Walking through Jaipur's streets in a pair of these exquisite jootis is an experience in itself. <cmsannotation type="cmsannotation" annotationid="Miniature Paintings" comment="subhead" text="Miniature Paintings">Miniature Paintings</cmsannotation> Miniature paintings are a hallmark of Jaipur's artistic heritage. These paintings are known for their intricate details and vivid colors, often depicting scenes from Indian mythology and folklore. You can find miniature artworks in various sizes, from postcard-sized pieces to larger, more detailed compositions. Each painting is a testament to the city's rich cultural heritage and artistic finesse. <cmsannotation type="cmsannotation" annotationid="Rajasthani Quilts (Razai)" comment="subhead" text="Rajasthani Quilts (Razai)">Rajasthani Quilts (Razai)</cmsannotation> As the weather turns cooler in October, you'll appreciate the warmth of Jaipur's famous quilts, known locally as razais. These quilts are hand-stitched and come in an array of vibrant colors and patterns. Not only are they cozy and comfortable, but they also reflect the city's traditional craftsmanship, making them a perfect addition to your home. <cmsannotation type="cmsannotation" annotationid="Handmade Paper Products" comment="subhead" text="Handmade Paper Products">Handmade Paper Products</cmsannotation> Jaipur is known for its handmade paper products, including journals, diaries, and greeting cards. These products are crafted using traditional methods and eco-friendly materials, making them both sustainable and beautiful. Whether you're a writer or an artist, these paper products offer a unique way to capture your memories of Jaipur. <cmsannotation type="cmsannotation" annotationid="Gemstones and Jewelry" comment="subhead" text="Gemstones and Jewelry">Gemstones and Jewelry</cmsannotation> Rajasthan, the state to which Jaipur belongs, is renowned for its gemstone industry. When you visit Jaipur, explore the gemstone markets to discover high-quality semi-precious and precious stones. You can also choose from a wide range of beautifully crafted jewelry pieces, including rings, necklaces, and bracelets. Owning a gemstone or a piece of jewelry from Jaipur not only adds to your collection but also connects you with the region's gemstone heritage. <cmsannotation type="cmsannotation" annotationid="Scented Oils and Perfumes" comment="subhead" text="Scented Oils and Perfumes">Scented Oils and Perfumes</cmsannotation> Jaipur offers a variety of scented oils and perfumes made from natural ingredients. These fragrances capture the essence of Rajasthan and provide a unique sensory experience. Explore the aromas unique to the region and take home a piece of Jaipur's captivating scent. Shopping for these heritage items in Jaipur is not just about acquiring souvenirs; it's a journey into the heart of the city's rich cultural heritage. During the festive season in October, the markets come alive with color and energy, making your shopping experience even more memorable. The streets are adorned with vibrant decorations, and the air is filled with the joyous sounds of celebrations. As you explore these markets and interact with local artisans, you'll not only be taking home beautiful items but also cherished memories of Jaipur's royal history and warm hospitality. Note: The article is based on content generated by AI models like Bard and Chatgpt. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/a-complete-itinerary-for-your-3-days-in-jaipur/articleshow/101045365.cms" data-type="tilCustomLink" target="_blank">A complete itinerary for your 3 days in Jaipur</a>

10 must-buy items in Jaipur during the festival season in October

A power-packed all women's trio, who prefer being known as ‘craftoholics’, is running the show at <keyword id="3166308" type="UNKNOWN" weightage="100" keywordseo="Indian-Artizans">Indian Artizans</keyword> - a Rajasthan-based <a href="http://www.businessinsider.in/searchresult.cms?query=startup">startup </a>which gets historical and beautiful handcrafted creations made by grassroot level artisans from across India delivered to a global audience. Their focus is primarily on showcasing &amp; reviving creations made by traditional techniques that use hand-based processes and are unique and local in their appeal. 
 
Two years ago, all three women Smita Rathi, Ruchi Jhawar and Neha Baheti, came together to create a <a href="http://www.businessinsider.in/searchresult.cms?query=brand+">brand </a>with a common goal - to show to the world how incredible Indian textiles and crafts truly are! So, it’s clear that the married ladies shared the same passion, but that was not really the only reason that knit them together. Known to each other for pretty long, they were quick to realize that each one had a different set of expertise, which if put to use collectively, could help them run a company together. This led to the birth of Indian Artizans. Today, Smita heads the design, Ruchi heads sales and strategy while Neha leads all the creative and <keyword id="6354839" type="ORGANIZATION" weightage="100" keywordseo="marketing">marketing</keyword> activities for the brand. 
 
“We started in September 2013 in a small way trying to understand the market better. However, six months back we opened our first store in Jaipur and our online portal. The response has been overwhelming. We have shipped our products not only to people in different states, but also abroad mainly to the USA, Australia and the <a href="http://www.businessinsider.in/searchresult.cms?query=Middle+East">Middle East</a>,” says Ruchi Jhawar, Co-founder, Director and Sales &amp; Strategy leader, Indian Artizans. 
 
Explaining to us the operations, Ruchi informs that the team has travelled to discover the best works of local <a href="http://www.businessinsider.in/searchresult.cms?query=artisans">artisans</a>, and her company today works with artisans in as many as 20 regions across the country. 
 
“Our artisans are talented creators who understand the historical richness of their products better than we do. Keeping in mind the various ancient styles that prevail in India, we sit down with them to discuss new designs that can be incorporated into their traditional creations meaningfully. They then choose the quality of the cloth and colour depending on what we want the price of the product to be and make it for us,” she says, adding that the finished products are not only sold via their own website and store, but also through several boutiques and stores they have tied up with across the country. 
 
Smita who takes care of design loved designing her own dresses since her school and college days. “I would make anarkalis and lehengas from my mother's sarees. At Indian Artizans I take my designing passion to the next level by working on the handwoven creations of the artisans. I give my cuts, designs, embellishments and create unique designs to add value to the artisanal creations." 
 
How do these women founders ensure a fair price to them, we ask? For their service, the artisans are “paid handsomely” based on each and every creation. Ruchi says: “Initially weavers would be connected to traders, but we have no place for middlemen in our business. We directly deal with the artisans and cultivate our relationships with them carefully as we know that they take pride in what they do. They do not allow even the rich to get in their looms, so just the fact that they working with us means we have been able to engage with them. Our aim is to highlight them world over. Also, these days everyone has <a href="http://www.businessinsider.in/searchresult.cms?query=technology">technology</a>. They can see for what price we are selling their creations. That keeps us under check all the time.” 
 
To further validate her point, she adds: “We are also now the member of the alliance of artisans worldwide. What we are trying to do is understand the best practices worldwide and replicate it in our business practices.” 
 
Indian Artizans does not worry about marketing, because they feel their collection speaks for itself. “I want customers to see my design and quality. They are totally assured of our customer and after-sale service. So, it’s just about getting customer for the first time and I hope to have a happy customer back. If we had to put money somewhere, we would like to contribute into doing something for our artisans,” says Ruchi. 
 
In these two years, Indian Artizans has become a platform for creative artisans and small-time designers to launch their work. The website shows a collection of hand woven, painted, printed, brocaded, tie-and-dye, embellished, spun and embroidered creations in the form of sarees, stoles, dupattas, dresses, lehengas, kurtis, accessories to list a few. As the founders look for raising funds now, Ruchi asks women who want to become budding entrepreneurs to take the plunge. “Just go for it! The more you want to do, the more support will pour in. And when you do something great, your family and everyone around you will take pride in it,” say the women brigade paving way for others.

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Check out these exquisite, hand embroidered wedding attires by craftsman from Kutch and they quite elegant

Akanksha Jain

This NGO has been single-handedly empowering the women of Kutch for the last 46 years

Poulomi Das

Fabric of a nation: Sustaining India's handloom legacy in modern times

Prerna Tyagi

10 must-buy items in Jaipur during the festival season in October

Ayush

Shagun

This startup with an all-women board is taking beautiful creations born in India’s bylanes to a global audience

Anushree Singh

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