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Facebook vs Instagram: where should you spend your marketing monnies in 2021
This report will reference Socialbakers’ Instagram and Facebook data from 2020 to uncover the lates…
Netflix slashes subscription rates in 116 countries following success in India
Netflix has seen a 30 per cent growth in customer engagement and 24 per cent revenue growth year-on…
PTI
Paytm's lending and merchant businesses drive revenue growth in Q2 – low penetration offers headroom for growth say analysts
One 97 Communications, operator of the digital payments platform Paytm reported 14% sequential reve…
How Disney's growth plans compare to Netflix
Business Insider's top advertising and media stories for December 14.
Lauren Johnson
Elon Musk's plans for Tesla advertising will be a major boost as key pieces of the EV maker are undervalued, Wedbush says
Tesla's plan to start advertising will help inform the general public about company's offerings, bo…
Filip De Mott
The growth rate of Amazon's ad business is plunging but revenue is still up
While Amazon's ad business is bigger year-over-year for the quarter, its growth rate is plummeting.…
Lauren Johnson
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023
After two years of 2x growth, the OTT dream run will end but growth will still be there
In 2020, during the first year of Covid lockdown, the revenue of OTTs like Netflix, Amazon Prime, D…
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
The latest news about the public relations industry, from pay and hiring to growth areas
Insider rounded up its coverage of the public relations industry as PR firms scramble to fend off c…
Business Insider
Interest rates on deposits need to go up, say experts, as share of FDs in household financial assets drops
Banks will have to increase interest rates on deposits faster, say experts, as investors turn to ot…
Alphabet's big earnings miss points to flagging demand for digital advertising and problems for the broader economy
Google's parent company partly blamed its underperformance on a tough economic backdrop and adverti…
Theron Mohamed
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
6 years ago, AI startup MindsDB was an open source project that few took seriously. Now it's worth $160 million and on a growth rocketship.
MindsDB now has about 100 enterprise customers and recently raised $25 million in a seed extension …
Vishal Persaud
Snap beats Q2 revenue estimates but falls short on user growth
Snap reported better-than-expected revenue but fell behind analysts' estimates for daily active use…
Paige Leskin
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say
What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?
Amazon wins over one of its last remaining Wall Street skeptics, which just slapped a 'buy' rating on the stock and expects it to surge 15% in the next year
After the upgrade, 82 analysts rate Amazon as "buy" and one maintains a "hold" rating on the shares…
Ben Winck
After crossing an annual revenue run rate of Rs 100 crore, nutrition brand OZiva eyes 4X growth this year
We hope to bring about a change in the way ‘clean nutrition’ is perceived in the country: Aarti Gil…