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<ul><li>Joshina's Mr Sardi Zukham is played by <keyword id="6209" type="PERSON" weightage="20" keywordseo="Rajesh-Khera">Rajesh Khera</keyword>, who is also known for his stint as Onida Devil. </li><li>He played the Onida’s Devil in 2004.</li><li>Joshina’s latest ad is conceptualised by <keyword id="10181915" type="COMPANY" weightage="20" keywordseo="mortals-on-mission">Mortals On Mission</keyword>, Mumbai.</li></ul><keyword id="347370" type="COMPANY" weightage="20" keywordseo="Hamdard-Laboratories">Hamdard Laboratories</keyword> (Medicine Division) today launched its all-new integrated marketing campaign for Joshina. The campaign features Onida’s Devil from 2004, Rajesh Khera as Mr Sardi Zukham. Joshina claims to fight various flu-like symptoms and defeats Mr Sardi Zukham in an engaging and empathetic manner to prevent individuals from any microbial infection amid the COVID-19 outbreak. It is ready to use- a form of the popular Joshanda to cure common cold, catarrh, cough, sore throat and fever due to flu. <div type="Youtube" id="m2Jhj6lkn1A" title="Sardi Ka The End | Hamdard Joshina" thumbUrl="https://i.ytimg.com/vi/m2Jhj6lkn1A/mqdefault.jpg"></div> Recreating Mr Sardi Zukham’s personification from 2016, the latest digital TVC breaks away from the clutter to focus on Joshina’s preventive measure against seasonal flu &amp; cold, which is more than a regular troublemaker in breathing rather it, is affecting the mental harmony of individuals amid the COVID-19 outbreak. <div type="Youtube" id="F50VzChCUvE" title="Hamdard - Joshina 75sec" thumbUrl="https://i.ytimg.com/vi/F50VzChCUvE/mqdefault.jpg"></div> As an integrated marketing campaign, Hamdard Laboratories will utilize POS, Radio, Digital platforms, and other mediums to engage with their specific target audience, and it will be further amplified through print media. Commenting on the launch of Joshina’s latest marketing campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said, “A nagging cough and cold can ruin anybody’s day by making them feel sluggish and irritable. Joshina is a time-tested product that fights the first signs of cough and cold. It also provides relief to itching throat. In times like today, it is worth treating the body with natural ingredients. Joshina is an amazing product for respiratory health and is known for its preventive power. Joshina can be consumed by people of all age groups without any apprehension regarding its side effects.” Pranav Sharma, Creative Head, said, “Sardi- cough &amp; cold is like an unwanted guest which comes visiting every year and stays in our body leaves us exhausted! However, with Covid-19, a regular cold is also viewed suspiciously. Even a mild cough and cold today is viewed as a symptom of something bigger, thus raising the antenna for doubt and suspicion. Joshina is a perfect cure to kill sardi in the bud stage .The film is treated like a suspense thriller. Sardi is personified. We have tried to make it relevant in the current scenario and highlighted the product efficacy story.”

Hamdard's Joshina is back with its Mr Sardi Zukham ad

<ul><li>The campaign ‘Sachai Andar. Achaia Bahar’ celebrates inner beauty. </li><li>It features personalities like <keyword id="4744383" type="PERSON" weightage="20" keywordseo="Anny-Divya">Anny Divya</keyword>, <keyword id="9902232" type="UNKNOWN" weightage="20" keywordseo="ashweeta-shetty">Ashweeta Shetty</keyword>, Mira Erda, Gladstone Peter, Chandeep Singh and Angad Dariyani.</li></ul>Embodying the spirit of ‘Beauty lies in the eye of beholder’ Hamdard Laboratories has launched its new campaign ‘Sachai Andar. Achchai Bahar’ for their brand, SAFI. Celebrating people inside out, the campaign features men and women from different walks of life who have made a mark despite all odds but emerged victorious. The campaign ‘Sachai Andar. Achaia Bahar’ attempts to redefine true beauty and adds new parameters against the set stereotypes by society. Personalities like Anny Divya , world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty - Tedx speaker from being a beedi roller; Afshan Ashiq - Captain of J&amp;K women’s football team; Mira Erda - youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh - world record holder for fastest 100 mtrs para skating and Sanober Pardiwala - India’s first stunt woman, are featured in the campaign. <div type="Youtube" id="5brWQ0GaMXo" title="Hamdard Safi | Sachhai Andar Achhai Bahar" thumbUrl="https://i.ytimg.com/vi/5brWQ0GaMXo/mqdefault.jpg"></div> It will be an integrated marketing campaign and the company will leverage PSOM radio, and digital mediums to maximize reach and spread the message of appreciating beauty without any categorization or set standards. Hamdard Laboratories partners with Radio Mirchi to bring unique stories of men and women who are breaking stereotypes to make a mark for themselves. It is an engaging narrative that aims to convey that people are beautiful inside out. “Health and wellness deserves the highest priority today. The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself .Stay healthy. Stay safe,” said <keyword id="159634" type="PERSON" weightage="20" keywordseo="Abdul-Majeed">Abdul Majeed</keyword>, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division). On the launch of its latest product campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as Sachchai Andar. Achchai Bahar, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.” According to Pranav Harihar Sharma, Creative Director, “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of Sachai Andar. Achai Bahar. The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”

Hamdard Safi's latest campaign celebrate people from different walks of life who've made a mark despite all odds

<ul><li>Ronnie Screwvala-backed elearning platform upGrad today launched <keyword id="9410840" type="UNKNOWN" weightage="20" keywordseo="online-degree-programs">online degree programs</keyword> in partnership with the OP Jindal Global University and Jamia Hamdard University. </li><li>The platform will now offer three-year undergraduate courses — Bachelor of Business Administration (BBA), Bachelor of Computer Applications (BCA) and two-year programmes including Master of Business Administration (MBA) and Master of Computer Applications (MCA). </li><li>It will also offer a one-year LLM (Master of Laws) degree course. </li><li>The platform witnessed a 360% jump in users in the COVID lockdown period, compared to the last quarter. </li></ul>Ronnie Screwvala-backed e-learning platform upGrad today launched online degree programs in partnership with the OP Jindal Global University and Jamia Hamdard University — which are recognised as ‘Institutes of Eminence’ by the Indian government. The platform will now offer three-year undergraduate courses — Bachelor of Business Administration (BBA), Bachelor of Computer Applications (BCA) and two-year programmes including Master of Business Administration (MBA) and Master of Computer Applications (MCA). “Through this association, we aim to provide a superior <keyword id="23248" type="PERSON" weightage="20" keywordseo="Online-learning">online learning</keyword> experience to the learners, including a robust curriculum taught by world-class faculty and industry leaders. This program will aid students to excel in fields of Management and Technology and foster a new generation of forward-thinking leaders,” said Professor Seyed Ehtesham Hasnain, VC at the Jamia Hamdard University. It will also offer a one-year LLM (Master of Laws) degree course. “We are looking to partner with nearly 10 more universities for multiple online courses in the future,” Mayank Kumar, Co-founder of upGrad said. This is in line with announcements made during the budget session which said that ‘degree-level’ full-fledged online courses will be launched in India to provide quality education to the underprivileged. “It is a start. The COVID crisis has brought in some sort of urgency and awareness to the medium of online being a very effective and highly penetrable one,” said Ronnie Screwvala, Executive Chairman and Co-Founder of upGrad. The cost of enrolling in these online degree programs will vary according to the course. “The programmes that we are launching with Jamia Hamdard will cost nearly ₹50,000 annually. While the LLM and MBA programme with OP Jindal University will largely cater to working professionals, it will be priced between ₹2-2.5 lakh on an annual basis,” Kumar added. The platform witnessed a 360% jump in users in the COVID lockdown period, compared to the last quarter. upGrad agrees that the completion rate for such courses also witnessed growth. “Today, online is allowing us to reach tier 2, 3, 4 and tier 5 cities. This includes the large rural segment as well. The blended approach that online learning brings allows us to be able to provide access to the best universities across rural India,” Screwvala added. Government’s push for online degrees To kickstart the learning calendar for students, the Finance Minister Nirmala Sitharaman, on May 17, announced that the top 100 educational institutions in India will be automatically allowed to start courses online from May 30, 2020. Under this, the courses will be taught via live interactions and aired on TV channels for students from 1st to 12th grade to access it. It will also introduce at least 12 educational channels to keep the learning continuity for students. As many as 200 textbooks have been added to e-pathshala and 61 crore students have accessed the courses on Diksha platform, as on March 24. Given the delay in the academic year, the government has also tied up with private DTH operators like Tata Sky to air educational content on TV. The students and teachers can also communicate with experts via skype.

upGrad rolls out online ‘blended’ degree programs in MBA, LLM and others with OP Jindal University and Jamia Hamdard

Srinagar, Apr 13 () Twelve people were arrested in Jammu and Kashmir's Ganderbal district on Monday for violating prohibitory orders imposed to contain the spread of coronavirus, police said here. The arrests were made in the Lar area of the central Kashmir district, they said.A case has been registered and further investigation into the matter has been initiated, a police officer said.Meanwhile, the authorities in Pulwama district of south Kashmir booked eight people for violating quarantine laws by escaping from 'Red Zone' areas, the official said.It was reported that eight people had fled from Parigam and Qazigund villages of Pulwama which were declared 'red zones' a few days ago and were staying at the house of Mohammad Sahaban Sheikh in Amirabad Tral, he added.The officer said that the district administration traced all of them and placed them in quarantine at Hamdard Grammar School in Tral.All eight were booked under sections 269 (unlawfully or negligently doing something which is likely to spread infection of any dangerous disease to life), 270 (malignant act likely to spread infection of dangerous disease to life), 271 (knowingly disobeying any quarantine rule) and 188 (for disobeying any government orders) of the IPC, he said.The Pulwama district magistrate has warned violators of stern action, he added. SSB MIJ IJT

Lockdown: 12 people arrested in JK's Ganderbal district for violating prohibitory orders

For the first time ever, juices and juice drinks from brands like Real, Slice and <keyword id="567902" type="COMPANY" weightage="100" keywordseo="Tropicana">Tropicana</keyword> have displaced <a href="http://www.businessinsider.in/Shout-out-for-calorie-conscious-consumers-Fizzy-drinks-ice-creams-may-come-with-less-calories-soon/articleshow/50898580.cms">fizzy drinks</a>, like <a href="http://www.businessinsider.in/Pepsi-and-Coca-Cola-are-in-shock-after-PM-Modis-comment-at-Startup-India-summit/articleshow/50622380.cms">Coke and Pepsi</a>, from the list of top five highest sold beverages across modern retail chains in India. The Nielsen data was collected for the first half of 2016. 
 
This echoes the global trend of consumers switching to healthier and functional beverages over aerated ones, which are for long considered to be <a href="http://www.businessinsider.in/You-wont-believe-what-a-can-of-Coca-Cola-can-do-to-your-body/articleshow/48899448.cms">hazardous for health</a> in the long run. 
 
However, the data is only for modern trade, and general trade could still be selling more aerated drinks could as compared to juices and juice drinks, given that it has more a significantly bigger base from modern trade. 
 
Future Group’s president for food and FMCG Devendra Chawla, and Bigbasket.com co-founder Vipul Parekh, confirmed this trend. 
 
"Traditional drinks and tastes have come out of the shadows," Chawla told <a href="http://economictimes.indiatimes.com/industry/cons-products/food/real-slice-push-fizzy-drinks-coca-cola-and-pepsi-out-of-top-5-beverage-brands-in-modern-trade/articleshow/53424054.cms">ET</a>. "The past few decades saw high-decibel marketing and commitment of resources from global brands, but consumers are going back to favouring what they perceive are healthier and traditional flavours," he added. 
 
Parekh too confirmed the trend, saying, "Juices and juice-based drinks are growing about 2.5 times faster than aerated drinks - we are observing this trend over the past six months." 
 Talking of specific brands, it was Dabur's Real, Mondelez' Tang, PepsiCo's Slice and Tropicana, and Hamdard's rose drink <keyword id="1803419" type="PERSON" weightage="100" keywordseo="Rooh-Afza">Rooh Afza</keyword> that grabbed places in the list of five top-selling beverages across modern trade in the first half of 2016. 
 
Also read: <a href="http://www.businessinsider.in/Ramesh-Chauhan-the-father-of-Indian-soft-drink-industry-is-all-set-to-launch-new-range-of-fizzy-drinks/articleshow/50973316.cms">Ramesh Chauhan, the father of Indian soft drink industry is all set to launch new range of fizzy drinks!</a> 
 
Comparing the data to last four years – starting from January to June 2013 to January to June 2016, one can see that while in 2013 and 2014, Pepsi was the highest selling brand in modern trade, it was <a href="http://www.businessinsider.in/Coke-to-launch-fizzy-drink-with-fruit-juice-to-help-Indian-farmers/articleshow/50947880.cms">Coke </a>that grabbed the spot last year. 
 
However, this time around, none of the two made it to the top five. However, a <a href="http://www.businessinsider.in/May-have-to-shut-some-factories-if-GST-is-passed-Coca-Cola-India/articleshow/50141450.cms">Coca-Cola </a>spokesperson said that their internal numbers show a different result. 
 
"As per data available with us, which we procure from third parties, Thums Up and Maaza continue to be amongst the top 5 non-alcoholic ready-to-drink brands in modern trade," the person told ET. 
 
<a href="http://i2.cdn.turner.com/cnn/dam/assets/130805132351-child-drinking-juice-story-top.jpg">Image source</a>

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Hamdard's Joshina is back with its Mr Sardi Zukham ad

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Hamdard Safi's latest campaign celebrate people from different walks of life who've made a mark despite all odds

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upGrad rolls out online ‘blended’ degree programs in MBA, LLM and others with OP Jindal University and Jamia Hamdard

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Lockdown: 12 people arrested in JK's Ganderbal district for violating prohibitory orders

PTI

Fruit-based drinks displace Fizzy drinks from top 5 beverage brands in India

BI India Bureau

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