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4 mins read

A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming

Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…

Dan Whateley   


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3 mins read

India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030

India's e-commerce market is projected to cross USD 300 billion by 2030, driven by a growing digita…

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4 mins read

TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users

TikTok is puffing up its chest as it takes on politicians, business partners, and its own users. It…

Dan Whateley,Sydney Bradley   


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3 mins read

Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights

69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…

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1 min read

Americans are obsessed with Amazon Prime, and it shows

US Amazon Prime memberships grew 8% to 180 million in March, Bloomberg reported. That means 75% of …

Alex Bitter   


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3 mins read

Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report

Users from India are more than twice as likely to sell on social platforms compared to users in the…

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5 mins read

I turned my failed Etsy shop into a business that made $1 million in its first year. Here's how I did it by 21.

When 21-year-old Keida Dervishi started an Etsy shop for her embroidery designs, she didn't plan on…

Ashley Couto   


Lara O'Reilly   


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4 mins read

Quick, personal, live and immersive – this is how e-commerce will be in 2023

E-commerce has leapfrogged to a new era of high volume during the pandemic and has become the new n…

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2 mins read

TikTok reportedly wants to take on Amazon and 4x its shopping business this year but it faces big challenges

The social-media giant reportedly wants to grow TikTok Shop from $4.4 billion in sales last year to…

Nathan McAlone   


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11 mins read

Here’s how The Body Shop navigated the pandemic and is growing its business in India

Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far

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9 mins read

Facebook is strengthening its social video experience for its next phase of growth in India

Manish Chopra, Director and Head of Partnerships, Facebook India tells us Facebook's roadmap ahead …

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2 mins read

Ad-supported video streaming is on a tear — meet the executives behind its growth

Here are the top media and advertising stories from Business Insider for October 6.

Lauren Johnson   


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9 mins read

Influencer Marketing: Trends to watch out for in 2022

We take a closer look at the year gone by and what lies ahead

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4 mins read

A restaurant owner rallied his staff and said 'it doesn't matter' after TikTok star Keith Lee gave the hot-chicken shop a low review

Keith Lee called a chicken tender he tried "more wet and soggy than juicy," but cautioned TikTok us…

Lauren Edmonds   


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1 min read

Holiday shopping started early this year, but shoppers were hit by 2 billion out-of-stock messages in October alone due to the supply chain crisis

Of the 18 categories Adobe tracked, electronics has the highest out-of-stock levels, following by j…

Huileng Tan   


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4 mins read

Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report

India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 milli…

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5 mins read

A 'millionaire's wife' knows her over-the-top videos showing off her wealth make viewers angry — and it's all part of her plan

Linda Andrade has built a following posting about her extravagant life in Dubai. She says the outra…

Charissa Cheong