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Golden Globe’s award ceremony yesterday started as any other award ceremonies. What made it different this time was the speech by <keyword id="6399841" type="PERSON" weightage="100" keywordseo="Meryl-Streep">Meryl Streep</keyword>. She has been awarded for a lifetime of notable work. In her speech, while receiving Cecil B. DeMille Award, <keyword id="36523" type="PERSON" weightage="20" keywordseo="Streep">Streep</keyword> took the opportunity to take a dig at the US President elect <keyword id="6354484" type="PERSON" weightage="20" keywordseo="Donald-Trump">Donald Trump</keyword>, who had earlier mocked a disabled reporter during his campaign period. The victim is <keyword id="53556" type="CITY" weightage="20" keywordseo="New-York-Times">New York Times</keyword> reporter <keyword id="3151823" type="UNKNOWN" weightage="20" keywordseo="Serge-Kovaleski">Serge Kovaleski</keyword>, suffering from a condition that affects his joint movements. 
 
In her powerful speech, Streep said, "It was that moment when the person asking to sit in the most respected seat in our country imitated a disabled reporter. Someone he outranked in privilege, power and the capacity to fight back." 
 Hours after her speech, she was trending throughout social media and netizens applauding her bravery. Some even went further to question why can’t <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> award nights be this gutsy! 
 
If you have seen any of the award ceremonies in Bollywood, mostly conducted by the media houses, you won’t believe your eyes, if you are watching someone getting appreciated for his/her contribution to films or is it a circus happening without the ring master. Hindi film industry is synonymous to national entertainment. And same rule applies for its award ceremonies. 
 But again, compared to the internationally acclaimed award ceremonies, Hindi film award shows are way different. In an interview last month, actor <keyword id="6381730" type="PERSON" weightage="20" keywordseo="govinda">Govinda</keyword> said, “One camp announces the award, another from the same camp receives it while a third one from their camp sits in the audiences and claps vigorously.” 
 
If we have been fumbling to clarify, this man has driven the nail home. 
 <keyword id="3778" type="PERSON" weightage="20" keywordseo="Karan-Johar">Karan Johar</keyword> who has hit the headlines recently, thanks to his tell-all book would never open up about socio-political scenario of the country. Is it too much to expect from an ace director, blessed with eloquence? We have got the proof when Pakistan actor <keyword id="2358880" type="PERSON" weightage="20" keywordseo="Fawad-Khan">Fawad Khan</keyword> starrer ‘Ae Dil <keyword id="4049589" type="UNKNOWN" weightage="20" keywordseo="hai-muskil">Hai Muskil</keyword>’ was released. 
 Last month, Shah <keyword id="112657" type="PERSON" weightage="20" keywordseo="Rukh-Khan">Rukh Khan</keyword> silently settled issues with MNS who is not even in power in <keyword id="13126" type="COMPANY" weightage="20" keywordseo="Maharashtra">Maharashtra</keyword> – all because his upcoming movie “Raees” stars Pakistan actress <keyword id="701143" type="PERSON" weightage="20" keywordseo="Mahira-Khan">Mahira Khan</keyword> in it. And nobody knows it better than Khans in India, how difficult it is to appease the people of India. One instance of being misquoted and you are lost for eternity from the hearts of the people. Remember <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword>, who one quote was misinterpreted out of proportion. 
 
Before we ask our actors to speak revolutionarily, more education is needed for the countrymen and the people who run the nation. We need to be more receptive to views that we don’t agree to and stop interfere in other people’s matter. And after we have successfully achieved the level of ‘tolerant’ Indians, we can ask the taxpaying actors to be our perfect role models.

Why can't Bollywood have Meryl Streep like opinions on its award ceremonies?

<ul><li><keyword id="13003750" type="General" weightage="20" keywordseo="tata-tea-agni" source="Orion">Tata Tea Agni</keyword> celebrates the ‘Josh’ and strong determination of people of India</li><li>Conceptualised by <keyword id="2959024" type="General" weightage="20" keywordseo="mullen-lintas" source="Orion">Mullen Lintas</keyword>, latest campaign of Tata Tea Agni highlights the importance of approaching one’s dreams with josh and passion each day. The campaign portrays real-life stories of three players of celebrated Indian Women’s Hockey Team.</li></ul>TATA Tea Agni relaunches itself with revamped communication and packaging to resonate with its loyal consumers. The campaign is anchored on Tata Tea Agni’s spirit of ‘Josh Jagaye Har Roz’ to connect with its target consumers. The campaign brings alive the true stories of strong determination and passion and celebrates journeys of the people of India to strive forward with ‘Josh’ towards a better tomorrow. The restage aims to cater to the consumers who are aspirational and are in the process of upgrading their lives. Capturing this emotion on the canvas of the packaging, the brand communicates to its consumers by depicting a promising day with the hues of the warm glow of the morning light, bathing the city as it awakens from its slumber to a new day. Echoing the tagline of Josh Jagaye har Roz, the brand encourages its consumers to live a meaningful life with strength and zest. Exhibiting an inspiring example of this unwavering spirit, the TVC showcases the Josh of 3 key players from the Indian women Hockey Team- Arjuna award winner Vandana Katariya, Drag flicker and key architect of India's success over Australia in Tokyo Olympics Gurjit Kaur &amp; Asian Games medalist, <keyword id="775450" type="General" weightage="20" keywordseo="neha-goyal" source="Orion">Neha Goyal</keyword>. The TVC which is an ode to their life journeys, displays the real stories of their hardship, purposefulness, Josh and their prevalence over challenges to ultimately bring back pride for our country. <div type="Youtube" id="u1cso7RMgCg" title="Tata Tea Agni - Master (Subtitles)" thumbUrl="https://i.ytimg.com/vi/u1cso7RMgCg/mqdefault.jpg"></div> Speaking about the re-launch, <keyword id="5414634" type="General" weightage="20" keywordseo="puneet-das" source="Orion">Puneet Das</keyword>, President, Packaged Beverages, India &amp; South Asia,Tata Consumer Products states, “TATA Tea Agni understands the importance of awakening one’s passion and determination and following your dream every-single- day. Its extra-strong taste not only refreshes your mind, but awakens the fire or ‘josh’ within you to embrace and make the best of all opportunities that come your way. As a brand, we have a wide presence in more than 22 Indian states. With this restage, we remain hopeful of growing in the affordable tea category in India. Our new communication ‘Josh Jagaye Har Roz’, will definitely connect with the people of the country and bring alive the true spirit of strong determination and passion.” Azaz’s Chief Creative Officer- Mullen Lintas, said “The brief was to connect with India's heartland and reposition the brand in a big way. Tata Agni was always value led. We needed to change that and make masses connect with the brand at an emotional level. We thought inspiration is one value, India's heartland has always loved and the name Agni stands for the fire inside. The idea of choosing Indian Women’s Hockey Team came from the clients’ and we loved it. As no one represents the brand positioning of Josh everyday better than the Indian Women’s Hockey Team. We just needed to tell their real-life inspiring story of Josh to the world. And the campaign is doing just that.” Gurjit Kaur, Indian Field Hockey Player, said, “Girls from my hometown were restricted to go out and play hockey owing to the societal norms that played an obstacle to our professional aspirations.. However, once I started playing hockey there was no turning back. The determination to make my parents proud fuelled my soul with josh to overcome any hardship and to somehow live my dream to the fullest. TATA Tea Agni, as a brand recognised my struggle and brought alive my josh se bhari kahani” Neha Goyal, Indian Field Hockey Player, said, “Hailing from a poor family, my childhood was rather difficult. There were hardly any resources left to pursue a sport and so I joined hockey with the hopes that I could at least get some clothes and shoes for playing. I was good at the game and my situation started to improve gradually until I encountered another major hurdle – physical injury. I was at the peak of my career but had to leave the camp owing to the injury. I had lost all hopes but my coach motivated me and fuelled my josh to make a comeback, akin to how TATA Tea Agni fuels josh and the spirit of awakening every day with its strong cup of tea.” Vandana Katariya, Indian Field Hockey Player, said, “My life has been a constant struggle. But with time, I grew to understand that struggles and challenges only make one stronger and more determined. It is heartening to see families in my hometown now supporting and encouraging their daughters to follow their passion. We should always ignite our josh and follow our dreams because ‘Jinke andar agni hoti hai, wo har muskil, har chunauti ko apnaate hain josh se’.’’

Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination

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Why can't Bollywood have Meryl Streep like opinions on its award ceremonies?

Suchayan Mandal

Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination

BI India Partner

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