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<keyword id="20594409" type="General" weightage="20" keywordseo="gupshup" source="keywords">Gupshup</keyword>, the conversational engagement pioneer, today announced the launch of <keyword id="20832751" type="General" weightage="20" keywordseo="conversation-cloud" source="keywords">Conversation Cloud</keyword>, a comprehensive suite of SaaS tools that are set to revolutionize business-to-customer interactions. AI-powered conversations represent the next major paradigm shift in user interfaces after web and app, and the Conversation Cloud provides businesses with the essential tools for customer engagement in this new era. Gupshup enables businesses to drive customer acquisition, engagement, commerce, and support, on conversational channels such as WhatsApp, RCS, Instagram, Voice, etc, helping them achieve substantial ROI increase (6-10X). The Conversation Cloud consists of three key modules, Converse, Advertise, and Communicate, that enable conversational relationship management across the full customer lifecycle. <keyword id="20832754" type="General" weightage="20" keywordseo="gupshup-converse" source="keywords">Gupshup Converse</keyword> helps businesses build rich two-way conversational journeys across the customer lifecycle. Business users can leverage advanced no-code tools to configure customer journeys, bot flows, and auto-trigger contextual messages. Interactions across the customer funnel leverage Gupshup Customer360's unified profiles based on customer attributes and real-time conversational events. Marketers can create granular segments and engage customers better with personalized experiences. The Converse product comes packed with conversational commerce modules such as catalogs, payment integrations, and agent-assist to enable automated or human-assisted commerce. Converse also includes ACE LLM, Gupshup's domain-specific large language model to build AI bots that can handle all kinds of natural language queries while operating within safety guardrails appropriate for a business conversation. "For our 2023 Switch-off campaign, we leveraged WhatsApp in partnership with Gupshup to amplify the message and engage people through a conversational survey. The results have been quite encouraging, helping us not only connect one-on-one with customers but also gain valuable insights. Gupshup has been a great partner and enabler for us to tap into the power of conversational messaging through this innovative campaign. We wish them good luck on the launch of their Conversation Cloud", said <keyword id="20832753" type="General" weightage="20" keywordseo="mayank-prabhakar" source="keywords">Mayank Prabhakar</keyword>, Head of Digital Marketing at smartphone maker Vivo's India office. Gupshup Advertise enables marketers to acquire, qualify, and convert customers by leveraging Click to WhatsApp and Click to Instagram Ads. This significantly enhances new customer acquisition, and campaign ROI while empowering brands to build their first-party database. Brands leveraging Advertise have seen 60-70% lower cost per qualified lead and 1.6X sign-ups compared to traditional channels. <keyword id="20832755" type="General" weightage="20" keywordseo="gupshup-communicate" source="keywords">Gupshup Communicate</keyword> is a significant step up from traditional CPaaS, and has smart capabilities such as Gen-AI powered automatic message translation, optimized scheduling to maximize open rates, and omnichannel message failover, in addition to its pre-existing capability to send messages across 30+ channels. "The Conversational Internet is among the biggest trends shaking up the customer experience. It is rapidly digitizing the mobile-first countries in emerging markets. Every business and brand will need new tools to build and manage conversational experiences. Gupshup builds on its reputation for innovation by launching the first such comprehensive platform, the Conversation Cloud, that transforms customer experiences and delivers substantial ROI to businesses", said Beerud Sheth, Co-founder and CEO of Gupshup. "Messaging continues to emerge as a leading channel for brands to authentically connect with customers, far and wide. We are excited to see partners like Gupshup further enhancing the tools and solutions that will help brands drive even more value in customer interactions", said <keyword id="20832752" type="General" weightage="20" keywordseo="ravi-garg" source="keywords">Ravi Garg</keyword>, Director, Business Messaging, Meta India. To know more about our Conversation Cloud and why brands should leverage the Conversational Internet, watch this video. Chat with Guppy, our new Gen AI-powered virtual assistant - Ask him anything about Conversation Cloud and witness Guppy in action! SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/passenger-vehicles-record-11-3-growth-in-february-2024-two-wheelers-record-35-growth/articleshow/108204817.cms">Passenger vehicles record 11.3% growth in February 2024, two-wheelers record 35% growth</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-add-subscribers-as-vis-subscriber-base-continues-to-decline/articleshow/107934565.cms">Reliance Jio and Airtel add subscribers as Vi’s subscriber base continues to decline</a> <a href="https://www.businessinsider.in/tech/news/from-usernames-to-secret-codes-for-locked-chats-here-are-the-upcoming-whatsapp-features/articleshow/107885651.cms">From usernames to secret codes for locked chats, here are the upcoming WhatsApp features</a>

Gupshup launches Conversation Cloud, AI-powered tool for businesses

<ul><li>Tiger Global, Think Investments and Malabar Investments participated in the round.</li><li>The company will be exploring mergers and acquisitions to expand its business.</li><li>A part of the funding will also be used to buyback shares from the company's employees.</li></ul>Messaging platform <keyword id="755674" type="COMPANY" weightage="20" keywordseo="GupShup">Gupshup</keyword>, which became a unicorn earlier in April 2021, has raised an additional funding of $240 million in a follow-on funding round. Several marquee investors like Fidelity Management and Research Company LLC, Tiger Global, Think Investments, Malabar Investments, Harbor Spring Capital participated in the round, along with certain accounts managed by Neuberger Berman Investment Advisers LLC, White Oak, and others. A unicorn is a startup valued at or more than $1 billion. The 17-year-old company will use this funding to invest in its product and also enable buyback shares from existing and former employees. The company will also be providing partial exits to few of its initial investors. Gupshup is also exploring merger and acquisition (M&amp;A) opportunities to expand its business, it announced in the press release. “We have followed Gupshup’s progress for a long while and believe that they are the most evolved customer communications platform In India and increasingly in other emerging markets, with a leadership position in the most attractive and fastest growing sub-segments of the market,” said Sumeet Nagar, managing director of Malabar Investments. Gupshup was founded by Beerud Sheth in 2004. It is a conversational messaging platform that enables businesses to manage internal communications. The company provides a platform for developers to build bots for SMS, Twitter, Slack, WeChat, Teamchat and others. The company’s clientele is spread across banking, ecommerce, hospitality, consumer goods and other industries. A few big names in its client list are Zomato, Flipkart, HDFC Bank, and others. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/the-whole-truth-a-healthy-packaged-food-brand-raises-6-million-from-sequoia-capital/articleshow/84815594.cms">The Whole Truth, a ‘healthy’ packaged food brand, raises $6 million to enter new categories </a> <a href="https://www.businessinsider.in/stock-market/news/rolex-rings-ipo-opens-on-july-28-and-closes-on-july-30-with-a-price-band-of-880-900/articleshow/84813639.cms">Rolex Rings IPO opens today with a price band of ₹880-900</a>

Business communication platform Gupshup raises $240 million, to buyback ESOPs

Leading conversational messaging platform <keyword id="755674" type="General" weightage="20" keywordseo="gupshup" source="Orion">Gupshup</keyword> on Tuesday said it has acquired <keyword id="3844675" type="General" weightage="20" keywordseo="active-ai" source="Orion">Active.Ai</keyword>, a conversational artificial intelligence (AI) platform used by banks and fintech firms, for an undisclosed sum. Headquartered in Singapore, Active.Ai serves BFSI customers across 43 countries with a conversational banking as a service (CBaaS) platform that helps clients engage with millions of consumers every month. "Active.Ai's robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels", said Beerud Sheth, Co-founder and CEO, Gupshup. Active.Ai has enabled more than 300 million user interactions via voice, video and messaging, managed over 30 million service requests and fulfilled 50 million plus enquiries in aggregate. Active.Ai's customers include Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank and HDFC Securities Ltd in India. The acquisition will strengthen Gupshup's customer experience (CX) solutions for BFSI customers. "Active.Ai's conversational engagement platform powers leading financial enterprises across 43 countries," said Ravi Shankar, Co-founder and CEO, Active.Ai. "We are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space." Active.Ai's investors include InnoCells, Kalaari Capital, Vertex Ventures, Chiratae Ventures, CreditEase, DI and Kstart. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/tech/news/elon-musk-is-now-asking-if-people-want-an-edit-button-in-twitter/articleshow/90656209.cms">Elon Musk is now asking if people want an edit button after acquiring a 9.2% stake in Twitter</a> <a href="https://www.businessinsider.in/stock-market/news/sbi-cards-stock-falls-steeply-after-2-7-crore-shares-of-the-company-were-sold-in-a-block-deal/articleshow/90657796.cms">SBI Cards’ stock falls steeply after 2.7 crore shares of the company were sold in a block deal</a> <a href="https://www.businessinsider.in/stock-market/news/zomato-shares-dip-after-ccis-probe-order/articleshow/90656032.cms">Zomato stock dips nearly 3% after CCI’s probe order</a>

Tiger Global-backed Gupshup acquires conversational AI platform Active.Ai

<ul><li>Rapid <keyword id="11964795" type="General" weightage="20" keywordseo="digitisation" source="Orion">digitisation</keyword> has created an opportunity for software-as-a-service (SaaS) companies to scale like never before. </li><li>Business Insider India’s special web series <keyword id="15419506" type="General" weightage="20" keywordseo="saas-scions" source="Orion">SAAS Scions</keyword> in partnership with AWS saw Beerud Sheth, co-founder and CEO of Gupshup, in conversation with Tim Barnes (GM, Advertising and Marketing Technology Vertical), Amazon Web Services, on the digitisation journey in <keyword id="6359891" type="General" weightage="20" keywordseo="emerging-markets" source="Orion">emerging markets</keyword>, protection of user privacy, and more. </li><li>According to Sheth, for markets like India, the time is now.</li></ul>The next two decades could see the greatest amount of digitisation and “maybe even wealth creation,” according to Beerud Sheth, co-founder and chief executive officer of unicorn conversational messaging startup Gupshup. Sheth was speaking with Tim Barnes, General Manager, Advertising and Marketing Technology Vertical, Amazon Web Services, at the SAAS Scions web series by Business Insider India. “(It’s) the kind of growth you saw in China for the last two decades, and in the US maybe the two decades before that. The baseline for digitisation was low (in emerging countries), and there was an enormous need to e-enable every aspect of the business (during the pandemic). That’s just for companies focused on the Indian market. For companies focused on the global market, of course, India has enormous cost advantages, scale and so on,” Sheth said. Sheth noted the remarkable differences in the digitisation journey adopted by India (and other emerging markets) as compared to developed economies. “Some of it is obvious, the moment people couldn’t get into physical spaces, clearly all of it moved online,” he said. “Everything from online banking to commerce, to online education, and even some business use-cases. All of that then requires a lot more notifications, updates, interactions, and more. All of that created a huge spike in demand.” The digital play in emerging markets A large part of Gupshup’s business comes from emerging markets, where, unlike the western markets, the pandemic-driven spike in digitization didn’t subside once things started returning to normal. For Sheth, the transition to digital in emerging economies was a metamorphosis that saw no coming back. “There’s a slightly different impact on the emerging markets because of a variety of reasons,” he said. “There were a lot of local businesses, which before the pandemic (would say) I don’t need to do this or we’ll do it later. But this really was a shock to the system, and it really accelerated the adoption of digital tech and so on. And that is not a temporary spike, you digitise and then you’re digital forever,” he added. According to Sheth, for markets like India, the time is now. Rapid digitisation has created an opportunity for software-as-a-service (SaaS) companies to scale like never before. “Conversational messaging supports customers across the entire lifecycle, which includes the front end in the marketing side, in the middle around the commerce or purchasing side, and then in the post-purchase around support. Specifically, around martech, there’s a commensurate growth in use-cases, like people using it for lead generation, promotions, deals, offers and so on. So we’ve seen a massive growth spurt.” said Sheth. And this growth isn’t just with large enterprises, but significantly at the “lower end of the pyramid.” A restaurant or corner store didn’t have the same amount of time to digitise before the pandemic, but when customers stopped walking into the store, “what was once a nice to have, became a must-have.” Protecting user privacy However, he warned that SaaS firms must take company user privacy seriously while building their products. If privacy is an afterthought, Sheth reasons that it could disqualify firms from operating in certain jurisdictions since different countries have different requirements for compliance and user privacy. “We try to create federated solutions, which means it can be hosted in separate instances without needing to work with a centralised assistant. Which gives us the flexibility where different instances can support different privacy frameworks,” he advised. Establishing the new de-facto Beerud Sheth’s comparison of new-age chatbots to early internet-era websites demonstrates the potential for conversational messaging for businesses of all sizes. The company’s innovation, keeping in step with emerging cloud technologies and fine-tuned to various geographies, has unlocked a newer medium of communication which have radically transformed the very core of how businesses interact with their customers. If the old catchphrase,”The medium is the message” were to be recalled, then Gupshup is both the medium, and a strong message for every business that has a customer. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a target="_blank" class="c-link" href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Emerging markets’ digitisation roadmap different from West: Gupshup CEO

<a href="http://www.businessinsider.in/Getting-healthy-is-now-a-5-minute-job-No-nutritionists-not-required/articleshow/52027120.cms">Chat bots </a>are computer programs that mimic conversation with people using artificial intelligence. Imagine being able to talk to an app like you would to a human assistant. You can order a pizza online or find the right place for a perfect coffee after a hard day at work, all by chatting with a bot. 
 <keyword id="3328689" type="UNKNOWN" weightage="100" keywordseo="Chat-bots">Chat bots</keyword> are a growing trend in the tech world at the moment. With <keyword id="1044234" type="UNKNOWN" weightage="100" keywordseo="bots">bots</keyword> brands/ companies/ business have the power to have conversations with their consumers through a combination of spoken or typed phrases giving an overall personalized experience as opposed to apps which force users to choose from available options from a drop down menu. The fact that bots let you instantly interact with the world around you is what is exciting all the players globally. 
 “Bots are the new apps. Bots will transform virtually every aspect of our lives, making it simpler and easier to engage with businesses and brands just by chatting with them. Every business and brand will have to develop a bot strategy quickly,” said Beerud Sheth, chief executive officer and founder of startup <keyword id="755674" type="UNKNOWN" weightage="100" keywordseo="GupShup">Gupshup</keyword>. 
 
1. Easy to build- <a href="http://www.businessinsider.in/Now-build-a-bot-in-minutes-with-the-launch-of-Gupshups-new-platform/articleshow/52027081.cms">Chat bots easier to build than apps</a>. One needs to be a developer to build an app but anyone and everyone can build a bot of their own on the bot building platforms available. These platforms are easy to use and even a layman can use them. 
 
2. Cheaper-<a href="http://www.businessinsider.in/Mark-Zuckerberg-hints-that-youll-be-able-to-chat-with-celebrity-bots-on-Messenger/articleshow/52018393.cms"> Chat bots</a> are free to use. Also the cost of developing a bot is way lesser than building an app. 
 
3. No download- Bots do not require any downloading or upgrading like that of an app. 
 
4. Easier to train and capable of handling wide range of tasks- <a href="http://www.businessinsider.in/You-can-now-program-and-build-your-own-insect-robot/articleshow/51950957.cms">Bots are easier to train</a> than training humans and are capable of handling a much wider range of tasks as compared to apps being offered by retailers and consumer business 
 
5. Storage- If you look at a smartphone today, it has limited space. It’s impossible to have so many different apps on your mobile phone. So, far we are living in the world when every company is trying to convince a user to download its app. If we think from a user’s point of view, why does he need to have so many apps to book a taxi or order food or stay healthy? Can it be done all one platform? And, the answer is yes; chat bots on existing <keyword id="6419729" type="UNKNOWN" weightage="100" keywordseo="Messaging-apps">messaging apps</keyword> is the way to go! 
 
(Image credits: Business Insider.com)

5 ways chat bots are taking over messaging apps

The festive season is knocking at our doorsteps and the <keyword id="35621" type="UNKNOWN" weightage="100" keywordseo="e-commerce">e-commerce</keyword> space is almost done planning about all kinds of deals to lure consumers with. We sure don’t want to miss out on any deal and hence have registered our mobile number on their databases. But have you ever wondered how millions of customers get the alerts within a specific time slots? Sure regular messaging can’t do that. 
 It is done fully via <keyword id="3044201" type="UNKNOWN" weightage="100" keywordseo="cloud-messaging">cloud messaging</keyword>. Cloud messaging platforms are helping enterprises to stay connected with their customers as surely regular messaging platforms and whatsapp like apps become cluttered when client base increases. Currently there is an immense growth around cloud based SMS/USSD, Voice and Data APIs including IP and IOT messaging. The whole industry is a Rs.1000 crore platform and 30 per cent revenue comes from social media and e-commerce. 
 So how is cloud messaging helping in the e-commerce boom? Let’s hear it from Ravi Sundararajan, COO of <keyword id="755674" type="UNKNOWN" weightage="100" keywordseo="GupShup">GupShup</keyword>, a leading player in the market with leading companies, e-commerce brands and social media players using their solutions to engage and retain their customers and enjoys 36 per cent share in the market. 
 
1. Acquire: One of the main challenge of e-commerce is to form the customer base. Attracting millions of consumers out there is sure not an easy task. And with India, the main target would be rural India as that consists of a major part of India. By being interactive through API, cloud messaging platforms help e-commerce industry achieve their target reach. They offer various services under SMS, voice and email like Transactional Messaging, Promotional Messaging, 2-way Messaging, 10 Digit Missed Call Number, Toll Free Number, and Call Forwarding etc. The company’s platform enables users to integrate messaging into the business flow; manage customer communications through a single dashboard; and deliver messages on a massive scale. 
 
“We give APIs to our customers. If the message is going to rural India where they don’t know how to answer in web form, it would be a missed call, where they can click on the missed call and IVR comes and they can answer the question. Also via APIs e-commerce players communicate with their consumers in vernacular languages by features like voice embedded instructions,” said Ravi. 
 <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">SnapDeal</keyword> uses GupShup’s solutions to send regular updates and offers to all their existing customers via SMS ensuring consistent delivery within specified time slots. The promotion of their deals via SMS to their opt-in profiles, increased the usage of the discount coupons on their website. This also increased awareness and traffic to SnapDeal’s website thus increasing online sales and customer engagement. 
 
2. Engage: Through innovation and by being programmable, cloud messaging platforms help to engage customers by instantly updating them about all the services, discounts and new deals, not just by simply sending a text message but by sending links, embedded interactive sessions etc. 
 
“Suppose we want to buy a handbag online, we can just send one message and all the information about the sites, their products, price range is available at our fingertips in just one click,” he said. 
 
Through cloud messaging e-commerce sites have also been able to engage better by conducting hassle-free fun contests and also to get valuable feedbacks from the consumers. 
 
GupShup helped Quikr use Missed call and USSD to enable consumers to post and browse classified Ads by various categories instantaneously using their mobile phones. This resulted in increased customer engagement for Quikr through cost-effective mobile engagement using SMS, Data and Voice channels. 
 
3. Retain: It is extremely important for an e-commerce site to retain customers. Time lag associated with regular messaging is one of the biggest enemies of the sector. Cloud messaging not only decreases this, also enables secured transactions through OTP generators via APIs. 
 
Ravi predicted that as mobile market becomes huge, cloud messaging is going to be the number one app wherein we can get all our work done through messages, thus giving us a one-step solution from the headache of managing dozens of apps each with a different purpose. 
(Image credits: carsonmarain.deviantart)

This is how you get SMS alerts of each and every online deal
without any delay!

<ul><li>Banking technology startup <keyword id="702953" type="COMPANY" weightage="20" keywordseo="Zeta">Zeta</keyword> is the latest to join the Indian <keyword id="152045" type="ORGANIZATION" weightage="20" keywordseo="Unicorn">unicorn</keyword> club.</li><li>The company has been valued at $1.45 billion after raising $250 million in its Series C round of funding.</li><li>Zeta plans to use the fresh infusion of capital to expand its presence in the US and European markets where banks are moving away from branches to offering their services online.</li></ul>Zeta, a banking technology startup based in Bengaluru, is the newest Indian startup to attain the ‘unicorn’ status. In its Series C round of funding the company raised $250 million from Softbank Vision Fund II at a valuation of $1.45 billion. A ‘unicorn’ is a private company that is valued at $1 billion or more. The deal more than quadruples Zeta’s valuation since 2019, when Sodexo SA valued the startup at $300 million. With new money in its pocket and a brand new unicorn tag, Zeta plans to use the new funding to expand in the US and European markets. “They [banks] have been slow to innovate and provide poor user experiences,” said Bhavin Turakhia, co-founder of Zeta. According to him, Zeta is poised to capture the markets where banks are moving online and away from the conventional branches. It provides backbone technology for credit and credit-card processing, core banking, loans, mobile banking and personal finance management. <div type="ExtQuote" text="“Banking software is a $300 billion industry globally. Most banks still employ technology, which is significantly older than their customers, impacting user experience and engagement." auname="Munish Varma, managing partner at SoftBank Investment Advisers"></div> The company is banking on its simplified approach being different enough to attract customers. Rather than work with numerous supplies, as banks and financial institutions typically do, Zeta wants to combine all of those services and provide one cloud-based offering. So far, Zeta has 10 banks and 25 <keyword id="2461546" type="COMPANY" weightage="20" keywordseo="FinTech">fintech</keyword> companies across eight countries among its customers. This includes bigwig Indian banks like HDFC Bank, Kotak Mahindra, Axis, and others. Sodexo, an existing investor, is also a customer. It participated as a minority investor in the Series C round of funding. <cmsannotation type="cmsannotation" annotationid="List of startups that have entered the unicorn club in 2021:" comment="subhead" text="List of startups that have entered the unicorn club in 2021:">List of startups that have entered the unicorn club in 2021:</cmsannotation> <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Startup </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Valuation </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Digit Insurance </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.9 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Innovaccer </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.3 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Meesho </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$2.1 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Infra.Market </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PharmEasy </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.5 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Cred </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$2.2 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Groww </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ShareChat </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$2.1 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gupshup </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.4 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chargebee </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.4 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Urban Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$2 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Five Star Finance </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.4 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Moglix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zeta </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.4 billion </td></tr></tbody></table> Turakhia doesn’t normally rely on external funding. In fact, most of the startups he’s been involved in, in the past, have been without institutional funding. Zeta’s move to raise capital marks a departure from his preference for bootstrapping his businesses. Zeta founder, 41-year old Turakhia, launched the startup in 2015 after already having dipped his toe — more like submerged his toe — in multiple startups with his brother, Divyank. He was already coding at the age of 10 and had attained millionaire status by the time he hit 20. By the time he was 26, he shared a billion-dollar fortune with his brother. SEE ALSO: <a href="https://www.businessinsider.in/science/environment/news/indias-silicon-valley-bengaluru-is-awed-by-the-rainbow-coloured-halo-in-its-skies/articleshow/82909806.cms">India's Silicon Valley is awed by the rainbow-coloured halo in its skies — but take pictures at your own risk</a> <a href="https://www.businessinsider.in/india/news/indias-prime-minister-narendra-modi-gets-a-unique-proposal-via-a-newspaper-advertisement/articleshow/82908689.cms">India's Prime Minister Narendra Modi gets a unique proposal via a newspaper advertisement</a>

This banking tech startup is the newest Indian unicorn with a $1.45 billion valuation

<a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> is opening its floodgates. 
 
Last year at its F8 conference, <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> merely teased the prospect of businesses hopping onto Messenger. This year <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> founder <a href="http://www.businessinsider.in/searchresult.cms?query=Mark+Zuckerberg&amp;sortorder=effectivedate">Mark Zuckerberg</a> is likely to announce many more business plans with its 1 billion monthly active users. 
 
Gupshup, an offering by Webaroo is a smart messaging platform that companies like <a href="http://www.businessinsider.in/searchresult.cms?query=Ola&amp;sortorder=effectivedate">Ola</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=MakeMyTrip&amp;sortorder=effectivedate">MakeMyTrip</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart&amp;sortorder=effectivedate">Flipkart</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a>, Axis Bank, and many more you to send you SMSes. 
 
With global players like <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> and Slack already realizing the potential of smart messaging, Business Insider caught up with co-founder and CEO of GupShup to discuss the future of smart messaging in India. 
 
How has the enterprise messaging scenario changed since back in 2010? 
From 2010 to now, our journey reflects how the messaging platform has evolved. In the feature phone world, all messaging was SMS. 
 
We built the largest SMS based messaging platform with over 4 billion messages. That includes messages from e-commerce companies, banks, taxi companies and so on. Most of that volume in India goes through our platform. 
 
Meanwhile, new channels have emerged. 
 
Today there’s <a href="http://www.businessinsider.in/searchresult.cms?query=WhatsApp&amp;sortorder=effectivedate">WhatsApp</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a>, WeChat and Line. Unlike the telco ecosystem that was very location specific, the IT based channels transverse national boundaries. 
 
Where does the bulk of the enterprise messaging platforms lie? 
P2P has moved substantially from SMS to <a href="http://www.businessinsider.in/searchresult.cms?query=WhatsApp&amp;sortorder=effectivedate">WhatsApp</a>, etc. Enterprise messaging, not so much. That has primarily been via SMS. 
 
Do you see that trend changing anytime soon? 
It’s going to change soon. With the <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> F8 conference, that change has already begun. 
 
I can bet at about this time next year, IP based messages will be growing much faster. 
 
How does IP-based messaging get an edge over SMS? 
SMS mechanism in India is totally messed up. It’s messed up at a regulator and operator level alike. 
 
The cost per message on <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook+Messenger&amp;sortorder=effectivedate">Facebook Messenger</a> is zero. Also, the sender ID on SMS is not a regular number, so you can’t reply. On <keyword id="790242" type="UNKNOWN" weightage="40" keywordseo="WhatsApp">WhatsApp</keyword> or <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> you can. 
 
Also, these are world-class platforms where developers can build to APIs. 
 
For SMSes, there are complicated rules about who can send messages, what messages they can send. There are penalties if you violate these rules. They can even shut you down, and it’s difficult to argue against that. 
 
SMS has been rendered completely sub-optimal. Messaging can be a lot more. It’s currently only used for one-way broadcasting. It should be a two-way interactive channel. 
 
SMS in India is nowhere close to that. 
 
There’s an alternate view that telemarketers will be even more difficult to control. 
I trust <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> and WhatsApp to handle spam better than any regulator anywhere. 
 
Spam is a highly technical issue, and most regulators tend to have a black-or-white point of view. They have a clear and simple rule of what’s spam and what’s not. 
 
The reality is it’s not easy to define spam. If a brand sends me random marketing messages every day, its spam. If I go to that store every weekend, it’s not spam. 
 
You can’t have a one-line rule that defines what’s spam, what’s not. The regulator has no idea whether you’ve been to the store or not. 
 
Image credit: Indiatimes

Flipkart, Snapdeal and Ola SMS
you today. That may change, and soon!

Rohan Shravan was 24 years old when he founded Notion Ink, a <keyword id="138263" type="UNKNOWN" weightage="100" keywordseo="startup">startup</keyword> that designed India’s first tablet computer Adam. The device was launched five months before Apple placed the first version of the iPad on store shelves. 
 
At its international debut in the Consumer Electronics Show at Las Vegas in January 2010, one of the first to place an order for Adam was an employee at Apple headquarters in Cupertino. However, in the ensuing months as the iPad gained iconic status, Adam dropped by the wayside, felled by the lack of risk capital to grow the business. 
 “When I told venture capitalists that our product will be a challenger to <keyword id="10591" type="CITY" weightage="40" keywordseo="Samsung">Samsung</keyword> and Apple, they laughed at me,” said Shravan, a mechanical engineer from the Indian Institute of Technology in Kharagpur who initially bootstrapped the firm with personal savings of around Rs 6 lakh. 
 
Shravan’s experience is hardly unique. In the midst of an unprecedented entrepreneurial boom, several of those starting up say there are more hurdles than advantages in the Indian startup sector. Apart from the red tape and the lack of policy support there is also a shortage of true risk capital that can back edgy new ideas. 
 
Customers are unwilling to pay for untested products and many entrepreneurs choose the middle path fearing failure. “I was very aggressive, arrogant and fought like a warrior, the so-called experts advised me to tone down and be nice, which led to our downfall,” said Shravan who trained engineering students to work on Adam as a way to minimise staff costs. “Around 80 per cent of the employees were final year students; they were later snatched by Samsung and Motorola.” 
 
In recent years, several ventures including short messaging service GupShup, personalised news service Frrole and language keypad maker Luna Ergonomics have altered business models when faced with regulatory hurdles or the fear of rejection from investors and customers. 
 This at a time when many global technology companies including WhatsApp, <keyword id="6354576" type="CITY" weightage="40" keywordseo="Facebook">Facebook</keyword>, caller identification service Truecaller, home rental marketplace Airbnb, and question and answer site Quora count India as one of their fastest growing markets. 
 
Nearly 40 million of WhatsApp’s global user base of 450 million is in India. “India is our largest market with about 30 million users and continues to demonstrate great opportunities for us,” said Nami Zarringhalam, cofounder of Sweden’s Truecaller. When Amarpreet Kalkat started his company Frrole in 2011, he wanted to build a product that was tailored to a user’s area of interest. 
 
“I believed it could rival Google News,” said the 35-year-old entrepreneur. Eight months later, Kalkat started looking for funds and he had to answer the dreaded question, over and over again: “How do you make money?” Two years of running the company without external funding almost made him bankrupt. Kalkat was forced to start a new by changing his model to an enterprise product. 
 
At about the same time when Frrole was launched in Silicon Valley, a text and photo sharing app called Snapchat was born. It received $60 million (Rs 361 crore) in initial funding and was handling 150 million photos every day. 
 
Last year, the company rejected a $3 billion (Rs 18,000 crore) buyout deal from Facebook. “There is a very high chance that Frrole would still have been a social newspaper, if we were based in Silicon Valley,” said Kalkat whose company now has a dozen of enterprise customers. 
 
Parag Dhol, managing director at Inventus Capital Partners, said he has some sympathy with the entrepreneurs’ point of view. “But let me throw the question back at them—let us find at least one product from India where there are at least 100 million users,” said the investor who has backed firms such as Savaari Car Rentals, online bus ticketing site redBus and technology company TELibrahma. 
 
<div style="page-break-after: always;">
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Angel investor Sharad Sharma, who pushed Kalkat to alter his business model, is of the view that in Silicon Valley entrepreneurs can afford to not have a paying business. “Because they have the confidence that they will get bought over, here there is no such scene. It’s all about viability of the business,” said Sharma who participated in a $245,000 angel (Rs 1.4 crore) funding round in Frrole this April. 
India has a far worse ratio of venture capital exits as compared to Israel and the US, according to data compiled by think tank iSpirt and investment bank Signal Hill. Few large companies are interested in buying out startups or using their products, impeding growth of local companies. 
 
“We had all the ingredients to become a large global company,” says Abhijit Bhattacharjee, 43-year-old founder of Luna Ergonomics, the maker of the Indian language keypad Panini. 
 
Named after an ancient Sanskrit grammarian, the technology makes it possible to type quickly and easily in all Indian languages on the mobile phone. The company which has received patents for its Korean language interface did not find takers amongst Indian telecom companies. 
 
“Supporting Indian scripts on digital devices does not suit the strengths and roadmaps of these companies,” said Bhattacharjee, whose company last released an Urdu keypad for iOS, Android, and PC in 2013. “Which large enterprise buys cutting edge technology from startups? When there are not early customers, how can you expect to have $1 billion companies?” asked Ashish Gupta, a senior managing director at Helion Venture Partners that backed group text messaging service GupShup. 
 
The Mumbai-based firm was launched just six months after microblogging site Twitter was launched in the US in July 2006. Within a year of inception the service had racked up 15 million users. 
 GupShup was a free, social, short messaging service that allowed users to communicate and connect with family, <keyword id="343" type="ENTERTAINMENT" weightage="40" keywordseo="Friends">friends</keyword> and followers using ordinary mobile handsets. But the telecom ecosystem and policies were a problem. 
 
“The regulations did not allow advertising. The operators kept the short messaging service rates high,” said Beerud Sheth, cofounder of Webaroo maker of GupShup product. The company had to shift focus from retail consumers and instead offer the messaging platform for enterprises. 
 
“They (government) should invest money in big ideas. They need to stop protecting big industries and start encouraging disruption and risk taking,” said Rahul Sood, partner at Microsoft Ventures and a technology entrepreneur, who sold the luxury computer business VodooPC to Hewlett Packard in 2006. 
 
Compare this to China, where the startup ecosystem is accelerating faster than anywhere in the world. There are around 1300 incubators and accelerators across the country compared with about 35 active accelerators in India. Shravan of Notion Ink has not lost hope yet. 
 
The entrepreneur is placing another bet. This time a personal computing robot called EVE, which he thinks will disrupt the market and will be in the market by 2017. “I will be jealous of my kids, they will be enjoying the rewards our hard work and same is true for the next generation of entrepreneurs,” he said.

Indian Startup Sector: Why New Businesses Face More Hurdles Than Advantages

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">TechCrunchA screenshot from the startup Viv, which was created by the founders of Siri</div></div></div>Bots are hot in Silicon Valley. Everyone's obsessed with "conversation as a platform," or the idea that you should be able to interact with a service with natural language, spoken or written, instead of in the traditional click-an-icon way you'd interact with a computer. <a href="http://www.businessinsider.com/google-assistant-2016-5">Google</a>, <a href="http://www.businessinsider.com/facebook-launches-its-messenger-platform-for-bots-2016-4">Facebook</a>, <a href="http://www.businessinsider.com/microsoft-ceo-satya-nadella-on-conversations-as-a-platform-and-chatbots-2016-3">Microsoft</a>, <a href="http://www.businessinsider.com/the-inside-story-of-how-amazon-created-echo-2016-4">Amazon</a>, and <a href="http://www.businessinsider.com/the-creators-of-siri-just-unveiled-a-new-virtual-assistant-that-blows-their-old-creation-out-of-the-water-but-theres-one-thing-companies-should-be-worried-about-2016-5">a slew</a> <a href="http://www.techinsider.io/hound-voice-assistant-app-blows-siri-away-2016-3">of startups</a> all rushing to find new ways to make it easier for users to connect to all the services they need through a single interface. Just this week, The Information reported that<a href="https://www.theinformation.com/apple-opening-siri-developing-echo-rival"> Apple plans to open up its virtual assistant, Siri,</a> to third-party developers who want to integrate their services. We've entered the <a href="http://www.theverge.com/2016/1/6/10718282/internet-bots-messaging-slack-facebook-m">age of bots.</a>But with the explosion of new companies and initiatives, there are some of the challenges and lessons learned: <h2><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">www.flickr.com</div></div></div>Less C3PO, more R2D2</h2>Evernote founder and partner at VC firm General Catalyst, Phil Libin, believes that bots are the <a href="http://www.businessinsider.com/evernote-founder-phil-libin-creating-incubator-for-bots-2016-3">most exciting tech he's seen since the iPhone</a> and that they'll rewrite the tech space like apps did in 2008.Libin, who leads incubator within the firm to experiment and build bot companies and has already announced his first investment - a <a href="http://techcrunch.com/2016/04/08/general-catalysts-phil-libin-eyes-bots-with-his-first-investment-in-stealth-bot-startup-begin/">company called Begin</a> - says that everything he's seen has taught him that the "first law of chatbots' ought to be that they shouldn't try to deceive you into thinking you're talking to a real person. If they do, people will just end up disappointed.In Star Wars terms, bots should be more like R2D2 than C3PO: You talk to R2D2 naturally, but it doesn't sound like a human in response, whereas C3PO does talk like a proper human despite being a robot. "I think most bot developers have this C3P0 model stuck in their heads, where they're trying to make bots speak like humans and give them jokes and personality, but I think that's really misguided," he said.Beerud Sheth, CEO of a bot developer called Gupshup, agrees:"A bot that pretends to have human-like natural language processing and AI capability raises the user's expectations, which inevitably leads to disappointment," he says. "A bot that sets clear expectations about its capabilities (and limitations) will have a better shot at engaging and delighting the customer." <h2><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Shutterstock</div></div></div>Be a guide, not a butler </h2>That underscores another problem right now: Most <a href="http://www.businessinsider.com/businesses-are-skeptical-about-chat-bots-2016-4">bots aren't that smart.</a> Or, as Libin puts it, we're still stuck in the "fart and flashlight" era of usefulness. So, bots need to make it clear what their limits are and try to help people get as much use out of them as possible. In other words, they should be guides not butlers. "A chat bot shouldn't just be responsive; it should also guide the conversation in the 'right' direction," Sheth says. Right at the beginning, the bot should introduce itself explaining its capabilities. If it can't answer something, it should respond with alternative suggestions about what it can answer. <h2>Don't bother me</h2>Especially in this early period, bots that send too many notifications are likely to get blocked. "Chatbots shouldn't proactively contact users unless they are providing some really valuable insight, otherwise, they come off as spammy," says Rob Mob, CEO of a Talla, which makes intelligent assistants for business. "In general people prefer reactive bots, but proactivity is fine in cases where the information is useful."He added that the most surprising thing Talla has learned is that bots shouldn't respond too quickly. People prefer a small delay, to make the interaction feel more like normal communication. <h2>Early days </h2>Although chatbots are "very weak" right now, Mikhail Naumov, president of the bot company Digital Genius, says that with time they'll grow up and be able to learn more quickly and deeply."I think right now we are in the 'Valley of Disillusionment' part of the hype cycle," Libin agrees. "The early stuff was all trivial and disappointing, so the people who were chasing trends are now skeptical. While people who are serious haven't even begun to deliver what they're working on. I think the people who are serious about them, it's going to take another several months for even the early work to start coming out. It's an exciting time." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/pilot-smart-earpiece-translator-bluetooth-waverly-labs-indiegogo-2016-5">This smart earpiece translates languages as they are spoken</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Q0eTdrMzE6Y7MKLq3gL6QxT3mPxisL02" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

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