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<keyword id="20594409" type="General" weightage="20" keywordseo="gupshup" source="keywords">Gupshup</keyword>, the conversational engagement pioneer, today announced the launch of <keyword id="20832751" type="General" weightage="20" keywordseo="conversation-cloud" source="keywords">Conversation Cloud</keyword>, a comprehensive suite of SaaS tools that are set to revolutionize business-to-customer interactions. AI-powered conversations represent the next major paradigm shift in user interfaces after web and app, and the Conversation Cloud provides businesses with the essential tools for customer engagement in this new era. Gupshup enables businesses to drive customer acquisition, engagement, commerce, and support, on conversational channels such as WhatsApp, RCS, Instagram, Voice, etc, helping them achieve substantial ROI increase (6-10X). The Conversation Cloud consists of three key modules, Converse, Advertise, and Communicate, that enable conversational relationship management across the full customer lifecycle. <keyword id="20832754" type="General" weightage="20" keywordseo="gupshup-converse" source="keywords">Gupshup Converse</keyword> helps businesses build rich two-way conversational journeys across the customer lifecycle. Business users can leverage advanced no-code tools to configure customer journeys, bot flows, and auto-trigger contextual messages. Interactions across the customer funnel leverage Gupshup Customer360's unified profiles based on customer attributes and real-time conversational events. Marketers can create granular segments and engage customers better with personalized experiences. The Converse product comes packed with conversational commerce modules such as catalogs, payment integrations, and agent-assist to enable automated or human-assisted commerce. Converse also includes ACE LLM, Gupshup's domain-specific large language model to build AI bots that can handle all kinds of natural language queries while operating within safety guardrails appropriate for a business conversation. "For our 2023 Switch-off campaign, we leveraged WhatsApp in partnership with Gupshup to amplify the message and engage people through a conversational survey. The results have been quite encouraging, helping us not only connect one-on-one with customers but also gain valuable insights. Gupshup has been a great partner and enabler for us to tap into the power of conversational messaging through this innovative campaign. We wish them good luck on the launch of their Conversation Cloud", said <keyword id="20832753" type="General" weightage="20" keywordseo="mayank-prabhakar" source="keywords">Mayank Prabhakar</keyword>, Head of Digital Marketing at smartphone maker Vivo's India office. Gupshup Advertise enables marketers to acquire, qualify, and convert customers by leveraging Click to WhatsApp and Click to Instagram Ads. This significantly enhances new customer acquisition, and campaign ROI while empowering brands to build their first-party database. Brands leveraging Advertise have seen 60-70% lower cost per qualified lead and 1.6X sign-ups compared to traditional channels. <keyword id="20832755" type="General" weightage="20" keywordseo="gupshup-communicate" source="keywords">Gupshup Communicate</keyword> is a significant step up from traditional CPaaS, and has smart capabilities such as Gen-AI powered automatic message translation, optimized scheduling to maximize open rates, and omnichannel message failover, in addition to its pre-existing capability to send messages across 30+ channels. "The Conversational Internet is among the biggest trends shaking up the customer experience. It is rapidly digitizing the mobile-first countries in emerging markets. Every business and brand will need new tools to build and manage conversational experiences. Gupshup builds on its reputation for innovation by launching the first such comprehensive platform, the Conversation Cloud, that transforms customer experiences and delivers substantial ROI to businesses", said Beerud Sheth, Co-founder and CEO of Gupshup. "Messaging continues to emerge as a leading channel for brands to authentically connect with customers, far and wide. We are excited to see partners like Gupshup further enhancing the tools and solutions that will help brands drive even more value in customer interactions", said <keyword id="20832752" type="General" weightage="20" keywordseo="ravi-garg" source="keywords">Ravi Garg</keyword>, Director, Business Messaging, Meta India. To know more about our Conversation Cloud and why brands should leverage the Conversational Internet, watch this video. Chat with Guppy, our new Gen AI-powered virtual assistant - Ask him anything about Conversation Cloud and witness Guppy in action! SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/passenger-vehicles-record-11-3-growth-in-february-2024-two-wheelers-record-35-growth/articleshow/108204817.cms">Passenger vehicles record 11.3% growth in February 2024, two-wheelers record 35% growth</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-add-subscribers-as-vis-subscriber-base-continues-to-decline/articleshow/107934565.cms">Reliance Jio and Airtel add subscribers as Vi’s subscriber base continues to decline</a> <a href="https://www.businessinsider.in/tech/news/from-usernames-to-secret-codes-for-locked-chats-here-are-the-upcoming-whatsapp-features/articleshow/107885651.cms">From usernames to secret codes for locked chats, here are the upcoming WhatsApp features</a>

Gupshup launches Conversation Cloud, AI-powered tool for businesses

<ul><li>Rapid <keyword id="11964795" type="General" weightage="20" keywordseo="digitisation" source="Orion">digitisation</keyword> has created an opportunity for software-as-a-service (SaaS) companies to scale like never before. </li><li>Business Insider India’s special web series <keyword id="15419506" type="General" weightage="20" keywordseo="saas-scions" source="Orion">SAAS Scions</keyword> in partnership with AWS saw Beerud Sheth, co-founder and CEO of Gupshup, in conversation with Tim Barnes (GM, Advertising and Marketing Technology Vertical), Amazon Web Services, on the digitisation journey in <keyword id="6359891" type="General" weightage="20" keywordseo="emerging-markets" source="Orion">emerging markets</keyword>, protection of user privacy, and more. </li><li>According to Sheth, for markets like India, the time is now.</li></ul>The next two decades could see the greatest amount of digitisation and “maybe even wealth creation,” according to Beerud Sheth, co-founder and chief executive officer of unicorn conversational messaging startup Gupshup. Sheth was speaking with Tim Barnes, General Manager, Advertising and Marketing Technology Vertical, Amazon Web Services, at the SAAS Scions web series by Business Insider India. “(It’s) the kind of growth you saw in China for the last two decades, and in the US maybe the two decades before that. The baseline for digitisation was low (in emerging countries), and there was an enormous need to e-enable every aspect of the business (during the pandemic). That’s just for companies focused on the Indian market. For companies focused on the global market, of course, India has enormous cost advantages, scale and so on,” Sheth said. Sheth noted the remarkable differences in the digitisation journey adopted by India (and other emerging markets) as compared to developed economies. “Some of it is obvious, the moment people couldn’t get into physical spaces, clearly all of it moved online,” he said. “Everything from online banking to commerce, to online education, and even some business use-cases. All of that then requires a lot more notifications, updates, interactions, and more. All of that created a huge spike in demand.” The digital play in emerging markets A large part of Gupshup’s business comes from emerging markets, where, unlike the western markets, the pandemic-driven spike in digitization didn’t subside once things started returning to normal. For Sheth, the transition to digital in emerging economies was a metamorphosis that saw no coming back. “There’s a slightly different impact on the emerging markets because of a variety of reasons,” he said. “There were a lot of local businesses, which before the pandemic (would say) I don’t need to do this or we’ll do it later. But this really was a shock to the system, and it really accelerated the adoption of digital tech and so on. And that is not a temporary spike, you digitise and then you’re digital forever,” he added. According to Sheth, for markets like India, the time is now. Rapid digitisation has created an opportunity for software-as-a-service (SaaS) companies to scale like never before. “Conversational messaging supports customers across the entire lifecycle, which includes the front end in the marketing side, in the middle around the commerce or purchasing side, and then in the post-purchase around support. Specifically, around martech, there’s a commensurate growth in use-cases, like people using it for lead generation, promotions, deals, offers and so on. So we’ve seen a massive growth spurt.” said Sheth. And this growth isn’t just with large enterprises, but significantly at the “lower end of the pyramid.” A restaurant or corner store didn’t have the same amount of time to digitise before the pandemic, but when customers stopped walking into the store, “what was once a nice to have, became a must-have.” Protecting user privacy However, he warned that SaaS firms must take company user privacy seriously while building their products. If privacy is an afterthought, Sheth reasons that it could disqualify firms from operating in certain jurisdictions since different countries have different requirements for compliance and user privacy. “We try to create federated solutions, which means it can be hosted in separate instances without needing to work with a centralised assistant. Which gives us the flexibility where different instances can support different privacy frameworks,” he advised. Establishing the new de-facto Beerud Sheth’s comparison of new-age chatbots to early internet-era websites demonstrates the potential for conversational messaging for businesses of all sizes. The company’s innovation, keeping in step with emerging cloud technologies and fine-tuned to various geographies, has unlocked a newer medium of communication which have radically transformed the very core of how businesses interact with their customers. If the old catchphrase,”The medium is the message” were to be recalled, then Gupshup is both the medium, and a strong message for every business that has a customer. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a target="_blank" class="c-link" href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Emerging markets’ digitisation roadmap different from West: Gupshup CEO

<ul class="summary-list"><li>Gupshup is an AI startup that helps businesses quickly sort through and organize text messages, and transform them into easy-to-understand visual cards. </li><li>"It reads every message, extracts the key information and then displays it as a rich visualized card," co-founder and CEO Beerud Sheth told Business Insider.</li><li>Gupshup says its "smart messaging" platform, which is used by such companies as Facebook, Twitter, WhatsApp and Citibank, handles 4.5 million messages a month.</li><li>The startup is profitable, generating up to $100 million in revenue a year, it says. Here's the pitch deck it used to raise $50 million from investors, including CRV, Globespan Capital Partners and Helion Ventures.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories.</a></li></ul>Text messages are now an important part of running a business. But sorting through massive numbers of messages from customers, partners and even employees can be tedious and time-consuming.That's the problem entrepreneur Beerud Sheth, co-founder and CEO of Gupshup, has taken on by using AI to quickly manage all that traffic, and to even make text messages a more valuable business tool."More and more enterprises are sending messages because they find it's so convenient," Sheth told Business Insider. "The more they come in the harder it is to manage them."<a href="https://www.gupshup.io/developer/home">Gupshup</a>, a Hindi word for "socializing" or "chatting," uses AI to automatically sort and classify text messages on any device, organizing them into folders similar to the system used by Google's Gmail. The tool then transforms each message into a more compelling and easy-to-understand visual card. Sheth calls it smart messaging."It reads every message, extracts the key information and then displays it as a rich visualized card," Sheth, who was also the founder of Elance, the freelance platform now known as Upwork, told Business Insider. "It looks like a boarding pass of a plane ticket or a credit card statement rather than a plain text message."Gupshup, which was founded in 2005 and is based in Palo Alto, is used by major companies, including Facebook, Twitter, WhatsApp, Citibank and LinkedIn. The company says its platform handles 4.5 billion messages a month.Gupshup has raised $50 million in five rounds from investors, including CRV, Globespan Capital Partners and Helion Ventures. Its last funding round was in 2011 when it raised $10 million. Sheth says the startup has been profitable since then, generating up to $100 million in revenue a year.Here's the pitch deck Gupshup used to raise its most recent funding round in 2011:

Here's the pitch deck AI startup Gupshup used to raise $50 million to help businesses send better, more fun text messages to customers

<keyword id="755674" type="UNKNOWN" weightage="100" keywordseo="GupShup">Gupshup</keyword> brings the <keyword id="174913" type="ORGANIZATION" weightage="100" keywordseo="BOT">bot</keyword> revolution to India with the launch of its bot building platform <a href="http://gupshup.io">gupshup.io</a> consisting of omni-channel messaging APIs and bot builder tools. That means now anyone and everyone can build a bot. And you thought you have to be an ivy-league alumni to build a bot! 
 
These bots will enable shopping, ordering food, banking, trading and almost everything one doe through messaging apps. One can chat with a bot and order anything from books of your choice to a pizza with your choice of toppings. 
 
“Bots are the new apps. Bots will transform virtually every aspect of our lives, making ti simpler and easier to engage with businesses and brands just by chatting with them,” said Beerud Sheth, founder and CEO of Gupshup. 
 
Gupshup offers tools for the entire bot lifecycle. One can build, test and deploy a bot in minutes. Monitoring and tracking of the bots have been automated. 
 
“Every business and brand will have to develop a bot strategy quickly. <a href="http://Gupshup.io">Gupshup.io</a> offers the most advanced tools globally for developers preparing to meet the explosive demand for messaging bpots and services,” said Beerud. 
 
The first 1000 API calls will be free and after that one has to pay $1 for every 1000 API calls. 
 
(Image credits: gupshup.io)

Now build a bot in minutes with the launch of Gupshup’s new platform

<ul><li>SAAS startups have more than doubled in India since 2018.</li><li><keyword id="4621694" type="General" weightage="50" keywordseo="freshworks" source="Orion">Freshworks</keyword> now has over 5000 employees around the world.</li><li>Startups should focus on hiring right and making the right decisions, Freshworks CEO explained.</li></ul>The number of startups coming from India and building products for the world is set to be a “very big long term trend,” according to <keyword id="2167965" type="General" weightage="50" keywordseo="girish-mathrubootham" source="Orion">Girish Mathrubootham</keyword>, co-founder and chief executive officer of NASDAQ-listed software-as-a-service (SAAS) company, Freshworks. <keyword id="4621834" type="General" weightage="100" keywordseo="mathrubootham" source="Orion">Mathrubootham</keyword> was speaking to <keyword id="14316094" type="General" weightage="50" keywordseo="brian-e-taptich" source="Orion">Brian E Taptich</keyword>, VP, Worldwide Specialist Organization at <keyword id="141088" type="General" weightage="50" keywordseo="amazon-web-services" source="Orion">Amazon Web Services</keyword> (AWS), at the SAAS Scions web series by Business Insider India. “What we are seeing is how durable the Indian startup opportunity is,” Mathrubootham said, explaining the startup opportunity in India. Taptich noted that the country now has over 9000 SAAS companies, which is almost double the number of such companies that were present in 2018. Some of these companies, like Gupshup, have even achieved unicorn valuations. “It’s a great time to be an entrepreneur in India,” Mathrubootham exclaimed. He cited a recent report by consulting firm Mckinsey, which said that over 450 different categories of SAAS software are up for disruption, which in turn creates more opportunity for SAAS companies in India to build new products. Further, according to Mathrubootham, the growth of the startup community in India has been partly enabled by AWS, “which is levelling the playing field” in a way that anyone sitting anywhere in India can start working on a startup. That, combined with a “disruptive go-to-market capability” through online customer acquisition and “product-led growth” could be the secret sauce for startups to achieve success in India, Mathrubootham said. But amid this growth phase, the other big worry that the industry is facing is talent acquisition. Mathrubootham noted that talent is the “number one challenge” for any CEO or team today, irrespective of whether they’re in India or the US or if they’re a startup or a full-blown enterprise business. He advised younger entrepreneurs and startups to pay close attention to their hiring plans and who they are hiring. For Freshworks, he said that the company took advantage of the fact that AWS also allows firms to get rid of IT infrastructure costs and focus on building their core product. The company collaborated with AWS when it had only six employees and has brought the task back in-house. Now that Freshworks has 5,000 employees around the globe, “We’re on a mission to make people love using their business software,” he said. “Our next frontier is to clearly break down the silos of sales, marketing and support,” he added. For young startups, Mathrubootham said that it’s crucial to focus on the company’s ability to attract new talent rather than simply scaling internal employees. “I think founders should always think about the company two-three years ahead, and make sure that people you hire as directors and VPs will suit those positions even after you’ve grown,” he said. He advised against throwing large titles to attract talent and said companies should be setting expectations right; so employees aren’t disappointed later. Lastly, Taptich and Mathrubootham discussed emerging technologies and how it is necessary for companies to experiment smartly. He said Freshworks breaks the company into a performance zone, an operational zone, an incubation zone, and a transformational zone, with the performance zone responsible for quarterly results, while the startup zone moves fast and experiments with new products.

Indian startups building global products will be a ‘big long trend’, says Girish Mathrubootham

<a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> is opening its floodgates. 
 
Last year at its F8 conference, <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> merely teased the prospect of businesses hopping onto Messenger. This year <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> founder <a href="http://www.businessinsider.in/searchresult.cms?query=Mark+Zuckerberg&amp;sortorder=effectivedate">Mark Zuckerberg</a> is likely to announce many more business plans with its 1 billion monthly active users. 
 
Gupshup, an offering by Webaroo is a smart messaging platform that companies like <a href="http://www.businessinsider.in/searchresult.cms?query=Ola&amp;sortorder=effectivedate">Ola</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=MakeMyTrip&amp;sortorder=effectivedate">MakeMyTrip</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart&amp;sortorder=effectivedate">Flipkart</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a>, Axis Bank, and many more you to send you SMSes. 
 
With global players like <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> and Slack already realizing the potential of smart messaging, Business Insider caught up with co-founder and CEO of GupShup to discuss the future of smart messaging in India. 
 
How has the enterprise messaging scenario changed since back in 2010? 
From 2010 to now, our journey reflects how the messaging platform has evolved. In the feature phone world, all messaging was SMS. 
 
We built the largest SMS based messaging platform with over 4 billion messages. That includes messages from e-commerce companies, banks, taxi companies and so on. Most of that volume in India goes through our platform. 
 
Meanwhile, new channels have emerged. 
 
Today there’s <a href="http://www.businessinsider.in/searchresult.cms?query=WhatsApp&amp;sortorder=effectivedate">WhatsApp</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a>, WeChat and Line. Unlike the telco ecosystem that was very location specific, the IT based channels transverse national boundaries. 
 
Where does the bulk of the enterprise messaging platforms lie? 
P2P has moved substantially from SMS to <a href="http://www.businessinsider.in/searchresult.cms?query=WhatsApp&amp;sortorder=effectivedate">WhatsApp</a>, etc. Enterprise messaging, not so much. That has primarily been via SMS. 
 
Do you see that trend changing anytime soon? 
It’s going to change soon. With the <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> F8 conference, that change has already begun. 
 
I can bet at about this time next year, IP based messages will be growing much faster. 
 
How does IP-based messaging get an edge over SMS? 
SMS mechanism in India is totally messed up. It’s messed up at a regulator and operator level alike. 
 
The cost per message on <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook+Messenger&amp;sortorder=effectivedate">Facebook Messenger</a> is zero. Also, the sender ID on SMS is not a regular number, so you can’t reply. On <keyword id="790242" type="UNKNOWN" weightage="40" keywordseo="WhatsApp">WhatsApp</keyword> or <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> you can. 
 
Also, these are world-class platforms where developers can build to APIs. 
 
For SMSes, there are complicated rules about who can send messages, what messages they can send. There are penalties if you violate these rules. They can even shut you down, and it’s difficult to argue against that. 
 
SMS has been rendered completely sub-optimal. Messaging can be a lot more. It’s currently only used for one-way broadcasting. It should be a two-way interactive channel. 
 
SMS in India is nowhere close to that. 
 
There’s an alternate view that telemarketers will be even more difficult to control. 
I trust <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a> and WhatsApp to handle spam better than any regulator anywhere. 
 
Spam is a highly technical issue, and most regulators tend to have a black-or-white point of view. They have a clear and simple rule of what’s spam and what’s not. 
 
The reality is it’s not easy to define spam. If a brand sends me random marketing messages every day, its spam. If I go to that store every weekend, it’s not spam. 
 
You can’t have a one-line rule that defines what’s spam, what’s not. The regulator has no idea whether you’ve been to the store or not. 
 
Image credit: Indiatimes

Flipkart, Snapdeal and Ola SMS
you today. That may change, and soon!

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">TechCrunchA screenshot from the startup Viv, which was created by the founders of Siri</div></div></div>Bots are hot in Silicon Valley. Everyone's obsessed with "conversation as a platform," or the idea that you should be able to interact with a service with natural language, spoken or written, instead of in the traditional click-an-icon way you'd interact with a computer. <a href="http://www.businessinsider.com/google-assistant-2016-5">Google</a>, <a href="http://www.businessinsider.com/facebook-launches-its-messenger-platform-for-bots-2016-4">Facebook</a>, <a href="http://www.businessinsider.com/microsoft-ceo-satya-nadella-on-conversations-as-a-platform-and-chatbots-2016-3">Microsoft</a>, <a href="http://www.businessinsider.com/the-inside-story-of-how-amazon-created-echo-2016-4">Amazon</a>, and <a href="http://www.businessinsider.com/the-creators-of-siri-just-unveiled-a-new-virtual-assistant-that-blows-their-old-creation-out-of-the-water-but-theres-one-thing-companies-should-be-worried-about-2016-5">a slew</a> <a href="http://www.techinsider.io/hound-voice-assistant-app-blows-siri-away-2016-3">of startups</a> all rushing to find new ways to make it easier for users to connect to all the services they need through a single interface. Just this week, The Information reported that<a href="https://www.theinformation.com/apple-opening-siri-developing-echo-rival"> Apple plans to open up its virtual assistant, Siri,</a> to third-party developers who want to integrate their services. We've entered the <a href="http://www.theverge.com/2016/1/6/10718282/internet-bots-messaging-slack-facebook-m">age of bots.</a>But with the explosion of new companies and initiatives, there are some of the challenges and lessons learned: <h2><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">www.flickr.com</div></div></div>Less C3PO, more R2D2</h2>Evernote founder and partner at VC firm General Catalyst, Phil Libin, believes that bots are the <a href="http://www.businessinsider.com/evernote-founder-phil-libin-creating-incubator-for-bots-2016-3">most exciting tech he's seen since the iPhone</a> and that they'll rewrite the tech space like apps did in 2008.Libin, who leads incubator within the firm to experiment and build bot companies and has already announced his first investment - a <a href="http://techcrunch.com/2016/04/08/general-catalysts-phil-libin-eyes-bots-with-his-first-investment-in-stealth-bot-startup-begin/">company called Begin</a> - says that everything he's seen has taught him that the "first law of chatbots' ought to be that they shouldn't try to deceive you into thinking you're talking to a real person. If they do, people will just end up disappointed.In Star Wars terms, bots should be more like R2D2 than C3PO: You talk to R2D2 naturally, but it doesn't sound like a human in response, whereas C3PO does talk like a proper human despite being a robot. "I think most bot developers have this C3P0 model stuck in their heads, where they're trying to make bots speak like humans and give them jokes and personality, but I think that's really misguided," he said.Beerud Sheth, CEO of a bot developer called Gupshup, agrees:"A bot that pretends to have human-like natural language processing and AI capability raises the user's expectations, which inevitably leads to disappointment," he says. "A bot that sets clear expectations about its capabilities (and limitations) will have a better shot at engaging and delighting the customer." <h2><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Shutterstock</div></div></div>Be a guide, not a butler </h2>That underscores another problem right now: Most <a href="http://www.businessinsider.com/businesses-are-skeptical-about-chat-bots-2016-4">bots aren't that smart.</a> Or, as Libin puts it, we're still stuck in the "fart and flashlight" era of usefulness. So, bots need to make it clear what their limits are and try to help people get as much use out of them as possible. In other words, they should be guides not butlers. "A chat bot shouldn't just be responsive; it should also guide the conversation in the 'right' direction," Sheth says. Right at the beginning, the bot should introduce itself explaining its capabilities. If it can't answer something, it should respond with alternative suggestions about what it can answer. <h2>Don't bother me</h2>Especially in this early period, bots that send too many notifications are likely to get blocked. "Chatbots shouldn't proactively contact users unless they are providing some really valuable insight, otherwise, they come off as spammy," says Rob Mob, CEO of a Talla, which makes intelligent assistants for business. "In general people prefer reactive bots, but proactivity is fine in cases where the information is useful."He added that the most surprising thing Talla has learned is that bots shouldn't respond too quickly. People prefer a small delay, to make the interaction feel more like normal communication. <h2>Early days </h2>Although chatbots are "very weak" right now, Mikhail Naumov, president of the bot company Digital Genius, says that with time they'll grow up and be able to learn more quickly and deeply."I think right now we are in the 'Valley of Disillusionment' part of the hype cycle," Libin agrees. "The early stuff was all trivial and disappointing, so the people who were chasing trends are now skeptical. While people who are serious haven't even begun to deliver what they're working on. I think the people who are serious about them, it's going to take another several months for even the early work to start coming out. It's an exciting time." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/pilot-smart-earpiece-translator-bluetooth-waverly-labs-indiegogo-2016-5">This smart earpiece translates languages as they are spoken</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Q0eTdrMzE6Y7MKLq3gL6QxT3mPxisL02" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

You Searched For "gupshup ceo" and got 7 results

Gupshup launches Conversation Cloud, AI-powered tool for businesses

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Here's the pitch deck AI startup Gupshup used to raise $50 million to help businesses send better, more fun text messages to customers

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Insider Studios

Flipkart, Snapdeal and Ola SMS you today. That may change, and soon!

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